Stakeholder trust is a vital component of any organization, and you have no intentions of violating that trust, but there may be bad actors trying to disrupt these relationships.
Some may even take advantage of stakeholders’ trust in you by impersonating your brand. Others do it unwittingly, without malicious intent.
Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot.
This time it's looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.
It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.
Unless you're a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a nonstop basis.
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully active on every social-media site out there.
People are more likely to buy from brands they follow on social media. A study conducted by Sprout Social reveals that 75.3% of people purchase something because they saw it on some social media channel, proving that a good social presence can lead to brand loyalty.
This shouldn’t be surprising as 2.34 billion people worldwide are on social media and use these platforms to be informed about the world and the brands they like most. They also use it to connect with friends and spread the word about things they enjoy. According to CrowdTwist, 43.5% of millennials use social media to share content about products and services they like.
Not too long ago I broke down my daily social media management routine to explain how I manage all my client accounts without losing my mind.
In this post I want to briefly cover how planning and social media automation are my best friends when it comes to effectively staying on top of regular posts while having time for other activities that improve your social media marketing results.
When you consider that 22% of the world’s population is on Facebook, LinkedIn features over 530 million profiles and 51% of Instagram users access the platform daily - it’s easy to see why social media is essential for businesses looking to market themselves online.
And while social media is useful for attracting potential customers, have you ever considered that it could also be used to recruit new employees?
Are you using social tools effectively enough that they could help you move forward in your digital marketing career?
So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.
While the term "stalking" has a sinister ring to it, there are legitimate reasons to stalk people online. I'm not talking about keeping tabs on your ex or monitoring what your teen is doing on social media. I'm talking about using online investigation techniques for valid business-related reasons like:
I'm writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure they're alright in the aftermath of Hurricane Harvey. We're also thinking about friends of ours in Palm Beach Florida, in the path of Hurricane Irma.
But, frankly, we're more focused on our local disaster. The Eagle Creek Fire which has, over the course of four days, lit over 20,000 acres of the Columbia Gorge on fire, and crossed the Columbia River.
A look at why some tweets catch on and why some business are killing it using Twitter.
One of the big questions I have consistently in my daily personal Twitter activity is why do some tweets get a lot of love and retweets and why do some just sit there with not a chirp to mention?
A class from Nate Riggs, "The Secret to Business Success on Twitter," attempted to answer these questions and taught me a lot about how to succeed on the social platform.
By combining social media and marketing automation systems, companies can achieve a higher return on investment.
Many B2B brand marketers I come across struggle with the complex issue of spend on digital marketing systems and how that relates to driving targeted audience engagement, and finally, qualified ongoing lead generation. Concerns I often hear relate to making decisions around the types of systems, the spend on these systems, how to integrate these systems with their current CRM or social media management tools, how they can truly calculate marketing return on investment (ROI), or all of the above.
I love Twitter — I get so much value from it. I never want it to go away and I actually have a bet with a friend that Twitter will be here in 20 years. Twitter was also the first network I added to my company.
But, Twitter has an onboarding problem.
This problem stems from the simple fact that it is not simple or easy for a new user to learn how to use Twitter to maximum benefit. It takes a lot of work to make Twitter work for you.
It's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.
After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising.
These days, almost nothing is sacred. With social media becoming a ubiquitous communication device, there is almost no topic that isn’t exhaustively tweeted about, discussed, and debated publicly for the world to see. The very essence of social media relies on people’s willingness to engage with their friends, colleagues, and even complete strangers without any natural filter.
Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic.
Still in a social media coma after some brutal campaigns in 2017?
Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business.
If you’ve been on social media for a little while, there’s a huge chance that you know who iJustine is.
In fact, she has the 5th largest social media following of any woman on the internet.
If getting more from your company's social-mediachannels is one promise your marketing team made at the start of this year, then increasing engagement should be on the list of expected outcomes.
Having more people interacting with your company's social-media profile raises the likelihood of more eyeballs on your content and brings you more opportunity to glean valuable data about what they think about your products or services -- in real time.
Organizations active on social media not only get more leads, but have more engaged workers and are seen as fiercer competitors.
Would you like your organization to attract the best employees in your industry?
Would you like to increase sales leads?
How and when to post on social media is often a matter of which platform you are targeting and the audience you intend to reach. From there, you can determine the best and worst times to post for shares versus click-throughs, the optimal number of updates per day, ideal hashtag usage, image sizes for updates, and expected engagement statistics. Fortunately, our friends at StartABlog123.com have developed a very useful infographic to help new and professional bloggers find their way to mastering social media.
