1) "Content Marketing: 11 Steps to Engage, Entertain, and Inform"
Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them. http://bit.ly/1VoM01R
Everything you ever wanted to know about the most effective social media venues that will work for you is here: Pinterest, LinkedIn, Google+, Twitter and a whole lot more. We all know that social media is an important integral component of any growing business. But with so many social media platforms available, creating and maintaining a social media presence can be daunting. Act-On takes the fear out of it with this great free, easy to digest eBook: http://bit.ly/1gVnKlt
A successful social media marketer always has a plan. If you don't have one, or yours is simply not working to the level you want, it's never too late to start. Check out Marketo's new 2015 Social Media Tactical Plan and start building your social media presence fast and efficiently.
This tactical plan will cover:
Oscars night is here. If you spend any time around the ol’ water cooler, it’s likely been a topic of conversation for weeks.
Which of the nominated films did you see?
Will Leo finally receive the Oscar for Best Actor?
And most importantly, what will win Best Picture?
Social media is the best way to get news about your company to spread like wildfire. However, with so much shareable content out there, it can be hard to get site visitors to want to share your post. These tips will help demystify the process of sharing. Use them as you design your site or next post to boost social media shares. Content may be king, but in the click-through world of the internet, design is going to be paramount to increasing your shares.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience.
When I give presentations on social media, I often refer to Dale Carnegie's How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that's what Dale preached as well as anybody, especially in his classic book.
What's on the horizon for social media marketing in 2018?
With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.
After a one-year hiatus following the tragic death of its founder, the great Robin Fray Carey, the Social Shake-Up returned to Atlanta this week with the goal of “shaking things up” in the world of social media.
Although it could not possibly have hoped to recapture the magic that Robin brought to the event she called “her baby,” it was still an impressive assembly of nearly 600 social media professionals who work in the trenches for brands and nonprofits every day.
As the #IceBucketChallenge campaign showed us, social media can be a powerful medium for charitable organizations.
However, the precise nature of the relationship between social good and platforms like Facebook and Twitter can often be unclear. Do social media users really absorb the message? Do people use activism on a social platform instead of actually donating money to a charitable cause?
Landing pages and conversions go hand-in-hand, or at least, they do if your landing pages have been fully optimized and meticulously refined to improve every last element.
Whatever your business and whatever your goals, the purpose of landing pages remains unchanged and will do until the end of time – to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra focus.
In the Internet 'Hierarchy of Needs' (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters - they are your website, your email list, and your social media platform(s).
Are you looking for ways to boost your social media engagement? Want to know how to create social media content your followers will love?
Branex share their social media tips for success in this infographic.
Most business owners, and and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
While I wouldn’t argue that the image you feature – or pair – with your blog post is the most important piece of your content, I do think it’s a critical factor when it comes to attracting viewers and generating interest. Any way you look at it, it’s certainly not a part of the publishing process you want to overlook.
Social media is not a clean formula. It can either intimidate people who have never managed a company account, or excite them with opportunities to elevate the medium. Over the past three months I've been working hard to grow both my personal and company brands on social media. It's been a big learning curve.
Using images in your blog posts, on social media and in other channels helps you connect faster and on a deeper level with your audiences.
In fact, social posts with images get 650x more engagement than those without.
Have you heard this advice before: “Follow your passions!” “Do what you love!”?
And have you thought, what if my passions are my hobbies? Things that I could never be paid for?
For some, the advice to “do what you love” seems possible only if you have a passion for things like finance or accounting or coding. Well, I’ve been happy to find that it’s possible to follow your passions into a career, no matter what those passions may be. With social media, you now have a platform to do what you love—and to make a career out of it.
Are you just getting started with your social media marketing strategy? Perhaps you’re already using social, but are looking to generate better results?
Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?
BreadnBeyond share their trends for 2018 in this infographic.
To be a successful social media marketer, you need to develop a rocking strategy that includes high-level objectives and specific action items. Check out Marketo's new 2015 Social Media Tactical Plan to create a social strategy that truly engages and builds relationships with your audience! Use this sample plan to decide:
• Key objectives and action items that help achieve maximum integration
• Individual goals for each social network, including online video and photo sharing sites
• The most important, testable metrics for your campaigns so you know what is working and what is not
• How to best allocate your time and resources
Click here to download free now: http://bit.ly/15E0DpW
Social media platforms are forever changing the image sizes and formats, and it's important to keep up to ensure your business and personal profiles look professional and present the best first impression for you and/or your brand.
