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Inside Wendy's Social Media Secret Sauce

inside wendys social media secret sauce

Even if you haven't had a Wendy's burger or Frosty in years, you've probably heard about their social media this year.

It started with their hilarious clapbacks, in which they called out everyone from McDonalds to trolls.

Instagram Expands API Access to Social Management Platforms

instagram expands api access to social management platforms

Instagram has announced that it's opening up its API access to approved third party platforms, which will enable marketers to track and manage their Instagram presence in more ways.

As Instagram:

“While businesses have been using insights to view metrics for their content and overall presence on the Instagram app, they'll now be able to access these valuable insights in the Instagram API for the first time. This will help businesses keep track of their organic content's performance more effectively on third party tools outside of the Instagram application.”

Instagram Overtakes Twitter With 300 Million Users

I12-15The image-sharing platform is also launching verified badges and vowing to kick out spammers.

Facebook's $1 billion image app software acquisition is four years old, pretty full of itself, and stuffed with some 300 million users.

The social media company bought Instagram back in 2012.

Instagram Stories get early thumbs-up from media companies

publishers flock to instagram storiesMedia companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram's new Stories feature. The platform is making Stories highly visible by placing them at the top of users' feeds, with Food Network reporting that its Stories have consistently surpassed 100,000 views.

Instagram Upgrades Editing, Search, and Explore Features

I11-11-1Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple and version 6.10 for Android users, which include some very significant upgrades to the system.

Typeahead Search Functionality

Speed is essential on an app like Instagram, and the platform says it has "made some improvements under the hood to make it easier and faster to find the accounts you’re searching for." This includes typeahead search, which will auto-populate results as users begin typing in letters.

Introducing the Power Users of Social Media You Want to Reach

P10-14Many probably believe milllennials are the most active and influenced users of social media since representatives of this generation have played with electronic gadgets and computers earlier than members of any other generation.  

 “Younger users are more susceptible” to social-media messages, especially those emanating from influential users, Brock University professor Anteneh Ayanso wrote in his new book Harnessing the Power of Social Media and Web Analytics.

Invaluable social marketing tips from the legendary Guy Kawasaki – and they're free


GK9-4Over the past year HubSpot has partnered with Guy Kawasaki to bring his social media expertise to the HubSpot audience, and they wanted to share it with you as well! Check out three free awesome resources to help you grow your social media following, and create awesome social media posts to increase engagement and reach.

1. Guy Kawasaki's 10 Tips for Building a Social Media Following [On-demand recording]
Guy has over 7.5 million followers! He must be doing something right. Access his top tips for free in this on-demand recording of Guy Kawasaki on how he grew his social media following.
Access it here: http://bit.ly/1x5VPpe

Is Social Media a Good Thing or a Bad Thing?

is social media a good thing or a bad thing

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”

Both of these posts still get a high number of views each month, as people are still Googling, looking for the answer to “Is social media good or bad?”

Is Social Media Killing Your Small Business?

8-17smToday, everyone wants to be the King (or Queen!) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But is it possible that being everywhere at once might actually be hurting your business?

It's baaaccckkkk! Join 45 Social Media Experts at Web's Largest Online Social Media Conference... Social Media Success Summit 2014!

SMMS-814Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing, brought to you by the experts at Social Media Examiner. Forty-five of the world's leading social media pros will show you how they succeed with social. This takes place totally ONLINE over three weeks – and the best part is that by registering, you also get access to replays of everything, in case you miss some sessions. To see the whole itinerary and the slew of events, click here:


It's No Longer a Question Whether to Use Social Media for Customer Service

CS10-22It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now.

Social media has become a leading medium for consumers to voice opinions about their every interaction they have with a company and its products or services. Expectations of speedy replies and immediate attention have raised the bar.

It’s Go Time for Facebook GIF Ads

8-28FBgifWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.

Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.

It’s Showtime: How to Integrate Social Media into Your Tradeshow Strategy

its showtime how to integrate social media into your tradeshow strategy

Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest.

A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007.

LinkedIn Beats The Street In Q2 On Sales Of $534M, EPS Of $0.51

With social networks Facebook and Twitter handily beating analyst estimates for Q2 earnings, LinkedIn today reported its Q2 results and showed that rising tides are lifting its boat, too. Revenue for the second quarter was $534 million and its EPS (non-GAAP diluted) was $0.51 as the company also raised its guidance for Q3 and the full year. The company’s stock is up by around 8% in after-hours trading to $195 a share.

