When you choose social media influencers, you don’t just want to go for the biggest fish in the pond. You want to choose influencers who align with your brand and company culture.
You also want to make sure that you craft smart and non-offensive campaigns with those influencers - or the backlash can be fierce.
Influencers are the new celebrity endorsements. By leveraging key leaders in your industry, who have their own, engaged audience, you can strategically get your brand in front of new eyeballs - and fast. These consumers will also be more receptive to your content because of the trust already established with the influencer.
When done correctly, these collaborations can yield incredible returns for businesses who implement them.
Influencer marketing can energize and improve your social media marketing efforts to connect with today’s consumers. Incorporating such tactics now can cement your company’s growth for long-term success.
If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place.
Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do it?
So, you’ve gotten with the program and jumped on board with influencer marketing on Instagram. You’ve probably even done the hard work and vetted a great group of Instagram personalities. The problem is, unless you've splurged on an A-list celebrity, an artsy picture with your product and a hashtag probably won't be enough to make you stand out in a crowded Instagram sphere.
In order to rise above the clutter, your brand needs some creative ideas when partnering with influencers, which also don't hinder their creativity.
While influencer marketing is thriving, there are many challenges that come with the territory, according to Procter & Gamble's Associate General Counsel Thomas Adams.
The term “influencer marketing” gets thrown around a lot these days, and it feels like it’s the new kid on the block. But in reality, brands paid more than $1 billion last year for influencer campaigns. Also, the idea of using popular or famous people to promote products has been around since the 1940s.
As an executive coach working with innovators and influencers, I’ve been engaged by several multi-preneurs over the years. Each time I’ve been fascinated with their drive, focus, and ability to achieve. While there are some famous multi-preneurs, like Elon Musk or Richard Branson, there are also many entrepreneurs quietly emerging from obscurity to successfully helm more than one business simultaneously.
One of the keys to effective influencer marketing (aka getting real results) is doing it authentically.
But just what does that mean?
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.
Have you been wasting a lot of time and energy trying to get in touch decision makers in your target market?
Do you struggle with figuring out who is the right person to reach out to in a company that could facilitate an introduction to the decision maker?
If you are like many entrepreneurs, business owners and sales professionals, you may be struggling to find and connect with those all important decision makers that are essential to your ability to make a sale.
Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a "brand-suitable” environment.
A Los Angeles-based startup, which specializes in matching handpicked influencers with a handful of brands, has landed its first $1.5 million through a matchmaking funding site.
The Influential Network is a mobile-first marketplace that non-exclusively handles about a thousand online celebrities who have a lot of followers on Twitter, Instagram, Vine, or Snapchat. About 25 brands or their agencies are currently signed up on the marketplace.
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Networking isn’t just vital to career success. It is also crucial for getting things accomplished. It's making change in relationships, organizations and the world.
I have spent much of my career honing the skills of networking and connecting with influential people who are well respected in their industry or discipline. In the beginning, there were a lot of things I didn’t understand. I studied, read and got advice from everyone I came in contact with. I learned everything I could about how to run a successful business (based on selling products via webinars), and worked my tail off to connect with anyone who I could help build their business.
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?
The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.
It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.
Early last year, LinkedIn opened up its publishing platform to all members, initially arriving for a selection of English-language speakers on the network. Previously, access to the blogging platform had been limited to a small, editorially selected group of “Influencers” like Richard Branson, Bill Gates and Barack Obama. Today, the company says that it has reached one million posts, and now, it’s expanding access to all members in English-speaking countries. The expansion means that 230 million English speakers are able to publish on LinkedIn going forward.
While the term “Influencer Marketing” might be new(er) or more of a buzzword lately, the concept is anything but. As long as marketing and advertising has been around, brands have been using people in positions of celebrity, or whom others look up to, to promote their products.
One of my all-time favorites are the ads from the late 1940s that read “More Doctors Smoke Camels Than Any Other Cigarette.” People look to their doctors for advice, and they have high influence over our thoughts and actions, making them the perfect vehicle for an influencer campaign.
Still singing your own praises? Then you’re out of tune with three-quarters of modern buyers.
Brands that spend most of their time pushing out traditional advertising risk coming across as nothing more than just the stereotypical used-car salesperson.
Influencer marketing is on the rise, and the major platforms are taking notice and moving to facilitate better influencer systems. Facebook for example, recently announced some new tools to make it easier for brands to collaborate on influencer campaigns, while Instagram added similar, providing increased transparency and tracking capacity.
And now, both Snapchat and Amazon are moving to up their influencer marketing credentials – the former through the expansion of their verification program, and the latter by opening up their influencer option to more social stars.
Social media influencers are all the rage right now, with marketers and businesses clamoring to utilize influencers to promote their products or services in order to reach a larger audience.
As a small business, however, it can be difficult to get those big names to help support you – and that’s where micro-influencers come in.
In this blog post, we’ll look at what social media micro-influencers are, where to find them and how they can help boost your outreach strategies.
Step aside Kim Kardashian and Something Navy, the latest trend in influencer marketing revolves around activating micro-influencers—content creators who possess smaller, but highly engaged niche social followings. Although their fans may number in the hundreds or thousands rather than millions, these content creators inject an air of authenticity into their posts and drive engagement among their followers.
Micro-influencers build community, creating an intimate and arguably more authentic relationship with their followers—a unique value that can’t always be measured tangibly.
Like anything else, social media influencer marketing can turn out extremely good, and sometimes the opposite.
This infographic highlights some examples of what makes a good post, a bad post, and the downright awful post.
A majority of consumers say they are not influenced by Facebook and Twitter. 94% say they use these platforms to connect with friends and family; 62% say these sites have no influence at all over their purchase decisions.
So what IS the truth about Social Media?
The below technology vendors were part of the native advertising technology landscape research presented at the beginning of the year. One of the categories that falls under the native moniker is paid influencer marketing or influencer advertising.
There are plenty of earned media influencer marketing solutions out there that merely identify influencers and/or track them. It’s then up to the brand to reach out and pitch them on why they should participate in an influencer program.
There have been various reports of how social media influencers are abandoning Snapchat in favor of Instagram. And to a large degree, that makes sense - Instagram Stories now has 250 million users, compared to Snapchat's 173 million daily actives, while Instagram also now has more than 800 million users overall, expanding the audience potential.
Add to that the consideration that users will also soon be able to cross-post their Instagram Stories to Facebook direct (Facebook have now confirmed this is being rolled out), and it's fairly clear to see - if you want to reach more people (which means more dollars), you use Instagram.