During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family, and while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same?
Holiday shopping increased by 12.1% between 2014 and 2015 and there’s no reason to believe there won’t be an increase again this year.
Ready to give your eCommerce store a marketing boost? Have you thought of trying word of mouth marketing?
Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!
Today's marketers must recognize and embrace the ironies of our industry in order to win at storytelling. Taco Bell's chief marketing officer explains.
It's that time of the year again: A time when nearly a sixth of the world's population comes together to celebrate Chinese New Year.
In celebration of the Year of the Monkey, HubSpot created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year.
Cheesy? A little. But hopefully you find it helpful in a fun way. To give you a preview of what you can expect, check out some of our favorite "marketing fortunes" from the generator below.
Potential customers with a plethora of questions pose a unique, but not insurmountable, sales challenge. Aja Frost offers eight tips on how to win them over, including fine-tuning your sales pitch to weed out buzzwords that turn off these critical listeners.
Back-to-school shopping season is one of the most important periods of the year for retailers, and there's a wide range of opportunities, which can be maximized if marketers understand the characteristics of back-to-school shoppers.
For example, did you know people are more likely to use mobile in their web searches during the summer because they're spending more time outdoors or traveling?
With more than 700 million active users and rising, Instagram has become an essential consideration for all social media marketers.
The Facebook-owned network, with its growing array of business and ad options, has superseded Twitter as one of the top social platforms, while Instagram Stories, which clones the functionality of Snapchat, has also grown to become more prevalent than the platform it mimics.
Social marketers give their top tips for success on LinkedIn, including making sure that your company profile is up-to-date and that all employees' personal profiles link to it. Other advice includes being informative instead of promotional, and developing relationships with influencers.
Live-streaming has been one of the trends of the last few years in social, with all the major platforms looking to tap into user desire for more immediate, in-the-moment sharing.
Facebook has made the biggest live-streaming push, but it could Instagram where it's been most significant, with the platform offering a range of new live-streaming additions, including the recently launched live guests option.
Perhaps no group of people on Earth quite knows how to overuse a phrase like marketers do. That's unfortunate for a profession where original thought is vital to success. But all the same, we find ourselves regularly adopting new sayings and terms and then subsequently beating all usefulness and cleverness out of them via repetition. And thus is born another marketing industry cliché.
At best, the repetition of marketing clichés is annoying. At worst, their incantation can actually be harmful to your efforts, as many of them serve to obscure issues where a little bit of clarity is desperately needed.