Visuals are a crucially important part of the digital marketing puzzle, and ensuring you're using the right image sizes and types on each platform can be the difference between gaining a new follower and having them scroll right past your content.
Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information.
Social media has revolutionized the way people do business, maybe even more so than the telephone did, way back in the day.
Every day, we find new and potentially better ways to incorporate social media into our daily lives, and this doesn't go unnoticed by most of the social media networks we use.
Social proof is a valuable aspect of marketing because it's based on the idea that your audience is more likely to engage with your business if they see that others have already shown interest in your products and services.
Why is the digital marketing landscape so hot for storytelling?
The answer is that digital storytelling taps into the same need that readers have to be transported by the power of words and images, but it also does something else.
What’s the best way to get people talking about your brand?
There's no definitive answer, but one of the best ways is through social media - but the challenge for most of us lies in finding new ways to leverage social in a smart way, so that you get people talking about our business in a positive manner, helping to build awareness.
A recent survey found that 72% of businesses admitted that they were not as prepared as they needed to be to respond to social media criticism.
And if you don’t handle it in the right way, your business can become stained with a reputation of not giving a damn about its audience. In the age in which one disgruntled user has the power of thousands, it could trigger an avalanche of negative posts.
When you choose social media influencers, you don’t just want to go for the biggest fish in the pond. You want to choose influencers who align with your brand and company culture.
You also want to make sure that you craft smart and non-offensive campaigns with those influencers - or the backlash can be fierce.
'Customer experience' has become one of the biggest buzzwords in digital marketing, and brands are looking for more effective ways to interact with and engage customers in new and exciting ways.
And what better way to do that than by having existing customers praise a company’s products and services, because that provides social proof, which is the tendency all of us have to be more interested in a company when other people recommend it with enthusiasm.
If you haven’t explored the power of Facebook advertising recently, you’ll be pleasantly surprised with the depth of their product offering. The platform is much more than boosting posts and buying likes.
Think about it – other than the NSA, who has more data on you than Facebook? They know what websites you visit, who you work for, where you grew up, your favorite football team – there’s an endless amount of data open to advertisers.
So if you’re still just boosting posts, you’re leaving some of the lowest hanging fruit in the orchard. To really turbo charge your Facebook advertising, try these three Facebook ad campaigns. They’re sure to boost your marketing efforts. After you watch the video, you can get a deeper look into each of our favorite types of Facebook advertising below.
Digital marketing is a rapidly growing force in the current marketing playing field. Furthermore, it's possible that digital marketing could soon supplant most traditional forms of marketing altogether.
If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms of marketing, but it’s also more accountable, with specific tracking and monitoring options at your disposal.
Although developing a comprehensive digital marketing strategy is a complex and time-consuming task, the three following steps are key in creating an impactful digital marketing campaign for your business and will get you started and aiming in the direction for success.
When I was running a digital marketing agency back in 2015, I primarily helped B2B tech brands grow their online following and increase engagement across platforms.
But the truth was that while these companies were getting googly-eyed over vanity metrics and acting as if they’d won the Grammy’s after receiving 50 likes on a Facebook post, they completely lost sight of the numbers that meant the most - their related income figures.
It may be sandwiched between Black Friday and Cyber Monday, but Small Business Saturday packs a mighty punch when it comes to doing big business during the holidays.
Now in its eighth year, the November 25th event, originally created by American Express, has consistently grown, with a record 112 million consumers shopping and dining at independent businesses in 2016.
For the second year in a row, Animoto livestreamed The Social Video Marketing Summit to thousands of viewers on Facebook. This year, the Summit kicked off with Gary Vaynerchuk presenting a philosophical, yet grounded, keynote regarding the state of social media.
If you missed his talk, here are a few of the biggest takeaways. You can also check out the video of the entire talk at the end of the post.
So, you’ve turned your crusade into a cool campaign and now you want to get social-media influencers to not only support the initiative but also spread the word. While that is often the point of launching a social-media campaign, many times an entrepreneur's strategy can backfire -- resulting in more harm than good.
To make your social-media crusade a success, make sure don't do these three things.
Social media can be great for engaging with your audience, marketing your products and providing customer support. What’s often ignored, however, is its role as an early warning signal of an impending crisis, a crisis which may have the potential to destroy the reputation of a brand.
