While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific. To put some data and intelligence behind this notion, CMO.com created this infographic, which examines the state of digital marketing across five key sectors.
User-generated content is the foundation of social media. Smart brands that understand the value of this content can turn it into an influential tool for marketing and a vehicle for driving sales. However, there are some real challenges associated with UGC, including copyright violations and ensuring that user content is on brand.
Are you in the process of creating a blog for your business? Need help deciding on your design and the features you should include?
AdHawk have conducted an analysis of some of the top marketing blogs, and have presented their findings for you in the infographic below.
Reviews are a great way to showcase your business, all from the mouths of happy clients.
But beyond just collecting reviews, you should also ensure that you make your reviews easy to find, and consider adding them to your marketing collateral to boost credibility - including emails, websites, materials and more.
It may not feel that close, but there are now less than 70 days till Christmas.
Have you got your holiday marketing strategy locked in?
The holiday period is always huge, for retailers in particular, and this year, American consumers are expected to spend more than $923 billion on holiday-related sales.
Have you ever noticed how the more you need the Internet, the less Wi-Fi bars you tend to have? Or how the farther you have to travel to find an outlet, the fewer battery minutes you have left on your laptop? Our digital lives are funny that way.
Case in point: just the other day, one of my buddies suggested I ought to back up my computer more often. Little did he know that only a few hours earlier my computer melted down out of nowhere.
We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't get as much mileage as it could.
Your most loyal readers will read your content, of course, and while feeding your existing audience great content is important, that audience remains limited. There's a much larger audience who has yet to even hear about you, or the awesome stuff you're writing.
As you may have heard, video is becoming more and more important in digital marketing circles. Facebook CEO Mark Zuckerberg says their platform will be mostly video by 2019, YouTube now has more than 1.5 billion monthly active users, while video consumption is rising on Instagram, Pinterest and Twitter. Even LinkedIn recently added their own native video option.
Given the usage trends, most businesses are now considering their video options - but many are not sure where to start and what, exactly, is required.
Twitter marketing isn't easy, but the exposure it can bring your content and brand is potentially massive.
However, your Twitter handle is just one of 330 million active accounts vying for attention in what can be an incredibly noisy place.
If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline.
By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website.
In today’s world, brands have become more important than ever before. Instead of focusing on selling their products, businesses now opt to increase their brand awareness.
A brand conveys a business’s experience, credibility, and quality, therefore, outliving products which have life cycles and change over time.
What's on the horizon for social media marketing in 2018?
With the new year fast approaching, we asked the biggest names in digital marketing and PR to give us their thoughts on what's coming next, to help ensure we get the best start in planning our strategies for the next year.
With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector. But developing a presence on LinkedIn can be hard – LinkedIn is not Facebook, it’s not Twitter. You don’t win on LinkedIn by being the most entertaining or posting the best photos (necessarily).
So how do you maximize your LinkedIn efforts – what should you be publishing to your LinkedIn company page?
How do you capture the essence of a complex topic without putting your audience to sleep? By using an infographic, of course.
Not only can infographics do a masterful job of summarizing content, but they also increase engagement. The reason? People are visually wired - we recall up to 80% of what we see and do. And infographics are a marketing tool that’s being utilized more and more.
No doubt you've heard this before - video is the medium for social in 2017.
A quick recap:
- Online video is forecast to account for 74% of all web traffic in 2017
- More than 500 million people are watching Facebook videos every day, while 1.5 billion users log onto YouTube every month
- Year over year, the time people spend watching video on Instagram is up more than 80%
We all know that content marketing is about creating value for your audience and sharing it in a way that's useful to them.
Visual content marketing serves the same function - it just offers another medium through which your content can be shared.
Are you looking for ways to measure the success of your content marketing strategy? Want to know if your efforts are generating the results they should do?
Orbit Media share 10 metrics you should measure in this infographic.
Are you looking to increase the conversion rate of your website? Do you want to create landing pages that turn visitors into leads and customers?
With more and more digital interactions switching to messaging apps, its clear that there's a consumer desire for more intimate, personal conversations - and a shift away from public broadcasting of every post.
At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising.
