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[NEW Definitive Guide] Go Mobile or Go Home!

7-8mktoThanks to exponential mobile growth, the number of devices hit 7.7 billion last year, outnumbering the world's population of 7.1 billion. Incorporating mobile into your marketing program mix is no longer a nice-to-have, but rather an essential component for any integrated cross-channel marketing strategy. Download Marketo's new 'Definitive Guide to Mobile Marketing' to get a thorough overview of the mobile ecosystem and a framework for engaging customers on a more personal level.

Click here: http://bit.ly/1HceO0w

4 Simple Ways to Improve Your Social Media Marketing Strategy

4 simple ways to improve your social media marketing strategyMore consumers today are seeking to engage with their favorite brands on social media networks. In fact, research shows that a third of Millennials actually prefer to communicate with businesses via social networks than through other mediums.

For this reason alone, building and maintaining a strong presence on social media is now vital to connecting with your customers, gaining new ones, and increasing awareness to your brand.

5 Tools Every Social Marketer Needs to Get Ahead in their Careers

active vs passive marketingAs social marketers, we’ve come a long way, haven’t we? Just a few years ago, we were dealing with articles left and right explaining how “anyone who works in ‘social media’ will be out of a job in 5 years,” and look at us now: valued, respected members of our marketing teams who’re tasked with (and often crush) the near impossible - driving organic growth and engagement.

We’ve reached an era where, if undertaken strategically, our contributions to businesses (and, as a result, our careers) have limitless potential. But it all depends on us remembering one thing: passive social marketing is a career killer.

Are you missing over 60% of your potential market? Here is The Must-Have Marketing Guidebook for 2015

5-27 mktoDid you know that over 60% of Google searches are now done on mobile devices? It's true. Mobile devices have become the most prevalent means of communications today. Are you effectively capturing your customer's attention across all their devices? It's easier than you may think! Check out Marketo's free new eBook, "Create Your Mobile Marketing Strategy" to start incorporating mobile marketing into your programs. Click here

B2B vs B2C: The Different Marketing Strategies [Infographic]

b2b vs b2c the different marketing strategies

While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting greatly from social media techniques.

But that said, each requires a very different approach - B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform. B2C brands are seeing more success on Facebook, and increasingly Instagram.

How to Build an Effective Influencer Marketing Strategy

how to build an effective influencer marketing strategy

Influencer marketing has gained a lot of popularity among marketers in recent years. It’s been on a fairly steep incline since 2015.

That presents a challenge to marketers who've been doing it for a while. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote, but they’re getting busier as more companies try to work with them.

The key is following the right steps in planning, research, and nurturing relationships consistently.

How to Create a Social Media Marketing Strategy [Infographic]

how to create a social media marketing strategy

How do you feel when you embark on something for the first time? There's a good chance that you feel thrilled and overwhelmed at the same time - you're excited at the idea of conquering something new, yet overwhelmed about all the moving parts that go into it.

Creating a social media marketing strategy for the first time is the same way - you can't help but feel thrilled at the thought of finally conquering this rewarding medium, but you're also a bit overwhelmed with everything involved to achieve that goal.

Pinterest Provides Tips for Your Mother’s Day Marketing Strategy

pinterest provides tips for your mothers day marketing strategy

Mother’s Day is still a couple of months off (14th May), but Pinterest’s getting in early, reminding marketers to plan their promotions ahead of time. And with – according to Pinterest – 70% of US moms active on the platform, spending an average of 124 minutes per month browsing the various Pins, tapping into Pinterest for your Mother’s Day campaign could be a great way to boost performance.

To help with this, Pinterest has outlined a couple of key details to help maximize your Mother’s Day strategy.