Does your organization have strictly defined or loosely understood brand standards? Regardless, when your brand begins engaging in social media, your voice needs to be strongly defined for the variety and volume of conversation you are now involved in.
Taglines and slogans can go a long way through ads in various spaces, but when you are speaking to and with real people in real-time social media experiences, a tagline just won’t cut it. Strengthen that voice and confidently engage in conversation with these 3 steps.
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
Our freshly updated Social Media Pocket Guide is a great resource for social teams who want to keep current with all things social. In it, you’ll find best practices for the latest in social, like livestreaming and video marketing, and details about the primary goals of social marketing—from building brand awareness to providing superior customer care.
But savvy social teams need to know more than just how and why to use social marketing: they need to know when to use it, too. Here are three times you'll want to include social as an integral part of your planning process—no matter your industry.
If you want to create and execute a flawless social media strategy, you need to be using social listening tools. Regular social media monitoring tools won’t do.
With regular social media monitoring, you only track social media tags/mentions of your brands i.e. when you get a notification because someone tagged your social media account online. But what about the times when people just write your company’s name online without tagging?
In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of "likes" can become an obsession.
While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.
Companies primarily use their social media presence to promote their services, products or organizational news - but is that really a productive way to capture a greater audience?
If the goal is to connect, engage and convert, then maximizing your organization's exposure is vital.
So, by now we all know that the visual elements of social media are important, right? Your brain processes visuals 60,000 times faster than text, visual cues boost information recall by up to 65%, 90% of the information transmitted to the brain is visual. We all know that images play an important role in building brand and maximizing engagement, which is especially true in the increasingly fast-paced news feeds of our social networks. And, of course, the fastest paced social network is Twitter.
Everybody and their mother is using social media in some way these days - in fact, there's now an estimated 2.62 billion active users of social platforms, and rising every day.
Are you currently managing a Google+ Business and a Google Local account and are getting confused about the difference between the two? If so, you’re in luck. If you haven’t already heard, Google introduced Google My Business. It combines Places for Business, Google Local, and Google+ Business under the My Business dashboard. Managing multiple Google accounts has never been simpler, and the marketing advantages are endless. Here are three ways you can take advantage of My Business to get a leg up on your competition:
Confession: I have a slightly unhealthy early morning ritual. For the last five years—since I launched Hootsuite—the very first thing I’ve done every day after I wake up is take a peek at what our competition is up to.
I use an appon my iPhone (you can probably guess which one) to see all of the social media mentions of my company and our competition on Twitter, Facebook and other networks. At a glance, I can see what’s being said about all the competitors in my industry and any big news that may have happened overnight. I get the kind of intel that used to take days to gather in a matter of minutes.
It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the process worthwhile.
Google has long maintained that a company’s social media accounts do not influence it’s search rankings - Google’s former head of webspam Matt Cutts released a video back in 2014 which explained that social signals, such as Facebook likes and Twitter followers, have no impact on search rankings. However, even though social signals don't directly influence search rank, there are ways to harness social media to increase backlinks to your website and improve your website’s SEO. In fact 74% of companies and 82% of agencies recently said that social media is either somewhat or highly integrated into their SEO strategy.
The Mashable Events Board is a great place to list and find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't find anything that's right for you, check out dozens of other events featured in our complete listing.
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?
What do vegetables, pens, a dictionary, and toilet paper all have in common?
They may be ordinary household items, but they have extraordinary presences in the social media landscape. Their key to success? Playing to the strengths of their products - which means getting creative and sometimes a little silly.
Gotta love our friends at HubSpot... they always come through with really useful guides to help us do our job easier and faster! Here are four really useful resources that I'm sure you will find helpful, no matter the size of your company.
1. Free Template: How to Create Beautiful PowerPoints
Copy: Sharing visual and engaging content on social media is critically important for marketers. That is why HubSpot has created three eye-catching PowerPoint templates and video tutorials on tips and tricks in PowerPoint. Use these when creating all your social media images, and content to go with them!
Short link: http://bit.ly/1oaE4Av
There’s no ignoring social media in 2017 - it’s how we find, research and interact with businesses.
And, social media isn’t going anywhere. If anything, its usage is only growing.
I’m sure you know you need a social media strategy, but where are you supposed to get started? Well, this blog post has you covered - here's a step-by-step breakdown for building a social media strategy.
