While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.
User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.
How do you capture the essence of a complex topic without putting your audience to sleep? By using an infographic, of course.
Not only can infographics do a masterful job of summarizing content, but they also increase engagement. The reason? People are visually wired - we recall up to 80% of what we see and do. And infographics are a marketing tool that’s being utilized more and more.
No doubt you've heard this before - video is the medium for social in 2017.
A quick recap:
- Online video is forecast to account for 74% of all web traffic in 2017
- More than 500 million people are watching Facebook videos every day, while 1.5 billion users log onto YouTube every month
- Year over year, the time people spend watching video on Instagram is up more than 80%
At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising.
If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right?
The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.
Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.
Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.
Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.
There’s a heap of advice online about what you should do to maximize your marketing budget, but there are fewer posts about what not to do.
That’s the impetus behind this new infographic from MDG Advertising, who’ve looked at a range of research reports and studies to come up with a listing of the key elements where marketers most commonly slip-up in their marketing plan.
Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.
Well, kind of.
There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.
When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you are has little to do with it.
Mother's Day is coming up, which makes it a perfect time to share this new infographic from MDG Advertising which looks at the most effective ways for for marketers to reach mothers, along with an overview of their media consumption and evolving digital habits.
And while we're probably more focused on buying something for our mothers than marketing to them this week, it serves as a good reminder of consumer expectations, in line with the event.
Lead magnets are content offers that entice your visitors to share their contact info in order to download them.
We recently wrote an article on how to create lead magnets that win clicks and influence customers - in that piece, we covered how to make lead magnets which provide value to your target audience. But we got so many good questions about the supporting structure that lead magnets require - and they do require a lot of supporting structure.
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. You’re tired or hungry or have just hit that low point.
Content marketing is a proven commodity that marketers can employ to get results. In fact, more than 85% of marketers use content marketing to generate more engagement and increase sales.
Marketing departments are spending an average of 13% of their budgets on content marketing today!
In today’s hyper-connected world, businesses who want to engage their customers and convey their marketing message quickly choose social media because of its prevalence in usage. With more than 2.8 billion active social media users worldwide as of January 2017, it truly has become the place where brands and customers can exchange valuable insights, and even initiate direct transactions, in real-time.
But social media, while extremely convenient and useful, can also be a double-edged sword. Because it’s accessible to everyone, it can also be very easy for users to spread vicious and condescending statements, which can have significant impacts for both individuals and brands. When not managed properly, businesses who are unknowingly hosting offensive content on their social media profiles, or have shared a heated exchange of flagrant words with users, can become the subject of ridicule and widespread disdain.
The digitally connected age has brought a ton of opportunities for many people – ranging from personal endeavors, business goals, to other activities in between. With the numerous benefits that the digital age has provided for all kinds of people and personalities, it’s important to start taking advantage of this, especially when it comes to new platforms, to expand operations and boost business growth.
While it’s true that websites and social media platforms can all be effective for promoting products and services, it’s also just as important to use these channels effectively in order to strengthen one of the most important aspects of any business: customer loyalty.
Video is quickly becoming the dominant medium online, and while video consumption on Snapchat and Facebook is on the rise, YouTube has maintained its position as the biggest hub for online videos for many years. Underlining this, the platform recently surpassed the milestone of 1 billion hours of video viewed every day.
The challenge for anyone who wants to take advantage of video online is that the competition is incredibly fierce. A stunning 300 hours of new video content is uploaded onto YouTube every minute, and this is spread across hundreds of thousands of channel owners fighting for every view, and every 'Like'.
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.
More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?
Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook's the common denominator, whether you sell accounting services or couture clothing. But while most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation.
High engagement and cost-effective ads are difficult to achieve if you don’t have the right audience in place. This new infographic from visme.co outlines seven questions every Facebook advertiser needs to ask in order to build the right audience.
You’ve got to know yourself before you can expect to draw an audience. First things first: define your business, your goals, the mission behind your company, etc.
The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.
Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business - from multinational organizations to fresh startups - has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.
Facebook is undeniably one of the biggest success stories in technology, and in business.
Now a household name, the company has evolved from a simple networking site for select college students to a multi-billion dollar empire, with close to two billion users worldwide.
