While Facebook’s mission to stomp out Snapchat has been fairly overt, their efforts to take over other social media segments have been less so. Case in point - their gradual evolution of tools to take on LinkedIn.
This is of less importance for Facebook, of course – Snapchat’s hold on younger users likely poses more of an existential threat than LinkedIn’s 500 million or so professionals. But still, Facebook’s scale and data capacity provides The Social Network with opportunities to conquer almost any sector it sets its mind to.
While Microsoft’s takeover of LinkedIn hasn’t lead to a raft of major external changes at either company, the tech giant’s slowly building in more integrations, which hint at what may be coming from the pairing.
The latest Microsoft/LinkedIn merging is a new tool called Resume Assistant in Microsoft 365, which will help users when creating their resume by offering real-world, professional insights direct from LinkedIn.
Everyone including your grandma uses social media these days - but that doesn’t make them all digital marketing experts.
With resume options already available on LinkedIn, and new ones rolling out on Facebook, it’s time to find out if you're stretching the truth about your social media experience.