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How Social Is Your Business, Anyway?

SB10-29Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up?

I think we, especially as marketers, can all acknowledge that whether or not companies admit it, all businesses are already social. After all, customers post comments and reviews and employees are individuals with lives they share with their friends and families - including thoughts about their employers. In fact, there is even a coined phrase "dark social" to describe referrals that aren't trackable by Web analytics (here's a great real world use case of dark social in action). But for those businesses that have knowingly picked up the gauntlet, where are we on the path to real social engagement?

How Social Media Became a Game-Changer for the Deaf Community

how social media became a game changer for the deaf community

It’s no secret that social media has changed the way people communicate with each other. Compared with just a decade ago, we know more about people’s lives (and their kids’ lives) than ever before. We’ve also become more adept at written and visual communication vs. purely verbal communication.

But there's one group for whom the advent of social media was literally life-changing, and that's the Deaf community.

How Social Media can Augment Your Lead Scoring Process

how social media can augment your lead scoring process

Today, digital marketers are required to wear many hats. They can be market analysts one day, and social media consultants the next.

What they often struggle with, however, is making sure leads convert into paying customers. In some companies, especially startups, there's often a severe lack of communication between the marketing and sales teams.

How Social Media Can Degrade Consumer Trust (and How to Counter it)

how social media can degrade consumer trust and how to counter it

Modern business advice states that you need a social media presence. There are a ton of books, blogs and expert voices out there saying you need social media, and that you need to scale it so that everyone knows about you. However, when it comes to subsequent downsides of the medium, it seems like these experts disappear.

In this post, we're going to look at some of the potential negative impacts of social, and how it can ruin your business if you aren't careful.

How Social Media Can Make or Break Your Brand [Infographic]

how social media can make or break your brand

In our increasingly digital world, social media is becoming an increasingly important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, enables brands to interact with their customers, attract new ones and increase their exposure.

However, as much as these sites have the power to build a brand, if not used properly, they also have the potential to take it down. That’s the focus of this new infographic from Living Business, which explores the dos and don’ts of using social media for business.

How Social Media Impacts Customer Service

How Social Media Impacts Customer Service

There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.

Reap the benefits of two-way brand engagement. Customers enjoy it when businesses share information, tips, ideas, and sometimes even humorous banter across social media. Many consumers love to send a message out to their favorite brands over social channels and are excited when they respond back. Two-way engagement on social media is a great way to build brand loyalty and help give your company its own voice.

How Social Media is Changing Public Administration [Infographic]

how social media is changing public administration

Over time, social media platforms have evolved from being a means to engage more regularly with a small circle old friends, colleagues and family to one of our primary forms of communication.

While the overall ideological and partisan patterns vary among users, social networks such as Facebook, Twitter and YouTube make it significantly easier for users to engage (and leverage) their voices on civic and political issues.

How Social Media Is Reviving the Teaser Campaign

TC10-16Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest.

One of the most noteworthy marketing campaigns of the year couldn't have happened without Twitter. In May, musical group Coldplay promoted its forthcoming album "Ghost Stories" in a most mysterious way: by hiding lyrics from its new songs in libraries located in nine countries around the world. The "international scavenger hunt" started with a tweet that set fans in Mexico City searching. Handwritten lyric sheets were found in books of - what else? - ghost stories, one of which included a ticket to watch the band perform in London.

How Social Titans Market To Win

how social titans market to win

It’s sexy these days to analyze the gaudy advertising budgets that brands allocate towards promotion on social media channels.

But what about the ad spending of the social channels themselves? We’re glad you asked …

Kantar Media took a peek at the five big social channels in the US, and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in expenditures and success.

How to Be a Better Social Marketer in 2017 [Infographic]

how to be a better social marketer in 2017

It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.

The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.

How to Choose a Social Media Management Tool

how to choose a social media management tool

Social media management and monitoring aren’t just about posting and replying, social media is a growing, deeper science.

