Facebook has released a new report which shows that the online conversation around major shopping days is increasingly switching to mobile.
The share of online conversions conducted on mobile versus desktop across 17 markets rose significantly on Singles’ Day, Black Friday, Small Business Saturday and Cyber Monday.
In order to mark the 25th anniversary of the SMS text message (remember thumbing them in on your old Nokia 5110?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process.
And the data – incorporating responses from almost 10,000 respondents – reveals some interesting findings.
Facebook has released a new study which looks at how fashion purchases are being influenced by online platforms – and social platforms in particular.
With Facebook putting the squeeze on organic reach for Pages yet again, more businesses are looking to alternate platforms to augment their traffic losses.
While Snapchat is known as the key place to reach younger users, as the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, or who, exactly, you’ll be able to reach by marketing through the app.
Every day, people work really hard to create quality content, but then they shoot themselves in the foot by slapping on some crappy headline onto it.
It’s no secret that among the 200 million monthly active Pinners, the platform is highly influential in their purchase process.
A study released by Pinterest in 2016 showed that some 93% of Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a subsequent purchase online.
There’s probably no group better placed to examine coming visual trends than the team at Shutterstock.
One of the biggest image and video sources on the internet, Shutterstock facilitates more than 170 million downloads of their visuals per year, giving the company a huge pool of data from which to identify key visual trends.
Snapchat can’t compete with Facebook, or Instagram, on total audience, they know that.
But where Snapchat can be competitive, according to Snap Inc., is on engagement, providing reach to a dedicated, responsive audience which brands can’t get to via other platforms.