Analysts expected LinkedIn to post earnings per share (EPS) of $0.39 (non-GAAP diluted) on revenues of $511 million. As a point of comparison, last quarter, LinkedIn beat analysts’ estimates on sales of $473 million and EPS of $0.38. Today’s revenue numbers are up 47% on a year ago, when LinkedIn posted revenue of $364 million in Q2 2013.

LinkedIn is working on two new products to help coworkers connect

1-14LInLinkedIn is most known as a place to network or look for a new job, but now the career-oriented social network is working on some new tools to help users connect with their current coworkers.

A source from LinkedIn told Mashable that the company is developing two products that can bring employers, employees and colleagues closer together. That way, the platform can be better utilized to improve connections within the office, rather than outside of it. The tools will make it easier to access employee information, as well as share content relevant to your workplace.

Make Your Marketing Human-Centered with Listening and Empathy

social-listeningOne of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?

It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have been struggling to connect with their customers and buyers. Finding many organizations and marketers believe their content marketing and B2B marketing efforts are only effective well below forty-percent of the time.

Marketers Find Strengths, and Limits, to Twitter Amplify

amp7-18Can Amplify Be More Than Another Passing Phase in Social TV?

Cashing in on the social chatter surrounding TV programming has been a dream of networks and Madison Avenue for the past few years. They pounced each time mobile "second-screen" apps like Viggle and GetGlue came along and promised deeper engagement with viewers, but struggled to assemble large enough "social TV" audiences to make deals worth the effort.

Mastering the Art of Generating Leads via Social Media [Infographic]

mastering the art of generating leads via social media

With so many people now using social platforms, social media marketing has become a lead generation machine - for those that know how to use it.

Unlike traditional mediums, the 'social' element of social media dictates that it requires a different approach. In the past, you might have run an ad in your local paper or even focused on SEO and getting your site to rank for relevant queries. Those methods are still relevant, but in social, the approach is a little more nuanced, and requires a unique strategy.

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

7-8dealFacebook’s new “Instant Articles” platform has caused quite a stir in the publishing industry. Some publishers have pointed out that they won’t be able to compete with this new platform and, from now on, will be dependent upon Facebook for their revenue. However, this launch has also paved the way for newcomers to gain traction, leaving the larger publishers to grapple for attention. So, look out Buzzfeed and Huffington Post! A new player is in town. 

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

N10-3Social media is no longer just an optional add-on for businesses: It’s a requirement for staying competitive. Today’s customers are hyperconnected to their devices and networks, using them to not only socialize but also receive the recommendations and information they need to make purchases.

Mobile Acquisitions and Ads to Shape the Future of Social Media

1-30MA1A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?

If content creation is a digital marketing trend for 2015, then Tumblr is ahead of the game. Last week the blogging platform announced that it will launch an ad network called the Creatrs Network. Through partnerships with Tumblr-based social influencers, brands will be able to gain access to curated and original content for use in their Tumblr campaigns. If they so choose, they'll also have the ability to distribute the content in ad-form to audiences on Yahoo, Facebook, and Instagram.

Most Companies Don't Get How Customer Service on Social Media Works

cs8-5It's not them. It's you.

About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. Disgruntled customers are generally the most vocal. I believe it was Tolstoy who said “Happy customers are all alike, unhappy customers will write the most unique and profane things on Facebook.” 

New – The Complete Inbound Marketing Kit

HS4-7Our friends at HubSpot have grouped all their best inbound marketing resources in one, easy kit: http://bit.ly/1HAU3Rr

This kit contains:
- An introductory guide to internet marketing
- Blog post templates
- A search engine optimization (SEO) guide
- A social media publishing calendar template
- A landing page optimization guide
- Hubspot's "Science of Email' report

New Site Aims to Help Journalists Verify News Found on Social Media

First Draft News CheckerA new website funded by Google News Lab aims to help journalists find and verify first-hand news accounts posted on social media. The site, called First Draft News, is designed to help reporters find legitimate sources and material on sites like Facebook, Twitter andYouTube, while at the same time stopping the spread of rumors and hoaxes that proliferate the Internet following major news events.