Companies don’t drive leads or make money by curating three relevant posts a week - if they did, we wouldn’t be writing this blog. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

How to Create a Social Media Marketing Plan from Scratch

smp-7-17When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing plan could feel the same way.

How to Find the Best Days and Times to Post on Social Media [INFOGRAPHIC]

SM9-26What Days and Times Should I post?

This depends on a couple of things: The social media networks you use, and when your target audience is online.

There are several ways to find out when your audience is online to find out the best days and times to post on social media pages. One is to reference social sharing platforms that collect such data, like Buffer or SproutSocial.

How to Find Your Brand Voice on Social Media

how to find your brand voice on social media

Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).

However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.

How to Improve Your Facebook Clickthrough Rates With Better Images

FBB11-11In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits. In this edited excerpt, Krance and Meloche offer tips on using images in your Facebook ads to attract attention.

In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.

How to Land Predictable Revenue from LinkedIn Clients on Auto-Pilot

6-14mjofferDo you have a system for creating predictable revenue automatically from LinkedIn clients?

If you feel like you're working too hard to generate new business, and would like to find out about an automatic solution, then join us in an exclusive WEBINAR with Mojo Global. They will demonstrate how to fill your sales pipeline with brand new leads from LinkedIn every single day, consistently.

This webinar is free to attend: Click here to register: http://bit.ly/1Hx3xMj

How to Launch Your B2B Social Media Presence: A 30-Day Plan

1-5 planThis monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started?

I’m often asked how a B2B company should start building a social presence. My consultancy works with many start-ups in the ad technology and digital media space, developing their go-to-market strategies and often launching their first marketing campaigns.

How to Leverage Knowledge on Social Media

hidden gemLet’s assume that you have a bachelor or master’s degree and at least 15 years of work experience. Next to that you might have followed several courses and programmes during your career to learn more specific skills. If this indeed applies to you, I can conclude that you must have a lot of knowledge in your field of business.

Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.

How to Manage Threats to Social Media Account Security

how to manage threats to social media account security

Stakeholder trust is a vital component of any organization, and you have no intentions of violating that trust, but there may be bad actors trying to disrupt these relationships.

Some may even take advantage of stakeholders’ trust in you by impersonating your brand. Others do it unwittingly, without malicious intent.

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

how to market to generation x and baby boomers on social media

Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot.

This time it's looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.

How to Plan a Social Media Strategy in 12 Steps

12-10-8It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.

Unless you're a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a nonstop basis.

How to Save at Least 2 Hours Per Week on Social-Media Marketing

9-19twoSocial-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully active on every social-media site out there.

How to Use Social Media Ads for Brand Loyalty

how to use social media ads for brand loyalty

People are more likely to buy from brands they follow on social media. A study conducted by Sprout Social reveals that 75.3% of people purchase something because they saw it on some social media channel, proving that a good social presence can lead to brand loyalty.

This shouldn’t be surprising as 2.34 billion people worldwide are on social media and use these platforms to be informed about the world and the brands they like most. They also use it to connect with friends and spread the word about things they enjoy. According to CrowdTwist, 43.5% of millennials use social media to share content about products and services they like.

How to Use Social Media Automation to Improve Your Results (and Not Lose Your Mind)

how to use social media automation to improve your results and not lose your mind

Not too long ago I broke down my daily social media management routine to explain how I manage all my client accounts without losing my mind.

In this post I want to briefly cover how planning and social media automation are my best friends when it comes to effectively staying on top of regular posts while having time for other activities that improve your social media marketing results.

How to Use Social Media to Attract Employees, Not Just Customers

how to use social media to attract employees not just customers

When you consider that 22% of the world’s population is on Facebook, LinkedIn features over 530 million profiles and 51% of Instagram users access the platform daily - it’s easy to see why social media is essential for businesses looking to market themselves online.

And while social media is useful for attracting potential customers, have you ever considered that it could also be used to recruit new employees?

