There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons.
In less than five years, photo-sharing app Instagram has grown from Internet infant to social media star.
New data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among U.S. adults. Pew's report states that 26 percent of online adults in the U.S. used Instagram in 2014. That’s up from 17 percent in 2013 and 13 percent in 2012. By comparison, 23 percent of online adults in the U.S. used Twitter in 2014.
There's no denying that succeeding on Instagram isn't just science - it's art. So, we've enlisted the help of 12 Instagram artists to help your business take and leverage better imagery.
Download this guide to:
- Discover 25 ideas for telling authentic visual stories
- Get tips on which mobile apps and tools to try
- Receive 20+ images for Instagram inspiration
Click here: http://bit.ly/1Zjqdq9
Instagram opened Stories ads up to all businesses last month, giving brands a new way to tap into the more than 200 million people who now use Stories every day.
The rapid growth of Stories has been the key element of note in Facebook’s various Snapchat cloning efforts – while Facebook (and Instagram) may have come under fire for so blatantly copying a core feature from the formerly ephemeral content app, the success of Stories somewhat justifies their process.
Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.
Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.
Instagram used to be known for its artsy filters and #FoodPorn pictures, but today, with more than 700 million members (and growing fast), the social network has matured into a multi-purpose platform, and one which can help drive leads (and sales) for companies in both the B2B and B2C industries.
If you’re curious about how to generate high quality leads from Instagram, here are some easy to replicate strategies and tips.
Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics.
But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools that may be worth checking out.
Instagram has grown rapidly to become one of the most used social media apps in the world. The platform recently surpassed 700 million monthly users, putting it ahead of many of the most popular social networks, including Twitter. Now expanding into the paid social space, Instagram is fast becoming vital for brands to use in order to reach their target markets.
Just how critical has Instagram become? 60% of Instagram users have used the platform to research a brand or company, and Instagram brands typically receive over 4% total engagement on posts, compared to less than 0.1% on Facebook and Twitter. Instagram also has access to parent company Facebook’s algorithms and demographic data, making it even more powerful as a social media tool.
Instagram is wildly popular with consumers and advertisers alike. Find out which innovative campaigns are grabbing attention.
Not too long ago, observers on the Internet were witnessing Twitter’s revolutionary early days and the cautious caveat emptor notice about Facebook disguised as Academy Award-winning The Social Network. Now there’s Pinterest for the DIY-inclined, LinkedIn for the professional, Tumblr for teenage thinkers, Instagram for millennials exploring their FOMO, and even dating services doubling as social networking sites.
When looking to drive brand awareness or capture new customers on Instagram, it’s important to ensure that your content stands out from the pack in order to grab the attention of your audience. The platform now has more than 700 million users, so there's a lot of competition in user feeds. Focusing on the finer detail could be the key step that stops users as they scroll, as opposed to just passing your by.
You can determine your visual marketing strategy by analyzing competitors or those in your niche, and/or by checking the content that appears under the top hashtags for your vertical (e.g. food, fashion, home decor). Imagine all this content as one feed being viewed by your target customer. To capture their attention, your photos and videos will need to pop.
These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms out there.
Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem.
Are you currently marketing your business on Instagram and want to attract more followers? Do you want to increase your following without spending any money?
If so, implement these six tips and attract some of Instagram’s 500 million users to your brand. These strategies will work for business accounts and individuals alike, so dive in and learn how you can attract more Instagram followers without spending a dime.
If you’re marketing your business on Instagram, then you’ve probably come to realize that, at times, the platform can be a tad frustrating - especially, if you’re trying to grow your following, engage an audience, generate leads and make some sales.
Don’t worry, I know just how you’re feeling.
Each new event marks an exciting opportunity - and responsibility - for any brand or business.
Whether you’re planning a conference for your customer base, or opening a new flagship store, social media marketing managers now must focus on connecting the experience with their audience - both those in attendance and beyond.
Enter: Instagram Stories.
Everything you post on social media can and will be used against you.
That could very well be the premise of Chicago-based startup Geofeedia, a social media intelligence platform. It enables customers to act like law enforcement agencies and corporations to filter, analyze, and geolocate all their social postings on Facebook, Twitter, and Instagram — and then to group and post them for the world to see.
