What's on the horizon for social media marketing in 2018?
With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.
Predictions season is coming, which means you can expect to read an array of opinions on what to expect in digital marketing, what trends to watch, and which platforms to be active on.
Getting in ahead of the pack, this week, we're publishing our predictions on what's coming next for all the major social platforms in 2018 - we've already covered Facebook, Twitter, Instagram and Snapchat, and today, we're covering LinkedIn, and in this post, Pinterest.
We’re coming into the final stretch of 2017, and in the social media marketing world, that can mean only one thing – predictions.
Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018. Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch).
With Christmas fast approaching, we need to start planning our 2018 social media marketing strategies, and part of that is understanding what's coming next, what we should be on the lookout for, and which platforms are likely to implement significant shifts.
To help with this, this week, we're publishing our social media marketing predictions for each of the major social platforms - we've already covered Facebook and Twitter, and today, we're outlining our thoughts on Instagram and Snapchat.
2018 is coming up fast, and that means you need to get your planning in place for what's coming.
But what, exactly, is coming in social media and digital marketing?
To help set you up for the new year, this week, we're publishing our predictions for each of the major social platforms, with a specific focus on marketing-related options. We've already covered off on Facebook, Twitter, Snapchat, Instagram and Pinterest, and now it's LinkedIn's turn for the crystal ball treatment.
Planning for 2018? Wondering whether you should try out some new platforms - or what each platform might be looking to add into the mix?
This week, ahead of the full predictions season, we're publishing our predictions for what's coming next from all the major social platforms. We've already looked at Facebook and Twitter, and today we have Instagram and, in this post, Snapchat.
Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early - and then there are predictions which I’m still waiting to come true years later.
You can’t win them all, unfortunately. That said, the trends I’m following lead me to believe that the seven predictions below will become true in 2018.
As we enter the last months of 2017, it's time to think about what's coming in the next year - and the best way to do that is with predictions.
Given that we follow the latest social trends and changes fairly closely, we feel we're pretty well placed to make some educated guesses as to where each platform is headed. This week, we'll be publishing our thoughts on what you can expect - we started with Facebook yesterday, and today, it's Twitter's turn under the microscope.
After surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to spend a majority of their holiday budget online.
The prediction is based on the survey question asking participants, “What percentage of your total holiday budget do you expect to spend: online via a desktop or laptop, online via a smartphone, online via a tablet, in-store, catalogs or direct mail, or other?”
To the background of some jamming Latin tunes, Facebook cofounder and T-shirt enthusiast Mark Zuckerberg held a public town hall in Colombia today. In addition to announcing a new initiative to give free basic Internet access to everyone in the country, he fielded a question about the future of the Internet.
One eager Colombian asked what Zuckerberg thought Facebook would look like in 10 years, and he took it as an opportunity to opine about the future of social networks more broadly.