While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.
User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.
At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising.
If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right?
The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.
Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.
Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.
Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.
Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.
Well, kind of.
There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.
When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you are has little to do with it.
Mother's Day is coming up, which makes it a perfect time to share this new infographic from MDG Advertising which looks at the most effective ways for for marketers to reach mothers, along with an overview of their media consumption and evolving digital habits.
And while we're probably more focused on buying something for our mothers than marketing to them this week, it serves as a good reminder of consumer expectations, in line with the event.
Lead magnets are content offers that entice your visitors to share their contact info in order to download them.
We recently wrote an article on how to create lead magnets that win clicks and influence customers - in that piece, we covered how to make lead magnets which provide value to your target audience. But we got so many good questions about the supporting structure that lead magnets require - and they do require a lot of supporting structure.
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. You’re tired or hungry or have just hit that low point.
In today’s hyper-connected world, businesses who want to engage their customers and convey their marketing message quickly choose social media because of its prevalence in usage. With more than 2.8 billion active social media users worldwide as of January 2017, it truly has become the place where brands and customers can exchange valuable insights, and even initiate direct transactions, in real-time.
But social media, while extremely convenient and useful, can also be a double-edged sword. Because it’s accessible to everyone, it can also be very easy for users to spread vicious and condescending statements, which can have significant impacts for both individuals and brands. When not managed properly, businesses who are unknowingly hosting offensive content on their social media profiles, or have shared a heated exchange of flagrant words with users, can become the subject of ridicule and widespread disdain.
Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook's the common denominator, whether you sell accounting services or couture clothing. But while most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation.
High engagement and cost-effective ads are difficult to achieve if you don’t have the right audience in place. This new infographic from visme.co outlines seven questions every Facebook advertiser needs to ask in order to build the right audience.
You’ve got to know yourself before you can expect to draw an audience. First things first: define your business, your goals, the mission behind your company, etc.
The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.
Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business - from multinational organizations to fresh startups - has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.
Facebook is undeniably one of the biggest success stories in technology, and in business.
Now a household name, the company has evolved from a simple networking site for select college students to a multi-billion dollar empire, with close to two billion users worldwide.
So how has The Social Network evolved to became the giant it is today? The company’s extraordinary growth is at least partially attributable to its multitude of acquisitions over time.
LinkedIn’s SlideShare is where professionals go to share content and boost their status as a thought leader in their respective industry. With strategy and patience, anyone can upload a presentation, infographic, or other content and reach a large audience - the platform has more than 80 million members, most of whom come to the platform for focused, professional insights.
It’s important to choose the right topic for your SlideShare presentation. Potential topics can be buzzwords and trends in your industry, future trends and topics, numbered lists and, surprisingly, presentations about giving better presentations. A number of popular uploads already exist in each of these categories.
People like to say there's no such thing as perfect, but at the rate customers' attention spans are decreasing, social media managers can't risk posting updates that aren't close to perfection.
What does a perfect social media post look like?
An infographic from My Clever Agency has the answer. It explains in detail what strong, engaging and effective social media posts should include. While we've gone over what good Facebook, Twitter, Pinterest and Google+ posts look like, this infographic has been updated to include YouTube, Instagram, Vine and Tumblr.
As you likely already know, visuals are now an essential element of any social media marketing strategy. Initially, long, text-based posts were the primary communications option on Facebook, which were soon replaced with short and spicy messages, ala Twitter. And with the passage of time, and the development of technology, we've seen that shift move towards more visual based content - first images, now video - in accompaniment, and often replacing entirely, text.
But despite the rise of social networks, and the changing interactive landscape, there are many companies and brands that are still struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visuals.
On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.
That's a lot of email. How will you make youremail the one they read?
It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?
Going back to the basics is always a good idea, and reading through an alphabet is a great way to do it. The below infographic is here to help with that, with a selection of key terms in content marketing that even experts with years of experience might ovverlook as their process evolves.
Did you know that 99% of all sensory information is filtered out by the brain almost immediately? This is especially true of digital information in the form of words. It's no wonder that more and more companies are creating Infographics, a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't. This is because people immediately respond to well produced graphics.Click here
Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.
According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
How do you build your marketing dream team? With LEGO, of course!