Project September enables Instagram users to tag fashion items on photos and find out where they can be purchased. Any shoppable items are highlighted with a green dot that users tap to view the product page.
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored.
By now it likely you've heard that YouTube is the second most popular search engine after Google in the U.S. and probably globally. That's a lot of visibility and SEO/Social opportunity. But I urge you to think beyond YouTube in your video SEO and social strategy.
Pinterest is enabling advertisers to retarget consumers on the platform who have visited their brand's website or app, or who share similar characteristics. Advertisers will also be able to use data from LiveRamp and Epsilon to facilitate ad retargeting.
With many brands bumbling Pinterest, will Instagram become a better platform for monetization?
Instagram's mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on its advertising API. Will Instagram become a better destination for brands than Pinterest?
With summer approaching, Facebook has released a new research report into how usage of both Facebook and Instagram changes during the warmer months.
As explained by Facebook:
“Summer is a season for people to connect with family and friends, stay active and feel good. And mobile has created opportunities to stay connected beyond the moments we share in person. On Facebook, we saw that 92% of Summer-related conversations in the US took place on mobile in 2016—that’s 12.38x more conversation on mobile than on desktop.”
Facebook is a behemoth of a social network. With more than 1.9 billion active users, the social network dominates in user engagement and reach against every other popular network today.
So what’s their secret? The former head of Myspace, Mike Jones, explained it best while recounting Myspace’s defeat against the network to Business Insider:
“The real problem was that the world had been trained by MySpace that social networking was interesting, but the actual product had been perfected by Facebook.”
PicsArt is announcing that it has hired Eric Edge as its vice president of marketing.
Edge spent the last four-plus years at Facebook (where he led the company’s marketing efforts in Europe, the Middle East and Africa), then at Facebook-owned Instagram (where he worked on brand strategy). He told me he hadn’t been planning to leave, but when he learned about PicsArt, he thought it was “pushing into the future” and saw an opportunity to build something new.
Facebook. Twitter. Instagram. All three are the juggernauts of the social scene. However, this may be all about to change with Snapchat becoming a more prevalent storytelling social platform. How will Snapchat disrupt the marketing landscape? For starters, Snapchat has the largest millennial following of all social media networks.
ASPEN — Photo-sharing network Instagram still hasn't fully rolled out its strategy for selling ads on the service. But CEO and cofounder Kevin Systrom has revealed that he has an unusual and unprecedented amount of control over photo ads before they go up on the service.
"I'm looking at every ad," Systrom told the Fortune Brainstorm Tech conference at the Aspen Institute on Tuesday. "We implemented that early on." He added that he had the power to reject or suggest changes to the content.
Getting your first 100 followers on Instagram is a challenge, but getting your first 1,000 is even tougher.
If you're looking to build your Instagram presence, this new infographic from Crazy Egg outlines some useful tips and tactics that both individuals and businesses have used to establish their Instagram followings.
They may not all apply to you, but they'll get you thinking either way..
Photo-sharing social network, Instagram, is becoming overwhelmingly popular. With over 400 million active users, it is no wonder more brands are hopping aboard the IG train. While there are many, the question for web designers becomes: how can you integrate Instagram in web design? Here are six examples of brands that are doing it well.
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. But like approaching any social media platform it is important to create a strategy before jumping right in.
The infographic below from TechWyse breaks down ten steps for every business to follow when deciding to integrate Instagram into their marketing strategy. In addition to the ten tips below, make sure to check out the official Instagram Business blog for more tips and examples of how other brands are using the platform for inspiration.
It's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.
After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising.
The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right?
I have a confession: I'm in a relationship with Instagram. It's there when I wake up in the morning, and there as I go to sleep at night. It's there when I need a little respite in my day, or to share moments of joy in my life. And it's there on the couch with me when I'm watching TV.
In fact, she has the 5th largest social media following of any woman on the internet.
Instagram has announced a couple of new updates for their direct messaging tool, which could give businesses another way to link users to relevant product pages in order to better facilitate transactions. Maybe.
First, Instagram has announced that users will now be able to share website links in DMs, which will appear with an auto-preview in the thread.
