logo f

Contact  | About |

Hootsuite Acquires Snapchat Analytics Solution to Enhance the Digital Marketing Campaigns

hootsuite acquires snapchat analytics solution to enhance the digital marketing campaigns

Hootsuite, the social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for brands.

Following its recent acquisitions of digital advertising technology leader AdEspresso, and social analytics solution-provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution.

Snapchat Adds A Boatload Of New Messaging Features

snapchat new fetauresSnapchat is releasing a significant overhaul to its “chat” tab today, introducing audio calls, better video calling, stickers, batch image uploads, and more, according to BuzzFeed.

Snapchat Adds New Creative Tools, Updated Composer Layout

snapchat adds new creative tools updated composer layout

Snapchat has announced a new set of features as the company looks to stand up in the face of rising competition from Facebook. The new options include unlimited Snap viewing time, emoji drawing and ‘Magic Eraser’ tools and video looping, while Snapchat’s creative tools have also been shifted within the app.

Here’s an overview of the key elements.

Snapchat Adds New Sponsored Lens Options, Enhanced Ad Targeting

snapchat adds new sponsored lens options enhanced ad targetingAfter posting a less-than-impressive first earnings report, Snap Inc., the parent company of Snapchat, is accelerating its efforts to generate significant revenue, announcing a new set of ad tools to help brands tap into Snapchat’s 166 million strong, Millennial-dominated audience.

First up, Snapchat's offering new promotional World Lenses, their next level Lens tool they launched back in November, and updated recently with new 3D overlay tools. Just as Lenses enable you to put a digital mask on your face, World Lenses do the same for the world around you, which seems perfectly suited to AR-enabled glasses, the next level of AR development.

Snapchat Hires A New Growth Lead

9-2schatSnapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world.

Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be on the business operations team working on growth and engagement. He will be reporting to Brian Theisen.

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0

snapchat launching self serve ad platform new tv like content and maybe spectacles 2

Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement.

And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

snapchats new custom stories could revolutionize local marketing

Snapchat (NYSE:SNAP) may have just changed local marketing forever.

If you use Snapchat to market your small business, you can either post content to your story, where anyone who follows you can see it, or you can communicate with people individually. But now there’s a new option for businesses to consider.