Even if you haven't had a Wendy's burger or Frosty in years, you've probably heard about their social media this year.
It started with their hilarious clapbacks, in which they called out everyone from McDonalds to trolls.
Instagram has announced that it's opening up its API access to approved third party platforms, which will enable marketers to track and manage their Instagram presence in more ways.
“While businesses have been using insights to view metrics for their content and overall presence on the Instagram app, they'll now be able to access these valuable insights in the Instagram API for the first time. This will help businesses keep track of their organic content's performance more effectively on third party tools outside of the Instagram application.”
The image-sharing platform is also launching verified badges and vowing to kick out spammers.
Facebook's $1 billion image app software acquisition is four years old, pretty full of itself, and stuffed with some 300 million users.
The social media company bought Instagram back in 2012.
Media companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram's new Stories feature. The platform is making Stories highly visible by placing them at the top of users' feeds, with Food Network reporting that its Stories have consistently surpassed 100,000 views.
Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple and version 6.10 for Android users, which include some very significant upgrades to the system.
Typeahead Search Functionality
Speed is essential on an app like Instagram, and the platform says it has "made some improvements under the hood to make it easier and faster to find the accounts you’re searching for." This includes typeahead search, which will auto-populate results as users begin typing in letters.
Many probably believe milllennials are the most active and influenced users of social media since representatives of this generation have played with electronic gadgets and computers earlier than members of any other generation.
“Younger users are more susceptible” to social-media messages, especially those emanating from influential users, Brock University professor Anteneh Ayanso wrote in his new book Harnessing the Power of Social Media and Web Analytics.
Over the past year HubSpot has partnered with Guy Kawasaki to bring his social media expertise to the HubSpot audience, and they wanted to share it with you as well! Check out three free awesome resources to help you grow your social media following, and create awesome social media posts to increase engagement and reach.
1. Guy Kawasaki's 10 Tips for Building a Social Media Following [On-demand recording]
Guy has over 7.5 million followers! He must be doing something right. Access his top tips for free in this on-demand recording of Guy Kawasaki on how he grew his social media following.
Access it here: http://bit.ly/1x5VPpe
Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”
Both of these posts still get a high number of views each month, as people are still Googling, looking for the answer to “Is social media good or bad?”
Today, everyone wants to be the King (or Queen!) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But is it possible that being everywhere at once might actually be hurting your business?
Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing, brought to you by the experts at Social Media Examiner. Forty-five of the world's leading social media pros will show you how they succeed with social. This takes place totally ONLINE over three weeks – and the best part is that by registering, you also get access to replays of everything, in case you miss some sessions. To see the whole itinerary and the slew of events, click here:
If you only attend one online conference a year, this is the one! Join fellow marketers at the annual and wildly successful online mega-conference designed to inspire and empower you—Social Media Success Summit 2015, brought to you by our friends over at Social Media Examiner. Click here
It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now.
Social media has become a leading medium for consumers to voice opinions about their every interaction they have with a company and its products or services. Expectations of speedy replies and immediate attention have raised the bar.
Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.
Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.
Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest.
A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007.
A new buzz-term for 2018 when it comes to social media, already seems to be “bringing it back to the basics.”
And while most of what you read would suggest that this is a great idea, the people “doing social media right” have been doing this forever, without having to announce it as if it were an entirely new concept. It’s always the simplest things that most people overlook, right?
If you only attend one online conference a year, this is the one! Join fellow marketers at the annual and wildly successful online mega-conference designed to inspire and empower you—Social Media Success Summit 2015, brought to you by our friends over at Social Media Examiner.
Click here to register: http://bit.ly/1U443WZ
When you make a mistake, social media can be an unforgiving place.
That’s because followers often respond to missteps with harsh responses - and worse, they often take screenshots of a misguided post or inappropriate image, extending its shelf life for months, and sometimes years.
With social networks Facebook and Twitter handily beating analyst estimates for Q2 earnings, LinkedIn today reported its Q2 results and showed that rising tides are lifting its boat, too. Revenue for the second quarter was $534 million and its EPS (non-GAAP diluted) was $0.51 as the company also raised its guidance for Q3 and the full year. The company’s stock is up by around 8% in after-hours trading to $195 a share.
