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10 Ways of Becoming Indispensable to Your Social Media Audience

10 Ways of Becoming Indispensable to Your Social Media Audience

Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. The objective isn’t an meaningless number but real people who are engaged and proactive.

How to become indispensable to your social media audience

4 Beautiful Social Media Content Ideas that Drive Engagement

4 beautiful social media content ideas that drive engagement

Are you struggling with publishing remarkable social content that captures attention? Perhaps you’re seeking ways to spice up your business social media pages to drive better engagement.

Whatever the goal, your reasons are valid in wanting to improve your social media strategy. You see, more consumers desire to connect and engage with their favorite brands on social. Getting creative with your content is key to keeping them interacting on your pages.

4 Reasons to Use Humor in Your Social Media Content

5-28hmrBrands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience.

Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics.

4 reasons you shouldn't be afraid to be funny on social media

funnyonsocialfinalLaughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It's also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So it's no wonder that funny memes and witty hashtags are such a hit on social media. In fact, according to one study, "humor was employed at near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral."

4 Social Media Buzzwords You Should Not Stop Using

7-30smAll digital marketers should keep the following four social media terms in their vocabulary.

Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords. I'll admit I use them every day, but when I hear others stringing them together in pretentious and increasingly nonsensical sentences, I become embarrassed, not only for the speaker, but for myself as well.

4 Ways to Improve Pinterest Engagement for Better Traffic Generation

4 ways to improve pinterest engagement for better traffic generation

Boasting over 175 million active users, Pinterest offers a great opportunity to drive visitors to your website, capture new leads, and grow brand awareness.

You see, this highly visual platform is filled with consumers who are ready to buy. According to research, 93% of active Pinners use the platform to plan for purchases, while 87% have purchased something because of Pinterest. Such usage makes it the perfect outlet to highlight your brand’s story, connect with your audience, showcase your products, and drive more exposure for your company.

5 Examples Your Brand Can Follow to Build an Online Community

online8-5Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with users.

However, if your brand wants to diversify its communication strategy, build a virtual community. Here are five examples of strategies for building a powerful branded community from successful digital communities.

1. Reddit. Reddit is one of the most powerful communities on the Internet, in large part because it empowers and leverages its users. It provides you with the opportunity to build and scale your community by utilizing trusted users.

5 major marketing shifts for the new year

Marketing shiftThe marketing world is in the midst of a major transition. Mobile dominates every aspect of our lives, creating new forms of expression, creativity, communication, and opportunities; providing brands an unprecedented opportunity to put content directly into their users' hands.

7 Powerful Ways to Make Your Emails More Persuasive

persuasive emailsCommunication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively.

The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch.

7 Ways to Boost Your Engagement on Instagram

7 ways to boost your engagement on instagram

If you’re marketing your business on Instagram, then you’ve probably come to realize that, at times, the platform can be a tad frustrating - especially, if you’re trying to grow your following, engage an audience, generate leads and make some sales.

Don’t worry, I know just how you’re feeling.

7 Ways You Can Increase Instagram Engagement for Your Small Business

7 ways you can increase instagram engagement for your small business

As of April, Instagram has reached 700 million monthly active users (200 million of which are daily active ones) – that’s a lot of consumer potential! Instagram is an essential tool for small business owners, as 75 percent of users will take action if a post inspires them and 70 percent of users follow at least one business on the app.

However, it’s not enough to just be on Instagram. You need to create unique, interesting content that cultivates engagement in the form of likes, comments, shares and followers. If you find your page lacking in engagement, here are seven ways to help you improve.

Chatbots a way to engage consumers in messaging apps

chatbots to engageChatbots are seen by marketers as an easy way to engage consumers through messaging apps, where they're spending increasingly more time. Several brands are working on bots, which would let users do things such as place orders or carry out banking functions within a messaging app.

Chick-fil-A Steps on the Social Media Gas Pedal

chickfil a cowChick-fil-A might be a fast-food company but it’s also really fast at responding to 35,000 social media mentions a month and creating content in a under three minutes. It’s the speed at which marketers need to work in social.

Chick-fil-A is working with Unit3C, a content and production studio launched by its agency Moxy, to respond to comments and post social content more quickly.

Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

6-12csEngaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says.

Crowdsourcing and sharing employee-generated content via digital channels helps companies reinforce brand value and recruit talent, according to a joint study from the CMO Council and Executive Networks.

Facebook Page Post Reach Continues to Surge

Facebook is changingThe average reach for posts by pages in February was 10.86 percent, up 5.33 percent from January and representing the highest mark since Locowise began tracking pages on the social network.