Instagram is slowly expanding on its advertising potential, with the addition of new direct response ads within the Stories stream.
As first reported by Ad Age, the new direct response ads are similar to the ‘See more’, swipe up prompt which Instagram provided to verified users for their Stories content back in November.
Last month, Snapchat added a new search functionality for their Stories content, so naturally, now Instagram's adding the same, giving users the ability to search for Stories content based on location and hashtag, via their Explore section.
As explained by Instagram:
“You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories come from people who have used location stickers on their stories. You can also search for any location around the world, and you’ll see a story ring for that place at the top of the location page.”
done experimenting and is ready to ramp up ad revenue. It’s making three big changes today to attract marketing dollars from around the world and other ad mediums. Finally, Instagram will make back the money Facebook spent buying it.
When Instagram introduced the addition of a live-streaming option to their app back in November, many (including myself) questioned whether live-streaming would fit into the Instagram process. But Instagram saw a unique use-case for live, catering to their younger audience.
As noted by Instagram Live product manager Shilp Sarkar, they’d had taken note of a new live-streaming trend being facilitated by group streaming app Houseparty, where younger users were turning to live not as a broadcasting option, necessarily, but as a virtual hangout.
“The use case that caught our attention was people just hanging out on live, particularly young people. After school, they jump on a livestream and hang out. That use of live [video] is particularly interesting to us.”
According to a new report by Kenshoo, Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015.
In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities.
Instagram is expanding its advertising capabilities, making it easier for marketers to buy ads and consumers to take actions from them.
One way Instagram is increasing its ad capability is by making it easier for businesses of all sizes to purchase ads on the platform through an Instagram Ads API combined with parent company Facebook's ad buying interfaces. To start, the new API will be opened up to a select group of Facebook Marketing Partners, though it will be expanded globally throughout the year, which could come as a boon for advertisers looking for a way to reach customers through the photo sharing platform.
Facebook’s Instagram deal keeps looking better.
Acquired three years ago with fewer than 80 million users, Instagram now boasts more than 300 million active users globally. And it’s showing signs of becoming a real business.
Instagram Direct felt half-baked when the in-app chat feature launched without the ability to send photo replies in December 2013. Still, the private group messaging feature built an audience of 85 million monthly users, and now it’s getting upgrades that make it a true visual communication tool to rival Snapchat.
Many have asked, "Why can't we pinch on Instagram photos and videos to zoom in on them?" Well, now you can, at least on iOS, with Android to follow.
It was all the way back in November of last year that Instagram first began running its first ads to a big, successful numbers. Frankly, there has seemed to be much movie since then. Now, though, the Facebook-owned company is finally about to step up its ad game in a big way.
James Quarles, who has been Regional Director Facebook EMEA (Europe, the Middle East and Africa) will be transitioning over to a new role: as Global Head of Business and Brand Development at Instagram, it has been confirmed by an Instagram spokesperson to VatorNews.
After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake.
While it's been a banner week for Instagram, Twitter's latest numbers show the social media platform falling far short of expectations. However, some experts say that marketers should think twice before fleeing from Twitter toward Instagram's greener pastures.
Instagram is exploring the potential of sharing revenue with content creators on the platform to spur growth. The company has also recently launched features that enable smaller brands to boost ad revenue.
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?
The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.
It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.
Instagram’s answer to Facebook pages, business profiles, are being tested with a small group of users and have been spotted in the wild.
At long last, Instagram's old-school icon is going away in favor of something more modern — a lot more modern. Instagram announced today that it's introducing a colorful new icon for its main app, as well as matching icons for apps like Layout and Hyperlapse.
Facebook once again has news involving its use of videos, but this time it involves Instagram. The company revealed that carousel ads on its photo-sharing app will now support use of videos that it hopes will create “a richer storytelling experience.” As of yesterday, advertisers can have carousel ads entirely made up of videos, photos, or a mixture of the two formats.
First it was the introduction of the feed algorithm that was set to ruin Instagram, then it was opening up the platform to more advertisers, then the introduction of their Snapchat-cloning ‘Stories’ feature.
