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The Art & Science of a Successful Modern Marketer [Infographic]

the art science of a successful modern marketer

It's no simple task for a business to be successful at marketing today.

Marketers no longer have the luxury of specialization - in order to compete and thrive, they need a wide variety of skills, skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere.

In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science.