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The Art & Science of a Successful Modern Marketer [Infographic]

the art science of a successful modern marketer

It's no simple task for a business to be successful at marketing today.

Marketers no longer have the luxury of specialization - in order to compete and thrive, they need a wide variety of skills, skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere.

In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science.

The Science Behind Virality [Infographic]

the science behind virality

Marketers love the concept of taking over the web and going viral - but actually making that happen is no easy feat.

You can put hours of work, and thousands of dollars, into creating stellar content, and it still might not get much traction. Conversely, you could post a simple tweet and have it spread like wildfire.