A bright, beckoning social media display in your lobby or department can be a big hit with visitors and colleagues.
We’ve all seen these displays - large screens showing a map with social media posts popping up from specific locations; shifting word clouds related to a brand or topic; real-time thoughts from consumers crisscross the large screens and trending hashtags materialize.
Where else can you see the CEO of T-Mobile jogging through Central Park, a photojournalist reporting from North Korea, author Deepak Chopra chatting from his apartment in New York or a famed UFC fighter answering their fan’s questions?
The answer: Periscope.
Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important to understand that both organic and paid social media are needed to be truly successful.
Organic social media is the use of the free services and tools that each social media platform provides to its users. This includes posting status updates, links, and images with captions for your audience. The purpose of organic social media is to build a community of loyal followers and customers through posting relevant content, and interacting with those who interact with your brand. If you want to show customers your true values and culture, while also learning about the values of your customers, organic social media marketing is the best way to do so.
More consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums.
For this reason alone, building and maintaining a strong presence on social media is now vital to connecting with your customers, gaining new ones, and increasing awareness to your brand.
All digital marketers should keep the following four social media terms in their vocabulary.
Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords. I'll admit I use them every day, but when I hear others stringing them together in pretentious and increasingly nonsensical sentences, I become embarrassed, not only for the speaker, but for myself as well.
If you talk to just about anyone who works in talent acquisition, they’ll say that recruiting in today’s market is harder and more challenging than ever before.
Simply being on social media and earning lots of followers isn’t enough to drive people to your eCommerce business.
According to research conducted by Compass, the average conversion rates from social media to purchases are quite meager.
Clients and customers are what makes your business go round, they're the very lifeblood of your business. Without them, you don't have a company.
So here’s the big question: Where do you find clients?
Communicating the story about your brand, products or services is certainly made easier using social media - however, it can be difficult to know which social media storytelling features to use on your social media platforms.
While there are various tools available, these tips provide a start to telling your story on Facebook, Instagram and Twitter.
What defines social media success? In the early days of social marketing, brands raced to amass legions of fans and followers. The accumulation of likes, tweets, shares, and impressions were considered by marketers as benchmarks of success. For brands, success often meant building, but not necessarily understanding, its social audience.
With the deep pool of data now available to marketers, we've begun to see a shift in how social success is defined: less by volume and more by action. By focusing on social segmentation, brands can use consumer data and social metadata to gauge not only the effectiveness of their content, but also the actual engagement of their audience.
Given the volume of social activity and data associated with some brands, the task of segmentation can seem potentially overwhelming. To help manage it, we've identified four steps to social marketing success.
Most modern businesses are still missing the mark when it comes to customer service - too many employ old and outdated strategies that are no longer effective in improving the client experience.
What some business fail to understand is that many of these older process are now obsolete - there’s a new sheriff in town called social media, and so indomitable is its mark that no business owner can afford to ignore it if they want to reach new echelons in the corporate world.
My friends who worked as Facebook managers were literally panicked. This resulted from the last update on Facebook, which determines organic content reach to 6% or less. This update pushed Facebook managers to paid advertising like crazy leading to 2.27 billion dollars profit in the first quarter of 2014 for Facebook. This represented an increase of 82% from the profit of Facebook in 2013.
You’ve had your social media profiles set up for a while. You run campaigns, are participating in chats, maybe you have even begun delving into paid social. But how do you what’s working and what isn’t?
Are you looking at analytics? Tracking metrics?
It’s easy to fall into rabbit holes of looking at numbers and making spreadsheets, but how do you know you’re looking at the RIGHT metrics?
I love the 'shop local' ethos and if I can support a local business, I do. The truth is, however, that local businesses sometimes don't do themselves any favors, and are missing out on some simple marketing opportunities - and losing potential business as a direct result.
Investing a little time into making sure that these areas are not overlooked will help a local business to attract more customers, keep their business top of mind, and guarantee repeat business and positive word of mouth. And crucially, none of the following mistakes require a big investment to fix.
An engaged social media following is an audience who know, like, and trust you.
And that is, at its core, how successful marketers help fuel sales - engaging your audience on social is a great way to build a community of fans for your brand.
And while there's no silver bullet tricks or one-size fits all strategy to facilitate such, there are some of the time-tested, proven social media engagement tactics that continually produce results.
Move over cold calls: there’s a new way of selling in town. But although social selling has been around (as a concept and as a practice) for years now, many businesses aren’t yet grasping its importance and potential for better sales prospecting.