"We will be publishing features, case studies, interactives, videos, podcasts, industry news, how-to guides and collections of tools on a daily basis to help journalists navigate this new minefield of reportage," wrote Alastair Reid, the site's managing editor. Eight members of Google's First Draft Coalition will contribute to the site, including EyeWitness Media Hub, Storyful, Reported.ly, Bellingcat, Meedan, Verification Junkie, Dig Deeper, Google News Lab and Emergent


New Twitter Design Gives an Advantage to Businesses

new twitter design, twitter profile, social media strategyThe new Twitter design has been completed and rolled out to users on the Web. User reviews of the new Twitter design are mixed but businesses really like it. The new design changes are explained below.

New Twitter Design Emulates Other Social Media Sites

First, the profile page is made to look more like other social media sites such as Facebook and Google Plus. A large header that spans the top of your profile page can give your business a huge opportunity to promote your product or service. The recommended size of this header is 1500 pixels wide by 500 pixels tall with a maximum file size of 5 megabytes. The header is responsive and will adjust accordingly to the size of your web browser.

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

TD11-20This week, Twitter opened up its archive to the public, making it possible for users to search every Tweet that's ever been published. According to the site's engineering blog, Twitter's search engine has indexed about half a trillion sent tweets, dating from its launch in 2006. 

Previously, the entire archive was only available to a few partners, like social analytics platform Gnip(which was subsequently acquired by Twitter in September), the Library of Congress and MIT's new Laboratory for Social Machines, which got a $10 million investment from the social giant in October.

Original Programming is Set to Make a Big Splash on Social Media

original programming is set to make a big splash on social media

With the recent announcement that Snapchat is diving into more original news programming in partnership with NBC, we’re seeing more and more investment dollars being put into custom content. Don’t expect that to slow down anytime soon.

NBC has hired 30 new staff members to run the twice daily (at 7 AM and 4 PM on weekdays, 1 PM on weekends) news program titled, “Stay Tuned.” The show is a part of a new investment into original programming on the platform, after seeing recent success in their other major news-style show, “Good Luck America.” That show has seen over 5 million viewers per episode, which has caught the attention of big name corporations like NBC.

Pinterest Provides Tips for Your Mother’s Day Marketing Strategy

pinterest provides tips for your mothers day marketing strategy

Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.

To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.

Privacy Shield and the Impact of Data Transparency and Security for Social Media Professionals

privacy shield and the impact of data transparency and security for social media professionals

If you work for a global company, chances are that Privacy Shield is on your radar - and if it’s not, it should be.

Privacy Shield is a set of frameworks put in place by the U.S. Department of Commerce, European Commission and Swiss Administration to help companies securely transfer personal data between the U.S. and the EU. Participating companies must take "reasonable and appropriate measures” to protect personal data from "loss, misuse and unauthorized access, disclosure, alteration and destruction”.

Rebranding Through Employee Social Engagement

employer-access-social-networksIs it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors. But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too.

Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.

Recycle to Boost Your Marketing Campaign Success

You could discover a goldmine of new leads and opportunities by recycling the records in your database.

Recycle to Boost Your Marketing Campaign Success image boost campaign success by recycling image

Marketing enjoys boosting its return on investment by repurposing existing content for new platforms:

  • Creating blogs from long form content such as consideration documents or white papers.
  • Creating audio-only podcasts from webinars.
  • Using transcripts of audio- or video-based work as a basis for an eBook.
  • Taking key ideas and themes from blogs and using them for social media updates.

It’s a cost effective approach that sees marketers fully exploiting their initial content spend. But can the same principle be applied to your database?

Reddit’s Community: Can’t Win With ‘Em, Can’t Win Without ‘Em

7-7reditYou know the story from beginning to end: A regular old website earns popularity, gains top users who are almost celebrities, and then the site dies more quickly than it rose.

A lot happens in between, but those are the basics of it.

Digg was a perfect example of this. Flickr is another. All of these sites have something in common: A fanatical reliance, if not focus, on ‘community.’ It’s worth remembering that having users is not the same thing as having a ‘community.’

Requests for User Data Rise in Twitter’s Latest Transparency Report

twitter-7-4Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.

Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.

Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.