Analysts expected LinkedIn to post earnings per share (EPS) of $0.39 (non-GAAP diluted) on revenues of $511 million. As a point of comparison, last quarter, LinkedIn beat analysts’ estimates on sales of $473 million and EPS of $0.38. Today’s revenue numbers are up 47% on a year ago, when LinkedIn posted revenue of $364 million in Q2 2013.
LinkedIn is most known as a place to network or look for a new job, but now the career-oriented social network is working on some new tools to help users connect with their current coworkers.
A source from LinkedIn told Mashable that the company is developing two products that can bring employers, employees and colleagues closer together. That way, the platform can be better utilized to improve connections within the office, rather than outside of it. The tools will make it easier to access employee information, as well as share content relevant to your workplace.
One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?
It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have been struggling to connect with their customers and buyers. Finding many organizations and marketers believe their content marketing and B2B marketing efforts are only effective well below forty-percent of the time.
Well, that got... weird.
Facebook held one of its regular Q&A Townhall sessions with Mark Zuckerberg Tuesday. Rather than a live event with Zuckerberg answering questions from a live audience, the question and answer session was in AMA format on the CEO's timeline.
Can Amplify Be More Than Another Passing Phase in Social TV?
Cashing in on the social chatter surrounding TV programming has been a dream of networks and Madison Avenue for the past few years. They pounced each time mobile "second-screen" apps like Viggle and GetGlue came along and promised deeper engagement with viewers, but struggled to assemble large enough "social TV" audiences to make deals worth the effort.
With so many people now using social platforms, social media marketing has become a lead generation machine - for those that know how to use it.
Unlike traditional mediums, the 'social' element of social media dictates that it requires a different approach. In the past, you might have run an ad in your local paper or even focused on SEO and getting your site to rank for relevant queries. Those methods are still relevant, but in social, the approach is a little more nuanced, and requires a unique strategy.
Facebook’s new “Instant Articles” platform has caused quite a stir in the publishing industry. Some publishers have pointed out that they won’t be able to compete with this new platform and, from now on, will be dependent upon Facebook for their revenue. However, this launch has also paved the way for newcomers to gain traction, leaving the larger publishers to grapple for attention. So, look out Buzzfeed and Huffington Post! A new player is in town.
Social media is no longer just an optional add-on for businesses: It’s a requirement for staying competitive. Today’s customers are hyperconnected to their devices and networks, using them to not only socialize but also receive the recommendations and information they need to make purchases.
A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?
If content creation is a digital marketing trend for 2015, then Tumblr is ahead of the game. Last week the blogging platform announced that it will launch an ad network called the Creatrs Network. Through partnerships with Tumblr-based social influencers, brands will be able to gain access to curated and original content for use in their Tumblr campaigns. If they so choose, they'll also have the ability to distribute the content in ad-form to audiences on Yahoo, Facebook, and Instagram.
When Twitter announced at the beginning of the month that its ad platform was now available in more than 200 countries and territories, it opened up endless possibilities for entrepreneurs to market their businesses as well as grow their personal brands.
It's not them. It's you.
About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. Disgruntled customers are generally the most vocal. I believe it was Tolstoy who said “Happy customers are all alike, unhappy customers will write the most unique and profane things on Facebook.”
Our friends at HubSpot have grouped all their best inbound marketing resources in one, easy kit: http://bit.ly/1HAU3Rr
This kit contains:
- An introductory guide to internet marketing
- Blog post templates
- A search engine optimization (SEO) guide
- A social media publishing calendar template
- A landing page optimization guide
- Hubspot's "Science of Email' report
A new website funded by Google News Lab aims to help journalists find and verify first-hand news accounts posted on social media. The site, called First Draft News, is designed to help reporters find legitimate sources and material on sites like Facebook, Twitter andYouTube, while at the same time stopping the spread of rumors and hoaxes that proliferate the Internet following major news events.
"We will be publishing features, case studies, interactives, videos, podcasts, industry news, how-to guides and collections of tools on a daily basis to help journalists navigate this new minefield of reportage," wrote Alastair Reid, the site's managing editor. Eight members of Google's First Draft Coalition will contribute to the site, including EyeWitness Media Hub, Storyful, Reported.ly, Bellingcat, Meedan, Verification Junkie, Dig Deeper, Google News Lab and Emergent
The new Twitter design has been completed and rolled out to users on the Web. User reviews of the new Twitter design are mixed but businesses really like it. The new design changes are explained below.
