When was the last time you updated your social media campaign tactics? Get the latest and greatest tips for mastering social on Facebook, LinkedIn and Twitter with these brand new cheat sheets from Marketo. You will learn all of the most important strategies and success metrics for managing social campaigns for your brand.
Gone are the days when we didn’t need to worry about using social media for customer support - these days, it’s not even a question.
According to a report by Sprout Social, up to 90% of consumers have used social media in some way to communicate directly with a brand. The bad news is that brands reply to just 11% of these messages, on average, leaving the majority of inquiries ignored.
Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.
According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
Building a strong brand requires a significant investment of your time and resources. Building an international brand is exponentially more difficult.
Robert Azuayi a business administration professor at SMC University in Denmark points out that companies often need to implement a different branding strategy in every geography they operate.
Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising.
Ello, the newest social media network on the block and the latest to offer an ad- and data-mining-free zone, promises to be the antithesis of Facebook. And with a manifesto that reads, "Advertisers buy your data so they can show you more ads. You are the product that's bought and sold," it certainly sells itself as just that.
But while Ello strives to be the antidote to Facebook, there are similarities between the two. For example, much like the early Facebook, Ello isn't accessible to the general public. Available only from current users or by submitting a request on the homepage - the platform is currently fielding 40,000 requests every hour — invitations are coveted enough that people are selling them on eBay for up to $50.
As baseball fans grow older and the sport’s television viewership declines, the key to saving America’s pastime could lie in social media.
So far, this year's World Series has represented a low point in America’s interest in baseball. With an average of 12.4 million viewers per game, The New York Times reports that viewership of regular season football is almost double that of championship baseball. And not only is football’s audience larger, it’s also more diverse. According to Nielsen’s 2013 Year in Sports report, football appeals to a broad audience of both women and men, old and young, from different ethnic backgrounds, while the average baseball fan is older than 55, white, and male.
The truth didn’t set Anna Stoehr free on Facebook. A lie did. Well, a little white lie.
The 113-year-old Plainview, Minn., resident recently joined Facebook in much the same way countless whippersnappers under the age of 13 do (at least the ones who aren’t already soooo totally over it, that is). Stoehr fudged her age by a few years. Technically, when she activated her account on the world’s largest social network, she was 113 years young, but she said she was 99.
Garrett Camp, co-founder of StumbleUpon, says he’ll soon be the site’s majority stakeholder. Again. The site originally launched in 2001.
StumbleUpon was sold to eBay in 2007, but sold back to a group including Camp in 2009. He was active CEO from 2001-2012 and has stayed on as “Chairman” since.
Most of us can remember a day when the pinnacle of communication revolved around our beeper and a pay phone. This best effort at mass communication was unfortunately tied down to a newspaper, magazine, TV, radio, billboard, and word-of-mouth. Content shareability and “viral” content was strictly reserved for the global enterprises that could afford TV ads and national billboard campaigns. And even if a brand had a great national campaign, it might take weeks or months to attract the majority of their target segment, and by that time, they’ve most likely progressed to something else. In the 1970s, if a very good friend that lived in a different city had a baby, it may take days or weeks for you to even see a picture of this new bundle of joy. Fast forward to today, we see pictures instantaneously of people on different continents just seconds after a photo is taken, thanks to advances in social media. Let’s venture even further into the past, shall we? “Gold was discovered in California in January 1848, but the gold rush did not really start until an article appeared in the New York Herald on August 19, 1848.” (History House) You catch the drift. Good content begs to be shared, and its success is only as good as its shareability.
In his latest book, The Art of Social Media: Power Tips for Power Users, Guy Kawasaki explains what it takes to create posts that will deliver value to your followers, build your brand and share your story. The chief evangelist at Canva, an Australia-based graphics-design service, says that "good stuff" comes in four forms:
- Information. What happened?
- Analysis. What does it mean?
- Assistance. How can I do that?
- Entertainment. Posts that amuse and surprise.
Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says.
Crowdsourcing and sharing employee-generated content via digital channels helps companies reinforce brand value and recruit talent, according to a joint study from the CMO Council and Executive Networks.
Social media has opened up opportunities for large organizations to connect with customers and prospects like never before. But for social to be effective at the enterprise level, you need to show real results from social media--through better collaboration, deeper insight, and stronger security.
Do you have an enterprise social media management solution that meets these needs?
Over 10 million users and the world's top brands use Hootsuite to help them stay compliant, mitigate risk, and effectively manage their social media efforts. Book a demo now to see for yourself how Hootsuite Enterprise can help you:
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Last month, Facebook got in hot water when one of its data scientists published a paper revealing the company had attempted to alter the emotional content of hundreds of thousands of people's news feeds, just to see how they'd react. For many, the experiment crossed an ethical line, while others, like Vox's Nilay Patel, argued that screwing with your emotions is Facebook's entire business model anyway (personally, I just thought the study's methodology sucked).
But Facebook is hardly the only web company to use its power over what users see for the sake of research. In a blog post Monday (thanks to UNC sociologist Zeynep Tufekci for the link), OkCupid's Christian Rudder laid out three separate experiments the company has run on users.
The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves.
Diet Coke's new omnichannel "Get a Taste" campaign aims to bring more enjoyment to life's mundane moments - like air travel - by asking the question, "What if life tasted as good as Diet Coke?" The integrated initiative will look to digital video, print, radio, and out-of-home advertising, as well as DietCoke.com and its social channels such as Twitter, Facebook, and Instagram to engage consumers.
If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts.
Most business-to-business (B2B) marketers have latched onto the idea of launching content marketing strategies. In fact, the North American Content Marketing Institute found in its recent study that 86 percent were invested in the idea of using this method of marketing.
With many brands bumbling Pinterest, will Instagram become a better platform for monetization?
Instagram's mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on its advertising API. Will Instagram become a better destination for brands than Pinterest?
Today’s buyers are socially sophisticated and informed. Your team members--in every role--must be too. Does your organization have the tactics, tools and training to leverage social media for success?
Maximize the value of your social outreach with this toolkit which explains how you can build relationships with customers and prospects while ensuring your presence on social is compliant and secure.
Click here to download: http://ow.ly/zsUWx
The toolkit includes:
Did you know that enterprise organizations that have integrated social media into everyday business processes generate on average 20% more revenue and 60% higher profit growth? It's true. It's about a lot more than individual and independent venues such as Facebook, Twitter and Instagram... it's about imbedding social media as part of your integrated communications, including Customer Service, Business Development, Marketing, Publicity, Employee relations and more.
Download Connect Your Enterprise World: Weaving Technology into the Enterprise Ecosystem to learn how you can maximize the value of your social initiatives across your organization as well as:
In March a new social network launched promising the opposite business model to Facebook, i.e. not selling ads based on user data and instead relying on, perhaps, paid premium features to keep going. Ello then sunk without a trace until, in the last 24-48 hours or so, activity on the site completely blew up. And this is a pretty basic social network with the bare minimum of features. Why? A combination of factors.
Perhaps it was Facebook’s trenchant stance against LGBT users having both a real name and ‘persona’ name. Ello got traction with the LGBT community after Facebook disabled the accounts of some drag artists who used their performance names instead of their “real” names. Musicians with stage names have also complained.
So the Ello saga continues, and this time with $5.5 million more in the bank, and a new kumbaya-esque charter and legal status that’s leaving us with more questions than answers.
Yesterday, the hip alternative — and ad-free! — social network announced that it has raised a lot of new funding, and that in the name of staying true to its promise of keeping ads and data-brokering off its minimalist, black-and-white piece of the Web, it’s filing to become a public benefit corporation (PBC) in the state of Delaware.
After a study on whether emotional manipulation in the News Feed could make people sad turned into a PR disaster, Facebook has now set up a formal review process for pre-approving research on its users, and Research At Facebook website to centralize all the academic work done on its enormous data set.