Schools and Social Media

schools and social mediaSocial Media is no longer a buzzword, a "new fad", or the next wave of...well, anything. It's a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your children's school. It's this last entry that becomes a little disturbing in some situations, and it needs to change.

Good Intentions and Bad People

SEO: 10 Secrets To Rank Your Blogs Higher

Google set the stage by changing the way your web / blog site shows up on the SERP's, (Search Engine Result Pages), when they changed from their complex algorithm to mostly ranking based on the amount of content you have. Google called these massive changes "Panda", "Penguin", and "Hummingbird". Quickly after Google changed the way analyzed their search all of the other search engines follow suite.

These changes took web pages that have been performing in the top one, two or three listings on Google and sent them to the search engine Siberia; the 20th page or worse! This really ticked off a lot of SEO people and web site owners who spent years and thousands of dollars optimizing their pages to meet Google's requirements.

Sharing On Twitter And Pinterest Leans Mostly Mobile

mobile7-14By now it's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of time spent in social media takes place on mobile devices (including tablets). And total mobile engagement on social is up 55% in the last year.

In its latest quarterly report, ShareThis took a closer look at sharing activity among top social platforms on mobile. Twitter and Pinterest emerge as the most mobile-centric networks, with 75% of all content sharing on those platforms happening in mobile. By comparison, half of sharing activity on Facebook is mobile.

Should You Buy Followers and Likes on Social Media?

should you buy followers and likes on social media

Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever.

But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in order to boost their reputation and – in the case of ‘influencers’ – earn them money.

Silicon Valley invades and transforms Cannes Lions, advertising’s biggest dealmaking party

6-27cannesEvery year, the biggest names in advertising and marketing gather along the French Riviera for a confab called the Cannes Lions International Festival of Creativity.

A few years ago, Silicon Valley’s ad-driven Internet giants discovered Cannes. And in the same way tech is transforming the ad and marketing game, Silicon Valley changed the look and feel of Cannes Lions.

Six Habits of Great Brand Leaders

brand8-1Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I tried to emulate what I thought were the best traits and avoid what I saw as weaknesses. And at the senior level of marketing, I hired tons of Brand Leaders, promoted many and even had to fire a few along the way. I’ve been a Brand Coach the past few years, working closely with Brand Leaders. And I consistently see these six habits at any level, that separate those that are GREAT from those that are just GOOD.

Habit #1: GREAT Brand Leaders push for focused choices, using the word “or” and rarely using the word “and”.

Snapchat Hires A New Growth Lead

9-2schatSnapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world.

Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be on the business operations team working on growth and engagement. He will be reporting to Brian Theisen.

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day

9-3snapIf 4 billion daily views has become something of a milestone for leading online video platforms like YouTube and Facebook, Snapchat has just crossed this threshold with confounding velocity.

Following rumblings that Snapchat’s "Live Stories" section -- or snaps curated around locations and major events, like the VMAs -- were garnering 4 billion views per day, a company spokeswoman confirmed this figure to The Los Angeles Times.

Social Business Trends 2014

HS10-26A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.

Here are some key findings from the study:

  • 88 percent of respondents agree their organization's social media presence is important to stay competitive.
  • 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
  • 62 percent say designing a social media strategy is a challenge.

Social Marketer Unified Raises $30M Round Led by iHeartMedia

9-9unifUnified is announcing that it has raised $30 million in Series B funding, plus a $10 million credit facility from Silicon Valley Bank.

That sounds like a nice chunk of change, but equally noteworthy is the fact that the equity funding was led by iHeartMedia (the radio and digital media company formerly known as Clear Channel). The two companies previously announced a strategic partnership to develop custom products for advertisers, as well as an investment of undisclosed size.

Social Media Ad Platforms Cheat Sheet [Infographic]

social media ad platforms cheat sheet

Social media marketing is a key element of all digital marketing campaigns today, providing broader reach and more ways to connect with your target market. But to successfully utilize social, you need to know how to choose the right platform for your business goals.

Each platform is different, and requires its own strategic approach - there are approaches that wouldn’t work with Instagram, for example, but would be perfectly suited to the shorter messaging of Twitter. It’s all a matter of choosing the best social media platforms for your business, and understanding the different approaches and options.

