About a month ago, we fully revamped our company blog for the first time in about five years. Looking at our blog now versus its former design is like a night and day transition - while there was nothing “wrong” with the way it used to look and function, it was definitely time to hit refresh and bring our blog into the present.
Are you thinking about redesigning your brand’s blog, but not sure if it’s really worth the time and effort?
I’m always surprised when I visit a brand’s website and they don’t have a blog.
When I’m putting together proposals for new clients, I always include blogging and content writing as one of the most important items to budget for - there are so many reasons businesses benefit from hosting their own blog that they regularly update.
The importance of blogging cannot be stressed enough in the social-content marketing arena. If you’re at all familiar with Internet advertising (which I assume you are) you’d know that a well-formed, high-end business blog is capable of pushing a brand’s products and services into the customers’ view more than pay-per-click advertising, social media, and other online marketing techniques.
As a blogger-for-hire, I’ve come to realize the most critical aspect that separates the good and the other business blogs: Mistakes.
Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today's digital marketplace.
But while a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on. In fact, it’s just the starting point - that’s why 64% of marketers are now moving towards video and more than half of companies are considering engagement-first solutions like interactive marketing.