Turns out, none of those have hurt the platform’s growth – in fact, Instagram's growing faster than ever, now up to 700 million monthly active users.
The image-sharing platform is also launching verified badges and vowing to kick out spammers.
Facebook's $1 billion image app software acquisition is four years old, pretty full of itself, and stuffed with some 300 million users.
The social media company bought Instagram back in 2012.
Credit Suisse predicts that Instagram has tripled in value since it was bought by Facebook for $1 billion four years ago. Monthly users on the platform have spiked from 30 million in 2012 to 400 million in September last year.
If you’re managing social media marketing for your business, you need to consider the potential of Instagram.
The image-based platform has seen significant evolution in the past year, with the addition of Stories, live-streaming and a feed algorithm to uncover the most relevant content. And for businesses specifically, Instagram has also grown, adding business-specific profiles, improved ad options and, coming soon, shopping tags, which could be huge.
Media companies such as Comedy Central, CNN, People, Cosmopolitan and Food Network have been quick to try out Instagram's new Stories feature. The platform is making Stories highly visible by placing them at the top of users' feeds, with Food Network reporting that its Stories have consistently surpassed 100,000 views.
Facebook’s assault on Snapchat continues.
This week, Facebook has announced that Instagram Stories is now being used by more than 250 million people every day, far eclipsing Snapchat, which has 166 million total users.
The data also indicates that the Stories format is growing in popularity on Instagram – as noted by TechCrunch, Stories’ growth rate is actually picking up speed, “adding the latest 50 million users in 2 months compared to 3 months for the previous 50 million”.
One in five photos or videos on Instagram show up with annoying whitespace around them because people use other apps to letterbox their landscape or portrait imagery to fit in Instagram’s square cropping. So today, Instagram for iOS and Android is dropping the requirement that all photos and videos be squares. Now when users upload photos, they can pinch or tap a format button on the left to post their landscape or portrait photos and videos. Squares are still allowed, though.
Instagram demonstrates its effectiveness as advertising platform for app installs
Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers. So on November 10, Instagram released iOS version 6.2 for Apple and version 6.10 for Android users, which include some very significant upgrades to the system.
Typeahead Search Functionality
Speed is essential on an app like Instagram, and the platform says it has "made some improvements under the hood to make it easier and faster to find the accounts you’re searching for." This includes typeahead search, which will auto-populate results as users begin typing in letters.
Instagram is drawing in spending from over 200,000 advertisers, and about 45% of them are startups, per Sensor Tower. Wish, Mercari and 5Miles are among the top app startups on the platform, based on indexed impressions.
Instagram is working on a new tool which would enable users to share posts and Stories with selected groups of friends only, creating a level of exclusivity and intimacy via their personal lists within the app.
Called simply ‘Favorites’ the new tool aims to cater to user behaviors – most notably, the development of secondary ‘finsta’ accounts where users can post their goofy, less than flattering Instagram images only to be shared with their close friends.
Instagram expanded the advertising allowed on its platform in September, with ads appearing once in every five or six posts. Since then, interactions per post have fallen nearly 40% and follower growth is also slowing, per Quintly.
The post-engagement rate for advertising on Instagram fell in January, after the introduction of more ads, but remained well above the comparable rates for Facebook and Twitter, according to a report by Locowise. The report said that Instagram follower growth was up strongly during the month.
Science’s approach to startups is pretty diverse — it launches new companies, invests in others, and also acquires teams and products. In this case, it’s launching Refame as part of Science Growth Labs, the organization’s division for customer acquisition and marketing, with a particular focus on reaching millennials.
We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle - this one we might call 'The Battle of the Stories'.
Snap Inc. first introduced Stories to Snapchat back in October 2013, enabling users to upload an infinite number of photos or videos which would be visible to all of their followers for 24 hours. Soon after, Snap Inc. CEO Evan Spiegel turned down Facebook CEO Mark Zuckerberg's offer to buy Snapchat for $3 billion, which was the first step in the Stories battle yet to come.
From Snapchat to Vine to Instagram, Tumblr, Twitter...and don't forget Facebook (or should we?) there are so many avenues to engage with customers online. As more and more social networks are popping up, it's certainly been an interesting year seeing what will stick -- especially with Millennials. The Millennial generation has been one of the hottest topics of the year, and it's no surprise marketers did everything they could to reach the coveted demographic in 2015.
