Facebook Monday announced a policy update for its Messenger Platform, as well as a revamped review policy for submissions by developers.
Chatbots - a service, powered by rules, and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media.
Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them.
Facebook is reportedly bringing advertising inside Messenger, with ads only showing in communication threads with businesses. Brands will only be allowed to deliver ads to consumers who have already contacted them using the platform, according to a leaked document.
In the fierce battle for our mobile attention, Facebook has almost no peer.
Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.
As Messenger adoption grows – with messaging apps now outpacing social platforms in terms of overall users – Facebook’s working to keep pushing user demand by adding in new options to enable you to share more within your messaging experience.
After first launching ‘Instant Games’ on Messenger last November, Facebook has now announced the next stage of the project, adding interstitial and rewarded-based video ads to selected games as part of a test to monetize the option.
After the initial launch, Messenger Games were rolled out to all users in May, when Facebook also added in new gameplay options, like the ability to challenge friends and game-specific bots.
As Twitter continues to work to improve its tools to combat on-platform harassment and abuse, Facebook's also rolling out some new features along the same lines for Messenger – which, at 1.3 billion users, is now a rising outlet for similar forms of misuse.
First off, Facebook’s boosting their capacity to block new accounts created by users you’ve previously blocked.
A year ago, Facebook rolled out Games on Messenger, a new addition to what’s increasingly become a crowded space within the app.
This week, to celebrate the first anniversary of Instant Games, Facebook’s released some figures on games usage – though they've neglected to note exactly how many of their 1.3 billion users are playing games on the app.
Facebook continues to add more features to encourage the use of their Marketplace option.
This week, Facebook has announced another integration with PayPal which will enable users to send invoices for items direct through Messenger, streamlining the connection and payment process.
The announcements are coming hard and fast out of Facebook’s annual F8 developer conference.
In addition to new AR ad tools for Messenger, Messenger chief David Marcus has also announced a new feature called ‘M Translations’, which will enable users to automatically translate messages sent to them in their non-native language, expanding opportunities for international commerce.
As Facebook continues on its quest to push the wider adoption of stories, this week, they've added a new feature to their 'Messenger Stories' variation, in the form of Messenger Stories polls.
Facebook has rolled out video calling on its Messenger app to more countries around the world, following the introduction of the feature in 18 countries last month.
“We’re happy to share we’ve now rolled out the capability globally, with the exception of a few countries we’re still working on improving quality for,” David Marcus, vice president of messaging products, announced in a Facebook post today. “So make sure you get the latest and greatest version for iOS and Android, give it a try, and as always… tell us how we can make it even better for you!”
Earlier this year, Snapchat CEO Evan Spiegel came under fire for reportedly saying that Snap Inc. was not focused on expanding its flagship app into India because it's "only for rich people".
Spiegel also reportedly remarked that he didn't want to "expand into poor countries like India".
I’m not exactly sure how to feel about this one. Facebook has announced that they’re launching a new Messenger Kids app which will enable youngsters under the age of 13 to communicate with friends online.
Facebook has launched a new reporting flow within Messenger on mobile, making it easier to flag concerning conversations and users direct from the app.
Facebook just added a new advertising feature into the mix. After finalizing testing in Australia and Thailand, Messenger ads are now available to all advertisers worldwide.
Facebook has been tireless in their efforts to push their 2B+ monthly active users to download their messaging app - Messenger. They've seen some success in user numbers recently; with now over 1.2B active monthly users, Facebook is ready to attempt another monetization tactic, hoping that advertisers see the user numbers as an opportunity to capitalize on.
The rise of chatbots in the customer service and marketing world is a big trend to watch in 2018.
Recently, we've seen many forms of artificial intelligence rocking the marketing world, and chatbots are one of these shiny new toys.
Back in March, Facebook added the ability for users to respond to individual messages within a Messenger thread with Reactions – their emoji response set which they first rolled out to Facebook proper back in February 2016. At the time, we noted that this may actually be a better use for Reactions than in the main app, as Reactions in Messenger serve a purpose, providing an easier way to respond to individual messages within a stream – which is particularly relevant for fast-moving Group chats.