How to Use Social Media to Climb the Career Ladder

3-2laddAre you using social tools effectively enough that they could help you move forward in your digital marketing career?

So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.

How to Use Social Media to Ethically 'Stalk' Competitors and Job Candidates

7-31stalkWhile the term "stalking" has a sinister ring to it, there are legitimate reasons to stalk people online. I'm not talking about keeping tabs on your ex or monitoring what your teen is doing on social media. I'm talking about using online investigation techniques for valid business-related reasons like:

How to Use Social Media to Stay in Touch Before, During, and After a Disaster

how to use social media to stay in touch before during and after a disaster

I'm writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure they're alright in the aftermath of Hurricane Harvey. We're also thinking about friends of ours in Palm Beach Florida, in the path of Hurricane Irma.

But, frankly, we're more focused on our local disaster. The Eagle Creek Fire which has, over the course of four days, lit over 20,000 acres of the Columbia Gorge on fire, and crossed the Columbia River.

How to Use Twitter for Business

T10-17A look at why some tweets catch on and why some business are killing it using Twitter.

One of the big questions I have consistently in my daily personal Twitter activity is why do some tweets get a lot of love and retweets and why do some just sit there with not a chirp to mention?

A class from Nate Riggs, "The Secret to Business Success on Twitter," attempted to answer these questions and taught me a lot about how to succeed on the social platform.

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

1-5ROIBy combining social media and marketing automation systems, companies can achieve a higher return on investment.

Many B2B brand marketers I come across struggle with the complex issue of spend on digital marketing systems and how that relates to driving targeted audience engagement, and finally, qualified ongoing lead generation. Concerns I often hear relate to making decisions around the types of systems, the spend on these systems, how to integrate these systems with their current CRM or social media management tools, how they can truly calculate marketing return on investment (ROI), or all of the above.

How Twitter can solve its onboarding problem

T9-25I love Twitter — I get so much value from it. I never want it to go away and I actually have a bet with a friend that Twitter will be here in 20 years. Twitter was also the first network I added to my company.

But, Twitter has an onboarding problem.

This problem stems from the simple fact that it is not simple or easy for a new user to learn how to use Twitter to maximum benefit. It takes a lot of work to make Twitter work for you.

How We Doubled Our Instagram Followers in Less Than 8 Hours

6-12instIt's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.

After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising. 

How We Handle Death in Social Media

social-media-deathThese days, almost nothing is sacred. With social media becoming a ubiquitous communication device, there is almost no topic that isn’t exhaustively tweeted about, discussed, and debated publicly for the world to see. The very essence of social media relies on people’s willingness to engage with their friends, colleagues, and even complete strangers without any natural filter.

How You Can Generate Results From Promoted Pins on Pinterest

9-20resultsPinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.

In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic.

Ignore These 5 Social Media Trends in 2018 at Your Own Risk

how social media became a game changer for the deaf community

Still in a social media coma after some brutal campaigns in 2017?

Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business.

iJustine on Creating Massive Social Reach

8-9ijustIf you’ve been on social media for a little while, there’s a huge chance that you know who iJustine is.

In fact, she has the 5th largest social media following of any woman on the internet.

No joke.

Increase Engagement on Twitter With Solid Tactics Backed by Research

1-8twIf getting more from your company's social-mediachannels is one promise your marketing team made at the start of this year, then increasing engagement should be on the list of expected outcomes.

Having more people interacting with your company's social-media profile raises the likelihood of more eyeballs on your content and brings you more opportunity to glean valuable data about what they think about your products or services -- in real time.

Infographic: How To Optimize Social Sharing

social media posting timesHow and when to post on social media is often a matter of which platform you are targeting and the audience you intend to reach. From there, you can determine the best and worst times to post for shares versus click-throughs, the optimal number of updates per day, ideal hashtag usage, image sizes for updates, and expected engagement statistics. Fortunately, our friends at StartABlog123.com have developed a very useful infographic to help new and professional bloggers find their way to mastering social media.

