While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.
User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.
Are you in the process of creating a blog for your business? Need help deciding on your design and the features you should include?
AdHawk have conducted an analysis of some of the top marketing blogs, and have presented their findings for you in the infographic below.
Have you ever noticed how the more you need the Internet, the less Wi-Fi bars you tend to have? Or how the farther you have to travel to find an outlet, the fewer battery minutes you have left on your laptop? Our digital lives are funny that way.
Case in point: just the other day, one of my buddies suggested I ought to back up my computer more often. Little did he know that only a few hours earlier my computer melted down out of nowhere.
As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video consumption is rising on Instagram, Pinterest and Twitter. Even LinkedIn recently added their own native video option.
Given the usage trends, most businesses are now considering their video options - but many are not sure where to start and what, exactly, is required.
With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector. But developing a presence on LinkedIn can be hard – LinkedIn is not Facebook, it’s not Twitter. You don’t win on LinkedIn by being the most entertaining or posting the best photos (necessarily).
So how do you maximize your LinkedIn efforts – what should you be publishing to your LinkedIn company page?
How do you capture the essence of a complex topic without putting your audience to sleep? By using an infographic, of course.
Not only can infographics do a masterful job of summarizing content, but they also increase engagement. The reason? People are visually wired - we recall up to 80% of what we see and do. And infographics are a marketing tool that’s being utilized more and more.
No doubt you've heard this before - video is the medium for social in 2017.
A quick recap:
- Online video is forecast to account for 74% of all web traffic in 2017
- More than 500 million people are watching Facebook videos every day, while 1.5 billion users log onto YouTube every month
- Year over year, the time people spend watching video on Instagram is up more than 80%
At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising.
If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right?
Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world.
Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all marketers indicate that their social media efforts have generated more exposure than ever before for their businesses.
You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more, and if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it. In the process, they become leads in your funnel. Then what?
There's been some debate about what to do once your leads have signed up. Should you send a Thank You message, or should you use a Thank You page? Inbound marketing organizations from Aweber to Hubspot agree, Thank You pages are the way to go.
The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.
Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.
So you want to know how to write a blog post but you don't know where to start? Maybe you have a great idea but you're finding it difficult to put pen to paper.
Don't worry you're not alone - this is something a lot of bloggers go through. It takes time to find your groove, especially when you're new to blogging or writing in general.
Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x? From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance your marketing strategy.
One of the most important strategies for your business today is videos. Whether it is Facebook, Instagram, YouTube or Snapchat, video content on social media is what marketers need to focus on in 2017. Videos drive traffic and engagement to your blog while managing to convey information better than other types of content used.
Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.
Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.
To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible.
This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups.
Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.
These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.
Search engine optimization is a complex and technical field, which is made even more complex by Google not revealing the various factors which influence their search results.
There's good reason for this, of course - if Google detailed how their system worked, it would help those trying to cheat the system to do so - but at the same time, the lack of true clarity has also lead to a lot of misinformation.
Video is no longer a nice luxury to have in your social media marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.
Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.
Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring?
MyTasker shares 20 effective ways to stop boring your blog readers in the infographic below.
They emphasize the importance of readability - keep words, sentences and paragraphs short and free of fluff.
Social media platforms are always being updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it all.
We understand you’re busy - you can’t spend all your time sweeping the internet for information that’s bound to change again tomorrow. However, high-quality and creative imagery is imperative to social media marketing success, so it’s important to know the proper dimensions for each network you use.
Infographics can be a highly effective weapon in your content strategy - research has shown that infographics receive more average shares than other content types.
With 90% of the information that's transmitted to our brains being visual, it makes sense that image-based formats like infographics work so well.
Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out?
This infographic by Joint Views shares 22 tools that will help you improve your emails and impress your readers.
SEO is a highly technical, and ever-changing field. Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.
But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.
There’s a heap of advice online about what you should do to maximize your marketing budget, but there are fewer posts about what not to do.
That’s the impetus behind this new infographic from MDG Advertising, who’ve looked at a range of research reports and studies to come up with a listing of the key elements where marketers most commonly slip-up in their marketing plan.
