"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic
Because that traffic is directly related to the qualityof the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.
What a great blog post that was, if you do say so yourself.
Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts.
If you're seeking to establish yourself as a thought leader—and who isn't inspired by your thoughts?—try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, "Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company."
It's iMedia's annual roundup of top marketers giving their expert predictions for the new year. Learn what 2016 will be all about. Check out this year's picks and watch!
When you study the successful apps and their history of how they got their first million customers, you can see many common threads between them.
In this article, I touch upon three such channels that will help you get your marketing started and help you scale user growth. Two factors play a key role here. One is focus. Working on these channels alone will ensure focus in your activities. Secondly, these channels bring in predictability in growth and user acquisition.
There’s a saying in the digital marketing world, and in my experience, it stands true. “The money is in the list”.
I know it sounds cheesy. Perhaps it also evokes a reaction in you as you read it. Because a lot of entrepreneurs aren’t in it for the money.
Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t.
Visual marketing has become a critical component of reaching target customers in today's competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more, consider using image tagging to give your images enhanced context while also making them easier to locate.
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
Today’s gift guides include printed pages and online formats to include more products than ever.
A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as The Kit’s Michelle Bilodeau are looking to fill their corporate Instagram feeds as well as publication pages.
With the proliferation of social channels, it’s getting more complicated to manage your online reputation. That’s why it pays to watch what the experts in the field are doing.
In a recent interview, Michael Fertik, the founder and CEO of Reputation.com, shared his insights on trends in online reputation management, as well as his own strategies for communicating via social media.
Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are viewed each day. That actually bigger than Facebook's reach (and growing).
Automated emails can help your business save time, but that doesn’t mean you need to abuse them.
There is nothing more dangerous than automated-email-marketing software in the hands of an overly aggressive company. It should be used to help build your list, not deplete it. If you are constantly hammering your list with emails, you will witness your unsubscribe rate shoot through the roof. This is very counterproductive.
The marketing world is in the midst of a major transition. Mobile dominates every aspect of our lives, creating new forms of expression, creativity, communication, and opportunities; providing brands an unprecedented opportunity to put content directly into their users' hands.
There are marketing campaigns and then there are clever marketing campaigns. The former may resonate with you, but they’ll rarely stick with you. The latter are memorable and unique. How would you grade your marketing campaigns? Are they clever, or merely average? If you need a little inspiration, check out the following case studies involving five clever marketing campaigns that dared to be different.
If you’re only utilizing email marketing to simply send out your corporate newsletter, you’re missing out on a potential revenue stream.
There are emails that everyone dreads and others that customers get excited about seeing in their inboxes. What’s the difference and how to you get your brand to be the one that builds anticipation? Spend the time to build a plan for your email marketing with these five helpful tips, tools and strategies that can help you grow your brand and build up your bottom line.
Today, your business can either fail or succeed based off of how well you do on the Internet. You may have an online business, or a component of your business is online, but either way, your sales online dramatically affect your growth. When companies release their quarterly reports, the growth of the business online affects whether investors buy or sell shares in that company.
Advertisers were put on the spot when fake news became a major topic in the aftermath of the 2016 U.S. presidential election.
After a number of unrealistic stories about Hillary Clinton and Donald Trump went viral, the world learned about sites set up to spread misinformation - and in the process, make money through advertising.
The problem, of course, is far from over. In fact, fake news sites are still amassing large audiences through social media. They do so with exaggerated articles that play to the raw emotions of their readers, who then share the content with their connections.
Do you know the 80/20 rule (also known as the Pareto Principle)? Essentially, it states that 80 percent of your results come from 20 percent of your inputs -- or, in practice, that 80 percent of your revenue comes from 20 percent of your blog readers. While that’s great in theory, it doesn’t always apply if you’re an entrepreneur that’s just started a blog.
As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and everything in between.
By default, most good entrepreneurs understand marketing. This doesn’t mean that you love executing daily and weekly marketing activities. But it does mean that you respect and appreciate the need for strong marketing efforts.
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up.
If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an enterprise corporation, you’ll find that personalization is more important than ever before.
Keeping up with the ever-evolving SEO industry can seem like a pain, but it’s a requirement for anyone that wants to stay relevant in this digital age.
If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings. And when your business relies on search traffic, these negative effects can have catastrophic consequences.
If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments.
To help navigate today’s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I’ve outlined eight terms that should be in every small-business owner’s vocabulary. Understanding the “why” and “what” will improve your marketing efforts and ability to attract and retain valuable customers.
Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing?
It’s not easy to drive dramatic inbound-lead growth. In fact, many entrepreneurs seem to think it’s an impossible task. But what if I told you it was a lot simpler than you think?
Seeing a huge increase in inbound-lead growth -- essentially attracting new customers -- is possible, regardless of your industry. It’s just a matter of making the investment of time, hard work and dedication.
A picture is worth a thousand words -- but in business, entrepreneurs don’t like to leave much to interpretation.
It is for this reason that graphic interchange format files, or "GIFs," have proliferated our digital landscape over the last few years. And while you may not know of them, there is a very high likelihood that you have seen them.
“Content marketing” is a phrase that gets thrown around a lot in the business world these days. The idea is deceptively simple: You use your voice of authority in your industry in order to serve up useful, relevant content that provides some value and insight and keeps customers engaged with your brand. Write a few good blog posts, and the engaged customer we all dream about will loyally patronize your business and evangelize to his or her social network, right?
It’s becoming increasingly difficult to keep up with all of the social media changes. Now with the launch of Meerkat and Periscope and the recent Twitter/Google deal it seems loud and clear that social media is the best, and most innovative, place to gain more exposure and more customers for your small business.
If you’ve been in business for a while you’ve probably tested one or more social media sites. And maybe you’re on all of them because you feel like being everywhere is an important part of your marketing? But the truth is that it’s not. In fact, it’s not about being everywhere but everywhere that matters. Why? Because effective social media isn’t quantity, it’s quality, and this goes for likes and followers, too.
Ratings and review sites, such as Yelp and others, have been in the news lately and not for the right reasons: Accusations have circulated that paid subscribers to these sites may be deleting customers' negative reviews and that many businesses actually pay for positive ones.
Naturally, consumers have become wary and wonder if they can trust the reviews -- good and bad.
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We live in the era of content marketing.
This new age of inbound marketing has created a flood of posts from businesses on the web. With more and more businesses getting involved every day, the online world is becoming an incredibly noisy place. According to some estimates, 86 percent of business-to-business companies use content marketing.
Q: What's your number-one tip to boost your social-media following?
A: First of all, I’m going to state right there’s no one single way to boost your social-media following. It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social media presence and following.
One of the most amazing things that I do every week is talk with world-class achievers. These men and women work in different industries, but they are people who have reached the top of their professions and overcame an incredible amount of hardships to get to where they are now.
The war for eyeballs online has gotten pretty grotesque. There is seemingly nothing that is off limits. And yet, as an entrepreneur, if you are trying to grow your business, it can feel as though you need to play the game, or risk losing customers -- and revenue.
But at least one company says it has come to the edge of acceptable and it is backing away from the line. Or, in this case, perhaps it is more apt to say, it has come to the edge of the cliff and is erring towards caution.
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Networking isn’t just vital to career success. It is also crucial for getting things accomplished. It's making change in relationships, organizations and the world.
I have spent much of my career honing the skills of networking and connecting with influential people who are well respected in their industry or discipline. In the beginning, there were a lot of things I didn’t understand. I studied, read and got advice from everyone I came in contact with. I learned everything I could about how to run a successful business (based on selling products via webinars), and worked my tail off to connect with anyone who I could help build their business.
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other.
On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer.
Nearly all content marketing advice is broken out into one of two trains of thought.
First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.
Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site.
In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic.
A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won’t be able to take a strategic approach to your efforts, and if you don’t understand where you’re at, you can’t create a clear path for where you’re going.
As we live more of our lives on the Internet, more of our personal data is being stored there. Just who should have access to that data -- and for what purpose -- is one of the most important and controversial issues facing the modern consumer. Yesterday, Yahoo CEO Marissa Mayer managed to tread a diplomatic line through that minefield.
Each individual is the owner of his or her personal information and ought to have the right to withhold it from companies, but if a person prefers to maintain the strictest standards of privacy on the Internet, then his or her experience online will be subpar, said Mayer, speaking at an Advertising Week event at the Times Center in New York City.
The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of dollars.
Here are 20 ways you can market your small business on a shoestring budget -- or even on no budget at all.
Today, establishing a social-media presence for your brand has become a checkbox item, a necessary part of building brand visibility and connecting with the 1.5 billion social-media users worldwide.
And brands are spending a lot of money on it.
Companies are spending anywhere between $100,000 to $300,000 (and sometimes even more) to build and maintain their social followings. Between ads, salaries of social-media managers, and of course the requisite marketing tools and services to keep it all together, social is now a significant investment for most brands.
Websites can be a tricky business. You have to stay current with the latest design trends, ensure that your site is easily navigable and usable, improve your conversion rates through A/B testing, prioritize your call to actions, stay current with trends in your traffic reports, make sure your site works on mobile devices and sometimes even deal with spammers, hackers and bots that insert malicious code into your site or cause other issues.
If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales.
Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.
How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your SMB be found, seen and heard online.
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.
What type of content strategy is best suited for your brand?
Discover the most common approaches and pick the one that makes the most sense.
Content creation can get a bit out of hand, especially if you’ve made the brave decision to outsource some of the work. I’ve dealt with plenty of outsourcers, and it’s a massive task. Trying to keep quality high, content on time and projects organized feels like a full-time job.
Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer.
One thing I’ve learned after going into business for myself as an adaptability coach is the value of web marketing and just how many efforts it takes to succeed, with success being conversion. There are as many strategies to improving website performance as there are best practices for doing so -- just ask the Good Idea Fairy.
Your blog is out there in the world, awaiting the masses to read and share it. It’s an exciting time for any marketer. After all, you’ve spent hours crafting this post, pouring your knowledge and personality into its paragraphs. But, as you quickly learn, people won’t flock to your post just because you hit “Publish.”
Creating valuable content takes a lot of time and effort. Sure, anyone can throw together a string of sentences and call it content, but the stuff that gets shared is the content that really adds value to your business.
Great content will help solidify not only your business, but also establish your credibility in your space. To make a real splash out of the work that goes into creating content, you’ll want to also make sure it’s viral and sharable.
If you liked the ALS Challenge, hold onto your ice bucket.
A new iOS app launches today that builds on influencer networks to create a platform for peer-to-peer social betting.
Appropriately called Challenged, it features dares launched by brands working with online celebrities who have lots of followers, although any user can offer a challenge.
Many small business owners still equate “better sales” with gaining more customers and revenue. At the face of it, it seems like an easy equation, right? However, when it comes to marketing, they find it difficult to attach a significant ROI to their marketing efforts. Result? They ask, “Did we spend those marketing dollars wisely?
Having the right tools can mean the difference between success and failure. But with so many different tools available for small-business marketing, it can be challenging to know which ones to choose.
While there are plenty of well known, and often, expensive options out there, these eight lesser-known tools can be a great help when it comes to marketing success.
As the owner of a digital marketing firm, it’s important to me that my employees, whom I will refer to throughout this article as “team members,” are active on social media, especially Twitter. But some of them aren’t, and I know some of the reasons why. The feedback I hear ranges from “I don’t have the time,” “It’s too confusing,” to “I just don’t get it, what’s the point?” I understand all these concerns because I’ve been there.
Even though many B2B marketers are already looking ahead to 2016, it may be worth recognizing the accomplishments of the past year. Why? Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.
In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
The Internet is complicated. If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for the most advanced programmer.