Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
Are you looking for ways to earn more backlinks to your website? Want to generate them without sounding desperate?
Kissmetrics share 14 ways to earn more backlinks in this infographic.
Jon Chang, digital marketing director at Kickstarter, has spoken to many organizations about “modern” SEO. But not all definitions of “modern” are equal, especially for something as dynamic as SEO algorithms.
Gotta love our friends at HubSpot... they always come through with really useful guides to help us do our job easier and faster! Here are four really useful resources that I'm sure you will find helpful, no matter the size of your company.
1. Free Template: How to Create Beautiful PowerPoints
Copy: Sharing visual and engaging content on social media is critically important for marketers. That is why HubSpot has created three eye-catching PowerPoint templates and video tutorials on tips and tricks in PowerPoint. Use these when creating all your social media images, and content to go with them!
Short link: http://bit.ly/1oaE4Av
Pillar pages are a great way to boost SEO for the core services you provide. A pillar page is a comprehensive web page that covers a core topic in depth. So, if you want to create a pillar page, the natural question is, "What core topic should my pillar page cover?"
Well defined, accurate buyer personas are key to the effective content strategy, online engagement, and inbound selling.
You have to know who you're talking to, and what they're looking for, in order to create content that appeals to them, and to best communicate with them online, and during the sales process.
Facebook is everywhere.
It’s a trusted login credential for sites all over the Internet, businesses use it as a storefront, families use it to stay in touch. The Social Network now reaches virtually every corner of society in some form.
It happens to everyone. You sit there, head in a fog, not knowing what to post, or simply feeling uninspired to post to your social media channels. And it can be so frustrating and detrimental to your online efforts.
The good news is that there are a few things you can do to deal with social media overwhelm - here are some tips to help break you out of a slump and get you back to your productive best.
Generating a steady supply of new leads and building your pipeline is a critical part of developing a profitable business. However, it can be a challenging process. The upside to resource-intensive campaigns, constant A/B split testing and content-marketing initiatives is often a marginal improvement in your conversion rate, which can be frustrating. A small difference can mean a big difference in the long run, but getting to that point can be arduous at best.
Would you like to increase your engagement rates on Instagram? Do you want to get more likes on your Instagram posts?
The biggest currency on Instagram is Likes. When you get more likes, your Instagram post will move higher in user news feeds.
Landing pages are supposed to help boost your conversions, but in some cases, they kill them.
How does that happen? If your landing pages have the wrong copy or distract your visitors, your conversion rate will drop.
LinkedIn doesn’t play when it comes to professional profile pics and neither should you. If you upload a pic to your profile that isn’t actually of you or isn’t even a headshot, LinkedIn reserves the right to yank it. (Newsflash: There’s no way Hello Kitty’s your doppelganger, m’kay.) Seriously screw up your photo three times and -- stee-rike! -- you’re out. You’ll be banned from uploading your mug ever again. No joke.
In my opinion, LinkedIn doesn’t ax awful profile pics enough. Sloppy, cheesy, awkward snaps. Egregiously immature, unprofessional lemme-take-a-selfie-style pics that cut it no problem on Instagram, Tinder or Facebook. Here's a friendly reminder, particularly for the 39 million students and recent college grads lurking on LinkedIn: It’s not for Man Crush Monday, not for swiping right and not for stalking your 8th grade crush.
Social media is one of the most powerful marketing tools in your arsenal.
These days, some 90% of young adults use social media to communicate with brands, and if anything, that’s only likely to increase.
So, you have a content marketing strategy in place, but you’re struggling to measure its effectiveness and decide whether its worth your time and money?
“Content marketing” is a phrase that gets thrown around a lot in the business world these days. The idea is deceptively simple: You use your voice of authority in your industry in order to serve up useful, relevant content that provides some value and insight and keeps customers engaged with your brand. Write a few good blog posts, and the engaged customer we all dream about will loyally patronize your business and evangelize to his or her social network, right?
