It’s no secret that people are now consulting their mobile devices at all times, and that social apps dominate mobile usage.
But how, exactly, are people using social tools within their purchase process - and how can retailers use that to advantage when planning out their strategies?
Should your business take a stand on political issues?
It’s become a more pressing query in these days of political division – with all the debates happening around such a wide range of issues, taking a stand is important, but it can also mean you run the risk of losing segments of your audience. So should you do it?
Amidst all the criticism of Twitter, through their inaction on Terms of Service violations, to their slowing growth, to their lack of profit, one thing that often gets overlooked is the platform’s value in terms of data, and tracking real-time trends.
This, of course, if central to Twitter’s ‘Happening Now’ ethos, which is now central to their marketing efforts, but even with it being a core element, many still fail to understand just how valuable Twitter data can be for detecting trends and movements before they become more significant.
Sprout Social has released it's latest social media research report, this time looking at the impact social platforms have had on how we share personal updates - and how such updates are subsequently influencing purchase behavior.
First up, In what will come as little surprise, Sprout found that 79% of people now view social media as the preferred option for sharing life milestones with their friends and family.
As part of Snapchat’s effort to boost advertiser interest, they’ve been commissioning research reports to better highlight the potential of the app’s audience.
They recently published a report on Snapchat’s unique audience - users who are more commonly active on Snapchat than they are on other platforms.