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10 Smart Ways to Earn or Build Backlinks to Your Website

8-18links"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic

Because that traffic is directly related to the qualityof the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.

10 Things Nobody Tells You About Google AdWords

GA9-29While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform - or is it?

1. Google AdWords is no longer working as it did. Marketers from all over the world have been noticing that conversion tracking on AdWords is becoming increasingly more difficult. The fact that it is a global phenomenon is as unique and significant as the reason why. During the last couple of months, social media has finally interrupted the decision making process and significantly impacted the trackable AdWords conversion rate.

26 Common SEO Mistakes That Are Killing Your Website [Infographic]

26 common seo mistakes that are killing your website

Search engine optimization is both complex and always evolving, making it very difficult for anyone to keep on top of, let alone business managers who have many other duties calling for their attention.

But that said, there are some core, common SEO principles that have remained relatively solid over time, some key elements of your website and digital marketing process that simply need to be on track. They won’t solve all your SEO problems, but if you’re looking for key culprits and areas to start out, these are the key elements that should be at the top of your list.

3 Ways to Use Social Media to Enhance Your SEO Efforts

3 ways to use social media to enhance your seo efforts

It takes a lot of time and effort to build up a list of high-quality backlinks for your website in order to enhance your SEO, and more often than not, it costs more than just your time, however the benefits it provides makes the process worthwhile.

Google has long maintained that a company’s social media accounts do not influence it’s search rankings - Google’s former head of webspam Matt Cutts released a video back in 2014 which explained that social signals, such as Facebook likes and Twitter followers, have no impact on search rankings. However, even though social signals don't directly influence search rank, there are ways to harness social media to increase backlinks to your website and improve your website’s SEO. In fact 74% of companies and 82% of agencies recently said that social media is either somewhat or highly integrated into their SEO strategy.

37 SEO Experts Those in the Know Follow

SEO10-7Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.

I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?

4 Ways Quality Content Improves SEO Rankings

4-9-22To improve search rankings for content "it is no longer good enough to concentrate on the number of links or keywords" says the latest SearchMetrics Report, Ranking Factors Study 2014.

The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but "the absolute primary focus for content... is quality."The report makes for interesting reading and highlights in some detail this year the nature of content that performs well in SEO rankings. Based on the survey data SearchMetrics argue that "websites need to produce more content in order to remain competitive in search."They go on to say more content needs to meet several quality criteria but relevance is critical. They say "to rank higher, sites must produce not just more content, but more relevant, holistic content." The report highlights four content factors that correlate with higher rankings as follows:

40 SEO Mistakes That Will Screw Up Your Google Rankings [Infographic]

40 seo mistakes that will screw up your google rankings

SEO is a highly technical, and ever-changing field. Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.

But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.

5 Reasons Your Business Should Not Advertise on Google AdWords

GA10-29I’m a huge proponent of advertising on Google AdWords – indeed, my entire business career has been dedicated to helping companies grow through search engine marketing (SEM). As much as I love AdWords, however, there are a lot of companies for whom AdWords simply will not work. I’ve identified five reasons you shouldn’t advertise on AdWords – reviewing them before you launch a Google campaign could save you some serious money!

1. No one is searching for your product

A search engine is a “database of intentions,” meaning people use search engines to find something specific. They don’t browse search engines like they do a news web site, Facebook or Twitter. If you are selling a new widget, the odds are low that people will be searching for your product on Google.

6 Content Marketing Videos & 7 eBooks to Improve your Social Media Marketing [Free Resources]

2-25InstofferMarketers see great results when different marketing tactics work together. We are excited to offer this FREE resource for members to learn Social Media, SEO, Content Marketing where you get 6 hour long webinars on Content Marketing and 7 ebooks.

Simply sign-up and access all the free learning resources now:

http://goo.gl/D4Pedw

Note: You get access to all on-demand videos and ebooks right after you sign-up with unlimited access for 3 months.

7 Things You Need to Know About SEO to Remain Relevant in 2015

5-22SEOKeeping up with the ever-evolving SEO industry can seem like a pain, but it’s a requirement for anyone that wants to stay relevant in this digital age.