Facebook admitting to screwing up with the emotions study, explaining “We were unprepared for the reaction the paper received when it was published and have taken to heart the comments and criticism. It is clear now that there are things we should have done differently. For example, we should have considered other non-experimental ways to do this research. The research would also have benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it.”
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
Facebook has ditched Microsoft's Bing search engine as a provider, in favor of a proprietary engine.
There had previously been an option to view Bing results during a Facebook search, but over the past few days it has disappeared without notice.
Facebook is testing out new video options on its social network aimed at helping you better “discover, watch, and share videos” that you might find interesting. Included in the updates are the general availability of suggested videos within Facebook’s iOS app and an experiment to gauge user response to a dedicated place just for videos.
At about 12:00 p.m. PDT today (3:00 p.m. EDT), Facebook went down. This is the third time the social network has gone down this month.
VB staff from across the world confirmed they either couldn’t reach the social network or it was incredibly slow. The generic “Service Unavailable” and “Sorry, something went wrong.” errors showed up, as did another generic “Page not found” message. A quick check at DownForEveryoneOrJustMe confirmed the issue was widespread: “It’s not just you! http://facebook.com looks down from here.”
Entrepreneurs take note: Facebook is making a new feature for businesses more widely available.
Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase. Starting now, interested business owners can request a free Facebook Bluetooth beacon from the company, as Facebook plans to make beacons available to thousands of small- and medium-sized businesses across the U.S.
In our always-connected world, data is the new black gold. Facebook is already reigning king in the race for data, knowing what you look like, who you spend time with, where you live and where you go out to eat. And now, it’s going to know what you sound like.
The social-networking giant has acquired voice-interface software company Wit.ai, an 18-month-old startup headquartered in Palo Alto, California. In a statement, Facebook called Wit.ai “an incredible yet simple” platform that “has helped developers turn speech and text into actionable data.”
Facebook is worth more than Amazon. Following yesterday’s earnings report, Facebook shares hit an all-time high in after-hours trading at $75. Price has been very stable this morning as well, confirming yesterday’s pop. Shares opened at $75.96 a share, then set a new record at $76.74. Now, shares are trading at $75.13.
In other words, Facebook’s market capitalization is now around $190 billion, which is above Amazon’s market capitalization of $165 billion.
Facebook is getting tough with cyberbullies, who have made many children’s lives a living hell.
The Menlo Park, California-based social media kingpin will begin embedding public safety messages into Australian users’ news feeds in an attempt to get a leg up on cyberbullies. Anti-bullying educational videos will soon begin appearing on Aussie teens’ suggested posts, and similar videos will also be targeted to parents.
Facebook is going to give businesses some social customer support power that is usually provided by external management tools.
In order to provide a more integrated shopping experience, Facebook is adding a "Send Message" button that will allow users to send private messages to business pages directly from news feed ads.
With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.
Yesterday was the last day marketers could trade Facebook likes for content or contest entries.
Facebook has ended the practice known as "like-gating" to make sure people "like pages because they want to connect and hear from the businesses, not because of artificial incentives," Harshdeep Singh, a software engineer at Facebook, wrote in an August blog post. As of today, content previously hidden to those who haven't liked a specific page is now visible to everyone.
Facebook is unveiling a new feature for users affected by a disaster or crisis to quickly let friends and family know they’re safe.
The tool, called "Safety Check," asks users who appear to be near an affected area to check in to let others know they’re safe or aren't in the disaster zone. Once users reply, their friends will see them marked as safe.
Facebook today said that it has started making changes to its News Feed based on the time people spend on individual posts. More changes will be coming over the next few weeks.
Clearly, time spent is important, but Facebook’s engineers have started to take a more nuanced view of the metric.
