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Five Ways to Take Advantage of Snapchat's New Map Feature

five ways to take advantage of snapchats new map feature

By now you’ve seen Snapchat’s latest update with its Snap Map feature that can essentially turn the app into a tracking device. With this new feature came public concern from local police departments to parenting websites across the country.

And they’re right. You should go into ghost mode on your personal Snapchat. Admittedly, I’ve got some friends who haven’t gone into ghost mode but I don’t want to tell them because it’s too much fun watching where they go.

Hootsuite Acquires Snapchat Analytics Solution to Enhance the Digital Marketing Campaigns

hootsuite acquires snapchat analytics solution to enhance the digital marketing campaigns

Hootsuite, the social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for brands.

Following its recent acquisitions of digital advertising technology leader AdEspresso, and social analytics solution-provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution.

Snap Inc. Releases New ‘Advanced Mode’ for Snapchat Ads Manager

snap inc releases new advanced mode for snapchat ads manager

Snap Inc., the parent company of Snapchat, has released an update for their new self-serve ad platform as the company looks to boost their revenue potential ahead of their second quarter earnings announcement next week.

Of course, any change they make now is unlikely to shift the needle in these results, but they may give Snap’s executives a way to divert attention, to point to future opportunities, if, as many expect, the numbers they end up posting on Thursday don’t wow the market.

Snap Inc.'s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

snap inc sold 150k pairs of spectacles looking to bring snapchat to pcs

Despite Snap Inc.'s 'Spectacles' generating a lot of hype - due, in no small part, to their creative marketing tactics - Snap CEO Evan Spiegel has this week announced that they've only sold around 150,000 pairs of the camera-enabled glasses.

That's still a lot, of course, but when we're talking about an app that has more than 173 million people logging on every day, it's only a very small fraction of their potential market.

Snapchat Adds A Boatload Of New Messaging Features

snapchat new fetauresSnapchat is releasing a significant overhaul to its “chat” tab today, introducing audio calls, better video calling, stickers, batch image uploads, and more, according to BuzzFeed.

Snapchat Adds New Creative Tools, Updated Composer Layout

snapchat adds new creative tools updated composer layout

Snapchat has announced a new set of features as the company looks to stand up in the face of rising competition from Facebook. The new options include unlimited Snap viewing time, emoji drawing and ‘Magic Eraser’ tools and video looping, while Snapchat’s creative tools have also been shifted within the app.

Here’s an overview of the key elements.

Snapchat Adds New Sponsored Lens Options, Enhanced Ad Targeting

snapchat adds new sponsored lens options enhanced ad targetingAfter posting a less-than-impressive first earnings report, Snap Inc., the parent company of Snapchat, is accelerating its efforts to generate significant revenue, announcing a new set of ad tools to help brands tap into Snapchat’s 166 million strong, Millennial-dominated audience.

First up, Snapchat's offering new promotional World Lenses, their next level Lens tool they launched back in November, and updated recently with new 3D overlay tools. Just as Lenses enable you to put a digital mask on your face, World Lenses do the same for the world around you, which seems perfectly suited to AR-enabled glasses, the next level of AR development.

Snapchat Announces 3D AR Lenses as a New Ad Option

snapchat announces 3d ar lenses as a new ad option

It was only a matter of time, but Snapchat has this week confirmed that their 3D World Lenses - which they introduced last November – will now be available as an ad option, with Warner Bros and Bud Light partnering with Snapchat on the first iterations of the tool.

The option will clearly hold appeal for some advertisers – while these initial examples seem fairly basic, in terms of how they could be used, Snapchat’s talking up their potential, using the popularity of their ‘Dancing Hot Dog’ Lens to demonstrate.

Snapchat Brings Bitmojis to Life with New AR Update

snapchat brings bitmojis to life with new ar update

Ever wanted to walk alongside your cartoon-self riding a skateboard? How about watching yourself do yoga or drinking a cup of coffee? Sounds thrilling.

If you remember, Snapchat acquired Bitmoji for $64M last year. We've seen a variety of fun Bitmoji additions to Snapchat such as user profile avatars, personalized stickers, and the recent (and mildly controversial) 'Snap Map' where users can see where their friends are at all times.

Snapchat Hires A New Growth Lead

9-2schatSnapchat has hired a new growth lead from Facebook as it continues its trek to becoming one of the most valuable social networking companies in the world.

Anthony Pompliano, a product manager that led growth and engagement for Facebook pages, has joined the company to lead Snapchat’s growth team, he said in a tweet earlier today. Snapchat confirmed the hire, saying Pompliano will be on the business operations team working on growth and engagement. He will be reporting to Brian Theisen.

Snapchat Launches Revamped Ads Manager, Provides New Ad Options

snapchat launches revamped ads manager provides new ad options

Despite the negative press, Snapchat still remains popular with younger users, and still holds a level of cool cache that other platforms can’t attain.

But you know what Snapchat really needs right now? Money, or at least the capacity to show it’s able to generate it.

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0

snapchat launching self serve ad platform new tv like content and maybe spectacles 2

Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement.

And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.

Snapchat’s New Custom Stories Could Revolutionize Local Marketing

snapchats new custom stories could revolutionize local marketing

Snapchat (NYSE:SNAP) may have just changed local marketing forever.

If you use Snapchat to market your small business, you can either post content to your story, where anyone who follows you can see it, or you can communicate with people individually. But now there’s a new option for businesses to consider.