Think about it - Batman had Robin, Buzz Lightyear had Woody and Aladdin was incomplete without Princess Jasmine. The best of teams worked in cohorts and this is the basis for your marketing team. As the saying goes - power in numbers, as long as you pick the right numbers! You didn't hang out with just anyone in the playground as a kid, be picky and choose your team members carefully.
Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from color alone, careful attention needs to be paid to the message that each choice is likely to convey to the viewer.
This infographic, created by Towergate Insurance, analyzes the logos of 520 companies. It identifies their color preferences and explores the emotional responses that these logos may be designed to provoke.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
Content Marketing Discontent?
How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?
You're not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of marketers say their content programs lack consistency and an overall strategy. More than two-thirds of marketers say they don't have enough time to develop all the content they need.
So, you want to craft the perfect post for Facebook, Twitter, Instagram, Snapchat, YouTube, Vine, Pinterest, LinkedIn, Tumblr or a blog? Check out myclever Agency's new, updated Infographic.
Virtual reality is already a multi-million-dollar market, and by 2020, it’s slated to expand to around $38 billion. The technology has come a long way - created and otherwise tossed aside in the 1980s and 90s, VR has seen a resurgence in the smartphone era with consumers drawn to the ability to play interactive games and virtually travel the world. However, now, they’re starting to realize that virtual reality can have real-life applications, too. eCommerce is the biggest and best example to date.
Online shopping has revolutionized the consumer experience. You no longer have to get in your car, drive to the store, hear a sales pitch or dig through piles of clothing to get what you want. With a few simple clicks, you can shop and have a product delivered right to your door. But while eCommerce essentially turned brick and mortar on its head, it still hasn’t totally solved a key element that a number of consumers still desire, and can resolve in physical stores - to be able to visualize a product on them or see how it looks in practical application.
Facebook has released a new infographic which outlines how people used the platform to celebrate Mother's Day last month.
And there's a reason why Facebook has given Mother's Day specific focus:
"Across the world, Mother’s Day 2017 drove more posts in a single day than any other topic on Facebook in the last year"
While gaming is not for everyone, it’s pretty much impossible to ignore the sector’s growth, and the rise in popularity of gaming as a spectator sport, as much as a participatory activity.
According to research from eSports analytics company Newzoo, more than 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017 - a 7.8%, increase on 2016. Couple that with the fact that eSports network Twitch has “100 million monthly viewers spending 106 minutes daily watching live gaming” while more than 20 of the top 100 YouTube channels with the most subscribers worldwide are gaming related.
With summer approaching, Facebook has released a new research report into how usage of both Facebook and Instagram changes during the warmer months.
As explained by Facebook:
“Summer is a season for people to connect with family and friends, stay active and feel good. And mobile has created opportunities to stay connected beyond the moments we share in person. On Facebook, we saw that 92% of Summer-related conversations in the US took place on mobile in 2016—that’s 12.38x more conversation on mobile than on desktop.”
2016 was a busy year for Google, particularly as it relates to its algorithm - the formula used to rank the resulting Web pages from a user’s query. With nine updates over the course of twelve months, the push to deliver better search results based on user intent was at the forefront of Google’s efforts. Prioritizing the user and customizing content - from search results to personalized recommendations - goes hand-in-hand with the 2016 push for putting the customer first.
Making sense of what the updates mean for your small business website can be tricky. However, E2M Solutions have pulled together the below infographic which encapsulates each update in layman’s terms. The fully animated infographic is viewable at the bottom of the page, but for those curious to know more about each update, here's a summary of each key element.
Customer feedback is essential to business development, and social media provides a whole new range of options to help monitor, track and respond to customer queries and comments.
But in order to ensure you’re maximizing the potential of customer feedback, you also have to be asking the right questions, at the right time, and in the right way.
With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. To help improve your e-mail response rate, you need to do what you can to stand out - a clever subject line is the first step, but in order to keep people reading, you need to consider your options, of which, rich media is a rising consideration.
Rich media in email involves the use of audio and visual components to convey your message, and it can help in making your emails more attractive by adopting an 'infotainment' style strategy - because who doesn’t like amazing GIFs, videos, cinemagraphs today? With popularity of animation in emails rising, the future of rich media looks bright - but as with everything, there's a right and a wrong way to go about it.