FOUR THINGS SUCCESSFUL PEOPLE DONT DO: And This Is The SECRET of Their SUCCESS.
There is a lot written about the lives and habits of successful people everywhere. You have read many books of their habits. The 6 habits of this.... or The 9 Habits of that Successful person or Autobiographies where the writers mostly talk about the great accomplishments in length and a little about the habits that they DONT have. It is this part of their life where they lack certain habits that makes them successful. You may ask, how can NOT HAVING something or a LACK IN PERSONALITY TRAIT make somebody successful. Well it does. Good habits you can pick up and adopt as you go along on the road to success. As you grow older, you change your mind about quite a few things about the past. A certain car that drove you crazy when you were 17 years old does nothing for you when you look at it today. Same with Places and people and clothing etc. This is your mind telling you that it is capable of FLEXIBILITY.
Q: What's your number-one tip to boost your social-media following?
A: First of all, I’m going to state right there’s no one single way to boost your social-media following. It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social media presence and following.
As you have heard, Facebook is currently rolling out a major change to its News Feed which will promote more content from friends and family, and less from Pages, particularly those not deemed as "trusted sources".
This shift in focus comes as a result of the rise in fake news and declining engagement on the platform, both of which have become more significant concerns in recent years.
For businesses with multiple locations, managing social media can be both difficult and time-consuming. Luckily, Facebook makes it easy for you to manage multiple location pages, with the capacity to add a map to your main Facebook Page and provide a “Locations" tab.
Big and small, email marketing mistakes can and will cost you opens, click-throughs, and revenue. You don’t want to be caught in the middle of a big push by some very easily avoidable failures.
It’s no surprise that social media is one of the most powerful marketing platforms today. Just in 2016, there were 2.3 billion active users across all social platforms and more than 1.9 billion active mobile social users worldwide--and that number is growing.
The majority of marketers (83% of all marketers to be exact) say that social media marketing efforts have led to a boost in sales and brand identity. If your business is struggling to see positive ROI from your social media marketing, it might be time to upgrade your social strategy.
As marketers we know the importance of having well-branded materials available for local markets and partners. A key challenge is maintaining brand clarity while also giving remote teams quick and easy access to the content they need.
We live in a world of non-stop connectivity. Every minute, every second, people are talking to each other and exchanging stories. And thanks to messaging apps, sharing your stories with the world has never been easier.
In 2017 alone, there has been an estimated 1.82 billion people using messaging apps on a daily basis, and the numbers suggest these apps aren’t going anywhere.
So, you’re looking to invest in a digital marketing strategy, but you’re not sure which techniques and channels are going to be right for your business objectives?
Connext Digital share the guide to choosing the right digital channels for your business in this infographic.
The end of the year is closing in, and 2018 is already on my mind, along with thinking about what goals I’d like to set with my client’s social media marketing strategies.
The only way to figure out what new goals to set, and what to flat out get rid of going forward, is to conduct a social media audit. Read on for some tips on how you can conduct a social media audit for yourself and your business.
You don’t need me to tell you that social media marketing is important for promoting your business. If you’re reading this blog, you already know.
It’s vital to communicate your message using the appropriate channels of the time - and this is unquestionably the age of social media. 2.8 billion people were using social media by the end of 2016, an increase of 21% since 2015.
Your branding style guide needs to convey everything about your brand, from the mission statement to the textures, to the color numbers for digital and print.
With more and more businesses creating content, the competition for attention online has become increasingly fierce, forcing businesses to investigate creative ways to boost their marketing endeavors.
Did you know that 35 million people view public Facebook events every day? That makes creating a Facebook event a powerful way to get your business in front of more consumers.
One of the best ways to build an effective content strategy is by basing your main effort around a major research piece or project, then extrapolating that initial process into a broad range of separate post and update types to maximize reach.