Marketers have more social platforms to choose from, but only two really matter -- for now
It’s becoming increasingly difficult to keep up with all of the social media changes. Now with the launch of Meerkat and Periscope and the recent Twitter/Google deal it seems loud and clear that social media is the best, and most innovative, place to gain more exposure and more customers for your small business.
If you’ve been in business for a while you’ve probably tested one or more social media sites. And maybe you’re on all of them because you feel like being everywhere is an important part of your marketing? But the truth is that it’s not. In fact, it’s not about being everywhere but everywhere that matters. Why? Because effective social media isn’t quantity, it’s quality, and this goes for likes and followers, too.
Sitting at her kitchen table in Houston, Bettina Siegel, a corporate lawyer-turned-school lunch blogger and mom of two, had no idea she had the power to spark a massive consumer uprising with her laptop.
But that’s exactly what she did. In March 2012, her petition on Change.org asking the Agriculture Department to stop serving “pink slime” to school kids drew nearly 260,000 signatures. The social media fire, fanned by ABC News and dozens of other media outlets, led retailers and schools across the country to drop the product, formally known as lean finely textured beef, or LFTB, from their ground beef.
Flipboard has confirmed to us that it has raised $50 million, two days after we first reported that the company had authorized the shares earlier this year. JP Morgan was the sole investor, the company says. “We raised this round with JP Morgan, one of the best institutional investors in the world. They are a fantastic team to have on board,” a spokesperson told TechCrunch.
The funding will be used to build out the product and team, the company said.
Facebook and Twitter aren't the only companies pushing forward with video ads this year.
Flipboard, a popular social news reading app, is planning to introduce video advertising in September, CEO Mike McCue announced during an appearance at a ReadWrite event in San Francisco on Wednesday night.
The first video advertiser on the platform will be Chanel, with more advertisers to come later.
Measuring marketing return on investment (MROI) has become increasingly popular, as marketers face growing pressures to demonstrate the value of their activities and programs. Marketers are calculating and using MROI for a variety of reasons, including:
- To measure the effectiveness of individual marketing campaigns or programs
- To demonstrate and prove the value that marketing contributes to the company
- To justify and/or defend marketing budget levels
There's something in the air and if you want to know what it is, take a look at Biz Stone and Evan Williams. The Twitter co-founders' Medium site has signed up its first content sponsor, BMW, and the big news is that the car brand is not paying by impressions or click. Instead, the metric is time.
It's been a prediction of mine for quite some time that while cost per click (CPC) will probably have a future in direct-response campaigns, particularly around ecommerce, cost per thousand impressions (CPM) as a metric will likely be replaced a time or audience share metric, or possibly a combination of the two.
LinkedIn — now with over 300 million users — has become the go-to platform for networking in the business world. Now, a new startup called Conspire is hoping to dig into that marketshare (and mindshare) with a new approach for how to meet people. It taps into your communications platforms — starting first with email and those who use Gmail or Google Apps email — and then uses big data analytics to find the most reliable chain of connections between you and the person you want to meet.
“Reliable” becomes the operative word here: the chain is based not on whom you know, but how well you know them, analysing things like frequency of contact, how recently you have interacted, the response time, and relationship length.
PicsArt is announcing that it has hired Eric Edge as its vice president of marketing.
Edge spent the last four-plus years at Facebook (where he led the company’s marketing efforts in Europe, the Middle East and Africa), then at Facebook-owned Instagram (where he worked on brand strategy). He told me he hadn’t been planning to leave, but when he learned about PicsArt, he thought it was “pushing into the future” and saw an opportunity to build something new.
As a smart marketer, you know content is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. Download Marketo's eBook, Lean Content Marketing, to learn how to leverage your current resources to create the right content to truly fuel demand!
Download here now: http://bit.ly/10Q0hu0
Download this eBook to discover how to:
- Encourage and reward content creation
- Map your content to your buyer journeys and personas
- Repurpose existing content into new pieces
- Come up with incredible content ideas
Get your content marketing machine up and running - download your free eBook today: http://bit.ly/10Q0hu0
Remember to share with your friends & colleagues, too. Sharing is caring.
