Don't fumble your social content this Sunday.
With Super Bowl 50 fast approaching, the lure of a promising half time show and fresh commercials is sure to draw in large audiences – especially on social. As a publisher, this is prime time to capitalize off of a moment where your audience, and potential new readers, are super tuned in.
Ten years ago, creating a social media strategy was easy - you simply needed to figure out how to engage with people on Facebook and you would be ready to rock. Today, you need to coordinate your social media marketing strategy across multiple platforms.
Last year, people posted a third less content on Facebook than 2015, yet the amount of overall social media posts didn't necessarily decline. The drop in Facebook posting is more a result of people focusing their attention on Instagram, Snapchat and other platforms, and as such, if you aren’t actively reaching customers across multiple networks, you're already losing brand exposure, and will likely continue to do so in the coming years.
Ready to give your eCommerce store a marketing boost? Have you thought of trying word of mouth marketing?
Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!