Facebook recently announced that they’re conducting a test of a new News Feed format which would remove direct Page posts from the main News Feed.
This would mean your main feed would predominantly become updates from friends and family, with posts from Pages you follow available on a separate ‘Explore’ feed.
Publishers have long seen it coming, and Facebook has made no secret about it, but now The Social Network has confirmed that they’ll be making concerted moves to show users more posts from people they know - and fewer posts from Pages.
While most businesses are slowing down and easing into the end of year period, Facebook continues to roll out updates – and significant ones at that.
This week, The Social Network has announced yet another News Feed algorithm tweak, this time taking aim at Pages which push for engagement in order to boost their reach.
Follow on from this week’s panic about Facebook’s latest News Feed test - which sees them moving Page posts to a separate News Feed - The Social Network has released a new listing of News Feed Publisher Guidelines, which aim to help publishers better understand how the News Feed algorithm works.
The overview pretty much mirrors what Facebook’s news Feed chief Adam Mosseri outlined in his presentation at their F8 conference earlier this year (down to the example of ordering a meal for his wife).
Here’s one that’s sure to raise the blood pressure of social media managers everywhere...
Facebook is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach.
Facebook has announced a new News Feed algorithm update, this time focused on reducing the reach of links to websites which contain “little substantive content and have a large number of disruptive, shocking or malicious ads”. The changes will also relate to ads from these domains, which will be blocked entirely.
In other words, if your site’s covered in crappy ads, you’re gonna’ find it a lot harder to keep drawing significant traffic from Facebook.
Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices.
As explained by Facebook:
“We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. [...] During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”
I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway.
To keep your interest and attention, Facebook's always tweaking its News Feed algorithm to ensure that users are served the most engaging and relevant material possible.
The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement.
In other words, the reach of Facebook Page posts is going to go down, even further than it already has.
On its surface, Facebook’s News Feed algorithm appears as a helpful tool that delivers only the information most likely to appeal to its users’ unique likes and personality. It’s the ultimate customer-centric device.
“Our goal is to build the perfect personalized newspaper for every person in the world,” Facebook CEO Mark Zuckerberg explained in a public Q&A in 2014. “We’re trying to personalize it and show you the stuff that’s going to be most interesting to you.”
Zuckerberg has also revealed that to achieve this level of personalization, out of the 1,500 or more stories aimed at each personal profile every day, Facebook delivers only a fraction of that. Adding all 1,500 to your News Feed would make the platform overwhelming and drive users away. This means each post you see on your News Feed won out over more than a thousand others.