If you want to target mobile users, it makes sense to drive your ads to the platforms they’re using, right?
While it doesn't get as much attention as other social platforms, Reddit is a key news source for many users, and a key originator for a lot of web content.
Reddit started off small and has grown to become one the most popular news source in the world. One of the key differentiators for Reddit is that they rely on human curation and moderation, as opposed to other platforms which are increasingly relying on algorithms for the same (and rarely producing anywhere near as compelling a user experience).
It's easy to overlook your organic click-through rates on Google - after all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.
However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.
Digital Marketing now plays a key role in growing businesses of all shapes and sizes, all around the world.
Word-of-mouth, face-to-face selling techniques and telesales are all really strong tools to grow your business too, however 90% of all marketers indicate that their social media efforts have generated more exposure than ever before for their businesses.
Statistically, email marketing provides the highest ROI among marketing channels, but in order to generate the desired results, marketers need to invest in the right strategies.
To maintain the attention of your subscribers, and keep them engaged in your emails, you need to come up with the right design and tactics, and that often requires incorporating fresh tools and functions.
Are you just getting started with an email marketing campaign for your business? Want to tap into the wisdom of professionals who know what they’re doing?
The team from Campaign Monitor share eleven tips from the pros in this infographic.
Video is a powerful medium for promotion, and has increasingly become a key influencer in sales decisions. But even though you may be creating great video content, that still won't guarantee video marketing success.
You have to do more than just launch a video, you also need to know what your audience wants, where they want to see it, and how to keep them hooked.
Knowing exactly why your site isn't performing well in Google can be challenging.
Has it been given a Google penalty? Are there back-end technical issues? Is it hard to navigate - or possibly, could it be set to not even appear in Google's index?
Are you struggling to build an engaged following on Twitter? Wondering why people just won’t hit that follow button?
We share 11 reasons people won’t follow you on Twitter in this infographic.
Are you looking for ways to boost your social media engagement? Want to know how to create social media content your followers will love?
Branex share their social media tips for success in this infographic.
So, you want to rank higher on Google and you’re reading up on SEO - but is your website sound from a technical point of view?
Joint Views share their technical SEO tips for success in this infographic.
You spend time and effort creating content offers like ebooks, presentations, whitepapers, and more, and if you create great personas, do your marketing correctly, and put together an enticing offer, your prospects will share their contact information with you to get it. In the process, they become leads in your funnel. Then what?
There's been some debate about what to do once your leads have signed up. Should you send a Thank You message, or should you use a Thank You page? Inbound marketing organizations from Aweber to Hubspot agree, Thank You pages are the way to go.
While your digital marketing options and tools continue to evolve and develop, email marketing remains a key component of any successful program.
Consider this - emails convert 3X better than social media, while 71% of mobile purchasing decisions are most influenced by emails from companies. Email is intimate, personal and can drive significant results when used the right way.
Video can play an important role in accelerating the journey from prospect to customer, and by now you probably know that video can be much more than just a top-of-funnel asset, more than a brand awareness tool. These days, consumers are craving video content more than any other type.
But when it comes to creating a video strategy - and one that’s particularly suited to your marketing plans throughout your funnel - video isn’t a one-size-fits-all medium.
The rise of social networks - which give everyone a platform to share their thoughts publicly, at any time – has, in turn, lead to the rise in employee advocacy.
Whereas broadcasting your message via traditional methods has long been the best way to share or distribute company news, the expansion of social networks has amplified the power of ‘word of mouth’ - and given that people trust those they know more than they do company messaging, it makes sense to utilize this to your benefit within your marketing efforts.
So you want to know how to write a blog post but you don't know where to start? Maybe you have a great idea but you're finding it difficult to put pen to paper.
Don't worry you're not alone - this is something a lot of bloggers go through. It takes time to find your groove, especially when you're new to blogging or writing in general.
Did you know about 48 hours of videos are uploaded every minute on YouTube and using a video in your marketing increases the sharing of your content 10x? From Facebook Live to 360-degree videos, these revolutionary video marketing stats will enhance your marketing strategy.