Email outreach is a key element of any digital marketing program, and the opportunities afforded by effective email outreach can be significant.
This is particularly relevant in the retail sector - while general email messaging can deliver solid results, segmented, targeting emails for retail brands can significantly boost both interest and conversion, when done right.
Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.
Well, kind of.
There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.
When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you are has little to do with it.
With all the talk about fake news and misleading ads, it's no surprise that consumer trust is falling across government, business and media groups.
Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:
Are you looking for ways to improve your business website? Want to know why adding video should be one of the techniques to try?
We share five reasons you should use video on your website in the infographic below.
Search engine optimization is a necessary element of any effective digital marketing strategy. It's also one of the most complex, with ever-changing Google algorithms and updates, along with behavioral shifts and platform updates. With all the different elements you need to keep track of, it can be difficult for anyone - even experts in the field - to ensure they're providing the most current, relevant advice.
But as noted, it is necessary - however you look at it, SEO is an important consideration for all marketers, and as such, you need to stay on top of the latest shifts and changes to ensure you're maximizing your opportunities.
More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right? But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.
So is it worth advertising on Facebook? Are all these numbers pointing to actual opportunity for your business?
Mother's Day is coming up, which makes it a perfect time to share this new infographic from MDG Advertising which looks at the most effective ways for for marketers to reach mothers, along with an overview of their media consumption and evolving digital habits.
And while we're probably more focused on buying something for our mothers than marketing to them this week, it serves as a good reminder of consumer expectations, in line with the event.
Lead magnets are content offers that entice your visitors to share their contact info in order to download them.
We recently wrote an article on how to create lead magnets that win clicks and influence customers - in that piece, we covered how to make lead magnets which provide value to your target audience. But we got so many good questions about the supporting structure that lead magnets require - and they do require a lot of supporting structure.
Are you looking for ways to increase the reach of your Facebook Advertising campaign? Want to know how their custom audiences feature can help?
The below infographic outlines five ways to increase your ad reach.
LinkedIn recently announced the long-awaited addition of LinkedIn video, which enables all users to share video content direct on LinkedIn (the option is in the process of being rolled out - if you don't have it yet, you will soon).
Tapping into the rising popularity of video content, LinkedIn has added the option to their mobile app, giving users another way to build their personal brands and connect with other professionals via video content.
Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. You’re tired or hungry or have just hit that low point.
Content marketing is a proven commodity that marketers can employ to get results. In fact, more than 85% of marketers use content marketing to generate more engagement and increase sales.
Marketing departments are spending an average of 13% of their budgets on content marketing today!
Generating website traffic is tough at the best of times, but when you’re just starting out it’s even harder. This is especially true if, like most, you’re working on a limited budget - if you can’t afford to pay for Google Adwords or Facebook Ads you need to utilize every last drop of free advertising possible.
But where do you start? For most new businesses, it all begins with social media.
In today’s hyper-connected world, businesses who want to engage their customers and convey their marketing message quickly choose social media because of its prevalence in usage. With more than 2.8 billion active social media users worldwide as of January 2017, it truly has become the place where brands and customers can exchange valuable insights, and even initiate direct transactions, in real-time.
But social media, while extremely convenient and useful, can also be a double-edged sword. Because it’s accessible to everyone, it can also be very easy for users to spread vicious and condescending statements, which can have significant impacts for both individuals and brands. When not managed properly, businesses who are unknowingly hosting offensive content on their social media profiles, or have shared a heated exchange of flagrant words with users, can become the subject of ridicule and widespread disdain.
Landing pages are essential to inbound marketing and online sales - they're how you get your prospects to opt-in or buy. Everything on a landing page - the images, the messaging, the colors - is designed to be compelling, to entice the prospect to give you their email or money.
The only component on a landing page that causes friction is the form. For prospects, the form is work. Ask for too much, and they might leave without downloading or buying. Ask for too little, and your sales team can't follow up effectively.
