In the Age of Information, social media is one of the most effective tools for brands to generate attention.
Research shows that 81% of Millennials check Twitter at least once a day, while 1.28 billion people log onto Facebook daily.
But unfortunately, there are no trophies just for showing up with social media marketing. Even if you’re putting in hours of work every day to promote your brand, there's no guarantee that you’ll achieve the results you desire.
Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need.
All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we've seen.
“Wait, there’s yet another audience I have to target?”
That’ll be your reaction when I talk about how you really need to start thinking about Generation Z, the demographic born between the mid 90’s to mid 2000’s, which is fast becoming one of the most active of all consumer groups.
From Snapchat to Vine to Instagram, Tumblr, Twitter...and don't forget Facebook (or should we?) there are so many avenues to engage with customers online. As more and more social networks are popping up, it's certainly been an interesting year seeing what will stick -- especially with Millennials. The Millennial generation has been one of the hottest topics of the year, and it's no surprise marketers did everything they could to reach the coveted demographic in 2015.
Unique, funny, or just plain old smart, here are some of my favorite social media campaigns of 2015.