In the 2017 Mary Meeker Internet Trends Report, Pinterest was highlighted as a key platform for driving purchase behavior, with research showing that users come to Pinterest with more than 4x higher purchase intent than other social networks.
At first glance that seems surprising, but such findings have been supported by additional reports – in 2016, research firm Millward Brown found that 93% of Pinners have used Pinterest to plan for or make purchases and 52% have seen something on Pinterest and made a purchase online.
Everyone understands that having a fast-loading webpage is crucial in the modern age, right?
Google’s been underlining this for years, reminding website owners that page load time is a ranking factor and will influence their position in search results. As technology has advanced, so too has consumer expectation. This is true in all aspects, but website load time – given the rising number of people accessing the web via mobile – may be one of the most notable shifts in this respect.
The iPhone has been around for just over 10 years, and in that time, it’s changed the way we communicate – and importantly, how we capture and share information.
So just how influential has the iPhone been?
It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
Getting your first 100 followers on Instagram is a challenge, but getting your first 1,000 is even tougher.
If you're looking to build your Instagram presence, this new infographic from Crazy Egg outlines some useful tips and tactics that both individuals and businesses have used to establish their Instagram followings.
They may not all apply to you, but they'll get you thinking either way..
Yesterday, I wrote about why Pinterest in the best social network for ecommerce.
Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sproutabout getting your first follows onside.
So, after you join Pinterest:
Is link building still relevant to SEO and content marketing? You might think link building is in the same group as spam, content duplication, and methods to get your website linked wherever you can, even if it's from a shady ad-filled blog. But link building doesn't have to be this way, and by itself, it's a great way to develop higher search engine rankings and find new customers.
You have to approach link building in the right way, finding new places to share your links and regularly removing old sources you don't need.
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?
The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.
It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.
Like everyone, you hope every piece of content you post gains some traction, and with any luck, goes viral. But all too often even well-crafted posts end up in the social media graveyard, with just a small number of shares and likes.
Well, it's on to the next post, right?
Not so fast. Before you start drawing up that next one, consider this infographic from Los Angeles-based Gryffin Media that might unlock some of the secrets to that elusive viral post.
Pinterest probably deserves more attention as a social media marketing option than it receives. I mean, it's not like no one knows about it - the platform now has more than 175 million monthly active users, and is on track to book more than $500 million in ad revenue this year. But did you also know that one in two U.S. Millennials use the platform? That Pinterest reaches 80% of the Millennials who also use Snapchat?
That stat, in particular, stood out in this new infographic which provides an overview of the platform's U.S. audience. The Snapchat reference is important because Snap Inc. just recently raised almost $30 billion after publicly listing, largely based on the fact that it has such huge appeal with that Millennial audience. If Pinterest is not so far off, what does that mean? How much might Pinterest be worth on the free market? And given it's focus on eCommerce and generating revenue through direct selling, could Pinterest actually be worth more than Snapchat in the long run?
Laypeople assume social media managers just hang out on Facebook all day, but in reality, the job is busy, at times stressful, and demands a wide variety of skills. With Chrome extensions, avid users and managers can make the best of their time on social media.
For example, when searching for quality content, Pocket enables you to save articles, videos, and more to view later. This allows users to collect potential interesting content in one place, then sort through it later.
Software helps companies run smoothly. From help desk platforms to communication apps to social media posts, technology helps businesses get to know their customers and employees and build relationships with them.
Twitter is one social channel many companies use, but few use it as well as they should to have truly beneficial interactions. Fifty-seven percent of users have discovered a new SMB on Twitter, and three out of five of their followers make a purchase from a company based on a tweet.
While most Americans consider Summer a time for fun and to slow down, the season presents a great opportunity for brands to engage with their most valued customers, and ramp up their social media advertising efforts.
In order to tap into key summer trends, brands should take note of the increased discussion around Summer activities like barbecues, picnics, fireworks and get-togethers, especially during the summer holiday circuit - Memorial Day, Fourth of July and Labor Day.
LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities.
Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective.
These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology that consumers use to shop, check customer reviews, compare prices, and so much more. Many studies are seeing this trend, too.
Nobody likes an audit. Any kind of audit. And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things.