The digitally connected age has brought a ton of opportunities for many people – ranging from personal endeavors, business goals, to other activities in between. With the numerous benefits that the digital age has provided for all kinds of people and personalities, it’s important to start taking advantage of this, especially when it comes to new platforms, to expand operations and boost business growth.
While it’s true that websites and social media platforms can all be effective for promoting products and services, it’s also just as important to use these channels effectively in order to strengthen one of the most important aspects of any business: customer loyalty.
The digital marketing field is rapidly evolving, possibly faster than any other sector. As soon as you've got one element down, another comes up, or the platforms change the rules, rendering previous best practices obsolete.
It can be difficult to keep up with, even for those who closely follow every change, but more than that, it can be even more difficult to determine which elements you should focus on when looking to expand your skillset, or what employers want to see when assessing you as a digital marketing candidate.
Video is quickly becoming the dominant medium online, and while video consumption on Snapchat and Facebook is on the rise, YouTube has maintained its position as the biggest hub for online videos for many years. Underlining this, the platform recently surpassed the milestone of 1 billion hours of video viewed every day.
The challenge for anyone who wants to take advantage of video online is that the competition is incredibly fierce. A stunning 300 hours of new video content is uploaded onto YouTube every minute, and this is spread across hundreds of thousands of channel owners fighting for every view, and every 'Like'.
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again.
More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38 for each $1 spent?
Landing pages are supposed to help boost your conversions, but in some cases, they kill them.
How does that happen? If your landing pages have the wrong copy or distract your visitors, your conversion rate will drop.
Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook's the common denominator, whether you sell accounting services or couture clothing. But while most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation.
High engagement and cost-effective ads are difficult to achieve if you don’t have the right audience in place. This new infographic from visme.co outlines seven questions every Facebook advertiser needs to ask in order to build the right audience.
You’ve got to know yourself before you can expect to draw an audience. First things first: define your business, your goals, the mission behind your company, etc.
The advent of social media has transformed the way people communicate and interact with others, as well with businesses they follow.
Before social media networks became popular, the only way business could interact with their target audience was via email and through traditional outreach tools, likes direct mail and telephone. Today, every business - from multinational organizations to fresh startups - has the opportunity to bring their brand closer to their target audience, immediately and on a wider scale than ever before.
In early 2017, Instagram announced its new multiple-image posting feature, also called a 'carousel'. The option enables you to post up to 10 photos in a slideshow or album, which provides a range of new options - particularly for brands and businesses.
Along with the proven success of Instagram Stories, Instagram multi-image posts are growing in use - no doubt you've noticed them yourself, images with the 'stacked' icon at the top right in the preview stream.
Are you using Google Analytics to its full potential?
When used correctly Google Analytics can provide you with a wealth of information - for example, it can show you what marketing techniques are generating traffic and conversions, which then enables you to ditch or amend those that don’t. But this is only possible when you have it setup correctly.
Do you use social media as a platform to promote your business? Could your posts make you look unprofessional and make people unfollow you?
We share 8 things you should avoid posting on social media in the infographic below.
While other social platforms continue to increase their focus on video, YouTube, with more than 1.5 billion monthly active users, remains the online video leader.
More than that, YouTube's been around for longer, which has given the Google-owned network more time to establish its business model, meaning there are more avenues for creators to effectively monetize their YouTube content.
Digital marketing is a fast-evolving space, making it difficult to get a 'qualification' of sorts to prove your expertise. But there are some core elements that are essential, some details that are key to establishing your digital knowledge-base. And you can get qualifications which will both help you learn the basics and provide evidence of that knowledge.
There are various digital certifications on offer, including courses from Google, Bing or HubSpot, while you can even complete training on Facebook and Twitter marketing, run by the platforms themselves. Each of these courses provides key lessons, and can also be listed on your LinkedIn profile to help boost your credentials.
Email marketing is one of the most popular tools for selling and promoting your products/services to a specific audience, free from the algorithm limitations of social platforms and targeted based on those who've expressed real interest in your offerings.
