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How to Ensure Data Quality for Your Inbound Marketing Campaigns

how to ensure data quality for your inbound marketing campaigns

Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade - marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads.

But marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” Marketing has changed because consumers have changed. Their mailboxes overflowing with direct mail, inboxes jammed full of spam, and an endless stream of unwanted calls from pesky telemarketers have made audiences more skeptical than they used to be. To halt the flood of sales pitches they don’t want, more than 200 million Americans have signed onto do-not-call lists, and most now fast forward or hit the mute button to avoid TV commercials.

New – The Complete Inbound Marketing Kit

HS4-7Our friends at HubSpot have grouped all their best inbound marketing resources in one, easy kit: http://bit.ly/1HAU3Rr

This kit contains:
- An introductory guide to internet marketing
- Blog post templates
- A search engine optimization (SEO) guide
- A social media publishing calendar template
- A landing page optimization guide
- Hubspot's "Science of Email' report