Unique, funny, or just plain old smart, here are some of my favorite social media campaigns of 2015.
While the first two Facebook/Instagram ‘Hot Topics’ monthly reports of 2017 have come a bit later in the proceeding month than they had been delivered previously, they still offer some great insights and data on relevant trends. It’s just a little more behind time.
Facebook’s Hot Topics report highlights the subjects generating the most discussion across The Social Network - and importantly, who’s discussing them, demographic wise, which can help marketers get a better understanding of the issues and subjects most relevant to their specific target audiences.
This has a number of advantages and use-cases – at its most basic, it enables brands to see which subjects are resonating most with their target audience, confirming or informing understanding and helping to shape more relevant, topical content.
So you’re taking the time to really be active in engaging with and posting for your target audience. Props to you my friend! You’re tapping into a seriously engaged community.
But holy cow, you’re starting to realize that the Instagram app isn’t the most time-efficient mode of marketing.
On Fake Instagram, a Chance to Be Real
For a certain generation, Instagram has become a calling card, a life résumé of sorts: “This is me. This is my life. Jealous?”
A scroll through a typical feed is likely to reveal improbable images of just the right artisanal pizza, attractive couples drunk in love and eyebrows “on fleek,” all captured in perfect light and enhanced with various editing tools.
Life becomes a never-ending junior varsity “Vanity Fair” shoot, and the pressure among Instagram’s regular users to present idealized images of themselves has only increased as celebrities have inundated the platform with their own envy-evoking posts.
By now you know that hashtags are like clickable magnets, drawing eyeballs to your social content. But did you know that if you use too many -- more than two or so per post -- it can actually drive people away? That is with the exception of Instagram, where numerous hashtag use is the norm and reel in tons of views. Eleven hashtags per post on the photo-sharing hub is the magic number...for now.
Sounds like a lot to remember? It can be. Each social platform has its own unwritten rules for hashtaggery and they’re constantly changing.
Over-filtering can obliterate the beauty of your photos or make them look cliché. So to give you more nuanced control, Twitter for iOS and Android today replaced its clumsy photo filter grid with a much simpler Instagram-style row of adjustable filters. Each filter can be double-tapped to reveal an intensity slider so you can lay that sepia effect on heavy or light to get the perfect hipster sheen.
Instagram has become more popular with advertisers than Twitter, according to Strata, with 63% of agencies surveyed saying they would choose the photo platform, in comparison with 56% who would invest in Twitter. Nearly all respondents plan to use Facebook.
User generated content (UGC) works best for brands on Instagram, according to a new insight report from digital think tank L2.
The report found that across all ages, 55 percent of consumers trust UGC over other forms of marketing; 49 percent said the same of brand websites, and only 19 percent of people trust banner ads above all else. At 64 percent, only professional industry reviews were ranked higher.
Facebook's Q2 reports show that the company's mobile ad revenue grew 74 percent year-over-year.
In Q2, Facebook's ad revenue was $3.83 billion, up 43 percent from last year. Of the total, $2.9 billion - or 76 percent - came from mobile.
Why Instagram Ads Could be Huge for Facebook's Mobile Empire $100 million quarterly out of the gate, industry players say
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.
Instagram’s recent move to abandon a linear feed and move to an algorithmic timeline, akin to its big brother, Facebook, is an attempt to double down on engagement.
Brand managers, rejoice! Starting tomorrow on August 5, all Hootsuite users can post and schedule Instagram through the social-media management tool. While standalone apps such as Latergramme and ScheduGram already schedule Instagram posts, Hootsuite manages all the major social platforms in one dashboard or app, making it a more efficient option for those who post across multiple networks.
As Instagram looks to maintain its rapid growth rate, the platform’s adding to the functionality of its website, enabling users to upload images outside of the Instagram app.
As you can see here, now, when you go to instagram.com on your mobile device, you can upload an image direct, without having to open the app. At present, it’s still not possible to upload images from the desktop version of the site (well not officially - see below), but this new functionality may bring that a step closer.