But while having the capacity to reach your target audience via their inbox is great, the real question is 'how do we ensure that our readers are engaging effectively with what we’re trying to promote?'
Facebook is undeniably one of the biggest success stories in technology, and in business.
Now a household name, the company has evolved from a simple networking site for select college students to a multi-billion dollar empire, with close to two billion users worldwide.
So how has The Social Network evolved to became the giant it is today? The company’s extraordinary growth is at least partially attributable to its multitude of acquisitions over time.
Whether you like it or not, Facebook knows a lot about you. A study released back in 2015 showed that your Facebook Like profile could reveal intricate details about your psychological make-up and preferences, finding, ultimately, that Facebook knows you better than your family, your friends, even your partner.
In fact, in some instances, Facebook data revealed more about a person than they even knew about themselves.
LinkedIn’s SlideShare is where professionals go to share content and boost their status as a thought leader in their respective industry. With strategy and patience, anyone can upload a presentation, infographic, or other content and reach a large audience - the platform has more than 80 million members, most of whom come to the platform for focused, professional insights.
It’s important to choose the right topic for your SlideShare presentation. Potential topics can be buzzwords and trends in your industry, future trends and topics, numbered lists and, surprisingly, presentations about giving better presentations. A number of popular uploads already exist in each of these categories.
People like to say there's no such thing as perfect, but at the rate customers' attention spans are decreasing, social media managers can't risk posting updates that aren't close to perfection.
What does a perfect social media post look like?
An infographic from My Clever Agency has the answer. It explains in detail what strong, engaging and effective social media posts should include. While we've gone over what good Facebook, Twitter, Pinterest and Google+ posts look like, this infographic has been updated to include YouTube, Instagram, Vine and Tumblr.
As you likely already know, visuals are now an essential element of any social media marketing strategy. Initially, long, text-based posts were the primary communications option on Facebook, which were soon replaced with short and spicy messages, ala Twitter. And with the passage of time, and the development of technology, we've seen that shift move towards more visual based content - first images, now video - in accompaniment, and often replacing entirely, text.
But despite the rise of social networks, and the changing interactive landscape, there are many companies and brands that are still struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visuals.
On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018.
That's a lot of email. How will you make youremail the one they read?
For starters, don’t be intimidated by the pressure to make an Academy Award-worthy film because Facebook videos thrive on brevity. As soon as your video hits the two-minute mark, you’re going to start losing viewers, so why waste the time?
Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect of that story and saving the others for later. Time your voiceover before you even pick up a camera – it may need some serious pruning to keep it at a palatable duration.
The paper map is dead.
Well, that isn’t quite true, there's still an undeniable charm, and for some, creative thrill in penning a set of dubiously proportioned directions on the back of a napkin, drawing a treasure map for your kids to go hunting with, or poring over historical maps in libraries (replete with the smell of bygone times and the tension of ever-changing borders).
While there are differences between Business to Business (B2B) and Business to Consumer (B2C) companies’ marketing strategies, these days there's one significant commonality - both are benefitting greatly from social media techniques.
But that said, each requires a very different approach - B2B brands tend to do better on LinkedIn, for example, which makes sense given the business focus of the platform. B2C brands are seeing more success on Facebook, and increasingly Instagram.
It's not hard to get lost amidst the ever-expanding sea of content online. Back in 2015, there was reportedly 2 million new pieces of content uploaded every day, so you can only imagine how big that number is now. So, how does one “swim out” of the water and get their content to stand out?
Going back to the basics is always a good idea, and reading through an alphabet is a great way to do it. The below infographic is here to help with that, with a selection of key terms in content marketing that even experts with years of experience might ovverlook as their process evolves.
Back-to-school shopping season is one of the most important periods of the year for retailers, and there's a wide range of opportunities, which can be maximized if marketers understand the characteristics of back-to-school shoppers.
For example, did you know people are more likely to use mobile in their web searches during the summer because they're spending more time outdoors or traveling?
Did you know that 99% of all sensory information is filtered out by the brain almost immediately? This is especially true of digital information in the form of words. It's no wonder that more and more companies are creating Infographics, a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't. This is because people immediately respond to well produced graphics.Click here
Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season.