Inside Wendy's Social Media Secret Sauce

inside wendys social media secret sauce

Even if you haven't had a Wendy's burger or Frosty in years, you've probably heard about their social media this year.

It started with their hilarious clapbacks, in which they called out everyone from McDonalds to trolls.

Instagram Expands API Access to Social Management Platforms

instagram expands api access to social management platforms

Instagram has announced that it's opening up its API access to approved third party platforms, which will enable marketers to track and manage their Instagram presence in more ways.

As Instagram:

“While businesses have been using insights to view metrics for their content and overall presence on the Instagram app, they'll now be able to access these valuable insights in the Instagram API for the first time. This will help businesses keep track of their organic content's performance more effectively on third party tools outside of the Instagram application.”

Instagram Overtakes Twitter With 300 Million Users

I12-15The image-sharing platform is also launching verified badges and vowing to kick out spammers.

Facebook's $1 billion image app software acquisition is four years old, pretty full of itself, and stuffed with some 300 million users.

The social media company bought Instagram back in 2012.

Instagram Stories get early thumbs-up from media companies

publishers flock to instagram storiesMedia companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram's new Stories feature. The platform is making Stories highly visible by placing them at the top of users' feeds, with Food Network reporting that its Stories have consistently surpassed 100,000 views.

Instagram Upgrades Editing, Search, and Explore Features

I11-11-1Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple and version 6.10 for Android users, which include some very significant upgrades to the system.

Typeahead Search Functionality

Speed is essential on an app like Instagram, and the platform says it has "made some improvements under the hood to make it easier and faster to find the accounts you’re searching for." This includes typeahead search, which will auto-populate results as users begin typing in letters.

Introducing the Power Users of Social Media You Want to Reach

P10-14Many probably believe milllennials are the most active and influenced users of social media since representatives of this generation have played with electronic gadgets and computers earlier than members of any other generation.  

 “Younger users are more susceptible” to social-media messages, especially those emanating from influential users, Brock University professor Anteneh Ayanso wrote in his new book Harnessing the Power of Social Media and Web Analytics.

Invaluable social marketing tips from the legendary Guy Kawasaki – and they're free

 

GK9-4Over the past year HubSpot has partnered with Guy Kawasaki to bring his social media expertise to the HubSpot audience, and they wanted to share it with you as well! Check out three free awesome resources to help you grow your social media following, and create awesome social media posts to increase engagement and reach.

1. Guy Kawasaki's 10 Tips for Building a Social Media Following [On-demand recording]
Guy has over 7.5 million followers! He must be doing something right. Access his top tips for free in this on-demand recording of Guy Kawasaki on how he grew his social media following.
Access it here: http://bit.ly/1x5VPpe

Is Social Media a Good Thing or a Bad Thing?

is social media a good thing or a bad thing

Back in 2012, Social Media Today published an article that asked the question: “Is social media a good thing or a bad thing?” Then, in 2015, the article was updated, asking the question: “Is social media bad for us?”

Both of these posts still get a high number of views each month, as people are still Googling, looking for the answer to “Is social media good or bad?”

Is Social Media Killing Your Small Business?

8-17smToday, everyone wants to be the King (or Queen!) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But is it possible that being everywhere at once might actually be hurting your business?

It's baaaccckkkk! Join 45 Social Media Experts at Web's Largest Online Social Media Conference... Social Media Success Summit 2014!

SMMS-814Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing, brought to you by the experts at Social Media Examiner. Forty-five of the world's leading social media pros will show you how they succeed with social. This takes place totally ONLINE over three weeks – and the best part is that by registering, you also get access to replays of everything, in case you miss some sessions. To see the whole itinerary and the slew of events, click here:

http://bit.ly/1undLti

It's No Longer a Question Whether to Use Social Media for Customer Service

CS10-22It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now.

