Facebook’s providing a new way for advertisers to better optimize their ad spend by automatically allocating more of their ad budget to their highest performing ads.
Called ‘Campaign Budget Optimization’, the new option is aimed at smaller businesses who need to more closely monitor their ad spend, but are also looking to run multiple ad sets.
Instagram has announced that users will now be able to follow specific hashtags on the platform, in addition to profiles, with posts using those tags appearing in your main feed.
Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers.
As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles.