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4 Reasons Why 76% of Small Businesses Don’t See Positive ROI from Facebook

4 reasons why 76 percent of small businesses dont see positive roi from facebook

Social Media Marketing is the most cost effective way to reach a targeted audience, however, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook.

A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there's a wealth of information online that can help you piece together a social media marketing strategy that drives business results.

4 Ways to Make Your New Business Look Legitimate

4 ways to make your new business look legitimate

New businesses have a lot on their plate - from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to trust your company is another major task.

To build credibility and earn more customers, there are four tried-and-true ways to establish your business as legitimate. If you’re looking for ways to improve your business perception, or are just about to embark on a new business, this list is for you.

6 SEO Tips to Help Small Businesses Get Ahead In 2018

27 top content marketing tips backed by data

The web is growing.

When Google first published its free publication explaining the steps it takes to decide what ranks where in search results (How Search Works), it said the Web was made up of “over 30 trillion individual pages”.

6 Social Media Tools to Help Grow Your Small Business

4 marketing strategies to make consumers love your brand

As a small business owner, you have to take care of a lot of stuff, and often social media marketing is not on top of your to-do list. You could hire somebody to help you with it, or you can do it yourself, but either way, it still takes time and money.

A Small Business Guide to Facebook Insights [Infographic]

a small business guide to facebook insights

Facebook Insights can be a goldmine of valuable data, providing specific information which can help you understand more about your audience, and optimize your platform approach accordingly (particularly important given Facebook's various algorithm shifts).

A Small Business Guide to Instagram Stories [Infographic]

a small business guide to instagram stories

It's almost impossible to deny the power and rising influence of the stories format.

Originated on Snapchat, Instagram has taken the Stories option and evolved it, providing new tools and options, and introducing them to the app's 800 million+ users.

Mobile Marketing Tips for Small Business in 2018 [Infographic]

mobile marketing tips for small business in 2018

The dominance and importance of mobile optimization is nothing new.

If you’ve been dragging your feet on taking action - or just haven’t had the time to get to it - this new infographic from Filmora might give you the push you need to finally act.

Social Video Marketing Tips for Small Business [Infographic]

social video marketing tips for small business

If you haven't already heard, video is a big deal.

It's not necessarily as easy as putting together a blog post or uploading an image, but video content can do wonder for your social reach and engagement, and is worth considering for all businesses.

The Small Business Guide to Instagram Growth [Infographic]

the small business guide to instagram growth

With Facebook putting the squeeze on organic reach yet again, businesses are looking at alternatives to help them augment any referral traffic losses. And with Instagram on the rise, it's become a key platform - it may not suit all business types, but with 800 million users and counting, it should certainly be a consideration.

What do the Latest Social Media Algorithm Updates Mean for Small Businesses?

what do the latest social media algorithm updates mean for small businesses

Social media has been a pivotal piece of successful marketing strategies for a decade now. The ability to share content, build a community of current and potential customers, and engage with an audience in real-time has forever changed how brands approach marketing.

What Every Marketer Needs to Know About Local Social App 'Nextdoor'

what every marketer needs to know about local social app nextdoor

Have you considered including Nextdoor in your social media marketing mix?

Interested in ways to explore advantages of Nextdoor to increase community engagement and brand awareness?

In this post, we'll look at how brands can use Nextdoor to increase community engagement and boost brand awareness.

Why small businesses benefit from Pinterest

pinterest ad targeting retailPinterest is opening up opportunities to small and mid-sized companies looking to pre-plan campaigns and better target customers, writes Alex Samuely. One advantage for small businesses is Pinterest's recent shift from 30 large interest categories to 420 targetable ad categories.