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Facebook Publishes New Report on the Role of Social in Evolving Shopping Habits

facebook signed a new deal which will enable users to include popular music in their videos

It’s no secret that people are now consulting their mobile devices at all times, and that social apps dominate mobile usage.

But how, exactly, are people using social tools within their purchase process - and how can retailers use that to advantage when planning out their strategies?

New Report Finds Brands Can Benefit from Taking a Stand on Political Issues on Social

new ways to gain social media reach interactions and followers in 2018

Should your business take a stand on political issues?

It’s become a more pressing query in these days of political division – with all the debates happening around such a wide range of issues, taking a stand is important, but it can also mean you run the risk of losing segments of your audience. So should you do it?

New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding

new report looks at how twitter data can be used to improve market understanding

Amidst all the criticism of Twitter, through their inaction on Terms of Service violations, to their slowing growth, to their lack of profit, one thing that often gets overlooked is the platform’s value in terms of data, and tracking real-time trends.

This, of course, if central to Twitter’s ‘Happening Now’ ethos, which is now central to their marketing efforts, but even with it being a core element, many still fail to understand just how valuable Twitter data can be for detecting trends and movements before they become more significant.

New Report Underlines the Power of User-Generated Content, Rising Influence of Social

new report underlines the power of user generated content rising influence of social

Sprout Social has released it's latest social media research report, this time looking at the impact social platforms have had on how we share personal updates - and how such updates are subsequently influencing purchase behavior.

First up, In what will come as little surprise, Sprout found that 79% of people now view social media as the preferred option for sharing life milestones with their friends and family.

Snapchat Releases New Report on the Popularity of the App Among Sports Fans

snapchat releases new report on the popularity of the app among sports fans

As part of Snapchat’s effort to boost advertiser interest, they’ve been commissioning research reports to better highlight the potential of the app’s audience.

They recently published a report on Snapchat’s unique audience - users who are more commonly active on Snapchat than they are on other platforms.