According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
How do you build your marketing dream team? With LEGO, of course!
Think about it - Batman had Robin, Buzz Lightyear had Woody and Aladdin was incomplete without Princess Jasmine. The best of teams worked in cohorts and this is the basis for your marketing team. As the saying goes - power in numbers, as long as you pick the right numbers! You didn't hang out with just anyone in the playground as a kid, be picky and choose your team members carefully.
No matter how you look at it, the colors you choose to use, both in your overall branding elements and content, matters. Different colors can trigger different emotions, and can help, or hinder, your capacity to stand out.
Are you in the process of choosing a color scheme for your new website? Perhaps you’re wondering if your existing color scheme is right for you?
Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from color alone, careful attention needs to be paid to the message that each choice is likely to convey to the viewer.
This infographic, created by Towergate Insurance, analyzes the logos of 520 companies. It identifies their color preferences and explores the emotional responses that these logos may be designed to provoke.
Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day, and drop into oblivion the next, it's not easy to grab attention online and get best results from digital marketing campaigns. One thing is still the same - a "safe bet" you might say - and that is that high quality content will always be the king, and the most important part of any online marketing campaigns.
75% of marketers have recognized that and are investing more in their content marketing campaigns, and plan to work on creating more high quality content in general. To underline the importance even more, it's worth noting that 70% of people want to learn about a brand via quality articles, rather than the usual adverts.
Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for?
There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may already be achieving some successes. But without goals, you’re missing out on all that’s possible. No matter the size of your resource budget for blogging, you’ll get far more out of it if you focus on specific, defined goals, plan your strategy, measure your progress, and make every single post count.
Content Marketing Discontent?
How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals?
You're not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of marketers say their content programs lack consistency and an overall strategy. More than two-thirds of marketers say they don't have enough time to develop all the content they need.
So, you want to craft the perfect post for Facebook, Twitter, Instagram, Snapchat, YouTube, Vine, Pinterest, LinkedIn, Tumblr or a blog? Check out myclever Agency's new, updated Infographic.
Oftentimes, you'll hear about virtual reality and augmented reality in the same sentence, as though they're the same technologies, but there are some very important, distinct, differences between the two.
Augmented reality is a more integrative technology, in which the world becomes your screen and things like haptic feedback and binaural audio make the transition seamless. Virtual reality is more like your own little slice of a different world, as your screen replaces the sensory input around you with a virtual world.
There have been many reports on the different media consumption habits of each generation, and how you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different.
One of the most difficult elements of this is that the Milennial generation, the one that every brand’s so keen to reach, is huge. Millennials (those born between 1981 and 2004) are now the largest generation in America, covering a wide spectrum of varying people - too wide, by most accounts, to actually be used as a demographic divider.
Search Engine Optimisation (SEO) is a highly technical and complex field, which takes true, dedicated expertise to fully master. But anyone can get a handle on the basics of SEO, on what Google and other search engines are looking for, and how to optimize for it.
But in order to do that, you first need to understand the key SEO terms - your ''Hummingbird' from your 'Penguin', your 'XML' from your 'HTML', your 'black hat' from your 'white hat'. Once you've got a grasp on the key terms, you can get a better understanding of how SEO works - and then, hot to make it work for you and your business.
Virtual reality is already a multi-million-dollar market, and by 2020, it’s slated to expand to around $38 billion. The technology has come a long way - created and otherwise tossed aside in the 1980s and 90s, VR has seen a resurgence in the smartphone era with consumers drawn to the ability to play interactive games and virtually travel the world. However, now, they’re starting to realize that virtual reality can have real-life applications, too. eCommerce is the biggest and best example to date.
Online shopping has revolutionized the consumer experience. You no longer have to get in your car, drive to the store, hear a sales pitch or dig through piles of clothing to get what you want. With a few simple clicks, you can shop and have a product delivered right to your door. But while eCommerce essentially turned brick and mortar on its head, it still hasn’t totally solved a key element that a number of consumers still desire, and can resolve in physical stores - to be able to visualize a product on them or see how it looks in practical application.