But the truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your 'metadata' from your 'messaging', but you don't need to be a digital ninja/guru/magician to do a basic audit.
Maybe you forgot, but there was almost certainly a time when you were thrilled to download Evernote (“You mean I can make a note on my phone and the same note will be instantly available on my computer?”).
Today, the original release of Evernote - or Angry Birds, or Candy Crus, or whatever app got you hooked years ago - wouldn’t be all that impressive. We take them for granted.
Take just the other day for example, when Instagram launched face filters (a Snapchat clone in just about every possible way). Years ago, of course, this would have been revolutionary.
Pinterest has become a key hub for food and recipe-related content - in fact, food is Pinterest’s most popular category, with over 15 billion Pins relating to food posted to the site.
But it’s not just the overall amount of food-related Pins that’s worth noting, Pinterest is also seeing significant growth in food-related content.
The world of digital advertising has gone through a lot of changes in recent years.
There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.
Messaging is exploding. As Mark Zuckerberg says, it’s one of the few things more popular than social networking. Around the world, people are using messaging apps to communicate with one another – and unlike SMS, these apps are free.
The power of messaging apps is in their numbers. One of the main reasons companies like Facebook have been so active in trying to purchase messaging competitors is their access to users. If WeChat or WhatsApp can figure out how to make just a few dollars for every user they have, look out.
You might recognize that particular “itch” to check in if you haven’t been on Facebook in a day or two, but did you know that using the world’s dominant social network actually elicits a physical response in many users? Researchers have documented reactions like pupil dilation, an indication of happiness, in people as they’re browsing their Facebook.
The first quarter of 2017 is already past, and it's brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a stronger relationship with existing clients, as opposed to targeting new ones.
In recent years, the importance of customer marketing has increased steadily - in fact, a report from Influitive and Konye Marketing, titled “The State of Customer Marketing 2017”, revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take on greater importance, with 62% planning to increase their staff and budgets this year.
The social media landscape changes quickly.
This new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer.
"Where’s your audience at?"
This is one of the key questions you need to answer to maximize your social media marketing efforts – there’s little point going all-in on Snapchat if the people you’re trying to reach are over on Instagram.
To help with this, the team at Trackx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms.
The future is virtual and augmented reality, and everywhere you look you’ll find more experts pointing to that tech-driven future vision, which we can expect to see take over the next five years or so.
But when it does take over, what should we actually expect? How will marketing be impacted by the new wave of AR and VR? Which will actually be the more influential of the two?
What are consumers really looking for from eCommerce websites?
That's the question MDG Advertising sought to answer with their latest report - they went looking through various consumer studies and data resources to establish the five key elements that consumers have identified as essential elements of the eCommerce experience.
YouTube is the third most trafficked website behind Google and Facebook, with at least 2,777,777 videos being viewed in just a minute.
LinkedIn’s publishing platform offers a great opportunity for brands and individuals to showcase their knowledge to a captive audience of professionals, helping to boost their industry status.
But with more than 100,000 posts uploaded to LinkedIn every week, the competition for attention is fierce, and the reality is that unless your post gets picked up by LinkedIn’s Pulse editorial team and shared on a specific channel, it isn’t likely to reach beyond your first degree connections - if it reaches all of them.
Can you think of the last time you saw something and you just had to tell your friends about it?
Do you remember having a great experience at a restaurant and later on tweeting about it?
This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels.
You may not be aware, but podcasting has seen a big increase in popularity over the past few years.
According to Edison Research, podcast listenership grew 23% between 2015 and 2016, while 21% of all Americans now listen to podcasts on a regular basis. For comparison, 21% of Americans use Twitter – so the same amount of people tweeting are listening to podcasts, yet I’d hazard a guess that no where near as many businesses are using podcasts for marketing as they are tweets.
Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today's digital marketplace.
But while a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on. In fact, it’s just the starting point - that’s why 64% of marketers are now moving towards video and more than half of companies are considering engagement-first solutions like interactive marketing.
Over the past 20 years, the Internet has significantly changed how business is conducted throughout the world. But at least one element has remained consistent through two decades - company reputation, and importance of your professional standing.
Before the Internet, a company's reputation relied almost entirely on word-of-mouth recommendations, surveys, and consumer data, but in the age of the Internet, all of that takes place online in the form of reviews.