Social Media Cheat Sheet: What and When to Share for Best Results [Infographic]

social media cheat sheet what and when to share for best results

Creating social profiles is one thing, but coming up with content ideas and posts to maintain an active presence is a whole other process. It's important to do so, of course - consistent activity will make your social profiles more appealing, and can help boost referral traffic and subsequent Google search rank.

There are plenty of reasons why you'd want to post more often, but you also shouldn't just post for the sake of it. So what do you do?

Social Media for Your Business: Quality Over Quantity

quality and quantityWe all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales!

Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business.

Social Media Holiday Calendar for 2018 [Infographic]

social media holiday calendar for 2018

A new year means a new beginning, new challenges, and new opportunities for every marketing manager.

It’s time to start planning your marketing campaigns, allocating your budget, and defining your goals for the coming year.

Social Media Image Sizes Cheat Sheet [Infographic]

social media image sizes cheat sheet

Social platforms are always switching things up on you - just when you think you've got your strategy all set, they release an update that throws everything out of whack, and has you scrambling to catch up.

This is particularly evident in their optimal image dimensions. Facebook's Page dimensions are always changing, Twitter releases an update and you have to re-format all your content. And you can't just ignore it - increasingly, social platforms are your digital first impression, where people are first coming into contact with your business. You need to make sure you're presentation is up to speed, and that you're maximizing your opportunities through your visual assets.

Social Media Insights for 2015: Year of the Marketing Masters

1-14MktTo start off the year, our friends at Marketo want to share some predictions from internal thought leaders to help you embrace exciting, new changes to come in the marketing world!

Download brand new Marketo's eBook and learn about:
• Engagement marketing and new personalization strategies
• The growing separation between publishing and editorial – how to maximize both
• How content will change for B2B and B2C for better engagement
• Ways that Social will become even more of a real revenue engine – as the Jerry McGuire movie line goes, "SHOW ME THE MONEY!"

This is a great read, easy to digest. You can get it here free compliments of Marketo: http://bit.ly/1w7My9O

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

email7-19There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it comes to online marketing power.

Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.

Social Media Karma and the Golden Rule

SK10-8Have you heard of the golden rule? Do unto others as you would have them do unto you. In other words, treat other people in the way you’d like to be treated. This same rule applies to the world of social media.

So think before you tweet. Here are a few etiquette rules:

Social media marketing helps Reading Rainbow Kickstarter reach record goal

reading-rainbow-7-3The crowdfunding effort has now achieved the highest number of backers ever for that platform.

The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well beyond even its highest goals.

Social Media Micro-Influencers: What Are They and Where do you Find Them?

social media micro influencers what are they and where do you find them

Social media influencers are all the rage right now, with marketers and businesses clamoring to utilize influencers to promote their products or services in order to reach a larger audience.

As a small business, however, it can be difficult to get those big names to help support you – and that’s where micro-influencers come in.

In this blog post, we’ll look at what social media micro-influencers are, where to find them and how they can help boost your outreach strategies.

Social Media Users Are More Charitable Than You Might Think

Charity9-18There's no doubt that social media has made it easier for charitable organizations and nonprofits to spread their messages. The major press release or fundraiser can now be simplified into a series of tweets or Facebook posts. Organizations can stay top of mind with their own pieces of social media real estate.

But just how powerful can these social networks be for social good campaigns, and are the users of these networks receptive?

Social Media vs. SEO: Which is the Best Traffic Source?

social media vs seo which is the best traffic source

Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.

So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Today, establishing a social-media presence for your brand has become a checkbox item, a necessary part of building brand visibility and connecting with the 1.5 billion social-media users worldwide.

And brands are spending a lot of money on it.

Companies are spending anywhere between $100,000 to $300,000 (and sometimes even more) to build and maintain their social followings. Between ads, salaries of social-media managers, and of course the requisite marketing tools and services to keep it all together, social is now a significant investment for most brands.

Step Up Your Link Strategy to Get Better Search Results (Infographic)

L11-21Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.

However, because this process can be manipulated, it’s important that those links be legitimate to avoid being seen as spammy by Google’s algorithms. While organic links are more important than ever, the legitimacy of those links is also more important than ever. With Google placing such a strong emphasis on links, here are a few things you can do to improve your links for SEO purposes.

Stop Wasting Time, Especially When It Comes to Social Media

8-18smLet's face it: social-media management can be a big time suck. It is not an overnight process, but a strategy that is composed of a series of daily, time-consuming steps. Just think about how quickly hours go by when you read through Facebook posts. And that's just one social-media platform. As entrepreneurs, we don't have time to waste. 

