Instagram has grown rapidly to become one of the most used social media apps in the world. The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets.
Just how critical has Instagram become? 60% of Instagram users have used the platform to research a brand or company, and Instagram brands typically receive over 4% total engagement on posts, compared to less than 0.1% on Facebook and Twitter. Instagram also has access to parent company Facebook’s algorithms and demographic data, making it even more powerful as a social media tool.
In 2015 social media’s top brands are focusing on content in their marketing and advertising campaigns.
These winning characteristics should give you a clue how to use the habits of the web’s top brands in your own social media:
1. Invest in Facebook
It’s no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.
In our increasingly digital world, social media is becoming an increasingly important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, enables brands to interact with their customers, attract new ones and increase their exposure.
However, as much as these sites have the power to build a brand, if not used properly, they also have the potential to take it down. That’s the focus of this new infographic from Living Business, which explores the dos and don’ts of using social media for business.
Your brand is the physical representation of your business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites).
However, as the world quickly moves to a more fast-paced communication style, and where social media is fast becoming a requirement for businesses, identifying your brand voice on social is a must.
Over 93% of social content posted by brands last year was one-on-one messaging, Spredfast reports. The data show that marketers should rethink their content focus if they send mostly one-to-many posts and that social teams should have resources to respond to consumer posts.