So how has The Social Network evolved to became the giant it is today? The company’s extraordinary growth is at least partially attributable to its multitude of acquisitions over time.
LinkedIn’s SlideShare is where professionals go to share content and boost their status as a thought leader in their respective industry. With strategy and patience, anyone can upload a presentation, infographic, or other content and reach a large audience - the platform has more than 80 million members, most of whom come to the platform for focused, professional insights.
It’s important to choose the right topic for your SlideShare presentation. Potential topics can be buzzwords and trends in your industry, future trends and topics, numbered lists and, surprisingly, presentations about giving better presentations. A number of popular uploads already exist in each of these categories.
People like to say there's no such thing as perfect, but at the rate customers' attention spans are decreasing, social media managers can't risk posting updates that aren't close to perfection.
What does a perfect social media post look like?
An infographic from My Clever Agency has the answer. It explains in detail what strong, engaging and effective social media posts should include. While we've gone over what good Facebook, Twitter, Pinterest and Google+ posts look like, this infographic has been updated to include YouTube, Instagram, Vine and Tumblr.
As you likely already know, visuals are now an essential element of any social media marketing strategy. Initially, long, text-based posts were the primary communications option on Facebook, which were soon replaced with short and spicy messages, ala Twitter. And with the passage of time, and the development of technology, we've seen that shift move towards more visual based content - first images, now video - in accompaniment, and often replacing entirely, text.
But despite the rise of social networks, and the changing interactive landscape, there are many companies and brands that are still struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visuals.
On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.
That's a lot of email. How will you make youremail the one they read?
The paper map is dead.
Well, that isn’t quite true, there's still an undeniable charm, and for some, creative thrill in penning a set of dubiously proportioned directions on the back of a napkin, drawing a treasure map for your kids to go hunting with, or poring over historical maps in libraries (replete with the smell of bygone times and the tension of ever-changing borders).
While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting greatly from social media techniques.
But that said, each requires a very different approach - B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform. B2C brands are seeing more success on Facebook, and increasingly Instagram.
It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?
Going back to the basics is always a good idea, and reading through an alphabet is a great way to do it. The below infographic is here to help with that, with a selection of key terms in content marketing that even experts with years of experience might ovverlook as their process evolves.
Back-to-school shopping season is one of the most important periods of the year for retailers, and there's a wide range of opportunities, which can be maximized if marketers understand the characteristics of back-to-school shoppers.
For example, did you know people are more likely to use mobile in their web searches during the summer because they're spending more time outdoors or traveling?
Did you know that 99% of all sensory information is filtered out by the brain almost immediately? This is especially true of digital information in the form of words. It's no wonder that more and more companies are creating Infographics, a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't. This is because people immediately respond to well produced graphics.Click here
Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.
According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
How do you build your marketing dream team? With LEGO, of course!
Think about it - Batman had Robin, Buzz Lightyear had Woody and Aladdin was incomplete without Princess Jasmine. The best of teams worked in cohorts and this is the basis for your marketing team. As the saying goes - power in numbers, as long as you pick the right numbers! You didn't hang out with just anyone in the playground as a kid, be picky and choose your team members carefully.
Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from color alone, careful attention needs to be paid to the message that each choice is likely to convey to the viewer.
This infographic, created by Towergate Insurance, analyzes the logos of 520 companies. It identifies their color preferences and explores the emotional responses that these logos may be designed to provoke.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
Content Marketing Discontent?
How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?
You're not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of marketers say their content programs lack consistency and an overall strategy. More than two-thirds of marketers say they don't have enough time to develop all the content they need.
So, you want to craft the perfect post for Facebook, Twitter, Instagram, Snapchat, YouTube, Vine, Pinterest, LinkedIn, Tumblr or a blog? Check out myclever Agency's new, updated Infographic.
Oftentimes, you'll hear about virtual reality and augmented reality in the same sentence, as though they're the same technologies, but there are some very important, distinct, differences between the two.
Augmented reality is a more integrative technology, in which the world becomes your screen and things like haptic feedback and binaural audio make the transition seamless. Virtual reality is more like your own little slice of a different world, as your screen replaces the sensory input around you with a virtual world.