Facebook Puts Ban on "Like-Gating"

FB11-11With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways.

Yesterday was the last day marketers could trade Facebook likes for content or contest entries.

Facebook has ended the practice known as "like-gating" to make sure people "like pages because they want to connect and hear from the businesses, not because of artificial incentives," Harshdeep Singh, a software engineer at Facebook, wrote in an August blog post. As of today, content previously hidden to those who haven't liked a specific page is now visible to everyone.

Google+ on Its Third Birthday

Google-Plus-LogoI have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist.

If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services: Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there.

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.

How to Use Facebook Live to Increase Engagement with Followers

how to use facebook live to increase engagement with followers

Did you know that people are spending 3 times longer watching live video versus ones that have already been prerecorded? Facebook Live is generating tons of engagement on news feeds...and brands are taking notice.

Live streaming allows you to genuinely connect with your audience and foster relationships that quickly builds trust. It captures attention, draws viewers in and moves them to action.

How to Use Offline Media to Drive Social Media Engagement

offline media for social engagementFrom Deadpool to Donald Trump, multichannel media is dominating 2016, and it’s about time. E-commerce, mobile applications and social media have all been huge for years now, leaving some of us wondering if offline media was dead.

How We Doubled Our Instagram Followers in Less Than 8 Hours

6-12instIt's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.

After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising. 

Rebranding Through Employee Social Engagement

employer-access-social-networksIs it time for your company to rebrand? Companies today need to keep up with the changing times - or risk losing out to more agile competitors. But rebranding is a process that takes time, effort, money, commitment and business smarts. It takes buy-in from your employees too.

Employees today (especially your younger talent) need - almost expect - to have their voices heard. Staff who’ve grown up in the days of social sharing bring a culture of open communication and engagement. That expectation of being involved is likely trickling up to your more senior levels too.

Taco heist sparks viral video

Vegas Taco Joint Gets Burglarized, Makes Amazing Viral Video Ad From Security-Cam Footage

'These Nice Gentlemen Came Looking for Tacos... We Think'

Starting at 3:32 a.m. on Dec. 16, hapless burglars descended on Frijoles & Frescas Grilled Tacos, a Las Vegas fast-casual restaurant, and attempted to rob the place after breaking in. Fortunately, Frijoles has a pretty good security-cam set-up, which captured the wannabe thieves in action. The next day, Frijoles posted a delightful video titled "Burglars Just Want Tacos | Restaurant Trolls Burglars," which cobbles together security-cam footage and riffs on the absurd premise, as the video's YouTube description puts it, that "These nice gentlemen came looking for tacos... we think."

According to YouTube, the video racked up about 30,000 views through Dec. 20, but it just blew up, having made Reddit's home page last night; as of this writing it's at nearly 500,000 views, and Frijoles has a bona fide viral video ad -- a sort of user-generated viral video ad, at that -- on its hands.


The 11 Must-Use Social Media Strategies to Expand Your Brand

5-19SM-newsletter-finAn integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns.

Here are some tips to help build up your following and your brand. 

1. Make your tweets stand out.

The Art of Customer Loyalty in The Age of Consumer Experience and Engagement

the art of customer loyalty in the age of consumer experience and engagement

For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand. However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty – especially when measured against a marketing strategy that focuses on customer experience and engagement.

Technology is fundamentally changing the way that consumers interact with business and making purchases. If your organization is not focused on this transformation and still relying heavily on loyalty and rewards programs for repeat business, you may be at risk of losing customers, and valuable opportunities to generate actual long-term consumer loyalty.

Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

7-23trQ: How can I use Twitter to boost customer loyalty?

A: Long Island, N.Y.-based social marketing strategist Ted Rubin says companies should use Twitter to engage, respond and add value to their customers. “Twitter is so great,” he says, “because you can put out content rapid-fire, and you can see what people react to.” Rubin knows of what he speaks: He has 278,000 Twitter followers of his own.

Tweets of the Week: #LoveWins

6-28tweetsThis week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy.

Twitter has gone into overdrive at today’s U.S. Supreme Court ruling to legalize same sex marriage across America. Under the hashtags #LoveWins, #LoveIsLove, #MarriageEquality, #SCOTUS and a number of other variants, some posts were attracting retweets and favourites in the tens of thousands.

Twitter and Vine now support videos up to 140-seconds long

twitter and vine extending video lengthTwitter is extending the length of Vine uploads for a select few users to 140 seconds, and making the same format available to all on Twitter proper. There’s also a new iOS app called ‘Engage’ to help you track analytics.