One of the most important strategies for your business today is videos. Whether it is Facebook, Instagram, YouTube or Snapchat, video content on social media is what marketers need to focus on in 2017. Videos drive traffic and engagement to your blog while managing to convey information better than other types of content used.
Are you looking for ways to improve your business website? Want some handy tools that can help convert more visitors into customers?
We share 14 tools you should try in this infographic.
Today’s social media marketer needs to be a Jack or Jill of all trades, with constantly evolving elements requiring a broad range of tools - from imaging, text and video apps, to scheduling and analytics tools like Buffer and Hootsuite. And that's before you even factor in the ever-changing social websites themselves.
Fortunately, many of these apps are free, at least for their basic packages, and geared towards consumers, making them intuitive to learn and operate. However, this accessibility comes at its own price - power and functionality are limited, updates are constantly rolled out requiring branding and strategy overhauls, and everyone is now on social media, making it harder and harder to stand out.
Are you looking for ways to earn more backlinks to your website? Want to generate them without sounding desperate?
Kissmetrics share 14 ways to earn more backlinks in this infographic.
To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible.
This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups.
Are you in the process of setting up a content marketing strategy for your business? Want to know the apps and software that can help you along the way?
The team from Joint Views share their essential tools in this infographic.
Are you looking for ways to improve your Instagram marketing strategy? Need some tools that can help you generate more engagement?
Social Media and its evolution into an effective digital marketing medium have changed the face of customer connection and promotion. Social platforms have advanced well beyond their initial beginnings, growing into all-encompassing tools for connecting, browsing, shopping - you name it.
These days, brands need to have a social media marketing strategy in place - but in order to maximize the potential of social, your business also needs to be doing more than just posting and sharing content.
In order to make best use of social media platforms for business, you need to be producing, and sharing, content. And not just any content, but content that informs, educates, that speaks to the needs and wants of your, specific, target audience.
So how do you tap into audience demand to create and curate your posts? How can you find the topics of most relevance to your audience in order to maximize your opportunities, and connect with your target market?
Search engine optimization is a complex and technical field, which is made even more complex by Google not revealing the various factors which influence their search results.
There's good reason for this, of course - if Google detailed how their system worked, it would help those trying to cheat the system to do so - but at the same time, the lack of true clarity has also lead to a lot of misinformation.
Video is no longer a nice luxury to have in your social media marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home.
Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands.
Are you considering purchasing a new website for your business? Trying to decide which CMS platform is best for you?
Theme Isle make the business case for WordPress in this infographic.
One of the most important, and also most difficult, parts of starting a business is developing your brand.
To help you nail the branding of your start-up, creative agency Monitor has created a short and sweet infographic which highlights the key elements to take note of when working to build a strong brand.
Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring?
MyTasker shares 20 effective ways to stop boring your blog readers in the infographic below.
They emphasize the importance of readability - keep words, sentences and paragraphs short and free of fluff.
SEO is always changing, always involving in-line with consumer usage habits and Google algorithm shifts. So how can you ensure your strategy is best in class, and will work to deliver optimal search results for your business in 2018?
Are you just getting started with a social media strategy for your business? Need help planning, executing and measuring your campaigns?
SocialPilot share their guide to success in this infographic.
So, you’re trying to get your website to rank higher on Google - but what exactly do they look at when deciding where to place your site?
Coalition Technologies share the ranking factors you need to know in this infographic.
Social media platforms are always being updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and requirements for uploaded images. It can be tough to keep track of it all.
We understand you’re busy - you can’t spend all your time sweeping the internet for information that’s bound to change again tomorrow. However, high-quality and creative imagery is imperative to social media marketing success, so it’s important to know the proper dimensions for each network you use.
Are you aware of the latest email marketing trends?
You should be, they could play a crucial role in how you approach your email outreach efforts, and maximize performance of your messaging.
Your brand logo plays a key role in your overall marketing efforts, and this is especially true in social media, where your logo is often the only visual cue people will see when they first come across your business, in search or as a recommended page/profile.
How awesome would it be to wave your magic content marketing wand and make each of your blog posts go viral?
Yeah, that's never going to happen. Sorry.
Do you need help planning your marketing strategy for the year ahead? Want to know the trends your business should embrace for a successful 2018?
