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6 Things Your Business Must Do Before Launching a Chatbot on Facebook Messenger

6 things your business must do before launching a chatbot on facebook messenger

Chatbots - a service, powered by rules, and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media.

Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them.

Advertising is reportedly coming to Messenger

facebook messenger adsFacebook is reportedly bringing advertising inside Messenger, with ads only showing in communication threads with businesses. Brands will only be allowed to deliver ads to consumers who have already contacted them using the platform, according to a leaked document.

Americans spend 335,000 years of their lives in Facebook’s app every month

6-26fbIn the fierce battle for our mobile attention, Facebook has almost no peer.

Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.

Facebook Adds Monetization Options for Messenger Games

facebook adds monetization options for messenger games

After first launching ‘Instant Games’ on Messenger last November, Facebook has now announced the next stage of the project, adding interstitial and rewarded-based video ads to selected games as part of a test to monetize the option.

After the initial launch, Messenger Games were rolled out to all users in May, when Facebook also added in new gameplay options, like the ability to challenge friends and game-specific bots.

Facebook Adds New Anti-Harassment Tools to Messenger

facebook suspends potentially discriminatory ad targeting options but further concerns remain

As Twitter continues to work to improve its tools to combat on-platform harassment and abuse, Facebook's also rolling out some new features along the same lines for Messenger – which, at 1.3 billion users, is now a rising outlet for similar forms of misuse.

First off, Facebook’s boosting their capacity to block new accounts created by users you’ve previously blocked.

Facebook Adds New Game Tools and Games on Messenger to Celebrate One Year Anniversary

facebook adds new game tools and games on messenger to celebrate one year anniversary

A year ago, Facebook rolled out Games on Messenger, a new addition to what’s increasingly become a crowded space within the app.

This week, to celebrate the first anniversary of Instant Games, Facebook’s released some figures on games usage – though they've neglected to note exactly how many of their 1.3 billion users are playing games on the app.

Facebook Adds New PayPal Invoicing and Payment Options to Messenger

facebook adds new paypal invoicing and payment options to messenger

Facebook continues to add more features to encourage the use of their Marketplace option.

This week, Facebook has announced another integration with PayPal which will enable users to send invoices for items direct through Messenger, streamlining the connection and payment process.

Facebook Adds New Translation Tools to Messenger, Updates Bot Response Capabilities

facebook releases topics to watch report for march highlighting key trends

The announcements are coming hard and fast out of Facebook’s annual F8 developer conference.

In addition to new AR ad tools for Messenger, Messenger chief David Marcus has also announced a new feature called ‘M Translations’, which will enable users to automatically translate messages sent to them in their non-native language, expanding opportunities for international commerce.

Facebook expands free Messenger video calling to almost every country

5-19fbFacebook has rolled out video calling on its Messenger app to more countries around the world, following the introduction of the feature in 18 countries last month.

“We’re happy to share we’ve now rolled out the capability globally, with the exception of a few countries we’re still working on improving quality for,” David Marcus, vice president of messaging products, announced in a Facebook post today. “So make sure you get the latest and greatest version for iOS and Android, give it a try, and as always… tell us how we can make it even better for you!”

Facebook Expands Messenger Lite into More Regions, Increases Audience Potential

facebook expands messenger lite into more regions increases audience potential

Earlier this year, Snapchat CEO Evan Spiegel came under fire for reportedly saying that Snap Inc. was not focused on expanding its flagship app into India because it's "only for rich people".

Spiegel also reportedly remarked that he didn't want to "expand into poor countries like India".

Facebook Makes Messenger Ads Available Globally

facebook makes messenger ads available globally

Facebook just added a new advertising feature into the mix. After finalizing testing in Australia and Thailand, Messenger ads are now available to all advertisers worldwide.

Facebook has been tireless in their efforts to push their 2B+ monthly active users to download their messaging app - Messenger. They've seen some success in user numbers recently; with now over 1.2B active monthly users, Facebook is ready to attempt another monetization tactic, hoping that advertisers see the user numbers as an opportunity to capitalize on.

Facebook Messenger for Offline Marketing [Infographic]

facebook messenger for offline marketing

The rise of chatbots in the customer service and marketing world is a big trend to watch in 2018.

Recently, we've seen many forms of artificial intelligence rocking the marketing world, and chatbots are one of these shiny new toys.

Facebook Messenger Reactions Used 2 Billion Times in First 2 Months [Infographic]

facebook messenger reactions used 2 billion times in first 2 months

Back in March, Facebook added the ability for users to respond to individual messages within a Messenger thread with Reactions – their emoji response set which they first rolled out to Facebook proper back in February 2016. At the time, we noted that this may actually be a better use for Reactions than in the main app, as Reactions in Messenger serve a purpose, providing an easier way to respond to individual messages within a stream – which is particularly relevant for fast-moving Group chats.