Success in Social Media is All About SCALE! Download the free guide Scaling Social Media: The Path to Scaling Social Media Starts with Executive Buy-in


HS9-17The very nature of social media means it often grows from the bottom up—driven by passionate advocates like you. Unfortunately, all the skill and passion in the world won't help you scale social media across your organization unless the executive team has bought in to its value—and are willing to invest the time and resources to make it work.

Do you have the tools you need to get your executive team on board with social? Can you prove the tangible value of your social media efforts?

Download Scaling Social Media: The Path to Scaling Social Media Starts with Executive Buy-in to learn how you can make a case for the value of social initiatives across your organization as well as:

Click here: http://ow.ly/BzlKV

The 11 Must-Use Social Media Strategies to Expand Your Brand

5-19SM-newsletter-finAn integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns.

Here are some tips to help build up your following and your brand. 

1. Make your tweets stand out.

The 3 Best Social Media Campaigns Of 2015 (So Far)

8-243bestEvery day, brands try to connect with consumers on their level, running campaigns on Twitter, Vine, Instagram, Facebook, YouTube, Pinterest and Snapchat. Whether it’s starting that conversation on a tablet, mobile device, or a computer — it’s not necessarily where you reach them, it’s more about how you engage them with your brand.

Here are some of the best social media campaigns that I’ve found produced by larger brands and exactly how the did it.

The Advertiser's Guide to Social Media Demographics

the advertisers guide to social media demographics

Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience.

Along with this, there are different user demographics for each network - the same people aren’t on, or as active, across every social media network that's available. Some age groups are more engaged in one platform while some levels of income are more active in another.

The Benefits of Using Social Media Like a B2B Boss

benefits-of-using-social-media-like-b2b-boss"Marketing is no longer about the stuff that you make but about the stories you tell." -Seth Godin

There are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the crowd. Take a look at the B2B benefits from social media use.

The Best Days and Times to Post on Social Media [Infographic]

the best days and times to post on social media

Are you wondering when to share on your social media accounts? Could there be a best day or time to achieve the maximum possible engagement on your posts?

There isn’t a one size fits all answer to this question - it can be company and industry dependent. For example, we don’t have a preferred day and time to share our posts, we share all day, every day.

The Best Times to Post on Social Media (According to 20 Studies) [Infographic]

the best times to post on social media according to 20 studies

There’s always an inherent risk to ‘best times to post’ reports - with the most critical being that generic best times don’t relate to your specific audience and their habits. The only true way to know what times are best for you to post is to study your own analytics, test different post times, then study again, till you find what works.

But that said, there is still value in using generic best times as a guide, particularly as a means to narrow your test pool. This is particularly relevant when starting out – if you start with the generic best times, you may be closer to finding your optimum posting time in the beginning, which can help deliver better results faster, while you’re testing.

The Demographics You Need to Know to Succeed at Social Media Marketing [Infographic]

the demographics you need to know to succeed at social media marketing

Are you trying to figure out which social networks you should spend your time on? Want to know the demographics of each to see if they're a right fit for your business?

Sprout Social shares the social media demographics you need to know in this infographic.

Stats include usage based on gender, age, location, income and education.

The Do's and Don'ts of Social Media for Job Hunters [Infographic]

the dos and donts of social media for job hunters

Imagine a time without social media. Some would argue that would be a perfect world, while others would miss being connected to friends, family, as well as being able to stay on top of the most current news stories as they happen.

According to We Are Social, the number of worldwide internet users is more than 3.8 billion, while the number of active social media users is over 2.7 billion, and this is only expected to grow.

The End of Old Media?

old mediaOfcom’s annual study into the UK’s viewing, listening, internet and communications habits is always worth a read. This year’s tome is no different, with a headline finding that we now spend an average of 20 minutes more every day using technology devices than sleeping. Apparently the average night’s sleep is 8 hours and 21 minutes – which seems an incredibly long time to me, but then I’ve got three kids and a noisy cat.

The Four Ms of Social Media That All Marketers Should Master

4m10-4Social-media marketing used to be a two-step process: write and post. But today it has evolved into something that sometimes looks more like a NASA mission-control center operation. Dozens of software systems and screens monitoring, measuring and optimizing each campaign. 

