As another year closes, I find myself with two options for today’s post – a look back, or a look forward.
There is merit in both approaches, of course, but I have decided to go with the latter – 2015 has happened, and I sincerely hope that it happened well for you. Whatever you have learned from the experience, you must gather up the insights to take you through the next calendar year, rectifying those things that didn’t work for you, and amplifying those that did.
Facebook’s giving you a new way to broadcast live on the network. Well, new if you didn’t already have it – they’ve been rolling it out for a few months – but now, all users can live-stream from their desktop PC, in addition to their mobile device.
As explained by Facebook:
“While it’s been possible for people to go live to Facebook from mobile devices since last year, desktop or laptop computers provide a stable camera setup that can be beneficial to many types of Facebook Live broadcasts — from Q&As to vlogs to tutorials to any broadcast from someone who isn’t on the move.”
Facebook announced yesterday that it is rolling out several updates to its Facebook Live product. Over the “coming weeks”: Broadcasting with Friends, MSQRD Broadcasting, Waiting Rooms and Scheduled Videos.
Facebook has announced a new push to crack down on Facebook Live videos that aren’t exactly live. Well, not in the ‘real-time action’ type sense, anyway.
What we’re talking about is shown below. This doesn’t seem like it’s exactly what ‘live’ is supposed to be about, and Facebook agrees – as per TechCrunch, The Social Network is adding a section to its Facebook Live usage policy which reads:
When Instagram introduced the addition of a live-streaming option to their app back in November, many (including myself) questioned whether live-streaming would fit into the Instagram process. But Instagram saw a unique use-case for live, catering to their younger audience.
As noted by Instagram Live product manager Shilp Sarkar, they’d had taken note of a new live-streaming trend being facilitated by group streaming app Houseparty, where younger users were turning to live not as a broadcasting option, necessarily, but as a virtual hangout.
“The use case that caught our attention was people just hanging out on live, particularly young people. After school, they jump on a livestream and hang out. That use of live [video] is particularly interesting to us.”
Live streaming video is now available for to everyone using Facebook Messenger with the latest version of the app. The new feature brings Messenger into competition with a similar offering from Snapchat.
Is live video coming to Tumblr? The answer is apparently yes, at 4 p.m. ET Tuesday. See the schedule...
Twitter introduced another way for its users to monetize video content, extending its Amplify program to live videos and highlights on Periscope.
Today, there are over 2 billion ordinary people carrying social network–connected video cameras. Notwithstanding what you’re hearing from talking heads on TV, this is not new news. The number of smartphones is racing toward 3 billion, and the trajectory and pace of this technological change are well understood. What is far less understood is the impact ~2 billion social network–connected, video-enabled smartphones will have on how we live our lives in the 21st century.
Twitter held its annual shareholder meeting yesterday, and while most of the information provided wasn’t new, CEO Jack Dorsey did reveal one interesting detail, regarding live video.
In a segment of his presentation on the platform’s performance, regarding their increased use of machine learning and personalization, Dorsey showed this image on screen.
YouTube has indicated that its mobile live-streaming option, which is currently only available to users with more than 1,000 subscribers, will soon be made available to everyone, a move that would put the video giant in more direct competition with Twitter and Facebook.
But at the same time, it’s not exactly clear what YouTube’s actually doing with live.