There’s no ignoring social media in 2017 - it’s how we find, research and interact with businesses.
And, social media isn’t going anywhere. If anything, its usage is only growing.
I’m sure you know you need a social media strategy, but where are you supposed to get started? Well, this blog post has you covered - here's a step-by-step breakdown for building a social media strategy.
Instagram is the fastest growing social network, now with more than 800 million users and rapidly closing in on becoming the next billion-user platform.
While other social platforms get more attention, LinkedIn has slowly been building out its marketing options, with the backing of Microsoft enabling a broader range of integrations and data tools to help optimize campaigns.
YouTube recently announced a new set of ad types to help marketers reach users where they’re seeing increased activity – including a ‘TV Screens’ targeting option and a new segment in AdWords to target TV viewers.
Facebook’s providing a new way for advertisers to better optimize their ad spend by automatically allocating more of their ad budget to their highest performing ads.
Called ‘Campaign Budget Optimization’, the new option is aimed at smaller businesses who need to more closely monitor their ad spend, but are also looking to run multiple ad sets.