Facebook has announced that it will live-stream 47 college basketball games this season as it continues to build out its slate of programming for ‘Watch’, it’s YouTube-like video platform.
It’s the latest move in the streaming battle, with Twitter, Amazon and YouTube all working to provide the best, web-based TV service in order to attract more advertiser interest.
Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement.
And while not everyone can be a live-stream star, and not every live-stream draws an audience, there's clearly demand there. According to Facebook, daily watch time for Facebook Live broadcasts grew 4x over the past year, while one in five videos posted to Facebook is now a live broadcast.
While Facebook and Twitter have been busy pushing their live-streaming options, YouTube, the leading online video platform, has also been upping its live-stream game in order to not only keep in touch, but to supersede these other platforms with their various live tools.
And now, YouTube’s upping their live-stream game again, adding a range of new features, most of which are geared towards gamers and gaming content, but which offer more general utility either way.
After initially not making any big moves at the peak of the live-streaming trend, YouTube’s now shifting gears as it looks to maintain its position as the online video leader.