Influencer Programs are big right now, and for good reason – they work.
But before you take the plunge, you need to know which influencer approaches are available. Or your plunge may be a cold shock to the system!
The runaway expansion of social media hasn’t, of course, escaped the notice of businesses. Social media, much more so than the web itself, has become the new ‘front door’ for business today. Nine out of 10 US companies are now active on social networks. 90 percent of businesses see increased exposure as a result and more than half report improved sales.
So what exactly is in store for 2016? Here are 5 key social media trends for 2016 that businesses should be looking at:
Influencers are the new celebrity endorsements. By leveraging key leaders in your industry, who have their own, engaged audience, you can strategically get your brand in front of new eyeballs - and fast. These consumers will also be more receptive to your content because of the trust already established with the influencer.
When done correctly, these collaborations can yield incredible returns for businesses who implement them.
Influencer marketing can energize and improve your social media marketing efforts to connect with today’s consumers. Incorporating such tactics now can cement your company’s growth for long-term success.
If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place.
Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do it?
The influence pyramid has been overturned, organizations and brands no longer command power, compared to when advertising first began on television. Trust in brands is at an all time low, while any individual can build an influential presence using social media.
Now, more than ever before, it's become important to invest in influencer outreach and relationship building.
Influencer marketing has been huge in 2017, with more social influencers popping up seemingly every day, and more brands using them to build successful marketing campaigns. And that doesn't look to be stopping anytime soon – if you haven’t tried influencer marketing yet, now definitely is the time to start.
Social influencers can help your brand power to new heights by reaching highly targeted audiences who really trust their recommendations, but it's not always easy to build those valuable relationships.
One of the keys to effective influencer marketing (aka getting real results) is doing it authentically.
But just what does that mean?
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain.
Influencer marketing has exploded over the last two years and as marketers continue looking for the best ways to engage social media audiences, we can probably expect influencers to become an increasingly important part of digital marketing strategies.
Influencer marketing has gained a lot of popularity among marketers in recent years. It’s been on a fairly steep incline since 2015.
That presents a challenge to marketers who've been doing it for a while. Sure, you might have a network that’s engaged with your content and a few VIPs you can rely on to help promote, but they’re getting busier as more companies try to work with them.
The key is following the right steps in planning, research, and nurturing relationships consistently.
Ever feel like you want to get started with, or ramp up your influencer marketing efforts, but you're not sure how to get started? You’re not alone, and that’s where this post comes in - by the time you’re done reading this, you’ll have a much clearer vision of how to power your influencer marketing.
So, you want to write for big time publications - you’ve heard about regular Joe’s who became “Forbes famous” with one article, and now you want to become a thought leader in your space. Awesome.
Writing for various publications such as business.com, Elite Daily, and Social Media Today has helped me gain major visibility in my business and grow my community. And since so many of my clients have recently asked how they too can get featured in online publications, I thought I'd share my knowledge with the world.
With social media giving everyone their own platform to share their thoughts and opinions, influencer marketing has logically been on the rise.
But in 2018, it looks set to become even more prominent, with more consumers relying on social platforms to help shape their opinions on everything - from products to political affiliations.
The Federal Trade Commission is turning its attention to influencer advertising, putting the burden on marketers to ensure they are transparent about paying celebrities and other social movers and shakers to endorse their products. The FTC recently took Warner Bros. to task over failing to disclose it paid influencers to endorse the video game "Middle-Earth: Shadow of Mordor."
With influencer marketing on the rise, one of the key questions is how much should you be paying your influencers? And be extension, how much, exactly, are influencers actually making from their posts?
The team at influence.co have sought to provide some perspective, analyzing their data pool of 2,885 influencers to provide a range of insights into average influencer post rates by follower count, average rate by vertical, engagement rates and more.
It's an interesting overview of the influencer marketplace - while not definitive, the numbers here do give some indication of what influencers are actually earning, and what you might expect to pay in a similar influencer arrangement.
Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being paid for a social media picture that will fade into obscurity over the course of a couple days.
But they’re forgetting about one of the oldest and most robust influencer platforms on the web: blogs.
Brands are starting to take influencer marketing more seriously: According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets in the next 12 months.
Snaplytics has unveiled an Influencer Tracking Platform that gives advertisers and influencers more campaign performance analytics on Snapchat and includes an influencer matching feature. The product will be free for influencers, but marketers will be charged.
Due to the impact and widespread adoption of influencer marketing, Elizabeth Del Guidice and Jessica Bevilacqua from St. Joseph Communications put together a comprehensive infographic outlining the current and future trends in influencer marketing.
While the value of social media and what it provides for society has been brought into question by the latest investigation into foreign meddling in elections, one of the other aspects of social that’s also been put under the spotlight is the legitimacy of what social metrics mean, and the problems with fake followers and purchased engagement.
If you’re looking for an effective way to quickly gain exposure for your brand or a specific campaign on social media, influencer marketing is a solid way to go.
But before you run off to put together your next campaign, give my list of influencer marketing do’s and dont’s a read to help keep you on the right track.
In influencer marketing, you can go big (think Selena Gomez, David Beckham, and other celebrities) or you can go small (industry experts, bloggers, and niche-market personalities), But whichever option you choose (maybe both), influencer marketing can have a significant impact on your business.
Influencer marketing is on the rise, and looks set to become an even more significant consideration as we move into 2018 (according to the many prediction posts).
But the latest controversy surrounding YouTube star Logan Paul underlines the need for brands to exercise caution over which influencers they work with, and to understand the significant differences between influencer marketing and traditional ads and media approaches.
Influencer marketing has seen a significant boost in focus over the past 24 months, with many proclaiming it to be marketing’s next big thing.
Influencer Marketing Hub recently conducted an online survey to establish just how much effective this content distribution technique has become, while also looking at its rise in popularity amongst digital marketers.
Did you know that Influencer marketing delivers 11x higher ROI than traditional forms of digital marketing, and that 94% of marketers who've used influencer marketing believe the tactic to be effective?
This infographic by Market Inspector is a visual roundup of influencer marketing today. Anyone new to influencer marketing can use this as a reference guide to understanding the benefits of working with influencers.
As social networks continue to evolve their algorithms, and users increasingly rely on more accessible, immediate word-of-mouth recommendations, a growing number of businesses are turning to influencer marketing to maximize the reach of their messaging.
The growth of influencer marketing makes sense - as noted in a recent report published by Snap Inc., 93% of people will try things recommended by friends.
The below technology vendors were part of the native advertising technology landscape research presented at the beginning of the year. One of the categories that falls under the native moniker is paid influencer marketing or influencer advertising.
There are plenty of earned media influencer marketing solutions out there that merely identify influencers and/or track them. It’s then up to the brand to reach out and pitch them on why they should participate in an influencer program.
Influencer marketing has become one of the most powerful tools in outreach, and many of the world’s biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix.
In this video, I talk to several top digital marketers about how influencers fit into their overall strategy and about some of the key learnings and best practices they’ve discovered along the way.
In an overly competitive digital space, brands are now looking to newer options to reach their target audience, and while social media marketing and ad placements are still sought by brands worldwide, the scenario is fast changing.