Landing pages and conversions go hand-in-hand, or at least, they do if your landing pages have been fully optimized and meticulously refined to improve every last element.
Whatever your business and whatever your goals, the purpose of landing pages remains unchanged and will do until the end of time – to convert. Ideally, you want every page on your website optimized for conversions, but landing pages need extra focus.
If you still haven’t caught on to the visual content marketing hype, then now is the perfect time for you to do so.
With infographics, even small brands on a shoestring budget have a chance of winning their target audience’s attention. Firstly, you’ll need a clever idea, an image editing tool, and content distribution channels that can drive traffic to your site.
Landing pages are essential to inbound marketing and online sales - they're how you get your prospects to opt-in or buy. Everything on a landing page - the images, the messaging, the colors - is designed to be compelling, to entice the prospect to give you their email or money.
The only component on a landing page that causes friction is the form. For prospects, the form is work. Ask for too much, and they might leave without downloading or buying. Ask for too little, and your sales team can't follow up effectively.
Landing pages are supposed to help boost your conversions, but in some cases, they kill them.
How does that happen? If your landing pages have the wrong copy or distract your visitors, your conversion rate will drop.