How to Use Facebook for Business
Facebook can be a great tool to get your business found on social media. Building successful fan pages is only aspect of mastering Facebook for Business – this guide provides a ton of other highly useful strategies and tactics to drive traffic and conversions. Download HubSpot's comprehensive guide to using Facebook for your business for free here:
Download Now: http://bit.ly/1vt7awC
Social Media Image Templates [60 free templates]
After you read the guide above to determine how best to use Facebook for your business, take your posts to the next level with beautiful images. Download the free templates below to create awesome social media images to attract more fans and customers to your Facebook page.
Download now: http://bit.ly/1u8I1qL
Remember to share this email with your friends & colleagues, too. Sharing is caring.
This year, social is one of the most important channels you can leverage for increasing your marketing ROI. The question is no longer 'Should I be doing social?', it's more about 'How can I optimize social for the best ROI?' Social is now a strategy that must be present in every aspect of your marketing campaigns, from content strategies to advertising to customer service. Every function in your company should enroll social media as an underlying support theme. Click here
To see the full benefits of social media in your enterprise, you need to successfully scale your social efforts across your organization. That takes planning and a strong foundation. Download our white paper, "Organize Your Social Business" to get five tips to organize and integrate your enterprise's social media strategy—across all teams, departments, and business units.
Click here: http://ow.ly/Er3xL
In this valuable free white paper you will gain insight on how to mandate social media use to positively impact all departments including how to:
• Integrate social into existing organizational and departmental goals.
• Listen to conversations about your brand and learn from your competitors.
• Engage to build community: Empower your Social Team to contribute to the conversation.
• Secure your online profiles to avoid publishing errant messages.
• Measure your social ROI: Build the capacity for measurement into every social action
• Amplify your outreach and invest in a social future
Teams of brilliant content strategists in tall, fancy office buildings obsess over what they can do to make videos go viral online. Here’s a pro tip: Put a baby girl in the hands of a futurist and have them stare into each other’s eyes.
Most social media experts will say that the core to Twitter greatness is:
- Providing real value and engaging with others
- Acting the way you would act in a real life situation
- Never spamming
- Building meaningful relationships
In the court of Internet advertising, sometimes it’s hard to be the king.
Long the reigning champion of online search advertising, Google faces a persistent headache: Consumers are increasingly moving from desktop computers to smartphones and tablets, where the desktop advertising formats of old are not as alluring because of the screen-size restrictions of mobile. And as mobile ads increasingly become a larger part of its business, Google is less able to charge the same premiums that it has for its lucrative desktop ad business.
Here are over 100 free eBooks, planning guides, templates and other valuable resources, all free of charge! Be sure to look at the different categories as well as the highlighted selections. Download as many as you want at no charge.
1. "2015 Social Marketing Planning Guide"
Kick off 2015 with a fresh social marketing strategy.
2015 is going to be a great year for social marketers, but to make the most of it you'll need a fine-tuned social strategy. This guide is your countdown to the New Year with ten fresh tactics based on the 2014 trends expected to shape the coming year, and ways you can refine your brand's social strategy for success.
Download this guide to learn:
• What changed in social marketing in 2014
• How you can expect social media to change in 2015
• Ways for you to take advantage of the latest social media trends
Click here: http://bit.ly/1K1rZ9r
On Jan. 9, Liam Neeson resumes his role as former government operative and current badass Bryan Mills in Taken 3.
To promote the movie, the folks at 20th Century Fox have cooked up a somewhat unconventional marketing strategy: while hitting all the usual social media bases (Twitter, Facebook, Instagram), Taken 3 is also being promoted on LinkedIn.
If there’s one thing we’ve learned from social media, it’s that it cuts both ways.
You can get a lot of mileage out of these platforms if you're savvy about how you reach your audience, but you can also turn them off by promoting content that feels too sales-y, especially if you’re going after the Millennial audience.