But beneath all the complexities, the fundamentals of social-media marketing ultimately determine the outcome of campaigns. When marketers master the four Ms of social marketing, all the complexity amid a sea of tools and tactics can be distilled into a simple, successful game plan. 

The Future of Social Media: Paid vs. Organic

SM10-27The future of social media is in paid content, which requires a different strategy than organic. How can you prepare?

Social media started as an organic marketing tool with an emphasis on creating engaging and interesting content that people actually liked. Over the past three to five years, paid (or sponsored) content has become a staple of most social media marketing efforts. While Facebook has been the clear leader in driving paid social media content by actively reducing the exposure of organic content, most other social networks are testing paid content (including newer networks like Pinterest and Instagram).

The Key to Social Media Success is Authenticity. Always.

the key to social media success is authenticity always

This speaks to me on so many levels that I had to share it.

It comes courtesy of an internet marketer I've bought software from in the past - his latest product is one that produces "fake" Facebook Live viewers, Likes, and so on.

The Link Between Social Media Activity And Corporate Reputation

rep7-21Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about user-generated online content? How do I harness negative criticism? And, how can my company best integrate itself into the social media conversation? In recognizing the need to consistently evaluate the relationship between online consumer activity and corporate reputation, researchers from VU University Amsterdam conducted a study that revealed that corporate reputation can be enhanced through social-media activity.

The Most Frustrating Problems With Instagramming for Business -- And How to Fix Them

7-23instaSo you’re taking the time to really be active in engaging with and posting for your target audience. Props to you my friend! You’re tapping into a seriously engaged community.

But holy cow, you’re starting to realize that the Instagram app isn’t the most time-efficient mode of marketing.

The Myth of Social Media [Slide Show]

social media mythA majority of consumers say they are not influenced by Facebook and Twitter. 94% say they use these platforms to connect with friends and family; 62% say these sites have no influence at all over their purchase decisions.

So what IS the truth about Social Media?

The Rise of Influencer Marketing [Infographic]

the rise of influencer marketing

Influencer marketing has seen a significant boost in focus over the past 24 months, with many proclaiming it to be marketing’s next big thing.

Influencer Marketing Hub recently conducted an online survey to establish just how much effective this content distribution technique has become, while also looking at its rise in popularity amongst digital marketers.

The Rules of Engagement: 5 Ways to Connect on Social Media

roe8-4Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to be much more involved – engaging with others. Not only does interacting allow your voice to be heard but also you can sometimes get a window's view to a person's heart, soul and personality depending on what they choose to share with you.

But what is the best ways to really engage (and come off as genuine)?

The Science Behind Our Obsession With Liking Things Online

8-18FBlikeWe’ve all done it: grazed through our Facebook newsfeeds and impulsively hit the like button.

But beyond the fact that it’s so easy to use, what exactly is it that we find so irresistible about this tiny, seemingly innocuous function? And why are we so compelled to like people, updates and media online?

The social experiment

soc7-22-1Brands are learning that social media is not just a free marketing channel, but requires a content plan and nimble processes to take advantage of the constantly changing platforms.


Ever since the advent of social networks, marketers have been striving for the formula to translate online interest into brand objectives. Today, a social strategy that is embedded in the company is becoming increasingly important, given the extent to which customers expect to engage with brands in social media, as well as the constant changes that social networks make to their user experiences and paid ad formats.

The Social Media Bot Problem, and How the Latest Investigation Is Bringing It Into Focus

the social media bot problem and how the latest investigation is bringing it into focus

One of the key benefits which might be derived from the current investigation into how social platforms were used to influence the 2016 US Presidential Election, could be improved data and transparency for social metrics – particularly in regards to automated bots, and the presence of fake accounts on each platform.

The presence of bots, and their impact, has long been debated in social media circles. Back in 2012, Facebook said that around 8.7% of the accounts on their platform were fake, which, at that time, equated to around 83 million accounts. They updated this number to 11% in 2014 (138 million fake accounts), and that figure has steadily climbed as the platform has continued to expand – though the overall percentage of fake accounts, according to Facebook, has not risen significantly.