Virtual reality is already a multi-million-dollar market, and by 2020, it’s slated to expand to around $38 billion. The technology has come a long way - created and otherwise tossed aside in the 1980s and 90s, VR has seen a resurgence in the smartphone era with consumers drawn to the ability to play interactive games and virtually travel the world. However, now, they’re starting to realize that virtual reality can have real-life applications, too. eCommerce is the biggest and best example to date.
Online shopping has revolutionized the consumer experience. You no longer have to get in your car, drive to the store, hear a sales pitch or dig through piles of clothing to get what you want. With a few simple clicks, you can shop and have a product delivered right to your door. But while eCommerce essentially turned brick and mortar on its head, it still hasn’t totally solved a key element that a number of consumers still desire, and can resolve in physical stores - to be able to visualize a product on them or see how it looks in practical application.
While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential - business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level. But while social platforms can change their algorithms and limit your reach, e-mail marketing provides a more stable, direct connection to your audience, an option which can help you maintain your marketing productivity amidst the broader, ever-shifting landscape.
Email marketing is an important part of your holistic marketing efforts, plain and simple. Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.
For example, did you know doing something as simple as personalizing an email can yield a 6X higher conversion rate? Oh, and 1 in 5 companies report a ROI of over $70 on email marketing campaigns.
Given more than 2 billion people now use Facebook, it's fast-becoming an essential platform for all business types, if it's not already. But the opportunities in the travel and hospitality sector are particularly significant, and all businesses within this segment should definitely have some presence on The Social Network.
As Facebook notes, our travel choices are heavily influenced by recommendations from other people, people we know, like and trust - recommendations that used to be delivered in person, but which we can now access for any business, at any time, via Facebook.
Facebook has released a new infographic which outlines how people used the platform to celebrate Mother's Day last month.
And there's a reason why Facebook has given Mother's Day specific focus:
"Across the world, Mother’s Day 2017 drove more posts in a single day than any other topic on Facebook in the last year"
While gaming is not for everyone, it’s pretty much impossible to ignore the sector’s growth, and the rise in popularity of gaming as a spectator sport, as much as a participatory activity.
According to research from eSports analytics company Newzoo, more than 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017 - a 7.8%, increase on 2016. Couple that with the fact that eSports network Twitch has “100 million monthly viewers spending 106 minutes daily watching live gaming” while more than 20 of the top 100 YouTube channels with the most subscribers worldwide are gaming related.
With summer approaching, Facebook has released a new research report into how usage of both Facebook and Instagram changes during the warmer months.
As explained by Facebook:
“Summer is a season for people to connect with family and friends, stay active and feel good. And mobile has created opportunities to stay connected beyond the moments we share in person. On Facebook, we saw that 92% of Summer-related conversations in the US took place on mobile in 2016—that’s 12.38x more conversation on mobile than on desktop.”
2016 was a busy year for Google, particularly as it relates to its algorithm - the formula used to rank the resulting Web pages from a user’s query. With nine updates over the course of twelve months, the push to deliver better search results based on user intent was at the forefront of Google’s efforts. Prioritizing the user and customizing content - from search results to personalized recommendations - goes hand-in-hand with the 2016 push for putting the customer first.
Making sense of what the updates mean for your small business website can be tricky. However, E2M Solutions have pulled together the below infographic which encapsulates each update in layman’s terms. The fully animated infographic is viewable at the bottom of the page, but for those curious to know more about each update, here's a summary of each key element.
Customer feedback is essential to business development, and social media provides a whole new range of options to help monitor, track and respond to customer queries and comments.
But in order to ensure you’re maximizing the potential of customer feedback, you also have to be asking the right questions, at the right time, and in the right way.
Domo has released the latest version of its 'Data Never Sleeps' infographic, which provides a snapshot of what happens online every minute - some amazing perspective to consider.
So what's changed since last year? Well, it's kind of difficult to say, as most of the data points differ from those on version 4.0 of the graphic, although we can see that Giphy usage has increased by around 100k GIFs, The Weather Channel is dealing with an additional 4m+ forecast requests and Amazon is making a lot more money.
With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. To help improve your e-mail response rate, you need to do what you can to stand out - a clever subject line is the first step, but in order to keep people reading, you need to consider your options, of which, rich media is a rising consideration.