Social media has become a leading medium for consumers to voice opinions about their every interaction they have with a company and its products or services. Expectations of speedy replies and immediate attention have raised the bar.

It’s Go Time for Facebook GIF Ads

8-28FBgifWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.

Despite been reticent toward animated GIFs for years, Facebook has finally started to let businesses post them as ads and page posts.

It’s Showtime: How to Integrate Social Media into Your Tradeshow Strategy

its showtime how to integrate social media into your tradeshow strategy

Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest.

A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007.

Job Search 2018: PR and Social Media Job Trends [infographic]

job search 2018 pr and social media job trends

Are you looking to build a career in public relations and social media?

If so, it's worth keeping track of what skills are in demand, which new ones might be popping up, where the jobs are, and how to focus your ambitions with realistic expectations.

Keeping the 'Social' in Social Media and Refining Your Approach in 2018

keeping the social in social media and refining your approach in 2018

A new buzz-term for 2018 when it comes to social media, already seems to be “bringing it back to the basics.”

And while most of what you read would suggest that this is a great idea, the people “doing social media right” have been doing this forever, without having to announce it as if it were an entirely new concept. It’s always the simplest things that most people overlook, right?

Lessons Learned from Brands That Got it All Wrong on Social Media

lessons learned from brands that got it all wrong on social media

When you make a mistake, social media can be an unforgiving place.

That’s because followers often respond to missteps with harsh responses - and worse, they often take screenshots of a misguided post or inappropriate image, extending its shelf life for months, and sometimes years.

LinkedIn Beats The Street In Q2 On Sales Of $534M, EPS Of $0.51

With social networks Facebook and Twitter handily beating analyst estimates for Q2 earnings, LinkedIn today reported its Q2 results and showed that rising tides are lifting its boat, too. Revenue for the second quarter was $534 million and its EPS (non-GAAP diluted) was $0.51 as the company also raised its guidance for Q3 and the full year. The company’s stock is up by around 8% in after-hours trading to $195 a share.

Analysts expected LinkedIn to post earnings per share (EPS) of $0.39 (non-GAAP diluted) on revenues of $511 million. As a point of comparison, last quarter, LinkedIn beat analysts’ estimates on sales of $473 million and EPS of $0.38. Today’s revenue numbers are up 47% on a year ago, when LinkedIn posted revenue of $364 million in Q2 2013.

LinkedIn is working on two new products to help coworkers connect

1-14LInLinkedIn is most known as a place to network or look for a new job, but now the career-oriented social network is working on some new tools to help users connect with their current coworkers.

A source from LinkedIn told Mashable that the company is developing two products that can bring employers, employees and colleagues closer together. That way, the platform can be better utilized to improve connections within the office, rather than outside of it. The tools will make it easier to access employee information, as well as share content relevant to your workplace.

Make Your Marketing Human-Centered with Listening and Empathy

social-listeningOne of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today?

It is not an easy question to answer. Recently, we have had several studies, including those by Forrester and the Content Marketing Institute, which suggests companies have been struggling to connect with their customers and buyers. Finding many organizations and marketers believe their content marketing and B2B marketing efforts are only effective well below forty-percent of the time.

Marketers Find Strengths, and Limits, to Twitter Amplify

amp7-18Can Amplify Be More Than Another Passing Phase in Social TV?

Cashing in on the social chatter surrounding TV programming has been a dream of networks and Madison Avenue for the past few years. They pounced each time mobile "second-screen" apps like Viggle and GetGlue came along and promised deeper engagement with viewers, but struggled to assemble large enough "social TV" audiences to make deals worth the effort.

Mastering the Art of Generating Leads via Social Media [Infographic]

mastering the art of generating leads via social media

With so many people now using social platforms, social media marketing has become a lead generation machine - for those that know how to use it.

