Snap Inc., the parent company of Snapchat, has released an update for their new self-serve ad platform as the company looks to boost their revenue potential ahead of their second quarter earnings announcement next week.
Of course, any change they make now is unlikely to shift the needle in these results, but they may give Snap’s executives a way to divert attention, to point to future opportunities, if, as many expect, the numbers they end up posting on Thursday don’t wow the market.
Snap Inc., the parent company of Snapchat, will release its Q2 earnings results later this week, and the market will be looking for improvements in their user numbers and revenue statistics, particularly given the push from Facebook to limit the app’s growth.
But regardless of the data, the key question around Snapchat for marketers isn’t so much what the overall numbers are, but who, specifically, is using the app. Even if Snapchat isn’t able to compete with Facebook and Instagram on raw numbers, the app does have more than 166 million users, and its user base is very focused. If you’re looking to reach younger audiences, Snapchat is definitely a worthy consideration.