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3 ways to build brand equity through prestige marketing

prestigeRestaurateurs and master chefs citywide cried tears of joy and despair as the Michelin Guide announced its New York restaurant ratings in Soho recently. To be knighted by the storied red guide is to achieve culinary greatness, and to lose a star is to suffer inglorious defeat.

Who was behind this renowned tradition in the world of fine dining? A tire company. Such is the power of luxury branding to elevate an image that goes far beyond the product itself. Here are three key steps to incorporating prestige into your own branding strategy.

7 steps for writing an effective social media marketing plan

Designing a social media marketing strategy for clients is no cakewalk. Typically, their current social media efforts are lacking - they may have big ideas, but have little direction or know-how when it comes to executing them. This is why they came to you.

It's your job to not only help weave these ideas into a tangible plan that can help the client achieve his or her goals, but you will also need to document results to prove a positive ROI from your efforts.

Half of 600 social media marketers, surveyed by TrustRadius February through March, struggle to tie social media activities to business outcomes.

Here are some tips for designing a compelling, organized social media marketing plan:

7 Tips for Crafting an Effective Social Media Marketing Strategy

7 tips for crafting an effective social media marketing strategy

Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected to exceed $35 billion in 2017 - it needs to be treated as any other type of marketing channel would.

This means you can no longer afford to half-heartedly execute your social media efforts with the enthusiasm of a household chore - take this attitude and you’re not going anywhere.

Avoid these Twitter marketing mistakes

Twitter mistakes10 Twitter Marketing Mistakes Social Media Marketers Make

With more than 320 million active users, there is no doubt that Twitter is a great marketing tool. It gives you many opportunities to connect with your target audience. Whether you are marketing a startup or an established company, it plays a crucial role in your marketing landscape. That being said, you must be conversant with Twitter marketing etiquette, or you may end up offending customers and alienating prospects. Here are the mistakes you should never make on Twitter.

Online Video: Marketing’s ‘New Currency’

video marketingOnline video now plays an increasingly key role in strategic marketing, as brands across myriad industries produce original, more emotionally driven content. And as video grows in importance, so, too, will be the ability to measure its value.

Turn social media complaints into #marketing opportunity

social complaintsMarketers should respond to each complaint on social media with a personal response that acknowledges any company mistakes. Think of complaints as an opportunity to show the positives of your brand, and thank or reward any social users who champion or defend your brand online.