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New Report Looks at How Twitter Data Can Be Used to Improve Market Understanding

new report looks at how twitter data can be used to improve market understanding

Amidst all the criticism of Twitter, through their inaction on Terms of Service violations, to their slowing growth, to their lack of profit, one thing that often gets overlooked is the platform’s value in terms of data, and tracking real-time trends.

This, of course, if central to Twitter’s ‘Happening Now’ ethos, which is now central to their marketing efforts, but even with it being a core element, many still fail to understand just how valuable Twitter data can be for detecting trends and movements before they become more significant.

New Report Underlines the Power of User-Generated Content, Rising Influence of Social

new report underlines the power of user generated content rising influence of social

Sprout Social has released it's latest social media research report, this time looking at the impact social platforms have had on how we share personal updates - and how such updates are subsequently influencing purchase behavior.

First up, In what will come as little surprise, Sprout found that 79% of people now view social media as the preferred option for sharing life milestones with their friends and family.