It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the process worthwhile.
Google has long maintained that a company’s social media accounts do not influence it’s search rankings - Google’s former head of webspam Matt Cutts released a video back in 2014 which explained that social signals, such as Facebook likes and Twitter followers, have no impact on search rankings. However, even though social signals don't directly influence search rank, there are ways to harness social media to increase backlinks to your website and improve your website’s SEO. In fact 74% of companies and 82% of agencies recently said that social media is either somewhat or highly integrated into their SEO strategy.
To improve search rankings for content "it is no longer good enough to concentrate on the number of links or keywords" says the latest SearchMetrics Report, Ranking Factors Study 2014.
The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but "the absolute primary focus for content... is quality."The report makes for interesting reading and highlights in some detail this year the nature of content that performs well in SEO rankings. Based on the survey data SearchMetrics argue that "websites need to produce more content in order to remain competitive in search."They go on to say more content needs to meet several quality criteria but relevance is critical. They say "to rank higher, sites must produce not just more content, but more relevant, holistic content." The report highlights four content factors that correlate with higher rankings as follows:
Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.
So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.