New Twitter Design Emulates Other Social Media Sites
First, the profile page is made to look more like other social media sites such as Facebook and Google Plus. A large header that spans the top of your profile page can give your business a huge opportunity to promote your product or service. The recommended size of this header is 1500 pixels wide by 500 pixels tall with a maximum file size of 5 megabytes. The header is responsive and will adjust accordingly to the size of your web browser.
Happy New Year everyone.
As we head into 2018 I wanted to share, and remind you of a few tips to gain social media reach, interaction and followers.
This week, Twitter opened up its archive to the public, making it possible for users to search every Tweet that's ever been published. According to the site's engineering blog, Twitter's search engine has indexed about half a trillion sent tweets, dating from its launch in 2006.
Previously, the entire archive was only available to a few partners, like social analytics platform Gnip(which was subsequently acquired by Twitter in September), the Library of Congress and MIT's new Laboratory for Social Machines, which got a $10 million investment from the social giant in October.
With the recent announcement that Snapchat is diving into more original news programming in partnership with NBC, we’re seeing more and more investment dollars being put into custom content. Don’t expect that to slow down anytime soon.
NBC has hired 30 new staff members to run the twice daily (at 7 AM and 4 PM on weekdays, 1 PM on weekends) news program titled, “Stay Tuned.” The show is a part of a new investment into original programming on the platform, after seeing recent success in their other major news-style show, “Good Luck America.” That show has seen over 5 million viewers per episode, which has caught the attention of big name corporations like NBC.
Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.
To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.
If you work for a global company, chances are that Privacy Shield is on your radar - and if it’s not, it should be.
Privacy Shield is a set of frameworks put in place by the U.S. Department of Commerce, European Commission and Swiss Administration to help companies securely transfer personal data between the U.S. and the EU. Participating companies must take "reasonable and appropriate measures” to protect personal data from "loss, misuse and unauthorized access, disclosure, alteration and destruction”.
Is it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors. But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too.
Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.
You could discover a goldmine of new leads and opportunities by recycling the records in your database.
Marketing enjoys boosting its return on investment by repurposing existing content for new platforms:
- Creating blogs from long form content such as consideration documents or white papers.
- Creating audio-only podcasts from webinars.
- Using transcripts of audio- or video-based work as a basis for an eBook.
- Taking key ideas and themes from blogs and using them for social media updates.
It’s a cost effective approach that sees marketers fully exploiting their initial content spend. But can the same principle be applied to your database?
You know the story from beginning to end: A regular old website earns popularity, gains top users who are almost celebrities, and then the site dies more quickly than it rose.
A lot happens in between, but those are the basics of it.
Digg was a perfect example of this. Flickr is another. All of these sites have something in common: A fanatical reliance, if not focus, on ‘community.’ It’s worth remembering that having users is not the same thing as having a ‘community.’
Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.
Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.
Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.
Social Media is no longer a buzzword, a "new fad", or the next wave of...well, anything. It's a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your children's school. It's this last entry that becomes a little disturbing in some situations, and it needs to change.
Good Intentions and Bad People
Still on the "social media isn't important" bandwagon? Click below to watch it grow by the second as it happens right before your eyes.
Presented by Coupofy
Google set the stage by changing the way your web / blog site shows up on the SERP's, (Search Engine Result Pages), when they changed from their complex algorithm to mostly ranking based on the amount of content you have. Google called these massive changes "Panda", "Penguin", and "Hummingbird". Quickly after Google changed the way analyzed their search all of the other search engines follow suite.
These changes took web pages that have been performing in the top one, two or three listings on Google and sent them to the search engine Siberia; the 20th page or worse! This really ticked off a lot of SEO people and web site owners who spent years and thousands of dollars optimizing their pages to meet Google's requirements.
By now it's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of time spent in social media takes place on mobile devices (including tablets). And total mobile engagement on social is up 55% in the last year.
In its latest quarterly report, ShareThis took a closer look at sharing activity among top social platforms on mobile. Twitter and Pinterest emerge as the most mobile-centric networks, with 75% of all content sharing on those platforms happening in mobile. By comparison, half of sharing activity on Facebook is mobile.
Newsjacking - or Trendjacking as it's referred to in this infographic - can be a great way to boost brand awareness, and a heap of brands have benefited from a timely, on message tweet, or a perfectly aligned Facebook campaign.
Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever.
But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in order to boost their reputation and – in the case of ‘influencers’ – earn them money.
