One of the top questions that are asked when discussing Facebook advertising is, How much does it cost? Unfortunately, there is really no answer, one size doesn’t fit all!
But all is not lost! There are two things that can be said definitively about the cost of Facebook advertising.
Last September, LinkedIn launched their own form of conversion tracking, giving advertisers another way to measure the effectiveness of their LinkedIn ad efforts, and more definitively connect them to bottom line results.
Conversion tracking is becoming an increasingly important element in social media marketing.
How often do you see current or potential customers coming to your site but then not taking any action? They poke around your pages a bit, look at a few things, then move on, without giving you a new conversion. How can you get that customer back to your page to actually go through with the action you'd ideally like them to take?
Welcome to the world of retargeting.
As you likely already know, visuals are now an essential element of any social media marketing strategy. Initially, long, text-based posts were the primary communications option on Facebook, which were soon replaced with short and spicy messages, ala Twitter. And with the passage of time, and the development of technology, we've seen that shift move towards more visual based content - first images, now video - in accompaniment, and often replacing entirely, text.
But despite the rise of social networks, and the changing interactive landscape, there are many companies and brands that are still struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visuals.
For starters, don’t be intimidated by the pressure to make an Academy Award-worthy film because Facebook videos thrive on brevity. As soon as your video hits the two-minute mark, you’re going to start losing viewers, so why waste the time?
Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect of that story and saving the others for later. Time your voiceover before you even pick up a camera – it may need some serious pruning to keep it at a palatable duration.
It's almost impossible to deny the power and rising influence of the stories format.
Originated on Snapchat, Instagram has taken the Stories option and evolved it, providing new tools and options, and introducing them to the app's 800 million+ users.
The paper map is dead.
Well, that isn’t quite true, there's still an undeniable charm, and for some, creative thrill in penning a set of dubiously proportioned directions on the back of a napkin, drawing a treasure map for your kids to go hunting with, or poring over historical maps in libraries (replete with the smell of bygone times and the tension of ever-changing borders).
Search Engine Optimisation (SEO) is a highly technical and complex field, which takes true, dedicated expertise to fully master. But anyone can get a handle on the basics of SEO, on what Google and other search engines are looking for, and how to optimize for it.
But in order to do that, you first need to understand the key SEO terms - your ''Hummingbird' from your 'Penguin', your 'XML' from your 'HTML', your 'black hat' from your 'white hat'. Once you've got a grasp on the key terms, you can get a better understanding of how SEO works - and then, hot to make it work for you and your business.
Some social media sites are more fun than others. If you’re hooked on Facebook, Twitter and Instagram, you’ll be forgiven for neglecting your LinkedIn profile.
There’s something very grown-up about LinkedIn that can make it unappealing to a lot of young professionals – yet in many ways, LinkedIn the most contemporary network of all.
Do you know your ROI from your CTR? Your MQL from your SQL?
If any, or all, of that sounds confusing, you’re not alone – there are a heap of digital marketing acronyms and abbreviations that seem almost designed to over-complicate the process and make it appear as if the only way to achieve optimal results is to hire someone who does understand all the specific ins and outs.
Hey, wait a second…
Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience.
Along with this, there are different user demographics for each network - the same people aren’t on, or as active, across every social media network that's available. Some age groups are more engaged in one platform while some levels of income are more active in another.
When the pumpkins start to appear around town, and the cinnamon aroma spreads out in the cold air, we know America is officially in Halloween mode.
Americans are drawn to Halloween like kids are attracted to candy - almost 70% of Americans celebrate Halloween, and they collectively spent more than $8.4 billion on the event last year alone.
The holiday season seems to start earlier each year - but there's a good reason for that. Customers begin researching gift ideas months in advance, even though they'll only commit to purchases much later. You need to be ahead of the game to start seeing results around Black Friday when sales pick up.
Last year 150+ million Americans shopped during Thanksgiving weekend, spending $289.19 on average.
What if I told you that your LinkedIn profile is quite often more important than your website? Would you think I was crazy?
Here’s why I believe this - what’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you.
Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn?
While LinkedIn’s audience is more specific than other platforms, with a clear professional focus, the network’s always evolving, and its ad tools now provide a range of targeting and focus tools – including their recently introduced website demographics.