Most business owners, and and a few of us online marketers as well – who are concerned about search engine optimization and inbound lead generation – will obsess over the titles, keywords, and internal links used in their blog posts. And yet, many never stop to think about a critical conversion element that immediately draws attention and sets the mood: the image that accompanies the post itself.
While I wouldn’t argue that the image you feature – or pair – with your blog post is the most important piece of your content, I do think it’s a critical factor when it comes to attracting viewers and generating interest. Any way you look at it, it’s certainly not a part of the publishing process you want to overlook.
Hero images are still all the rage - they’re trendy and they immediately catch the users eye due to their above-the-fold, full-screen beauty. One of the main aspects of a big header, other than the hero image, is the typography, but we often fall short in this area because hero images can be very overpowering.
In actuality, typography can compliment hero images, making them better when the two are combined correctly.
If you're ready to start creating images for social media that stop fans in their tracks, then you're in the right place.
If you're struggling to come up with quality, creative visuals, this guide will help you up your game.
Facebook's giving Messenger images an upgrade, with users able to send and receive 4K images, rolling out from this week.