Every year, the biggest names in advertising and marketing gather along the French Riviera for a confab called the Cannes Lions International Festival of Creativity.
A few years ago, Silicon Valley’s ad-driven Internet giants discovered Cannes. And in the same way tech is transforming the ad and marketing game, Silicon Valley changed the look and feel of Cannes Lions.
Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I tried to emulate what I thought were the best traits and avoid what I saw as weaknesses. And at the senior level of marketing, I hired tons of Brand Leaders, promoted many and even had to fire a few along the way. I’ve been a Brand Coach the past few years, working closely with Brand Leaders. And I consistently see these six habits at any level, that separate those that are GREAT from those that are just GOOD.
Habit #1: GREAT Brand Leaders push for focused choices, using the word “or” and rarely using the word “and”.
Snapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world.
Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be on the business operations team working on growth and engagement. He will be reporting to Brian Theisen.
If 4 billion daily views has become something of a milestone for leading online video platforms like YouTube and Facebook, Snapchat has just crossed this threshold with confounding velocity.
Following rumblings that Snapchat’s "Live Stories" section -- or snaps curated around locations and major events, like the VMAs -- were garnering 4 billion views per day, a company spokeswoman confirmed this figure to The Los Angeles Times.
A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.
Here are some key findings from the study:
- 88 percent of respondents agree their organization's social media presence is important to stay competitive.
- 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
- 62 percent say designing a social media strategy is a challenge.
Unified is announcing that it has raised $30 million in Series B funding, plus a $10 million credit facility from Silicon Valley Bank.
That sounds like a nice chunk of change, but equally noteworthy is the fact that the equity funding was led by iHeartMedia (the radio and digital media company formerly known as Clear Channel). The two companies previously announced a strategic partnership to develop custom products for advertisers, as well as an investment of undisclosed size.
Social media marketing is a key element of all digital marketing campaigns today, providing broader reach and more ways to connect with your target market. But to successfully utilize social, you need to know how to choose the right platform for your business goals.
Each platform is different, and requires its own strategic approach - there are approaches that wouldn’t work with Instagram, for example, but would be perfectly suited to the shorter messaging of Twitter. It’s all a matter of choosing the best social media platforms for your business, and understanding the different approaches and options.
Creating social profiles is one thing, but coming up with content ideas and posts to maintain an active presence is a whole other process. It's important to do so, of course - consistent activity will make your social profiles more appealing, and can help boost referral traffic and subsequent Google search rank.
There are plenty of reasons why you'd want to post more often, but you also shouldn't just post for the sake of it. So what do you do?
What’s your stance on social media customer service?
Do you have a plan that your team can implement when things go awry - as they often do in the unpredictable and ever-fluid world of social media platforms?
We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales!
Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business.
A new year means a new beginning, new challenges, and new opportunities for every marketing manager.
It’s time to start planning your marketing campaigns, allocating your budget, and defining your goals for the coming year.
Social platforms are always switching things up on you - just when you think you've got your strategy all set, they release an update that throws everything out of whack, and has you scrambling to catch up.
This is particularly evident in their optimal image dimensions. Facebook's Page dimensions are always changing, Twitter releases an update and you have to re-format all your content. And you can't just ignore it - increasingly, social platforms are your digital first impression, where people are first coming into contact with your business. You need to make sure you're presentation is up to speed, and that you're maximizing your opportunities through your visual assets.
To start off the year, our friends at Marketo want to share some predictions from internal thought leaders to help you embrace exciting, new changes to come in the marketing world!
Download brand new Marketo's eBook and learn about:
• Engagement marketing and new personalization strategies
• The growing separation between publishing and editorial – how to maximize both
• How content will change for B2B and B2C for better engagement
• Ways that Social will become even more of a real revenue engine – as the Jerry McGuire movie line goes, "SHOW ME THE MONEY!"
This is a great read, easy to digest. You can get it here free compliments of Marketo: http://bit.ly/1w7My9O
In a recent post, marketing expert Mark Schaefer highlighted an important trend which is probably getting far less coverage than it should.
There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it comes to online marketing power.
Almost half of Internet users in the U.S. spend an hour or more reading their email every day, according to new survey data conducted by My.com, the developers of myMail, a free mobile application that allows individuals to monitor all of their email addresses through a single inbox. We also check email multiple times throughout the day. Three-quarters of survey respondents said they check email in the morning, half check at lunch, almost six in 10 say checking email is the last thing they do before they go to bed.