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings. And when your business relies on search traffic, these negative effects can have catastrophic consequences.

Beyond YouTube: Alternate Video Venues

6-7vidWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.

By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally. That's a lot of visibility and SEO/Social opportunity. But I urge you to think beyond YouTube in your video SEO and social strategy.

Don’t Understand SEO? A Beginners Guide to SEO Terminology [Infographic]

dont understand seo a beginners guide to seo terminology

Search Engine Optimisation (SEO) is a highly technical and complex field, which takes true, dedicated expertise to fully master. But anyone can get a handle on the basics of SEO, on what Google and other search engines are looking for, and how to optimize for it.

But in order to do that, you first need to understand the key SEO terms - your ''Hummingbird' from your 'Penguin', your 'XML' from your 'HTML', your 'black hat' from your 'white hat'. Once you've got a grasp on the key terms, you can get a better understanding of how SEO works - and then, hot to make it work for you and your business.

Free Guidebook to Converting More Leads from Your Website

 

mk9-2496% of your website visitors are not ready to buy - but they may be willing to provide their contact information in exchange for your valuable content. Check out Marketo's eBook, Website and SEO for Lead Generation, to learn how to optimize your website in order to convert more leads today.

Download here - http://bit.ly/1r9zrbp

In this very helpful free ebook, see how you can:
• Convert new leads with optimized forms
• Create powerful, perfectly placed calls-to-action
• Minimize "bounce rates" with intuitive website navigation
• Improve your website's SEO with intelligent keywords, HTML and links

Google May Not Give a F*** About Twitter, But Experts Say It Should

8-6gglTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have?

With Twitter shares at an all-time low amidst reports that the social media site has failed to win new users, the Internet is awash once again with speculation that Google may buy Twitter. 

Google Penalty for Pop-Ups Coming in 2017

interstitialsarticleGoogle has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.

Can I get a Yay?Yay.

Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content as people enter a website.

 

Google search changes will push SEO firms and social media marketers closer

A collection of well-known social network brand's placed on modern computer keyboard

Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharing.
 
"You need good, creative content, from all sides …it’s a collaborative game.

Google's Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out "bad searches" – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of online content.

How to Improve Visibility and SEO [Infographic]

how to improve visibility and seo

Is link building still relevant to SEO and content marketing? You might think link building is in the same group as spam, content duplication, and methods to get your website linked wherever you can, even if it's from a shady ad-filled blog. But link building doesn't have to be this way, and by itself, it's a great way to develop higher search engine rankings and find new customers.

You have to approach link building in the right way, finding new places to share your links and regularly removing old sources you don't need.

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic]

is it worth doing seo for bing these usage stats may surprise you

While most every business now has an SEO strategy of some description in place, most are focused solely on Google. Which makes sense, Google does hold some 81% of the global search engine market, but there are other search platforms out there, and they are being used by a lot of people.

Take, for example, Microsoft's Bing. Sure, it's no Google, but according to Microsoft's stats, Bing serves more than 5 billion searches per month, and caters to more than 59 million people who don't use Google.

Recover Sooner From Google Penalties By Avoiding These 5 Mistakes

google7-16Starting and successfully growing a business today requires a strong online presence, most importantly a website that attracts new customers and keeps existing ones coming back. But if Google doesn’t find value in your website or discovers a violation of its Webmaster Guidelines, your website can be removed from the view of customers by the dreaded Google penalty.

Manual action penalties can be found by visiting Google Webmaster Tools. Any violations of Google’s Webmaster Guidelines must be corrected, followed by a request for reconsideration.

SEO: 10 Secrets To Rank Your Blogs Higher

Google set the stage by changing the way your web / blog site shows up on the SERP's, (Search Engine Result Pages), when they changed from their complex algorithm to mostly ranking based on the amount of content you have. Google called these massive changes "Panda", "Penguin", and "Hummingbird". Quickly after Google changed the way analyzed their search all of the other search engines follow suite.

