Traditional monetization boasts a strong foothold in online media by forcing people to wait for the content they want to see. Users on YouTube have to sit through pre-roll advertisements, and Hulu users sit through mid-roll advertisements similar to television commercials.
This works well for static media, but the future of media is far from static -- it's live.
Facebook's recent pact with Uber illustrates the tantalizing long-term potential of both Messenger and WhatsApp.
After first launching ‘Instant Games’ on Messenger last November, Facebook has now announced the next stage of the project, adding interstitial and rewarded-based video ads to selected games as part of a test to monetize the option.
After the initial launch, Messenger Games were rolled out to all users in May, when Facebook also added in new gameplay options, like the ability to challenge friends and game-specific bots.
Facebook knows that for its video efforts to gain real momentum, it’s going to need influential users to come on board.
Twitter found this out the hard way through the failure of Vine, which largely came down to lack of opportunity for monetization – or, really, more opportunity for those creators elsewhere (i.e. YouTube).
Over the past year, Facebook’s been skirting around the definition of what it is – or more specifically, Facebook’s actively worked to avoid being labeled a media company. And that makes sense – Facebook sees itself as more of a facilitator, a platform for anyone to share their voice. They don’t make editorial decisions, they simply provide the tools through which to share content.
But increasingly, that stance has been tested, particularly as The Social Network has been pushed to crack down on controversial content and misuses of their platform.
Facebook is considering the introduction of a virtual "tip jar", so users can tip small amounts of money to the pages and people they like most. Opportunity to pay small amounts to favoured pages is being mooted along with other options. But would tipping really catch on on the social network?
Facebook has released a new set of monetization options and best practices for video creators as it seeks to build interest in its Watch platform.
And while The Social Network offers significant audience potential, it has its work cut out for it, both in terms of developing consistent audience for Watch programs, and in establishing publisher trust, which has been shaken by recent News Feed shifts.
With 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers.
Pinterest's Tim Kendall On Buyable And Promoted Pins
Tim Kendall’s new job is to make sure Pinterest’s partners are finding new ways to make money off one of the most engaging platforms on the Internet. He’s been plenty busy since he got started, including launching Buyable Pins. We sat down with him to find out a little bit more about the company’s commerce plans.
Snapchat is making its Lenses ad format available within its Ads Manager tool, while it’s also working with companies to create new branded versions of its ‘Snappables’’ AR games.
Creators using the VHX platform will soon have a new way to monetize their videos. Video streaming service Vimeo plans to introduce in-app subscriptions for Apple TV, iPhone, iPad and Roku devices.
As Meerkat rose and fell, Periscope grew its offering, and eventually Facebook stepped into live-streaming, the online video leader, YouTube, stayed relatively quiet. YouTube did have various live-stream options available, but as users shifted into this new, immediate, ‘live-stream from anywhere’ trend, YouTube didn’t seem too concerned about taking part.
The online video battle is heating up, with Facebook increasing its pressure on YouTube through the expansion of Facebook Watch and the launch of Instagram's 'IGTV'.