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#Hashtag trademarking on the rise

hashtag trademarkingMore brands are trying to trademark their hashtags, with 1,398 applications filed around the world last year. American companies submitted the most hashtag trademark applications, followed by those in Brazil, France, the UK and Italy.

6 Ways to Optimize Hashtags for Business [Infographic]

6 ways to optimize hashtags for business

Hashtags have become fairly mainstream - almost everyone now uses them in some capacity, while they’ve also become something of a symbol to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business.

Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # - for example, #marketing. On social media sites, they're effectively live links, and clicking on them will take you to a feed of all the people using the same hashtag. It’s a natural connection to your core audience.

Hashtags become searchable on LinkedIn

LinkedIn now has hashtagsLinkedIn has announced that users can now employ hashtags to search and share content on the site. The feature is currently available only on LinkedIn's mobile app but will be rolled out to all platforms.

Instagram Tests a New Option for Users to Follow Specific Hashtags

instagram tests a new option for users to follow specific hashtags

Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers.

As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles.

The power of hashtags during the Super Bowl

superbowl hashtags and roiHalf of last year's #SuperBowlAds included a hashtag to socially activate campaigns with viewers' second screens. Brands should use hashtags to track conversion, engagement and to measure return-on-investment.

Twitter Releases Year in Review Data, Including Most Popular Tweets and Hashtags

twitter releases major events calendar for december to help with strategic planning

As we move towards the end of the year, the time is nigh for end of year review posts, looking at the biggest trends and takeaways from 2017.

Instagram posted an overview of their usage trends last week, and now it’s Twitter’s turn, with the micro-blog platform reporting the most popular tweets, hashtags and movies among their 330 million users.

What Pinterest's Hashtag Announcement Really Tells Us

what pinterests hashtag announcement really tells us

Pinterest recently announced that hashtags are now a working feature on the platform. The announcement will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant users.

The focus of the announcement is clearly rested on users, however, the clear winner here is Pinterest.