While social media continues to offer up a range of shiny new marketing and outreach options - many of them with great potential - business shouldn't ignore the capacity of tried and true digital marketing options. Like email marketing.
Sure, it’s not Instagram or Snapchat, it doesn’t enable VR and AR capabilities, taking it to the next level. But while social platforms can change their algorithms and limit your reach, e-mail marketing provides a more stable, direct connection to your audience, an option which can help you maintain your marketing productivity amidst the broader, ever-shifting landscape.
Email marketing is an important part of your holistic marketing efforts, plain and simple. Some businesses have shied away from it, thinking it’s an antiquated marketing method, but those who've stuck with it and kept it fresh and interesting are seeing some serious results.
For example, did you know doing something as simple as personalizing an email can yield a 6X higher conversion rate? Oh, and 1 in 5 companies report a ROI of over $70 on email marketing campaigns.
For the longest time, email marketing has been looked at as a classic outbound marketing strategy - but you may be surprised to learn that it also plays a pivotal role in inbound marketing.
As people now look for more value and personalization from emails, inbound marketing is the best solution - which many marketers have already adopted. With best practices and technology to help us, we can now send the right emails to the right people at the right time. Inbound email marketing is about empowering your leads and prospective customers through a conversation that pulls them in, not something that bothers them.
Given more than 2 billion people now use Facebook, it's fast-becoming an essential platform for all business types, if it's not already. But the opportunities in the travel and hospitality sector are particularly significant, and all businesses within this segment should definitely have some presence on The Social Network.
As Facebook notes, our travel choices are heavily influenced by recommendations from other people, people we know, like and trust - recommendations that used to be delivered in person, but which we can now access for any business, at any time, via Facebook.
Facebook’s Reactions have been around for more than a year and a half now, and while their adoption and usage has been relatively low, they do add something new to the Facebook process. And with Facebook announcing that Reactions would be weighted more heavily in the News Feed algorithm back in February, brands got a whole lot more interested (or should have), putting an extra emphasis on Reactions usage.
So how has reactions usage changed since then?
Facebook has released a new infographic which outlines how people used the platform to celebrate Mother's Day last month.
And there's a reason why Facebook has given Mother's Day specific focus:
"Across the world, Mother’s Day 2017 drove more posts in a single day than any other topic on Facebook in the last year"
While gaming is not for everyone, it’s pretty much impossible to ignore the sector’s growth, and the rise in popularity of gaming as a spectator sport, as much as a participatory activity.
According to research from eSports analytics company Newzoo, more than 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017 - a 7.8%, increase on 2016. Couple that with the fact that eSports network Twitch has “100 million monthly viewers spending 106 minutes daily watching live gaming” while more than 20 of the top 100 YouTube channels with the most subscribers worldwide are gaming related.
With summer approaching, Facebook has released a new research report into how usage of both Facebook and Instagram changes during the warmer months.
As explained by Facebook:
“Summer is a season for people to connect with family and friends, stay active and feel good. And mobile has created opportunities to stay connected beyond the moments we share in person. On Facebook, we saw that 92% of Summer-related conversations in the US took place on mobile in 2016—that’s 12.38x more conversation on mobile than on desktop.”
2016 was a busy year for Google, particularly as it relates to its algorithm - the formula used to rank the resulting Web pages from a user’s query. With nine updates over the course of twelve months, the push to deliver better search results based on user intent was at the forefront of Google’s efforts. Prioritizing the user and customizing content - from search results to personalized recommendations - goes hand-in-hand with the 2016 push for putting the customer first.
Making sense of what the updates mean for your small business website can be tricky. However, E2M Solutions have pulled together the below infographic which encapsulates each update in layman’s terms. The fully animated infographic is viewable at the bottom of the page, but for those curious to know more about each update, here's a summary of each key element.
Customer feedback is essential to business development, and social media provides a whole new range of options to help monitor, track and respond to customer queries and comments.
