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10 Ways to Use Social Media to Grow Your Nonprofit Email List

10 ways to use social media to grow your nonprofit email list

In the Internet 'Hierarchy of Needs' (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters - they are your website, your email list, and your social media platform(s).

Do you really want to Change The World? Here is your chance.

CTW12-1Happy Holidays!

This is a time for contemplation about our blessings and what we have. And to think about the future and what so many people world-wide DON'T have, like clean water, or sanitation, or medicines, or personal safety. That's why I registered and founded ChangeTheWorld.com in 1996 to be a 501(c)3 non-profit, now awaiting approval by the IRS. Unfortunately, the timing was awful and when we started production on the original concept, the DotCom meltdown happened and we were not able to raise the necessary funds.

Skipping forward a few years, I partnered with Vince Gerardis*, who had a greater vision and ambition for the site than I did, and we are now ready to build out a truly unique opportunity for people around the globe to help each other. Think of it as a kind eBay meets crowd sourcing for non-profits, charities and humanitarian missions to meet their goals to improve the world.

The current ChangeTheWorld.com website is just the very beginning of what we believe will be a vibrant, robust and unique way to involve people positively in the ways that are most important to them, whether it is environmental protection, human rights, education, freedom from persecution or other important missions.

Facebook's Coming Changes Could Actually Help Small Nonprofits

facebook rolls out expanded data privacy resources in order to assure users

The brilliant minds at Facebook have been busy so far in 2018.

With an apparent desire to get back to their roots of connecting the world and building community, Mark Zuckerberg and Co. have rolled out three major changes so far this year.

How 10 Nonprofit Brands Roll on Twitter

5-19TMany nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming their business brethren.

Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons is fundraising.

How to Budget for Nonprofit Digital Marketing

how to budget for nonprofit digital marketing

Let’s just address the elephant in the room - how much should your organization be spending on digital marketing?

I’ll get to that answer in a moment, but first, let's examine why it’s important to budget for marketing, or how you can make the case to your top leadership. For nonprofits, it’s a lot easier to ask for money when someone knows what you stand for, is already familiar with your organization, and trusts you.

How to Drive Donations for Your Nonprofit Using Facebook Live

facebook rolls out expanded data privacy resources in order to assure users

There's no doubt that getting results from Facebook in 2018 is harder than ever.

While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but is also, if anything, increasing in popularity - Facebook fundraising.

The Facebook Update and its Impact on Nonprofits

the facebook update and its impact on nonprofits

Earlier this month, Facebook CEO Mark Zuckerberg announced that the platform's News Feed algorithm will be updated in order to limit the reach of "public content like posts from businesses, brands, and media" and provide more space for genuine social interactions and connectedness.