The clock ticks. You look at the blank Word document on your computer screen. Your stomach clenches up in knots. You pray for inspiration. You dig deep into your ideas bank for the umpteenth time and are still unable to come up with something you know will work. You trawl Google search, you sift through Google Alerts and do everything to zero in on an idea that will lead to some amazing content. No luck.
Meanwhile, the clock ticks.
Do you know how your social strategy and execution stack up against what similar companies—including your competitors—are doing?
When you're busy working to develop your own social strategy, it can be tough to get perspective on where you stand—and whether you're falling behind.
So we commissioned a survey of over 750 enterprises around the world to develop a benchmark you can use to measure your own progress in adopting social media, and becoming a social business. Download your complimentary brand new 2014 report today to learn:
Download your copy here: http://ow.ly/FVORf
Despite a user base of nearly 300 million, Twitter recently announced plans to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding process, broaden content syndication efforts, expand the overall app ecosystem and continue building up ad products.”
"Getting found" isn't a new phenomenon for inbound marketers.
In fact, being searchable is one of the founding principles of inbound marketing, a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.
Remember that saying, "If you build it, they will come."? Well, it's not true. Abandoned corporate social media accounts. Deserted Twitter profiles littered with weak posts. Facebook pages with little to no engagement. Youtube channels with a video or two- uploaded half a decade ago. Is this how you want your social media campaigns to end?
Didn't think so. Simplilearn has developed this informative eBook that will help make your social media efforts stand out and breathe life into your campaigns.
Grab your FREE copy here: 'The Essentials of Social Media Marketing' - http://goo.gl/r9TWgm
While quality content is the most important ingredient when it comes to consistent growth in your social media communities, knowing when and how often to post is also essential to ensuring you reach your audience.
While there are no definitive, perfect times to follow (as it's based on your unique audience), these notes provide a good place to start.
When Evita Turquoise Robinson first shared her passion for travel on Facebook with 100 like-minded travelers four years ago, she couldn't have imagined what it would become. The group, Nomadness Travel Tribe, now has over 10,000 members from all over the globe. What makes the group unique is that
while it is open to travelers of all ethnicities, it is primarily African American, age 25 to 40, with 80 percent women.
Check out the rest of the 2015 young millionaires here.
Ask 30-year-old Emily Weiss whether she runs her skincare line, Glossier, as a product company or as an online media company with a merchandising arm, and she replies, simply, “Yes.”
Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up?
I think we, especially as marketers, can all acknowledge that whether or not companies admit it, all businesses are already social. After all, customers post comments and reviews and employees are individuals with lives they share with their friends and families - including thoughts about their employers. In fact, there is even a coined phrase "dark social" to describe referrals that aren't trackable by Web analytics (here's a great real world use case of dark social in action). But for those businesses that have knowingly picked up the gauntlet, where are we on the path to real social engagement?
It’s no secret that social media has changed the way people communicate with each other. Compared with just a decade ago, we know more about people’s lives (and their kids’ lives) than ever before. We’ve also become more adept at written and visual communication vs. purely verbal communication.
But there's one group for whom the advent of social media was literally life-changing, and that's the Deaf community.
Today, digital marketers are required to wear many hats. They can be market analysts one day, and social media consultants the next.
What they often struggle with, however, is making sure leads convert into paying customers. In some companies, especially startups, there's often a severe lack of communication between the marketing and sales teams.
Modern business advice states that you need a social media presence. There are a ton of books, blogs and expert voices out there saying you need social media, and that you need to scale it so that everyone knows about you. However, when it comes to subsequent downsides of the medium, it seems like these experts disappear.
In this post, we're going to look at some of the potential negative impacts of social, and how it can ruin your business if you aren't careful.
In our increasingly digital world, social media is becoming an increasingly important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, enables brands to interact with their customers, attract new ones and increase their exposure.
However, as much as these sites have the power to build a brand, if not used properly, they also have the potential to take it down. That’s the focus of this new infographic from Living Business, which explores the dos and don’ts of using social media for business.
There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free phone number. Here are just a few of the reasons why.
Reap the benefits of two-way brand engagement. Customers enjoy it when businesses share information, tips, ideas, and sometimes even humorous banter across social media. Many consumers love to send a message out to their favorite brands over social channels and are excited when they respond back. Two-way engagement on social media is a great way to build brand loyalty and help give your company its own voice.
Over time, social media platforms have evolved from being a means to engage more regularly with a small circle old friends, colleagues and family to one of our primary forms of communication.
While the overall ideological and partisan patterns vary among users, social networks such as Facebook, Twitter and YouTube make it significantly easier for users to engage (and leverage) their voices on civic and political issues.
Teaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest.
One of the most noteworthy marketing campaigns of the year couldn't have happened without Twitter. In May, musical group Coldplay promoted its forthcoming album "Ghost Stories" in a most mysterious way: by hiding lyrics from its new songs in libraries located in nine countries around the world. The "international scavenger hunt" started with a tweet that set fans in Mexico City searching. Handwritten lyric sheets were found in books of - what else? - ghost stories, one of which included a ticket to watch the band perform in London.
35 ways social media marketing improved in 2015 & how to make the most of it in 2016
Throughout 2015, we’ve seen several major changes and improvements to the way we conduct business on social media. We’ve seen brand new networks rise, while others have fallen. We’ve watched popular networks pivot, and promising networks not take off as expected.
Find out about new features, trends, who's on top and who had the most revenue...
It’s sexy these days to analyze the gaudy advertising budgets that brands allocate towards promotion on social media channels.
But what about the ad spending of the social channels themselves? We’re glad you asked …
Kantar Media took a peek at the five big social channels in the US, and the $117.9 million they spent last year on marketing. Two of them stood well above the rest in expenditures and success.
It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
Social media management and monitoring aren’t just about posting and replying, social media is a growing, deeper science.
Companies don’t drive leads or make money by curating three relevant posts a week - if they did, we wouldn’t be writing this blog. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
I’d imagine that a social media marketing plan could feel the same way.
What Days and Times Should I post?
This depends on a couple of things: The social media networks you use, and when your target audience is online.
There are several ways to find out when your audience is online to find out the best days and times to post on social media pages. One is to reference social sharing platforms that collect such data, like Buffer or SproutSocial.
Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).
However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.
In their book Ultimate Guide to Facebook Advertising, online marketing and Facebook ad experts Perry Marshall, Keith Krance and Thomas Meloche explain the game-changing tactics of paid Facebook Ads and how you can gain more on your investment—in clicks, customers and profits. In this edited excerpt, Krance and Meloche offer tips on using images in your Facebook ads to attract attention.
In Facebook ads, the picture is flat out more important than the text. Perhaps 80 percent of the click-effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.
Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events.
So how can you optimize your use of social to boost your tradeshows?
Do you have a system for creating predictable revenue automatically from LinkedIn clients?
If you feel like you're working too hard to generate new business, and would like to find out about an automatic solution, then join us in an exclusive WEBINAR with Mojo Global. They will demonstrate how to fill your sales pipeline with brand new leads from LinkedIn every single day, consistently.
This webinar is free to attend: Click here to register: http://bit.ly/1Hx3xMj
This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started?
I’m often asked how a B2B company should start building a social presence. My consultancy works with many start-ups in the ad technology and digital media space, developing their go-to-market strategies and often launching their first marketing campaigns.
Let’s assume that you have a bachelor or master’s degree and at least 15 years of work experience. Next to that you might have followed several courses and programmes during your career to learn more specific skills. If this indeed applies to you, I can conclude that you must have a lot of knowledge in your field of business.
Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.
On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer.
Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot.
This time it's looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.
It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy.
Unless you're a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a nonstop basis.
Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully active on every social-media site out there.