Unlike traditional mediums, the 'social' element of social media dictates that it requires a different approach. In the past, you might have run an ad in your local paper or even focused on SEO and getting your site to rank for relevant queries. Those methods are still relevant, but in social, the approach is a little more nuanced, and requires a unique strategy.

Meet PlayBuzz, the Platform Leveling the Content-Creation Playing Field

7-8dealFacebook’s new “Instant Articles” platform has caused quite a stir in the publishing industry. Some publishers have pointed out that they won’t be able to compete with this new platform and, from now on, will be dependent upon Facebook for their revenue. However, this launch has also paved the way for newcomers to gain traction, leaving the larger publishers to grapple for attention. So, look out Buzzfeed and Huffington Post! A new player is in town. 

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

N10-3Social media is no longer just an optional add-on for businesses: It’s a requirement for staying competitive. Today’s customers are hyperconnected to their devices and networks, using them to not only socialize but also receive the recommendations and information they need to make purchases.

Mobile Acquisitions and Ads to Shape the Future of Social Media

1-30MA1A recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed?

If content creation is a digital marketing trend for 2015, then Tumblr is ahead of the game. Last week the blogging platform announced that it will launch an ad network called the Creatrs Network. Through partnerships with Tumblr-based social influencers, brands will be able to gain access to curated and original content for use in their Tumblr campaigns. If they so choose, they'll also have the ability to distribute the content in ad-form to audiences on Yahoo, Facebook, and Instagram.

Most Companies Don't Get How Customer Service on Social Media Works

cs8-5It's not them. It's you.

About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. Disgruntled customers are generally the most vocal. I believe it was Tolstoy who said “Happy customers are all alike, unhappy customers will write the most unique and profane things on Facebook.” 

New – The Complete Inbound Marketing Kit

HS4-7Our friends at HubSpot have grouped all their best inbound marketing resources in one, easy kit: http://bit.ly/1HAU3Rr

This kit contains:
- An introductory guide to internet marketing
- Blog post templates
- A search engine optimization (SEO) guide
- A social media publishing calendar template
- A landing page optimization guide
- Hubspot's "Science of Email' report

New Site Aims to Help Journalists Verify News Found on Social Media

First Draft News CheckerA new website funded by Google News Lab aims to help journalists find and verify first-hand news accounts posted on social media. The site, called First Draft News, is designed to help reporters find legitimate sources and material on sites like Facebook, Twitter andYouTube, while at the same time stopping the spread of rumors and hoaxes that proliferate the Internet following major news events.

"We will be publishing features, case studies, interactives, videos, podcasts, industry news, how-to guides and collections of tools on a daily basis to help journalists navigate this new minefield of reportage," wrote Alastair Reid, the site's managing editor. Eight members of Google's First Draft Coalition will contribute to the site, including EyeWitness Media Hub, Storyful, Reported.ly, Bellingcat, Meedan, Verification Junkie, Dig Deeper, Google News Lab and Emergent

http://firstdraftnews.com/390-2/

New Twitter Design Gives an Advantage to Businesses

new twitter design, twitter profile, social media strategyThe new Twitter design has been completed and rolled out to users on the Web. User reviews of the new Twitter design are mixed but businesses really like it. The new design changes are explained below.

New Twitter Design Emulates Other Social Media Sites

First, the profile page is made to look more like other social media sites such as Facebook and Google Plus. A large header that spans the top of your profile page can give your business a huge opportunity to promote your product or service. The recommended size of this header is 1500 pixels wide by 500 pixels tall with a maximum file size of 5 megabytes. The header is responsive and will adjust accordingly to the size of your web browser.

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

TD11-20This week, Twitter opened up its archive to the public, making it possible for users to search every Tweet that's ever been published. According to the site's engineering blog, Twitter's search engine has indexed about half a trillion sent tweets, dating from its launch in 2006. 

Previously, the entire archive was only available to a few partners, like social analytics platform Gnip(which was subsequently acquired by Twitter in September), the Library of Congress and MIT's new Laboratory for Social Machines, which got a $10 million investment from the social giant in October.