Infographics can be a highly effective weapon in your content strategy - research has shown that infographics receive more average shares than other content types.
With 90% of the information that's transmitted to our brains being visual, it makes sense that image-based formats like infographics work so well.
Are you trying - but failing - to get your site on the first page of Google? Want to know if you’re making avoidable mistakes in your SEO strategy?
SEO Jury share 21 SEO mistakes to avoid, and what to do instead, in this infographic.
Are you looking for ways to improve your email marketing strategy? Need some tools to help you build your list and send your emails out?
This infographic by Joint Views shares 22 tools that will help you improve your emails and impress your readers.
The impact of email marketing goes way beyond getting messages into inboxes.
To underline this, the team from Campaign Monitor have put together an impressive collection of email marketing statistics that every marketer needs to know.
Are you just getting started with your digital marketing efforts? Want to learn the correct techniques from the world’s most reputable sources?
WordStream recently shared 25 digital marketing blogs you need to read in the infographic below.
Are you looking for ways to improve your business website? Have you considered how adding live chat could benefit your process?
With the growth in messaging apps, and automated bots, live chat is becoming a larger consideration.
Are you looking for ways to increase engagement on Instagram? Want to know the popular hashtags that will get your posts noticed?
We share 266 business hashtags that can expand your reach on Instagram in this infographic.
Which marketing tips can provide the most help? The ones backed by real, actionable data.
Data doesn't lie, and it tells us things like this: currently, only 21% of B2B content marketers are successful at tracking ROI.
As technology evolves, new applications come into play, broadening opportunities for different kinds of business.
Right now, we're seeing that shift for SMBs - the development of new, advanced and easy to use tools is giving smaller operators the chance to compete with larger organizations, by using the same tools they are to dominate their sectors.
Are you looking for ways to improve your marketing strategy? Want to know how email automation can help?
Dragonfly Marketing shares three types of email automation campaigns to try in this infographic.
The News Feed is Facebook’s lifeline. From status updates to post engagement, how users engage with the News Feed - and how long they stay engaged - determines how many ads Facebook can display (impressions served, engagements earned) in that timeframe.
The more original content a user posts, the more content available to display to their friends & family, which increases their engagement and the cycle continues.
Already one of the most powerful tools in a marketer's arsenal, video is fast becoming the number one way to generate conversions.
Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer's attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.
As digital mediums evolve, so too do the options with which to communicate brand messaging. A couple of years back, live-streaming was the fresh new thing, enabling anyone to share their experience within the moment.
This year, 360 content looks set to take that mantle, providing an immersive, engaging way to share with your online audience.
Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling.
You have to know who you're talking to, and what they're looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process.
Communicating the story about your brand, products or services is certainly made easier using social media - however, it can be difficult to know which social media storytelling features to use on your social media platforms.
While there are various tools available, these tips provide a start to telling your story on Facebook, Instagram and Twitter.
I've been thinking about an article that Pam Moore recently published in which she talked about how the amount of content being published is creating a sort of content "white noise" effect. To cut through it, content marketers need to create high-quality, and extremely relevant, content.
SEO is a highly technical, and ever-changing field. Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.
But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.
Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales.
Realizing how important colors are in every visual presentation of your business can help you increase conversion rates.
There’s a heap of advice online about what you should do to maximize your marketing budget, but there are fewer posts about what not to do.
That’s the impetus behind this new infographic from MDG Advertising, who’ve looked at a range of research reports and studies to come up with a listing of the key elements where marketers most commonly slip-up in their marketing plan.
As we advance towards the end of the year, everyone’s thinking about what’s coming next, what’s on the horizon for digital marketing and social media in 2018.
Augmented reality, chatbots, AI – there’s a couple of staples that seem to be on everyone’s lists, but while we’re all confident that these technologies will become more prevalent, it’s more difficult to predict exactly how they’ll grow.
Are you in the process of creating a new website for your business? Trying to decide upon the best color scheme to use?
Creative Market share five color choices to avoid in this infographic.
Virtually every sector has been impacted by the growth of digital platforms, and the shift to mobile device use.
But the hospitality and travel sector has been one of the most significantly impacted, due to major shifts in how people research, plan, and subsequently purchase their travel-related needs.