Rich media in email involves the use of audio and visual components to convey your message, and it can help in making your emails more attractive by adopting an 'infotainment' style strategy - because who doesn’t like amazing GIFs, videos, cinemagraphs today? With popularity of animation in emails rising, the future of rich media looks bright - but as with everything, there's a right and a wrong way to go about it.
In the 2017 Mary Meeker Internet Trends Report, Pinterest was highlighted as a key platform for driving purchase behavior, with research showing that users come to Pinterest with more than 4x higher purchase intent than other social networks.
At first glance that seems surprising, but such findings have been supported by additional reports – in 2016, research firm Millward Brown found that 93% of Pinners have used Pinterest to plan for or make purchases and 52% have seen something on Pinterest and made a purchase online.
Everyone understands that having a fast-loading webpage is crucial in the modern age, right?
Google’s been underlining this for years, reminding website owners that page load time is a ranking factor and will influence their position in search results. As technology has advanced, so too has consumer expectation. This is true in all aspects, but website load time – given the rising number of people accessing the web via mobile – may be one of the most notable shifts in this respect.
The iPhone has been around for just over 10 years, and in that time, it’s changed the way we communicate – and importantly, how we capture and share information.
So just how influential has the iPhone been?
It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
By the time you figure out what works, it doesn’t.
That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience.
How do you feel when you embark on something for the first time? There's a good chance that you feel thrilled and overwhelmed at the same time - you're excited at the idea of conquering something new, yet overwhelmed about all the moving parts that go into it.
Creating a social media marketing strategy for the first time is the same way - you can't help but feel thrilled at the thought of finally conquering this rewarding medium, but you're also a bit overwhelmed with everything involved to achieve that goal.
Email marketing is a key element of your digital connection process, one which becomes even more crucial every time Facebook further limits organic reach, and other platforms more towards similar, algorithm-defined process.
Of course, ideally you can make all elements of digital marketing work for you in unison, maximizing your performance, but either way, email is an important strategic consideration - and one which also requires research and experimentation to get it right.
Getting your first 100 followers on Instagram is a challenge, but getting your first 1,000 is even tougher.
If you're looking to build your Instagram presence, this new infographic from Crazy Egg outlines some useful tips and tactics that both individuals and businesses have used to establish their Instagram followings.
They may not all apply to you, but they'll get you thinking either way..
Yesterday, I wrote about why Pinterest in the best social network for ecommerce.
Today, let’s talk about how to get started on Pinterest. I’ve attached an infographic from Quick Sproutabout getting your first follows onside.
So, after you join Pinterest:
Is link building still relevant to SEO and content marketing? You might think link building is in the same group as spam, content duplication, and methods to get your website linked wherever you can, even if it's from a shady ad-filled blog. But link building doesn't have to be this way, and by itself, it's a great way to develop higher search engine rankings and find new customers.
You have to approach link building in the right way, finding new places to share your links and regularly removing old sources you don't need.
Digital marketing professionals spend way more than half their waking lives with their eyes locked on computer screens, smartphones and devices, so much so that it becomes a whole new environment for them.
If you find yourself wading daily through a mess of notifications, personal messages, random spam and unattended comments, you can make life a lot more pleasant by clearing out your email inbox. It takes a bit of work to get it clear in the first place but, once you’ve spring-cleaned and you have it looking handsome and organized, keeping it so is just a matter of good discipline.
There’s nothing quite like that sinking feeling of discovering your start-up has received bad reviews on Glassdoor. Like a sauce stain on your favorite top, you know that whether it’s your fault or not, that blemish is here to stay.
When you’ve been called out, you don’t want to be remembered as the one who started yelling ‘fake reviews!’ so much as the one who calmly responded, ‘you’re right, we need to work on that – and here’s what we’ll do.’ This solution also trumps the idea of ignoring a bad write-up altogether – in fact, 69% of job seekers are more likely to consider applying to work with you if you respond to bad reviews than if you leave them hanging.
Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value-adding blogs with a couple of eye-catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.
Increased digital bandwidth and the lowered cost of video production has filled every corner of the web with video. As a result, users are relying less on blogs and ebooks, and more on engaging videos to provide them with the information they seek.