Original Programming is Set to Make a Big Splash on Social Media

original programming is set to make a big splash on social media

With the recent announcement that Snapchat is diving into more original news programming in partnership with NBC, we’re seeing more and more investment dollars being put into custom content. Don’t expect that to slow down anytime soon.

NBC has hired 30 new staff members to run the twice daily (at 7 AM and 4 PM on weekdays, 1 PM on weekends) news program titled, “Stay Tuned.” The show is a part of a new investment into original programming on the platform, after seeing recent success in their other major news-style show, “Good Luck America.” That show has seen over 5 million viewers per episode, which has caught the attention of big name corporations like NBC.

Pinterest Provides Tips for Your Mother’s Day Marketing Strategy

pinterest provides tips for your mothers day marketing strategy

Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.

To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.

Privacy Shield and the Impact of Data Transparency and Security for Social Media Professionals

privacy shield and the impact of data transparency and security for social media professionals

If you work for a global company, chances are that Privacy Shield is on your radar - and if it’s not, it should be.

Privacy Shield is a set of frameworks put in place by the U.S. Department of Commerce, European Commission and Swiss Administration to help companies securely transfer personal data between the U.S. and the EU. Participating companies must take "reasonable and appropriate measures” to protect personal data from "loss, misuse and unauthorized access, disclosure, alteration and destruction”.

Rebranding Through Employee Social Engagement

employer-access-social-networksIs it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors. But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too.

Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.

Recycle to Boost Your Marketing Campaign Success

You could discover a goldmine of new leads and opportunities by recycling the records in your database.

Recycle to Boost Your Marketing Campaign Success image boost campaign success by recycling image

Marketing enjoys boosting its return on investment by repurposing existing content for new platforms:

  • Creating blogs from long form content such as consideration documents or white papers.
  • Creating audio-only podcasts from webinars.
  • Using transcripts of audio- or video-based work as a basis for an eBook.
  • Taking key ideas and themes from blogs and using them for social media updates.

It’s a cost effective approach that sees marketers fully exploiting their initial content spend. But can the same principle be applied to your database?

Reddit’s Community: Can’t Win With ‘Em, Can’t Win Without ‘Em

7-7reditYou know the story from beginning to end: A regular old website earns popularity, gains top users who are almost celebrities, and then the site dies more quickly than it rose.

A lot happens in between, but those are the basics of it.

Digg was a perfect example of this. Flickr is another. All of these sites have something in common: A fanatical reliance, if not focus, on ‘community.’ It’s worth remembering that having users is not the same thing as having a ‘community.’

Requests for User Data Rise in Twitter’s Latest Transparency Report

twitter-7-4Twitter said that it has seen an increase in requests from government agencies around the world for account information and content removal.

Twitter on Thursday released its bi-annual transparency report, detailing the number of requests for information the company receives from government agencies around the world.

Releasing transparency reports, a practice pioneered by Google four years ago, is now commonplace for many large technology companies; Facebook, Yahoo and Microsoft regularly release their own similar versions.

Schools and Social Media

schools and social mediaSocial Media is no longer a buzzword, a "new fad", or the next wave of...well, anything. It's a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorite restaurant, and your children's school. It's this last entry that becomes a little disturbing in some situations, and it needs to change.

Good Intentions and Bad People

SEO: 10 Secrets To Rank Your Blogs Higher

Google set the stage by changing the way your web / blog site shows up on the SERP's, (Search Engine Result Pages), when they changed from their complex algorithm to mostly ranking based on the amount of content you have. Google called these massive changes "Panda", "Penguin", and "Hummingbird". Quickly after Google changed the way analyzed their search all of the other search engines follow suite.

These changes took web pages that have been performing in the top one, two or three listings on Google and sent them to the search engine Siberia; the 20th page or worse! This really ticked off a lot of SEO people and web site owners who spent years and thousands of dollars optimizing their pages to meet Google's requirements.