Have you heard of the golden rule? Do unto others as you would have them do unto you. In other words, treat other people in the way you’d like to be treated. This same rule applies to the world of social media.
So think before you tweet. Here are a few etiquette rules:
The crowdfunding effort has now achieved the highest number of backers ever for that platform.
The grassroots campaign that has made headlines and that spread wildly through social media marketing and sharing, with support from some of the biggest names from Kickstarter and celebrities across the entire spectrum in order to bring back Reading Rainbow in a mobile app format that will be free to classrooms in need across the United States, has now reached well beyond even its highest goals.
Social media influencers are all the rage right now, with marketers and businesses clamoring to utilize influencers to promote their products or services in order to reach a larger audience.
As a small business, however, it can be difficult to get those big names to help support you – and that’s where micro-influencers come in.
In this blog post, we’ll look at what social media micro-influencers are, where to find them and how they can help boost your outreach strategies.
As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been.
The fad showed us the power of augmented reality – technology that superimposes a computer-generated image on a user's view of the real world – to lead customers towards brands by gamifying real life. And the uptake was incredible.
There's no doubt that social media has made it easier for charitable organizations and nonprofits to spread their messages. The major press release or fundraiser can now be simplified into a series of tweets or Facebook posts. Organizations can stay top of mind with their own pieces of social media real estate.
But just how powerful can these social networks be for social good campaigns, and are the users of these networks receptive?
Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.
So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.
Today, establishing a social-media presence for your brand has become a checkbox item, a necessary part of building brand visibility and connecting with the 1.5 billion social-media users worldwide.
And brands are spending a lot of money on it.
Companies are spending anywhere between $100,000 to $300,000 (and sometimes even more) to build and maintain their social followings. Between ads, salaries of social-media managers, and of course the requisite marketing tools and services to keep it all together, social is now a significant investment for most brands.
Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.
However, because this process can be manipulated, it’s important that those links be legitimate to avoid being seen as spammy by Google’s algorithms. While organic links are more important than ever, the legitimacy of those links is also more important than ever. With Google placing such a strong emphasis on links, here are a few things you can do to improve your links for SEO purposes.
Let's face it: social-media management can be a big time suck. It is not an overnight process, but a strategy that is composed of a series of daily, time-consuming steps. Just think about how quickly hours go by when you read through Facebook posts. And that's just one social-media platform. As entrepreneurs, we don't have time to waste.
The very nature of social media means it often grows from the bottom up—driven by passionate advocates like you. Unfortunately, all the skill and passion in the world won't help you scale social media across your organization unless the executive team has bought in to its value—and are willing to invest the time and resources to make it work.
Do you have the tools you need to get your executive team on board with social? Can you prove the tangible value of your social media efforts?
Download Scaling Social Media: The Path to Scaling Social Media Starts with Executive Buy-in to learn how you can make a case for the value of social initiatives across your organization as well as:
Click here: http://ow.ly/BzlKV
Students, edit your resumes and type up your cover letters — it's internship time.
But the competition will be stiff, especially if you're applying to Facebook, whose internships are rated the highest for the second year in a row, according to careers website Glassdoor. (What's the secret, Zuckerberg?)
An integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns.
Here are some tips to help build up your following and your brand.
1. Make your tweets stand out.
Every day, brands try to connect with consumers on their level, running campaigns on Twitter, Vine, Instagram, Facebook, YouTube, Pinterest and Snapchat. Whether it’s starting that conversation on a tablet, mobile device, or a computer — it’s not necessarily where you reach them, it’s more about how you engage them with your brand.
Here are some of the best social media campaigns that I’ve found produced by larger brands and exactly how the did it.
Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience.
Along with this, there are different user demographics for each network - the same people aren’t on, or as active, across every social media network that's available. Some age groups are more engaged in one platform while some levels of income are more active in another.
"Marketing is no longer about the stuff that you make but about the stories you tell." -Seth Godin
There are all sorts of untapped marketing benefits available through social media, and when you use it like you know what you're doing, you make yourself - and your company - stand apart from the crowd. Take a look at the B2B benefits from social media use.
Are you wondering when to share on your social media accounts? Could there be a best day or time to achieve the maximum possible engagement on your posts?
There isn’t a one size fits all answer to this question - it can be company and industry dependent. For example, we don’t have a preferred day and time to share our posts, we share all day, every day.