More brands are trying to trademark their hashtags, with 1,398 applications filed around the world last year. American companies submitted the most hashtag trademark applications, followed by those in Brazil, France, the UK and Italy.
Hashtags have become fairly mainstream - almost everyone now uses them in some capacity, while they’ve also become something of a symbol to describe the hopelessly internet-obsessed. Yet for all this popularity, few businesses are using hashtags to best advantage. It’s time to learn how to optimize hashtags for your business.
Let’s start with the basics, just for clarity’s sake. Hashtags are keywords prefaced by a # - for example, #marketing. On social media sites, they're effectively live links, and clicking on them will take you to a feed of all the people using the same hashtag. It’s a natural connection to your core audience.
LinkedIn has announced that users can now employ hashtags to search and share content on the site. The feature is currently available only on LinkedIn's mobile app but will be rolled out to all platforms.
Instagram has announced that users will now be able to follow specific hashtags on the platform, in addition to profiles, with posts using those tags appearing in your main feed.
With Instagram rising in popularity, a growing number of marketers are also looking to tap into the Instagram stream.
But in order to do that effectively, you need to know the latest usage trends and shifts, so you can focus on what’s working and utilize that to your benefit.
Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers.
As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles.
Are you looking for ways to optimize your social media posts? Want to know the ideal number of characters, hashtags and emojis to use on each network?
CoSchedule share their social media posting tips in this infographic.
Half of last year's #SuperBowlAds included a hashtag to socially activate campaigns with viewers' second screens. Brands should use hashtags to track conversion, engagement and to measure return-on-investment.
As we move towards the end of the year, the time is nigh for end of year review posts, looking at the biggest trends and takeaways from 2017.
Instagram posted an overview of their usage trends last week, and now it’s Twitter’s turn, with the micro-blog platform reporting the most popular tweets, hashtags and movies among their 330 million users.
Pinterest recently announced that hashtags are now a working feature on the platform. The announcement will enable Pinners to easily discover new content, as well as ensure their content is seen by more, yet relevant users.
The focus of the announcement is clearly rested on users, however, the clear winner here is Pinterest.