But in order to ensure you’re maximizing the potential of customer feedback, you also have to be asking the right questions, at the right time, and in the right way.
LinkedIn offers a range of opportunities for both individuals and brands to boost their professional standing – but in order to capitalize on those opportunities, you need to be creating and sharing content relevant to your target audience.
And that’s always a challenge – you need to understand not only what people want to consume, but how they want to consume it, and where, and on which device/s they're most active. There are plenty of generic guidelines on this, but each platform is different, and LinkedIn, in particular, requires more specific consideration.
Domo has released the latest version of its 'Data Never Sleeps' infographic, which provides a snapshot of what happens online every minute - some amazing perspective to consider.
So what's changed since last year? Well, it's kind of difficult to say, as most of the data points differ from those on version 4.0 of the graphic, although we can see that Giphy usage has increased by around 100k GIFs, The Weather Channel is dealing with an additional 4m+ forecast requests and Amazon is making a lot more money.
It may not have augmented reality face filters or live-streaming, but Pinterest has steadily been going about its business, building the platform into a highly influential shopping companion. Indeed, recent data suggests that Pinterest drives higher purchase intent than any other social platform, with some 93% of active Pinners using the platform to plan for purchases.
Of course, there are a lot fewer Pinterest users than there are on, say Instagram (175m MAU vs 700m on Insta), but still, if your audience is active on Pinterest, you definitely need to be there too - and one of the most popular categories on Pinterest is ‘women’s style’.
With some 2.4 million e-mails being sent every second, the challenge of getting your message to stand out in cluttered inboxes is immense. To help improve your e-mail response rate, you need to do what you can to stand out - a clever subject line is the first step, but in order to keep people reading, you need to consider your options, of which, rich media is a rising consideration.
Rich media in email involves the use of audio and visual components to convey your message, and it can help in making your emails more attractive by adopting an 'infotainment' style strategy - because who doesn’t like amazing GIFs, videos, cinemagraphs today? With popularity of animation in emails rising, the future of rich media looks bright - but as with everything, there's a right and a wrong way to go about it.
In the 2017 Mary Meeker Internet Trends Report, Pinterest was highlighted as a key platform for driving purchase behavior, with research showing that users come to Pinterest with more than 4x higher purchase intent than other social networks.
At first glance that seems surprising, but such findings have been supported by additional reports – in 2016, research firm Millward Brown found that 93% of Pinners have used Pinterest to plan for or make purchases and 52% have seen something on Pinterest and made a purchase online.
In our increasingly digital world, social media is becoming an increasingly important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, enables brands to interact with their customers, attract new ones and increase their exposure.
However, as much as these sites have the power to build a brand, if not used properly, they also have the potential to take it down. That’s the focus of this new infographic from Living Business, which explores the dos and don’ts of using social media for business.
Over time, social media platforms have evolved from being a means to engage more regularly with a small circle old friends, colleagues and family to one of our primary forms of communication.
While the overall ideological and partisan patterns vary among users, social networks such as Facebook, Twitter and YouTube make it significantly easier for users to engage (and leverage) their voices on civic and political issues.
Everyone understands that having a fast-loading webpage is crucial in the modern age, right?
Google’s been underlining this for years, reminding website owners that page load time is a ranking factor and will influence their position in search results. As technology has advanced, so too has consumer expectation. This is true in all aspects, but website load time – given the rising number of people accessing the web via mobile – may be one of the most notable shifts in this respect.
The iPhone has been around for just over 10 years, and in that time, it’s changed the way we communicate – and importantly, how we capture and share information.
So just how influential has the iPhone been?
It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
By the time you figure out what works, it doesn’t.
That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience.
How do you feel when you embark on something for the first time? There's a good chance that you feel thrilled and overwhelmed at the same time - you're excited at the idea of conquering something new, yet overwhelmed about all the moving parts that go into it.
Creating a social media marketing strategy for the first time is the same way - you can't help but feel thrilled at the thought of finally conquering this rewarding medium, but you're also a bit overwhelmed with everything involved to achieve that goal.