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?
The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.
It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.
Like everyone, you hope every piece of content you post gains some traction, and with any luck, goes viral. But all too often even well-crafted posts end up in the social media graveyard, with just a small number of shares and likes.
Well, it's on to the next post, right?
Not so fast. Before you start drawing up that next one, consider this infographic from Los Angeles-based Gryffin Media that might unlock some of the secrets to that elusive viral post.
One thing that’s always certain in the design world is that there’s never a dull moment. Trends are always being born and coming and going; sometimes, trying to keep up with all of the changes in design can literally make your head spin.
Whether it’s for brand recognition, instant communicability, or simply visual appeal, logos impact our daily lives in numerous ways.
Pinterest probably deserves more attention as a social media marketing option than it receives. I mean, it's not like no one knows about it - the platform now has more than 175 million monthly active users, and is on track to book more than $500 million in ad revenue this year. But did you also know that one in two U.S. Millennials use the platform? That Pinterest reaches 80% of the Millennials who also use Snapchat?
That stat, in particular, stood out in this new infographic which provides an overview of the platform's U.S. audience. The Snapchat reference is important because Snap Inc. just recently raised almost $30 billion after publicly listing, largely based on the fact that it has such huge appeal with that Millennial audience. If Pinterest is not so far off, what does that mean? How much might Pinterest be worth on the free market? And given it's focus on eCommerce and generating revenue through direct selling, could Pinterest actually be worth more than Snapchat in the long run?
Yes, the latest news around Snapchat is not so great - but then again, much of the negative press around the company relates to growth expectations (and failing to live up to them), not actual performance right now.
Right now, Snapchat added seven million more users in the last quarter, taking its total daily user count to 173 million, which is still a lot of people - and Snap Inc. also notes that their users are highly engaged. According to CEO Evan Spiegel, Snapchat users aged 25 and under spend 40 minutes per day in the app, which is higher than Instagram, where users under the age of 25 are spending 32 minutes per day.
Laypeople assume social media managers just hang out on Facebook all day, but in reality, the job is busy, at times stressful, and demands a wide variety of skills. With Chrome extensions, avid users and managers can make the best of their time on social media.
For example, when searching for quality content, Pocket enables you to save articles, videos, and more to view later. This allows users to collect potential interesting content in one place, then sort through it later.
Software helps companies run smoothly. From help desk platforms to communication apps to social media posts, technology helps businesses get to know their customers and employees and build relationships with them.
Twitter is one social channel many companies use, but few use it as well as they should to have truly beneficial interactions. Fifty-seven percent of users have discovered a new SMB on Twitter, and three out of five of their followers make a purchase from a company based on a tweet.
Social media marketing is a key element of all digital marketing campaigns today, providing broader reach and more ways to connect with your target market. But to successfully utilize social, you need to know how to choose the right platform for your business goals.
Each platform is different, and requires its own strategic approach - there are approaches that wouldn’t work with Instagram, for example, but would be perfectly suited to the shorter messaging of Twitter. It’s all a matter of choosing the best social media platforms for your business, and understanding the different approaches and options.
Social platforms are always switching things up on you - just when you think you've got your strategy all set, they release an update that throws everything out of whack, and has you scrambling to catch up.
This is particularly evident in their optimal image dimensions. Facebook's Page dimensions are always changing, Twitter releases an update and you have to re-format all your content. And you can't just ignore it - increasingly, social platforms are your digital first impression, where people are first coming into contact with your business. You need to make sure you're presentation is up to speed, and that you're maximizing your opportunities through your visual assets.
While we work with a wide variety of clients at BuzzPlant, some of our favorite partnerships are with the local brick-and-mortar retailers found in our home town of Franklin, TN, one of America’s best towns for small business. From boutique clothing and gifts to custom-made furniture, Franklin is home to a thriving and diverse range of small businesses that we love to support.
If your brick-and-mortar small business (whether here in Franklin or anywhere else in the world) hasn’t jumped into social media yet, we want to help you take the plunge - and the truth is, getting into social doesn’t have to be as complex or overwhelming as the uninitiated might make it out to be.