Ever feel like you want to get started with, or ramp up your influencer marketing efforts, but you're not sure how to get started? You’re not alone, and that’s where this post comes in - by the time you’re done reading this, you’ll have a much clearer vision of how to power your influencer marketing.
There's no doubt that getting results from Facebook in 2018 is harder than ever.
While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but is also, if anything, increasing in popularity - Facebook fundraising.
The digital transformation that's taken place over the last decade has completely changed the way people buy, and businesses, marketers, and sellers, need to adapt in order to stay relevant and competitive in attracting the modern buyer. And LinkedIn and social selling provide the most important tools for B2B businesses to generate more sales.
Curation is the act of compiling relevant materials into one, easily digestible source.
Curated content is often shared on social media pages or blog articles, and it can be a great way to increase visibility and build your profile.
Social media influencers are in high demand, with household brands courting them to become advocates and promoters of their products. But high demand for these influencers also pushes up the costs of using them - as a way around that, small businesses looking to use influencer marketing are increasingly turning to micro influencers.
So, you’ve built a social media marketing foundation. That’s great, but let’s take things to the next level.
Today, we’re going to outline some simple, effective ways to help improve your Facebook performance to get more followers, build engagement and drive traffic to your website.
Are you trying to get your website on the first page of Google? Want to know the SEO techniques that work and those that could get you in trouble?
We share 43 SEO dos and don’ts in this infographic.
When you started building content to market your business, it’s unlikely the notion of a content audit ever crossed your mind. I mean, let’s be real, most of us were probably hoping for a content marketing experience that looked a little more like the one above.
As a social media marketer, you're aware of the impact Twitter can have on a brand's success. We've all seen (or maybe even been a part of) some Twitter conversation with a brand that spreads like wildfire. Think about Wendy's big moment last year with #NugsForCarter. Everyone remembers that moment as a hilarious (and brilliant) marketing win for Wendy's.
Although those one-off moments are rarely planned, they show the impact that a brand-to-customer interaction on Twitter can have. And like these viral moments, Twitter chats can generate a similar sort of buzz within your specific follower community.
There are a lot of types of marketing out there, but one that isn’t mentioned as often is relationship marketing. So what is relationship marketing?
When it comes to collecting and leveraging social media data to market a business, Facebook is the king.
The Social Network is always learning more about users and what makes them react to marketing messages, and evolving its ad products in-step.
The Internet is more accessible than ever, with smartphones, tablets, and other devices finding their way into younger and younger hands.
But while this accessibility provides a range of benefits, there are potential threats and dangers to consider, which we need to be proactive about.
The new age of social media communication has also lead to a new world of customer data and insight, and ways in which to reach people through our marketing and outreach.
And there's significant value in doing so - while there are still debates to be had as to how much data is too much, or how much you need to know about your audience, as more brands utilize data to better personalize and focus their marketing efforts, they're effectively raising the bar for all others.
Connecting your online efforts to offline store visits - and subsequent sales - is one of the next big frontiers for social media marketing.
If you haven't heard, visuals are a big deal in content and social media marketing. Including relevant visuals can increase response rates, engagement, and boost your brand awareness and appeal.
Really, if you're not already utilizing visual elements in your approach, you're already behind.
Are you looking for ways to improve your business website? Want to use web design psychology to convince more visitors to do business with you?
Infographics are one of the most popular, and most shareable, forms of content you can create. The visual nature of the format enables you to communicate complex information quickly and easily, which provides immediate context, and illicits better response.
Ok, we all know that social media marketing is, like, totally awesome. It can boost your business' exposure, traffic, yada, yada, yada. Some even say web marketing can't survive without it.
Stakeholder trust is a vital component of any organization, and you have no intentions of violating that trust, but there may be bad actors trying to disrupt these relationships.
Some may even take advantage of stakeholders’ trust in you by impersonating your brand. Others do it unwittingly, without malicious intent.