As it turns out, Reactions have proven popular on Messenger, with Facebook reporting that over two billion Messenger Reactions have been sent within the first two months of their availability.
Facebook Messenger has seen a raft of changes throughout 2017. Among them, we’ve seen the introduction of Messenger Day, the expansion of Messenger ads, the introduction of group video chat and visual effects, and the continued development of Messenger bots.
Almost eight months after announcing their coming AR Studio, which will enable all creators to build their own augmented reality experiences within Facebook’s systems, The Social Network has today announced that it’s finally bringing AR Studio out of closed beta, and providing access to all.
Right now, no one seems quite sure what to make of Facebook’s ‘Messenger for business’ push.
On the one hand, the shift to more business options makes perfect sense. Facebook's followed their established monetization playbook of building a platform users love, then adding free business tools, before moving onto paid options.
In order to mark the 25th anniversary of the SMS text message (remember thumbing them in on your old Nokia 5110?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process.
And the data – incorporating responses from almost 10,000 respondents – reveals some interesting findings.
Facebook's continuing its ongoing push of Messenger Bots by rolling out their new Messenger Discover tab to all US users, while also adding in some new tools to help people find more relevant bots and resources within the app.
First announced at their F8 conference back in February, the new Messenger Discover tab will include three categories to help connect users to relevant info.
In my recent predictions for Facebook in 2018, I noted that in order for Messenger to be able to transition into the all-encompassing eCommerce/personal assistant tool Zuck and Co. envisage, one key area they need to work on is in-stream payments.
Facebook's made no secret of the fact that they’re looking to emulate the success of China’s WeChat in mapping out Messenger’s projected evolution. In China, WeChat is used for everything, from banking to paying bills to shopping, all largely facilitated with its simplified, in-app payment process.
After various user reports, Facebook has confirmed that they’re testing out a new ‘Messenger Streaks’ option, which aims to inspire more engagement on the platform by letting you know when you have an active streak going.
As you can see below, the new prompts will let you know you have a streak going, which could prompt you to interact more.
With the popularity of group video chats on the rise, Facebook’s adding a new way to facilitate group video conversations on Messenger, with a simplified option to add more users to a group video conversation as it’s in progress.
Facebook's giving Messenger images an upgrade, with users able to send and receive 4K images, rolling out from this week.
With more than 1.3 billion active users, and growing fast, Facebook's keener than ever to find ways to monetize Facebook Messenger.
But doing so comes with inherent challenges – advertising via message is highly interruptive, while stuffing ads into Messenger screens has very limited potential.
With 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers.
In 2016, Facebook allowed marketers to send messages about special deals and promotions to users.
Once a user initiated a conversation, then your chatbot could be deployed in order to promote the special deal.
As Facebook and YikYak try to grow a younger audience, a startup that taps into one of the key attribute of teen users – no money for data plans – is blowing up.
Jott, a messaging app that works without a data plan or WiFi connection, has caught on among junior high and high school students, according to co-founder Jared Allgood. He says the app more than doubled to half a million active users in March, up from 150,000 active users previous.
It can’t be an easy job to be on Facebook’s PR team right now.
In amongst the controversy around how the platform’s data was reportedly mis-used by political activist groups, The Social Network still needs to release updates and new features, and do so in a way that remains separate from the broader, negative discussion.
If Facebook announces the “Messenger Bot Store” at F8, as many predict, it would be arguably the most consequential event for the tech industry since Apple announced the App Store and iPhone SDK in March 2008.
As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this working?
Facebook canceled a Harvard student's internship after he created a Google Chrome plugin that highlighted serious privacy flaws in the social network's messaging service, Boston.com reports.
In May, computer science and mathematics student Aran Khanna built Marauder's Map. It was a browser plugin that made use of the fact that people who use the Facebook Messenger share their location with everyone they message with by default.