Pinterest announced Tuesday that its Ads Manager is now available to all small and medium sized businesses in the U.S., allowing them to schedule Promoted Pins with just a credit card.
It’s 2018, and if your small business doesn’t have a digital marketing strategy by now, you’re already behind the competition.
Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.
A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there's a wealth of information online that can help you piece together a social media marketing strategy that drives business results.
New businesses have a lot on their plate - from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to trust your company is another major task.
To build credibility and earn more customers, there are four tried-and-true ways to establish your business as legitimate. If you’re looking for ways to improve your business perception, or are just about to embark on a new business, this list is for you.
Are you struggling to get your head round the idea of search engine optimization (SEO)? Need some facts and figures to help you understand the basics?
Milkwhale share 55 things you need to know in this infographic.
The web is growing.
When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”.
Facebook Insights can be a goldmine of valuable data, providing specific information which can help you understand more about your audience, and optimize your platform approach accordingly (particularly important given Facebook's various algorithm shifts).
It's almost impossible to deny the power and rising influence of the stories format.
Originated on Snapchat, Instagram has taken the Stories option and evolved it, providing new tools and options, and introducing them to the app's 800 million+ users.
The dominance and importance of mobile optimization is nothing new.
If you’ve been dragging your feet on taking action - or just haven’t had the time to get to it - this new infographic from Filmora might give you the push you need to finally act.
If you haven't already heard, video is a big deal.
It's not necessarily as easy as putting together a blog post or uploading an image, but video content can do wonder for your social reach and engagement, and is worth considering for all businesses.
With Facebook putting the squeeze on organic reach yet again, businesses are looking at alternatives to help them augment any referral traffic losses. And with Instagram on the rise, it's become a key platform - it may not suit all business types, but with 800 million users and counting, it should certainly be a consideration.
So you run a small business, and you’re considering how to market your services for the year ahead. But you’re not exactly sure where to start?
Social media has been a pivotal piece of successful marketing strategies for a decade now. The ability to share content, build a community of current and potential customers, and engage with an audience in real-time has forever changed how brands approach marketing.
Have you considered including Nextdoor in your social media marketing mix?
Interested in ways to explore advantages of Nextdoor to increase community engagement and brand awareness?
In this post, we'll look at how brands can use Nextdoor to increase community engagement and boost brand awareness.
Pinterest is opening up opportunities to small and mid-sized companies looking to pre-plan campaigns and better target customers, writes Alex Samuely. One advantage for small businesses is Pinterest's recent shift from 30 large interest categories to 420 targetable ad categories.