Search engine optimization is both complex and always evolving, making it very difficult for anyone to keep on top of, let alone business managers who have many other duties calling for their attention.
But that said, there are some core, common SEO principles that have remained relatively solid over time, some key elements of your website and digital marketing process that simply need to be on track. They won’t solve all your SEO problems, but if you’re looking for key culprits and areas to start out, these are the key elements that should be at the top of your list.
Living and breathing social media marketing is a blessing and a curse.
On one hand, there's always something new to learn and try. However, not everything makes sense when it comes to marketing your brand and sometimes people can lose focus on strategy due to the bright and shiny nature of the new tactics that pop up.
SEO is a highly technical, and ever-changing field. Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.
But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.
There’s a heap of advice online about what you should do to maximize your marketing budget, but there are fewer posts about what not to do.
That’s the impetus behind this new infographic from MDG Advertising, who’ve looked at a range of research reports and studies to come up with a listing of the key elements where marketers most commonly slip-up in their marketing plan.
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today’s savvy brands are doing everything they can to measure up.
If you don’t connect with your customers in a personal way, you’ll fall behind competitors that do. That’s just the way business works these day. So whether you’re a startup or an enterprise corporation, you’ll find that personalization is more important than ever before.
Are you using Google Analytics to its full potential?
When used correctly Google Analytics can provide you with a wealth of information - for example, it can show you what marketing techniques are generating traffic and conversions, which then enables you to ditch or amend those that don’t. But this is only possible when you have it setup correctly.
Any social network must deal with the tension between groups that use, maintain or run the service. Whether it’s Snapchat cutting off developer access to its API, or YouTube struggling with users over creator contracts, there always seems to be some discord. Now it seems the discord in LinkedIn’s business model is starting to impact the site as a whole.