Search engines have evolved, and keyword usage alone no longer guarantees you'll rank for the core services you offer. Search algorithms are now much better at determining user intent from queries.
Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot.
This time it's looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns.
Mother's are an extremely influential demographic, and data shows that mothers are also increasingly active online, providing new opportunities for connection and reach. And with more than 85 million moms in the U.S. alone, its worth considering where they fit into your marketing plan, and how you can best tailor your messaging to appeal to this group.
Your Google My Business listing can be a key component of your SEO strategy.
The details you list on your business profile can be shown alongside search results, helping you occupy more SERP real estate and enabling you to immediately communicate your hours of operation, contact details, website new offers, etc.
Everyone's been guilty of it from time to time. You find an image that you like online and you post it to your social media account, or maybe you add it to your blog for all your friends to read.
Unfortunately if you didn’t track down the creator and get permission you probably stole it. So how are you supposed to know what's up for grabs on the Internet, and what's intellectual property?
Review marketing is a powerful way to show local consumers that your business is the right choice for their needs - but your work isn't done when you get a new review. It's important to respond to those reviews as well.
Wondering which types of reviews you should reply to and how to reply to all those reviews?
Read on to learn how to reply to positive, neutral, negative and fake reviews, and why you should (or shouldn't) in each situation.
So you’re looking for simple ways to build a bigger following on social media, or maybe you’re looking for a way to collect user-generated content (UGC) to use for marketing.
Either way, a UGC hashtag contest may be just what the CMO ordered.
In 2016, Facebook allowed marketers to send messages about special deals and promotions to users.
Once a user initiated a conversation, then your chatbot could be deployed in order to promote the special deal.
So, you’re embarking on an SEO campaign - but first you want to carry out an SEO audit to see how you're currently placed?
Do you pin products to Pinterest to promote items on your website or store? How would you like to sell products directly within Pinterest?
Buyable Pins let you do just that - Buyable Pins are a special kind of pin that let customers buy your products without ever leaving Pinterest.
Spring is in the air (hopefully coming soon to Boston) and it’s time to put a fresh coat of paint on those dusty social media accounts.
So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your profiles even more important.
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads?
You're in luck - I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns.
This tactic was shown to me by an amazing colleague of mine and I just had to share.
Facebook has been putting significantly more emphasis on groups of late - and for good reason.
Facebook Groups are used by more than a billion people each month - more than Instagram and Snapchat combined - and according to Facebook more than 100 million people are members of what they call "very meaningful" groups.
Are you looking for ways to monitor your website visitors' activity? Want to know how to use that information to improve your marketing strategy?
Google Analytics is what you need, and Headway Capital show you how to use it in this infographic.
Are you looking for ways to track your visitor’s activity on your website? Want to know how Google Analytics can help?
We share a beginner’s guide to Google Analytics in this infographic.
With Instagram usage rising, users are also increasingly being drawn to the platform to discover new businesses and products, and stay in touch with their favorite brands.
In case you hadn’t yet heard, Instagram now has 700 million monthly active users, making it one of the most popular and heavily used social media platforms.
In fact, some 48.8% of brands are already using Instagram for business and 80% of Instagrammers follow one or more businesses on the platform.
I know what you’re thinking - is there really a way to easily use Instagram for business, and can you really capture leads on Instagram? The answer to both questions is a resounding, yes.
There's no doubt that social listening is one of the most effective ways to keep on top of your company’s reputation. With billions of social media users, the amount of data available is staggering.
For many businesses though, resource, cost or social immaturity means there's either no listening process at all, or only a very basic one.
As the world's largest platform for "professionals," LinkedIn recently made a curious move.
One of the best things about digital marketing is that there's always something new to test. Lately, our team has been sharing knowledge and looking for new ways to approach the market with social advertising tactics, and we've come across an exciting concept which we call “Search Intent Social Advertising”.
We're all looking for ways to improve our writing. For us content marketers, this means creating content that speaks to our target buyers, and ideally generates leads.
The key problem: we only have a limited amount of information about our customers and prospects. Knowing how to really speak to them can be a struggle.
When you consider that 22% of the world’s population is on Facebook, LinkedIn features over 530 million profiles and 51% of Instagram users access the platform daily - it’s easy to see why social media is essential for businesses looking to market themselves online.
And while social media is useful for attracting potential customers, have you ever considered that it could also be used to recruit new employees?
From startups to established businesses, PR is an awesome growth tool that, when leveraged correctly, can boost your brand profile, and generate significant opportunities.
However, the reality is that for most entrepreneurs, founders, and startups, there are two major challenges to using PR as a marketing tool - time and money.
The annual Black Friday and Cyber Monday sales events are coming up fast - if you haven't got your marketing strategy in place, it's definitely time to get onto it.
To help with this, Twitter's UK arm has released a new infographic which outlines come key audience trends to be aware of.
Video is becoming the most important medium for companies to master in order to stand out in 2017. For most of the last 15 years, value-adding blogs with a couple of eye-catching images were enough content to develop trust and build a following. While written words are still important, the expectation among internet users is changing.
Increased digital bandwidth and the lowered cost of video production has filled every corner of the web with video. As a result, users are relying less on blogs and ebooks, and more on engaging videos to provide them with the information they seek.
Does your business website struggle to persuade visitors to get in contact with you? Want to create copy that convinces more of them to convert?
Enchanting Marketing has created this interesting new infographic which outlines their top copywriting tips for beginners.
It’s no secret that blogging can be a great way to attract attention to your business, but if your efforts aren’t producing the results you crave, it’s easy to get discouraged.
The truth is, blogging is hard work, and if you really want the effort to pay off, it’s essential that you learn how to do it right. So before you invest a ton of time into your next masterpiece, let’s talk about how to write SEO friendly blog posts.
If getting more from your company's social-mediachannels is one promise your marketing team made at the start of this year, then increasing engagement should be on the list of expected outcomes.
Having more people interacting with your company's social-media profile raises the likelihood of more eyeballs on your content and brings you more opportunity to glean valuable data about what they think about your products or services -- in real time.
Voice searches of all types have been growing rapidly over the last few years. Siri, Google, and Alexa are all well known for their advanced voice search capabilities, and as each year goes by, the algorithms behind each get increasingly better at finding the answers you’re looking for and displaying them, or even reading the results back to you.
Real-time Marketing 101: What is it? It’s how to turn moments of opportunity into branding gold. Fortune favors the prepared in life — and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.
Are you just getting started with an SEO strategy for your website? Need help choosing and using the best keywords for your business?
To The Web share their guide to keywords and SEO in this infographic.
Can you remember the last few posts you shared with your friends? Did you systematically tweet them one-by-one, or post them as Facebook updates?
Let me guess - instead, you shared them with someone particular via message, or in one of the WhatsApp groups you belong to. As digitally inclined as you are, it’s okay if you don’t want your social sphere to know every. Single. Thing you find amusing.
So you’re taking the time to really be active in engaging with and posting for your target audience. Props to you my friend! You’re tapping into a seriously engaged community.
But holy cow, you’re starting to realize that the Instagram app isn’t the most time-efficient mode of marketing.
Content is the fuel you use to engage your audience, so understanding what you will publish on social media starts with a strong content strategy.
To develop an effective content strategy, you'll need to define your content mix, set your cadence, and determine the right posting frequency for your target audience.
Instagram contests can be a great way to increase brand awareness, and boost your following, while also providing you with UGC that you can use in other campaign elements and marketing efforts.
Gathering a ton of social media content at once may sound like a headache, but the amount of the amount of time and effort you’ll save in the end can be priceles.
In this post, we'll go over the benefits of gathering and creating a social media content bank, along with some key, practical steps you can take to get it done.