Content marketers know that feeding the content beast isn’t easy, especially if you’re a solo entrepreneur or part of a small team.
If you want to follow that old adage “work smarter not harder,” LinkedIn recently released some data you’ll want to pay heed to, which underscores the SEO value in publishing long-form content on LinkedIn.
Have you seen those Tasty videos on Facebook? What am I saying - of course you have. It’s pretty much impossible to not watch those fast-paced culinary transformations (especially when they involve things like ice cream churro bowls and mozzarella stick onion rings).
Why are they so appealing? They’re short, they’re engaging, and they’re the kind of content that today’s consumer demands. Within half a minute, you’re back to your regularly scheduled social media scrolling (and probably thinking about your next meal).