The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]

the social trifecta optimizing owned earned and paid social media

There’s a lot of discussion in digital marketing circles about the impact of reduced organic reach, the power of programmatic advertising, the benefits of user-generated content. But there’s not as much discussion about how these elements can be used in conjunction, combining them all to create a more effective impactful strategy.

When in reality, discussing them all as a group is probably more likely to lead to a better outcome.

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

SMCDiGiorno Pizza has become the latest company needing to take an apology tour in the wake of some misused social media.

Following former Baltimore Ravens running back Ray Rice's termination, hashtag #WhyIStayed, began trending on Twitter, as abuse survivors took to the micro-blogging platform to share their stories.

DiGiornio found itself in hot water after it tweeted a joke about pizza using the hashtag, without knowing the meaning behind it.

The Top U.S. Media Publishers on Social Media - April 2017

the top us media publishers on social media april 2017For the month of April 2017, video content continues to drive engagement for most publishers in the various genres.

Powered by Shareablee data, here are the top brands, ranked by total actions (Facebook, Twitter, Instagram and YouTube) for each respective industry - take note of these leaders and check out what, specifically, it is they're doing on their pages to get inspiration and ideas for your own strategies.

In the Entertainment category, UNILAD continues to outpace it’s competitors with 94.9 million actions and an astonishing 2.7 billion video views. They continue to set the bar very high for content producers in all categories.

The Top U.S. Media Publishers on Social Media - June 2017

the top us media publishers on social media june 2017

Powered by Shareablee data, the top brands ranked by total actions (Facebook, Twitter, Instagram & YouTube) for each respective industry are shown in this article.

In the Business & Finance category, Business Insider continues to lead the pack with 4.7 million actions. The publisher also garners 2.2 million video actions, representing a 40% growth compared with the previous month.

There's a Stat for That: The Strange and Surprising Side of Social [Infographic]

theres a stat for that the strange and surprising side of social

Social media has grown at an explosive rate.

That may be in the running for understatement of the century. Is it any wonder today’s data scientists turn to social more for statistics than sharing selfies?

Beyond the obvious facts and figures, however, there are some strange and surprising social media statistics relating to our expanding love affair with likes, shares and emojis.

Tinder Regrets Its Drunk-Tweeting Response to Vanity Fair's 'Hook-Up' Article

8-12tindTinder should know, better than anyone, that rage-fueled rambling isn't very attractive.

On Tuesday evening, Tinder took to Twitter to attack a Vanity Fair article titled “Twitter and the Dawn of the 'Dating Apocalypse.'” The rant went on for more than 30 tweets, and criticized the article's writer, Nancy Jo Sales, for failing to reach out to the company and portraying users in a limited and negative light.

Top 5 Social Marketing Trends for Brands to Watch in 2015

SM10-31As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year.

Depending on when you read this, there are about 60 days left in 2014. Here's what we're advising our client brands at Friend2Friend to be thinking about for their 2015 plans.

Trend 1: It's Increasingly a Mobile-First World

Not only is the age of the big smartphone here, but more people simply are spending more time on mobile. In the U.S., carriers' shelf-space for devices with 4.7-inch or larger screen displays increased from 4 percent to about a third in 2014 alone, matching a sales growth - larger-screen phones now account for more than one-quarter of all sales, according to NPD Group

Top Social Media Trends That Will Take Over 2018 [Infographic]

top social media trends that will take over 2018

As we accelerate towards the end of the year, the season of predictions is almost upon us.

You know the time - when every social media marketing guru comes out with a new listing of projections and prognostications on what to expect, and where we're headed in the next 12 months.

Top Social Network Demographics 2017 [Infographic]

top social network demographics 2017 infographic

"Where’s your audience at?"

This is one of the key questions you need to answer to maximize your social media marketing efforts – there’s little point going all-in on Snapchat if the people you’re trying to reach are over on Instagram.

To help with this, the team at Trackx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms.

Traditional Media Targets Millennials With Social Influencer Campaigns

traditionalmedianewsletterfinalCelebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives.

Call it the modern day word of mouth. Social influencer marketing is proving its worth in a world where consumers are dubious of conspicuous marketing and brands are raring to get their attention. Last week marked the launch of a new social influencer marketplace – aptly named The Influential Network – that aims to partner celebrities popular on social sites with agencies and brands. According to VentureBeat, 25 companies are already on board.