In this post, I’m going to share five social selling tips for better sales prospecting on social media.
Haters gonna hate.
The word “haters” wasn’t particularly common in the English lexicon until the late 1990s, and “haters gonna hate” first appeared in the lyrics of an R&B song in the year 2000. Today, the phrase is the source of countless memes and a recurring refrain in a popular Taylor Swift song. It’s almost become trendy to be a hater, and having haters is something of a badge of honor.
Connecting with others over social media is loads of fun so imagine if you got to make a career out of it!. An increasing number of brands and marketing teams are hiring social media managers to take their social efforts to the next level. If you’ve always wanted to get paid to do what you love, read on for five tips to help you land your dream job in social media.
Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.
During a session at The Social Shakeup last week, three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social.
I’m convinced those of us guiding social media strategy at B2B brands have to be even more creative than our B2C counterparts in many respects.
No offense to my awesome B2C colleagues - many of whom are creating great social experiences for their fans - but B2B brands have to work harder because they generally don't have the same broad appeal and brand affinity built in that B2Cs typically come with.
Simply put: We’re niche. Moreover, our brand voice is often less playful than our B2C counterparts and, thus, less of a natural fit for the lively, snarky, cacophonous conversations happening on most social networks.
How are CEOs planning to make the most of their summer via social media? As it turns out, many might just continue to take a break from it.
CNBC recently reported that only 20% of the Harvard Business Review’s list of 100 Top-Performing CEOs qualified as being engaged on social media. Of that percentage, 18 CEOs are on LinkedIn and seven are on Twitter, with only four on both platforms.
Social media sites might be all about baby photos, celebrity gossip, and selfies for most of the general public, but for eCommerce business owners, they’re tools and channels for driving growth.
In eCommerce, it's becoming increasingly harder to survive without actively participating in social media communities. The expectations from consumers are too high, the competition is too fierce, and the opportunities and potential ROI are too great to ignore.
Social media monitoring - or social media listening as it’s also sometimes called - is a way to collect real-time mentions of predefined keywords from the online sources.
The best social media monitoring tools gather data from a range of online sources: social media platforms, blogs, forums, news sites, and websites, etc.
Pinterest has become hard to ignore. If you need proof, take a look at this article about how Pinterest has surpassed email in social sharing. That’s a major shift.
Coming up with the right Pinterest strategy--or deciding whether to use the service at all--can be a challenge. The good news is that there are a few basic rules you can use to home in on the right way to employ boards for your brand.
Gone are the days of finding a job you’re interested in, submitting your resume, and hoping for the best. In fact, those days are long, long gone.
As applying (and recruiting) for jobs has shifted to become almost exclusively digital, there's also been increasingly more crossover between our social (media) lives and our professional careers.
We’re all too well aware of how social media has changed the marketing landscape over the past decade. People can now interact with brands in multiple ways, across multiple devices, and through multiple channels.
But while the social media transformation - and larger digital one - has added new opportunities for brands, it has also created unrivaled complexity and increased demand for attribution and measurement.
How much time do you spend managing your social media accounts per day? Looking for ways to be more efficient with that time?
M2Social share 50+ keyboard shortcuts you need to know in this infographic.
From Twitter’s increased character count to the launch of Spectacles, 2017 has been a game changing year in the social media landscape.
Brands also got a slice of the pie, going all in to engage fans and share their positioning through storytelling.
Marketers see great results when different marketing tactics work together. We are excited to offer this FREE resource for members to learn Social Media, SEO, Content Marketing where you get 6 hour long webinars on Content Marketing and 7 ebooks.
Simply sign-up and access all the free learning resources now:
Note: You get access to all on-demand videos and ebooks right after you sign-up with unlimited access for 3 months.
A solid social media strategy has become an essential in modern business. In short, your strategy defines how your business will use social media to achieve its aims - this includes which platforms you'll use, your measurable objectives for success and much more.
It happens to everyone. You sit there, head in a fog, not knowing what to post, or simply feeling uninspired to post to your social media channels. And it can be so frustrating and detrimental to your online efforts.
The good news is that there are a few things you can do to deal with social media overwhelm - here are some tips to help break you out of a slump and get you back to your productive best.
Trying to build a brand on social media without a defined strategy can be totally counterproductive.
