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Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]

why pinterest could be hidden social media marketing gem for your brand

It’s no secret that among the 200 million monthly active Pinners, the platform is highly influential in their purchase process.

A study released by Pinterest in 2016 showed that some 93% of Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a subsequent purchase online.

The Influence of Instagram [Infographic]

the influence of instagram

Once upon a time, Snapchat was in line to take over the social network throne from Facebook.

It had unique features, fast growth, and celebrity super-users. But as the hype has faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model.

The Influence of Parenthood on Social Media [Infographic]

the influence of parenthood on social media

Social media has become a key part of our broader interactive process, but one area in which social has particular relevance is in documenting parenthood, and the lives of our young ones as they grow.

That’s important, not only from the parents’ perspective, but also from the viewpoint of the children, some of which now have their entire life history documented online.