These changes took web pages that have been performing in the top one, two or three listings on Google and sent them to the search engine Siberia; the 20th page or worse! This really ticked off a lot of SEO people and web site owners who spent years and thousands of dollars optimizing their pages to meet Google's requirements.

Social Media vs. SEO: Which is the Best Traffic Source?

social media vs seo which is the best traffic source

Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.

So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.

Step Up Your Link Strategy to Get Better Search Results (Infographic)

L11-21Great SEO can make a company, bad SEO can kill a company. For consumers, links are a way to learn more information about a subject, but to search engines they can serve as an indication of content that’s popular. If multiple pages link to the same article or news item, search algorithms assume it must be of value and rank it higher. External links are a major factor in how Google determines search results, according to separate reports from Moz and Searchmetrics.

However, because this process can be manipulated, it’s important that those links be legitimate to avoid being seen as spammy by Google’s algorithms. While organic links are more important than ever, the legitimacy of those links is also more important than ever. With Google placing such a strong emphasis on links, here are a few things you can do to improve your links for SEO purposes.

Take a Step Closer to Web Mastery With These 7 Free Resources

8-14webWebsites can be a tricky business. You have to stay current with the latest design trends, ensure that your site is easily navigable and usable, improve your conversion rates through A/B testing, prioritize your call to actions, stay current with trends in your traffic reports, make sure your site works on mobile devices and sometimes even deal with spammers, hackers and bots that insert malicious code into your site or cause other issues.

The Easy SEO Guide to Auditing Your Own Site [Infographic]

the easy seo guide to auditing your own site

Nobody likes an audit. Any kind of audit. And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things.

But the truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your 'metadata' from your 'messaging', but you don't need to be a digital ninja/guru/magician to do a basic audit.

The Google Apocalypse is Coming - Are You Ready?

Getting a penalty from Google can mean lower search engine rankings, your site's removal from its search index--even the death of your business. As Google continues to step up its war on spammy, over-optimized links, businesses must be more vigilant than ever in protecting their link profiles.

The search giant readily admits links will become devalued over time as Google finds other ways of gauging the relevance and popularity of a webpage. However, links are still very much an indicator of how high a page should rank today. Google has its hands full trying to sort out the good links from the bad and some webmasters will inevitably be caught in the crossfire.

Two great free ebooks: How to Turn Facebook Fans into PAYING Customers & 10 SEO Mistakes to Avoid During Your Next Website Redesign

book7-10How to Turn Facebook Fans into PAYING Customers

With over 1 billion users, Facebook is a great platform for reaching your company's ideal customer. However, it is a major challenge to not only get their attention but also to get them to take action on your offers. How can you turn your Facebook audience into actual paying customers? Grab this free ebook to learn exactly how to leverage Facebook to generate more leads and close more customers for your business.

Get your free ebook here: http://bit.ly/1jgO5Lg

10 SEO Mistakes to Avoid During Your Next Website Redesign [Free Guide + Checklist]

Redesigning your website isn't all glitz and glam. In addition to giving your website a fresh new look, you'll have a chance to improve your site's performance in search, so you can get more traffic. With all of the moving pieces that go into a website redesign, it's easy to overlook SEO best practices. To make sure you stay on track, download this free guide + checklist of the ten common SEO mistakes that you should avoid. You'll be glad you did when your traffic spikes!

Get your free guide + checklist here: http://bit.ly/1snom3v

{BONUS} 101 Companies Rocking Social Media

What You Need to Know About Google's Recent 'Phantom' Update

6-13GoogOn April 21, Google unleashed its mobile-friendly update on the online world. However, most businesses and entrepreneurs were in the loop and had sufficient time to react and take appropriate measures.

More recently, there have been rumors flying about a new "phantom" algorithm update, which was presumably applied towards the end of April or the beginning of May. As it turns out, if you've been noticing changes to your -- or anyone else's -- search rankings as of late, you aren't out to lunch.

Why Modern SEO Requires Almost No Technical Expertise

7-19SEOThe Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for the most advanced programmer.