Is your Facebook stagnating, or are you simply looking for more ways of improving your Facebook marketing results?
Getting results on Facebook is increasingly difficult, particularly organically – to help, here are three effective strategies for improving your Facebook reach and engagement.
Companies primarily use their social media presence to promote their services, products or organizational news - but is that really a productive way to capture a greater audience?
If the goal is to connect, engage and convert, then maximizing your organization's exposure is vital.
Facebook has been working on new ways to expose users to more content, showing them more of what they like to keep them on platform longer, while also diversifying their content sources.
One of their more recent attempts on this front was the addition of an ‘Explore’ feed for some users, which is essentially a secondary News Feed populated by content which is similar to that which you’ve previously interacted with.
So this could be problematic.
In the second installment of their explanations of coming changes to the News Feed algorithm, Facebook's detailed how it plans to rank news sites by trustworthiness, in order to determine whether they get a distribution boost, or penalty.
As we head towards the holiday season, Facebook has announced an update for their Dynamic Ads for Travel, which help travel brands hone their ads on the most receptive audience.
Announced last year, Dynamic Ads for Travel enable businesses to target users who’ve displayed some level of interest in their region and offerings based on searches for related terms or similar.
Sharing personal updates on LinkedIn is a bit of a controversial area for some. Definitely, LinkedIn's not Facebook - you don't want to be sharing all your personal news, thoughts and updates on a platform that's primarily focussed on professional interactions.
But there is a way to share relevant personal updates with your LinkedIn network - and those posts, in my experience, can perform better than your regular 'all business' updates.
Happy New Year everyone.
As we head into 2018 I wanted to share, and remind you of a few tips to gain social media reach, interaction and followers.
Many in marketing have been tricked to believe that access to more metrics means that a social media ROI formula can be found. Marketers have got it all wrong.
Have you ever published a piece of content that was meant to inspire, but then angered people? Social media is tricky. And as the platform evolves, so does its users. There is no telling how consumers will react and respond to content, if they react or respond at all.