As it turns out, Reactions have proven popular on Messenger, with Facebook reporting that over two billion Messenger Reactions have been sent within the first two months of their availability.

Facebook Messenger's 'Year in Review' [Infographic]

facebook suspends potentially discriminatory ad targeting options but further concerns remain

Facebook Messenger has seen a raft of changes throughout 2017. Among them, we’ve seen the introduction of Messenger Day, the expansion of Messenger ads, the introduction of group video chat and visual effects, and the continued development of Messenger bots.

Facebook Opens AR Studio to All Creators, Adds 'World Effects' to Messenger Camera

facebook opens ar studio to all creators adds world effects to messenger camera

Almost eight months after announcing their coming AR Studio, which will enable all creators to build their own augmented reality experiences within Facebook’s systems, The Social Network has today announced that it’s finally bringing AR Studio out of closed beta, and providing access to all.

Facebook Releases New Data on Messenger Business Use and the Popularity of Messenger Bots

facebook releases new data on messenger business use and the popularity of messenger bots

Right now, no one seems quite sure what to make of Facebook’s ‘Messenger for business’ push.

On the one hand, the shift to more business options makes perfect sense. Facebook's followed their established monetization playbook of building a platform users love, then adding free business tools, before moving onto paid options.

Facebook Releases New Data on the Growth and Adoption of Messaging [Infographic]

facebook releases new data on the growth and adoption of messaging

In order to mark the 25th anniversary of the SMS text message (remember thumbing them in on your old Nokia 5110?), Facebook has commissioned a global study of messaging use in order to provide some additional perspective on how messages are now being used, and the role they play in the modern interactive process.

And the data – incorporating responses from almost 10,000 respondents – reveals some interesting findings.

Facebook Rolls Out Bot Discovery Tab in Messenger, Adds New Options to Raise Bot Awareness

facebook rolls out bot discovery tab in messenger adds new options to raise bot awareness

Facebook's continuing its ongoing push of Messenger Bots by rolling out their new Messenger Discover tab to all US users, while also adding in some new tools to help people find more relevant bots and resources within the app.

First announced at their F8 conference back in February, the new Messenger Discover tab will include three categories to help connect users to relevant info.

Facebook's Expanding Peer-to-Peer Payments in Messenger to UK and French Users

facebooks expanding peer to peer payments in messenger to uk and french users

In my recent predictions for Facebook in 2018, I noted that in order for Messenger to be able to transition into the all-encompassing eCommerce/personal assistant tool Zuck and Co. envisage, one key area they need to work on is in-stream payments.

Facebook's made no secret of the fact that they’re looking to emulate the success of China’s WeChat in mapping out Messenger’s projected evolution. In China, WeChat is used for everything, from banking to paying bills to shopping, all largely facilitated with its simplified, in-app payment process.

Facebook's Experimenting with Messenger Streaks, Once Again Taking Cues from Snapchat

facebook looks to help brands tap into international business opportunities with new tools

After various user reports, Facebook has confirmed that they’re testing out a new ‘Messenger Streaks’ option, which aims to inspire more engagement on the platform by letting you know when you have an active streak going.

As you can see below, the new prompts will let you know you have a streak going, which could prompt you to interact more.

Facebook’s Playbook For Monetizing Messenger And WhatsApp

7-30messWith 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach customers.

Messaging App Jott Is Blowing Up Among Junior High And High Schoolers

As Facebook and YikYak try to grow a younger audience, a startup that taps into one of the key attribute of teen users – no money for data plans – is blowing up.

Jott, a messaging app that works without a data plan or WiFi connection, has caught on among junior high and high school students, according to co-founder Jared Allgood. He says the app more than doubled to half a million active users in March, up from 150,000 active users previous.

Messenger Adds Group Admin Tools, Group Chat Links

messenger adds group admin tools group chat links

It can’t be an easy job to be on Facebook’s PR team right now.

In amongst the controversy around how the platform’s data was reportedly mis-used by political activist groups, The Social Network still needs to release updates and new features, and do so in a way that remains separate from the broader, negative discussion.

Student Loses Facebook Internship After Highlighting Major Privacy Flaw in Messenger

8-13lossFBFacebook canceled a Harvard student's internship after he created a Google Chrome plugin that highlighted serious privacy flaws in the social network's messaging service, Boston.com reports.

In May, computer science and mathematics student Aran Khanna built Marauder's Map. It was a browser plugin that made use of the fact that people who use the Facebook Messenger share their location with everyone they message with by default.