Facebook’s providing a new way for advertisers to better optimize their ad spend by automatically allocating more of their ad budget to their highest performing ads.
Called ‘Campaign Budget Optimization’, the new option is aimed at smaller businesses who need to more closely monitor their ad spend, but are also looking to run multiple ad sets.
While Facebook’s been busy announcing new privacy and transparency features in the wake of the Cambridge Analytica scandal, they’ve also been forced to address a range of additional details that have been uncovered as part of the broader examination of the network's practices.
With more than 1.3 billion active users, and growing fast, Facebook's keener than ever to find ways to monetize Facebook Messenger.
But doing so comes with inherent challenges – advertising via message is highly interruptive, while stuffing ads into Messenger screens has very limited potential.
It feels somewhat uncomfortable to be talking about Facebook’s advanced ad targeting since the Cambridge Analytica scandal, as if, by discussing a potential new feature, you’re somewhat complicit in their dubious data mining.
Instagram has announced that users will now be able to follow specific hashtags on the platform, in addition to profiles, with posts using those tags appearing in your main feed.
Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers.
As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles.
Here’s a quick one – Twitter has announced a new update which will enable users to share live videos which will start playing at a specific point, as chosen by the sharer.