People are more likely to buy from brands they follow on social media. A study conducted by Sprout Social reveals that 75.3% of people purchase something because they saw it on some social media channel, proving that a good social presence can lead to brand loyalty.
This shouldn’t be surprising as 2.34 billion people worldwide are on social media and use these platforms to be informed about the world and the brands they like most. They also use it to connect with friends and spread the word about things they enjoy. According to CrowdTwist, 43.5% of millennials use social media to share content about products and services they like.
Not too long ago I broke down my daily social media management routine to explain how I manage all my client accounts without losing my mind.
In this post I want to briefly cover how planning and social media automation are my best friends when it comes to effectively staying on top of regular posts while having time for other activities that improve your social media marketing results.
When you consider that 22% of the world’s population is on Facebook, LinkedIn features over 530 million profiles and 51% of Instagram users access the platform daily - it’s easy to see why social media is essential for businesses looking to market themselves online.
And while social media is useful for attracting potential customers, have you ever considered that it could also be used to recruit new employees?
Are you using social tools effectively enough that they could help you move forward in your digital marketing career?
So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.
While the term "stalking" has a sinister ring to it, there are legitimate reasons to stalk people online. I'm not talking about keeping tabs on your ex or monitoring what your teen is doing on social media. I'm talking about using online investigation techniques for valid business-related reasons like:
I'm writing this article from Beaverton Oregon, one of the tech suburbs of Portland. As I do so, my wife and our family are still trying to get updates on family members in Houston area nursing homes to make sure they're alright in the aftermath of Hurricane Harvey. We're also thinking about friends of ours in Palm Beach Florida, in the path of Hurricane Irma.
But, frankly, we're more focused on our local disaster. The Eagle Creek Fire which has, over the course of four days, lit over 20,000 acres of the Columbia Gorge on fire, and crossed the Columbia River.
A look at why some tweets catch on and why some business are killing it using Twitter.
One of the big questions I have consistently in my daily personal Twitter activity is why do some tweets get a lot of love and retweets and why do some just sit there with not a chirp to mention?
A class from Nate Riggs, "The Secret to Business Success on Twitter," attempted to answer these questions and taught me a lot about how to succeed on the social platform.
By combining social media and marketing automation systems, companies can achieve a higher return on investment.
Many B2B brand marketers I come across struggle with the complex issue of spend on digital marketing systems and how that relates to driving targeted audience engagement, and finally, qualified ongoing lead generation. Concerns I often hear relate to making decisions around the types of systems, the spend on these systems, how to integrate these systems with their current CRM or social media management tools, how they can truly calculate marketing return on investment (ROI), or all of the above.
I love Twitter — I get so much value from it. I never want it to go away and I actually have a bet with a friend that Twitter will be here in 20 years. Twitter was also the first network I added to my company.
But, Twitter has an onboarding problem.
This problem stems from the simple fact that it is not simple or easy for a new user to learn how to use Twitter to maximum benefit. It takes a lot of work to make Twitter work for you.
It's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.
After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising.
These days, almost nothing is sacred. With social media becoming a ubiquitous communication device, there is almost no topic that isn’t exhaustively tweeted about, discussed, and debated publicly for the world to see. The very essence of social media relies on people’s willingness to engage with their friends, colleagues, and even complete strangers without any natural filter.
Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic.
Still in a social media coma after some brutal campaigns in 2017?
Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business.
If you’ve been on social media for a little while, there’s a huge chance that you know who iJustine is.
In fact, she has the 5th largest social media following of any woman on the internet.
If getting more from your company's social-mediachannels is one promise your marketing team made at the start of this year, then increasing engagement should be on the list of expected outcomes.
Having more people interacting with your company's social-media profile raises the likelihood of more eyeballs on your content and brings you more opportunity to glean valuable data about what they think about your products or services -- in real time.
Organizations active on social media not only get more leads, but have more engaged workers and are seen as fiercer competitors.
Would you like your organization to attract the best employees in your industry?
Would you like to increase sales leads?