You’ll find yourself just posting for the sake of it, with little rhyme or reason, and as a result, seeing no return from such efforts.
As American companies and the American public spend more and more of their time on social media sites, security hazards across social media platforms are on the rise. In 2016 alone, social media scams on the likes of Facebook, LinkedIn, and Twitter increased by a whopping 150 percent. Meanwhile, even more recent reports suggest social medial attacks are only getting more sophisticated.
What does this mean for American businesses that are invested in building their brands on social media? Digital security is more important than ever. Here are six simple ways to improve the security of your company’s social profiles.
In today’s hyper-connected world, businesses who want to engage their customers and convey their marketing message quickly choose social media because of its prevalence in usage. With more than 2.8 billion active social media users worldwide as of January 2017, it truly has become the place where brands and customers can exchange valuable insights, and even initiate direct transactions, in real-time.
But social media, while extremely convenient and useful, can also be a double-edged sword. Because it’s accessible to everyone, it can also be very easy for users to spread vicious and condescending statements, which can have significant impacts for both individuals and brands. When not managed properly, businesses who are unknowingly hosting offensive content on their social media profiles, or have shared a heated exchange of flagrant words with users, can become the subject of ridicule and widespread disdain.
As you go about planning your 2018 social media marketing strategy, it's important to have some understanding of where things are headed, to ensure that your approach either incorporates what's coming next, or remains flexible enough to adapt as these new trends emerge.
Businesses love investing in social media ads to promote their webinars because they have a high registration rate of 51%. Also, around 20% of webinar attendees convert to buyers.
But the only way to achieve these high conversion rates is to ensure your webinars are attended by the right people. As such, social media marketing - with its advanced targeting options, is a great way to hone in your webinar ads and boost performance.
Pinterest just became massively valuable. The brand itself is valuable enough already, with a valuation around 11 billion. Now, they’re valuable for you.
Two words: Buyable pins.
In June, Pinterest rolled out the highly-anticipated buyable pin feature. Buyable pins are select pins with a “buy” button, allowing users to purchase what they see in select Pinterest pins.
Hashtags can help boost the impact of your marketing message when they’re used correctly in your social media marketing.
The digitally connected age has brought a ton of opportunities for many people – ranging from personal endeavors, business goals, to other activities in between. With the numerous benefits that the digital age has provided for all kinds of people and personalities, it’s important to start taking advantage of this, especially when it comes to new platforms, to expand operations and boost business growth.
While it’s true that websites and social media platforms can all be effective for promoting products and services, it’s also just as important to use these channels effectively in order to strengthen one of the most important aspects of any business: customer loyalty.
The importance of blogging cannot be stressed enough in the social-content marketing arena. If you’re at all familiar with Internet advertising (which I assume you are) you’d know that a well-formed, high-end business blog is capable of pushing a brand’s products and services into the customers’ view more than pay-per-click advertising, social media, and other online marketing techniques.
As a blogger-for-hire, I’ve come to realize the most critical aspect that separates the good and the other business blogs: Mistakes.
It’s not quite paralysis by analysis, but a recent report seems to indicate that a shortage of technical aptitude is putting an undue burden on the folks in your IT department to support some pretty basic social media management tools.
There are general social media mistakes we all know to avoid (like buying followers), but there are many other, less obvious social media blunders you also need to steer clear of.
Can you believe some people actually think social media as a marketing strategy is dying?
No joke - I've actually listened to experts in the promotional field talk about how oversaturated and useless social media has become and that we should only be using it for social ads.
Employee participation in social media is an influential way of building customer trust and attracting sales leads to your company. According to a SlideShare presentation “War of Words: Myth-Busting Social, SEO & Content Marketing” from Minnesota-based online marketing company TopRank Online Marketing, 82% of customers say they trust a company more when the CEO and leadership team are active on the social web.
Commonly, many of your company employees regularly use social media sites such as Facebook, Google+, LinkedIn, Pinterest, and Twitter. Other employees who love photography may use their smartphones to upload Instagram photos of company events, trade fairs or conferences to their Twitter or Facebook accounts.
As we enter the last months of 2017, it's time to think about what's coming in the next year - and the best way to do that is with predictions.
Given that we follow the latest social trends and changes fairly closely, we feel we're pretty well placed to make some educated guesses as to where each platform is headed. This week, we'll be publishing our thoughts on what you can expect - we started with Facebook yesterday, and today, it's Twitter's turn under the microscope.