While most Americans consider Summer a time for fun and to slow down, the season presents a great opportunity for brands to engage with their most valued customers, and ramp up their social media advertising efforts.
In order to tap into key summer trends, brands should take note of the increased discussion around Summer activities like barbecues, picnics, fireworks and get-togethers, especially during the summer holiday circuit - Memorial Day, Fourth of July and Labor Day.
It's no simple task for a business to be successful at marketing today.
Marketers no longer have the luxury of specialization - in order to compete and thrive, they need a wide variety of skills, skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere.
In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science.
LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities.
Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective.
After going public back in February, Snapchat’s been working to improve its ad options in order to maximize revenue opportunities and demonstrate growth potential to the market.
Among the various updates on this front, they released their self-serve Ad Manager tool in June (which they updated only recently), they’ve added the capacity to create and buy custom Geofilters within the app itself, and they launched their new Snap Publisher tool which simplifies the ad creation process.
Why is digital marketing so important in the modern age?
According to this new report from 1st Aerials, since 2016, the number of internet users has increased by 10% - a total of 354 million new internet users - with huge rises in adoption in major population centers like the Middle East and Asia-Pacific.
The name of your business serves various crucially important purposes, not only for top-of-mind awareness, but there are also SEO and web optimization benefits to consider when coming up with your ideal business moniker.
People have goldfish minds on the internet. Give your business a long, multi-syllabled name and those who come across it may not even read it to the end – let alone type out your twenty-character domain name to reach your website. Keep it short and memorable, and think about something visual that people will remember and which can inspire a striking logo.
Nobody likes an audit. Any kind of audit. And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things.
But the truth is, most of the big ticket items impacting your SEO are things you can easily look into on your own to see where you stand and what you need to do to bring your site up to par. You do need to know your 'metadata' from your 'messaging', but you don't need to be a digital ninja/guru/magician to do a basic audit.
Maybe you forgot, but there was almost certainly a time when you were thrilled to download Evernote (“You mean I can make a note on my phone and the same note will be instantly available on my computer?”).
Today, the original release of Evernote - or Angry Birds, or Candy Crus, or whatever app got you hooked years ago - wouldn’t be all that impressive. We take them for granted.
Take just the other day for example, when Instagram launched face filters (a Snapchat clone in just about every possible way). Years ago, of course, this would have been revolutionary.
Instagram is currently the fastest growing social media platform, but with all those extra users, and images being posted, and the algorithm-defined feed showing people what it thinks they want to see, what’s really important, from a marketing perspective, is just how influential is it?
Do Instagram posts really lead to people making purchases? How do people use Instagram in the buying process? Who, specifically, is most likely to use the platform when planning?
Pinterest has become a key hub for food and recipe-related content - in fact, food is Pinterest’s most popular category, with over 15 billion Pins relating to food posted to the site.
But it’s not just the overall amount of food-related Pins that’s worth noting, Pinterest is also seeing significant growth in food-related content.
The world of digital advertising has gone through a lot of changes in recent years.
There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level.
Messaging is exploding. As Mark Zuckerberg says, it’s one of the few things more popular than social networking. Around the world, people are using messaging apps to communicate with one another – and unlike SMS, these apps are free.
The power of messaging apps is in their numbers. One of the main reasons companies like Facebook have been so active in trying to purchase messaging competitors is their access to users. If WeChat or WhatsApp can figure out how to make just a few dollars for every user they have, look out.
Influencer marketing has seen a significant boost in focus over the past 24 months, with many proclaiming it to be marketing’s next big thing.
Influencer Marketing Hub recently conducted an online survey to establish just how much effective this content distribution technique has become, while also looking at its rise in popularity amongst digital marketers.
You might recognize that particular “itch” to check in if you haven’t been on Facebook in a day or two, but did you know that using the world’s dominant social network actually elicits a physical response in many users? Researchers have documented reactions like pupil dilation, an indication of happiness, in people as they’re browsing their Facebook.
The first quarter of 2017 is already past, and it's brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a stronger relationship with existing clients, as opposed to targeting new ones.
In recent years, the importance of customer marketing has increased steadily - in fact, a report from Influitive and Konye Marketing, titled “The State of Customer Marketing 2017”, revealed that 93% of B2B and hybrid B2B companies today are expecting that their customer marketing efforts will take on greater importance, with 62% planning to increase their staff and budgets this year.