Email outreach is a key element of any digital marketing program, and the opportunities afforded by effective email outreach can be significant.
This is particularly relevant in the retail sector - while general email messaging can deliver solid results, segmented, targeting emails for retail brands can significantly boost both interest and conversion, when done right.
Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital.
Well, kind of.
There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.
When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you are has little to do with it.
With all the talk about fake news and misleading ads, it's no surprise that consumer trust is falling across government, business and media groups.
Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:
We always hear that visuals are a key component in our social media marketing strategy, but why?
The real reason is...science.
Are you looking for ways to improve your business website? Want to know why adding video should be one of the techniques to try?
We share five reasons you should use video on your website in the infographic below.
Search engine optimization is a necessary element of any effective digital marketing strategy. It's also one of the most complex, with ever-changing Google algorithms and updates, along with behavioral shifts and platform updates. With all the different elements you need to keep track of, it can be difficult for anyone - even experts in the field - to ensure they're providing the most current, relevant advice.
But as noted, it is necessary - however you look at it, SEO is an important consideration for all marketers, and as such, you need to stay on top of the latest shifts and changes to ensure you're maximizing your opportunities.
An engaged social media following is an audience who know, like, and trust you.
And that is, at its core, how successful marketers help fuel sales - engaging your audience on social is a great way to build a community of fans for your brand.
And while there's no silver bullet tricks or one-size fits all strategy to facilitate such, there are some of the time-tested, proven social media engagement tactics that continually produce results.
Creating content is a great way to boost brand awareness, increase your SEO standing and boost your digital presence.
It's also difficult. It can be tough to find the right subjects to cover, the information your audience really wants and needs.
More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target audience through Facebook are pretty high, right? But then you hear from people who say they've spent thousands of dollars on Facebook ads without generating any real results.
So is it worth advertising on Facebook? Are all these numbers pointing to actual opportunity for your business?
Mother's Day is coming up, which makes it a perfect time to share this new infographic from MDG Advertising which looks at the most effective ways for for marketers to reach mothers, along with an overview of their media consumption and evolving digital habits.
And while we're probably more focused on buying something for our mothers than marketing to them this week, it serves as a good reminder of consumer expectations, in line with the event.
'Tis the season for giving thanks, and while digital marketers face many evolving challenges (shifting algorithms, declining reach, etc.), it's also a good time to take a second to consider the advantages and tools we now have with which to connect with our audiences.
That's the focus of this new, Thanksgiving-themed infographic.
Lead magnets are content offers that entice your visitors to share their contact info in order to download them.
We recently wrote an article on how to create lead magnets that win clicks and influence customers - in that piece, we covered how to make lead magnets which provide value to your target audience. But we got so many good questions about the supporting structure that lead magnets require - and they do require a lot of supporting structure.
Are you looking for ways to increase the reach of your Facebook Advertising campaign? Want to know how their custom audiences feature can help?
The below infographic outlines five ways to increase your ad reach.
Instagram is the fastest growing social network, now with more than 800 million users and rapidly closing in on becoming the next billion-user platform.
Content marketing can deliver huge benefits - but as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you're looking to achieve.
Given the rise of content marketing, many businesses go in half-ready, with plans that don't fully outlay the desired path, and as such, they fail to deliver on the intended goals.
LinkedIn recently announced the long-awaited addition of LinkedIn video, which enables all users to share video content direct on LinkedIn (the option is in the process of being rolled out - if you don't have it yet, you will soon).
Tapping into the rising popularity of video content, LinkedIn has added the option to their mobile app, giving users another way to build their personal brands and connect with other professionals via video content.
Are you looking to increase your website’s conversation rate? Want to know the web design elements you need to optimize to convert more visitors?
Video is the key content trend of the moment - if you're not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. You’re tired or hungry or have just hit that low point.
Is 2018 the year you embrace content marketing? Need some facts and figures to help form your strategy?
Point Visible share the stats you need to know in this infographic.
How much time do you spend managing your social media accounts per day? Looking for ways to be more efficient with that time?
M2Social share 50+ keyboard shortcuts you need to know in this infographic.