Social media has become a major force for businesses that want to promote their brand and build relationships with consumers.
As a social media manager, I completely support this - Social media marketing is no longer an option, but a necessity for the modern business.
The problem, though, is this. Every day businesses use their social media accounts to promote content, share updates and offer deals to their loyal customers. Although each of these is an important part of a successful social media strategy, there’s another key component that too often gets overlooked - social customer care.