If Instagram is going to introduce profiles for businesses, the next logical step is analytics for those profiles.
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day.
The rapid growth of Stories has been the key element of note in Facebook’s various Snapchat cloning efforts – while Facebook (and Instagram) may have come under fire for so blatantly copying a core feature from the formerly ephemeral content app, the success of Stories somewhat justifies their process.
Instagram has grown rapidly to become one of the most used social media apps in the world. The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets.
Just how critical has Instagram become? 60% of Instagram users have used the platform to research a brand or company, and Instagram brands typically receive over 4% total engagement on posts, compared to less than 0.1% on Facebook and Twitter. Instagram also has access to parent company Facebook’s algorithms and demographic data, making it even more powerful as a social media tool.
When looking to drive brand awareness or capture new customers on Instagram, it’s important to ensure that your content stands out from the pack in order to grab the attention of your audience. The platform now has more than 700 million users, so there's a lot of competition in user feeds. Focusing on the finer detail could be the key step that stops users as they scroll, as opposed to just passing your by.
You can determine your visual marketing strategy by analyzing competitors or those in your niche, and/or by checking the content that appears under the top hashtags for your vertical (e.g. food, fashion, home decor). Imagine all this content as one feed being viewed by your target customer. To capture their attention, your photos and videos will need to pop.
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. But like approaching any social media platform it is important to create a strategy before jumping right in.
The infographic below from TechWyse breaks down ten steps for every business to follow when deciding to integrate Instagram into their marketing strategy. In addition to the ten tips below, make sure to check out the official Instagram Business blog for more tips and examples of how other brands are using the platform for inspiration.
done experimenting and is ready to ramp up ad revenue. It’s making three big changes today to attract marketing dollars from around the world and other ad mediums. Finally, Instagram will make back the money Facebook spent buying it.
In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities.
Instagram is expanding its advertising capabilities, making it easier for marketers to buy ads and consumers to take actions from them.
One way Instagram is increasing its ad capability is by making it easier for businesses of all sizes to purchase ads on the platform through an Instagram Ads API combined with parent company Facebook's ad buying interfaces. To start, the new API will be opened up to a select group of Facebook Marketing Partners, though it will be expanded globally throughout the year, which could come as a boon for advertisers looking for a way to reach customers through the photo sharing platform.
Instagram’s answer to Facebook pages, business profiles, are being tested with a small group of users and have been spotted in the wild.
Analytics for business profiles may not be the only new advertiser-targeted features being cooked up by Instagram.
So you’re taking the time to really be active in engaging with and posting for your target audience. Props to you my friend! You’re tapping into a seriously engaged community.
But holy cow, you’re starting to realize that the Instagram app isn’t the most time-efficient mode of marketing.