The social media landscape changes quickly.
This new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer.
Almost every website in the world is built on a CMS or eCommerce platform. Most people would be familiar with the world's leading CMS - WordPress holds some 25% of the global CMS market.
This infographic from Trellis provides an overview of the top CMS platforms in a visual format, as well as how they're utilized across industries and among the top sites.
Websites are an essential part of doing business in the modern day highly competitive environment - a website is usually the first source of information on everything, including the products or services of a company. But web design trends and techniques have been changing fast over the years amidst ever-increasing competition to catch the users’ attention.
Web designers are under pressure to create unique websites which can deliver a brand message in a precise manner - and fast, particularly on mobile devices. This is the chief reason why designers continue to experiment with elements, such as interactive videos, images, and illustrations.
"Where’s your audience at?"
This is one of the key questions you need to answer to maximize your social media marketing efforts – there’s little point going all-in on Snapchat if the people you’re trying to reach are over on Instagram.
To help with this, the team at Trackx have created this new infographic which provides an overview of some of the key audience stats for all the major social platforms.
What do some of the top web designers have up their sleeves for 2017? In an industry that thrives on innovation and creativity, it's no surprise that the web design trends that are sure to make an impact in 2017 both push boundaries and embrace clean simplicity.
This infographic explores seven trends that are sure to make a big impact in the web design world this year. There's something for every style of designer here, from clean and tidy to chaotic and daring.
The future is virtual and augmented reality, and everywhere you look you’ll find more experts pointing to that tech-driven future vision, which we can expect to see take over the next five years or so.
But when it does take over, what should we actually expect? How will marketing be impacted by the new wave of AR and VR? Which will actually be the more influential of the two?
If you haven't heard, visuals are an important element of your digital marketing strategy - The Social Media Marketing Industry Report 2016 reveals that 74% of marketers use visuals for social media marketing, while Cisco predicts that videos will make up 80% of worldwide internet traffic in 2019.
You need to be considering the visual elements of your campaigns, and utilizing images and video to best effort.
First impressions are everything, the way you greet a person and make him or her feel at the outset determines whether they will want to interact with you again or not. The same holds true in the world of email.
Your welcome email (or lack thereof) is your chance to make a good first impression - after all, your welcome email is the very first email that your subscribers receiving after signing up. Because of this, your welcome e-mail is a key element of your email marketing program.
What are consumers really looking for from eCommerce websites?
That's the question MDG Advertising sought to answer with their latest report - they went looking through various consumer studies and data resources to establish the five key elements that consumers have identified as essential elements of the eCommerce experience.
YouTube is the third most trafficked website behind Google and Facebook, with at least 2,777,777 videos being viewed in just a minute.
LinkedIn’s publishing platform offers a great opportunity for brands and individuals to showcase their knowledge to a captive audience of professionals, helping to boost their industry status.
But with more than 100,000 posts uploaded to LinkedIn every week, the competition for attention is fierce, and the reality is that unless your post gets picked up by LinkedIn’s Pulse editorial team and shared on a specific channel, it isn’t likely to reach beyond your first degree connections - if it reaches all of them.
Snap Inc., the parent company of Snapchat, will release its Q2 earnings results later this week, and the market will be looking for improvements in their user numbers and revenue statistics, particularly given the push from Facebook to limit the app’s growth.
But regardless of the data, the key question around Snapchat for marketers isn’t so much what the overall numbers are, but who, specifically, is using the app. Even if Snapchat isn’t able to compete with Facebook and Instagram on raw numbers, the app does have more than 166 million users, and its user base is very focused. If you’re looking to reach younger audiences, Snapchat is definitely a worthy consideration.
Google's planning to build its own ad blocker for their popular web browser Chrome. Google has confirmed that this feature will be available in Chrome as a built-in feature from next year onwards.
The news seems controversial - a leader in the online ad space making their own tool to block adverts - but the reality is that there are many reasons why Google would want to create their own ad blocking tool.
Can you think of the last time you saw something and you just had to tell your friends about it?
Do you remember having a great experience at a restaurant and later on tweeting about it?
This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels.