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Facebook Updates News Feed to Penalize Non-Mobile Optimized Websites

facebook updates news feed to penalize non mobile optimized websites

Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices.

As explained by Facebook:

“We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. [...] During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”