Sharing On Twitter And Pinterest Leans Mostly Mobile

mobile7-14By now it's clear that mobile and social have become more than a shotgun marriage. Findings from comScore last month showed that more than 70% of time spent in social media takes place on mobile devices (including tablets). And total mobile engagement on social is up 55% in the last year.

In its latest quarterly report, ShareThis took a closer look at sharing activity among top social platforms on mobile. Twitter and Pinterest emerge as the most mobile-centric networks, with 75% of all content sharing on those platforms happening in mobile. By comparison, half of sharing activity on Facebook is mobile.

Should I Trendjack on Social Media? [Infographic]

should i trendjack on social media

Newsjacking - or Trendjacking as it's referred to in this infographic - can be a great way to boost brand awareness, and a heap of brands have benefited from a timely, on message tweet, or a perfectly aligned Facebook campaign.

Should You Buy Followers and Likes on Social Media?

should you buy followers and likes on social media

Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever.

But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in order to boost their reputation and – in the case of ‘influencers’ – earn them money.

Silicon Valley invades and transforms Cannes Lions, advertising’s biggest dealmaking party

6-27cannesEvery year, the biggest names in advertising and marketing gather along the French Riviera for a confab called the Cannes Lions International Festival of Creativity.

A few years ago, Silicon Valley’s ad-driven Internet giants discovered Cannes. And in the same way tech is transforming the ad and marketing game, Silicon Valley changed the look and feel of Cannes Lions.

Six Habits of Great Brand Leaders

brand8-1Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I tried to emulate what I thought were the best traits and avoid what I saw as weaknesses. And at the senior level of marketing, I hired tons of Brand Leaders, promoted many and even had to fire a few along the way. I’ve been a Brand Coach the past few years, working closely with Brand Leaders. And I consistently see these six habits at any level, that separate those that are GREAT from those that are just GOOD.

Habit #1: GREAT Brand Leaders push for focused choices, using the word “or” and rarely using the word “and”.

Snapchat Hires A New Growth Lead

9-2schatSnapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world.

Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be on the business operations team working on growth and engagement. He will be reporting to Brian Theisen.

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day

9-3snapIf 4 billion daily views has become something of a milestone for leading online video platforms like YouTube and Facebook, Snapchat has just crossed this threshold with confounding velocity.

Following rumblings that Snapchat’s "Live Stories" section -- or snaps curated around locations and major events, like the VMAs -- were garnering 4 billion views per day, a company spokeswoman confirmed this figure to The Los Angeles Times.

Social Business Trends 2014

HS10-26A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.


Here are some key findings from the study:

  • 88 percent of respondents agree their organization's social media presence is important to stay competitive.
  • 86 percent agree analyzing data about their social media engagement can help their company improve its bottom line, but only 41% agree their company fully capitalizes on the data captured by social media.
  • 62 percent say designing a social media strategy is a challenge.

Social Marketer Unified Raises $30M Round Led by iHeartMedia

9-9unifUnified is announcing that it has raised $30 million in Series B funding, plus a $10 million credit facility from Silicon Valley Bank.

That sounds like a nice chunk of change, but equally noteworthy is the fact that the equity funding was led by iHeartMedia (the radio and digital media company formerly known as Clear Channel). The two companies previously announced a strategic partnership to develop custom products for advertisers, as well as an investment of undisclosed size.

Social Media Ad Platforms Cheat Sheet [Infographic]

social media ad platforms cheat sheet

Social media marketing is a key element of all digital marketing campaigns today, providing broader reach and more ways to connect with your target market. But to successfully utilize social, you need to know how to choose the right platform for your business goals.

Each platform is different, and requires its own strategic approach - there are approaches that wouldn’t work with Instagram, for example, but would be perfectly suited to the shorter messaging of Twitter. It’s all a matter of choosing the best social media platforms for your business, and understanding the different approaches and options.