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10+ Stats to Guide Your 2018 Blogging Strategy [Infographic]

10 stats to guide your 2018 blogging strategy

Will you be investing time and money into your blog in 2018? Want to know what worked for other successful bloggers in 2017?

Orbit Media share the results of their recent bloggers survey in this infographic.

A Beginners Guide to Link Building for SEO [Infographic]

a beginners guide to link building for seo

So, you’re working on your SEO, and you keep hearing people talk about getting links from other sites. But you’re not too sure how, exactly, the process of link building works.

On Blast Blog share a beginner’s guide to link building in this infographic. They highlight what an external link is, and then go into detail about the factors that can affect how important each link can be.

A Comprehensive Guide to Facebook Advertising

a comprehensive guide to facebook advertising

One of the top questions that are asked when discussing Facebook advertising is, How much does it cost? Unfortunately, there is really no answer, one size doesn’t fit all!

But all is not lost! There are two things that can be said definitively about the cost of Facebook advertising.

A Four-Step Guide to Tracking Conversions on LinkedIn [Infographic]

linkedin expands lead gen forms to sponsored inmail and dynamic ads

Last September, LinkedIn launched their own form of conversion tracking, giving advertisers another way to measure the effectiveness of their LinkedIn ad efforts, and more definitively connect them to bottom line results.

Conversion tracking is becoming an increasingly important element in social media marketing.

A Guide to Social Media Ad Retargeting

a guide to social media ad retargeting

How often do you see current or potential customers coming to your site but then not taking any action? They poke around your pages a bit, look at a few things, then move on, without giving you a new conversion. How can you get that customer back to your page to actually go through with the action you'd ideally like them to take?

Welcome to the world of retargeting.

A Guide to Visual Content for Social Media [Infographic]

a guide to visual content for social media

As you likely already know, visuals are now an essential element of any social media marketing strategy. Initially, long, text-based posts were the primary communications option on Facebook, which were soon replaced with short and spicy messages, ala Twitter. And with the passage of time, and the development of technology, we've seen that shift move towards more visual based content - first images, now video - in accompaniment, and often replacing entirely, text.

But despite the rise of social networks, and the changing interactive landscape, there are many companies and brands that are still struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visuals.

A Simple Guide to Improving Your Profile Visibility on LinkedIn

9 tips to help spot a fake linkedin profile

If you want to generate any meaningful value or traction from LinkedIn, it's critical that you start with an optimized profile.

An optimized profile communicates who you are and what you do in a clear, concise manner, and a key element of this is ensuring that you use the right keywords to help potential employers, business partners and prospective customers find you when they go looking on the site.

A Small Business Guide to Facebook Insights [Infographic]

a small business guide to facebook insights

Facebook Insights can be a goldmine of valuable data, providing specific information which can help you understand more about your audience, and optimize your platform approach accordingly (particularly important given Facebook's various algorithm shifts).

A Small Business Guide to Facebook Video Marketing [Infographic]

a small business guide to facebook video marketing

For starters, don’t be intimidated by the pressure to make an Academy Award-worthy film because Facebook videos thrive on brevity. As soon as your video hits the two-minute mark, you’re going to start losing viewers, so why waste the time?

Ideas for marketing videos are valuable, so instead of cramming them all into your first video, try concentrating on one aspect of that story and saving the others for later. Time your voiceover before you even pick up a camera – it may need some serious pruning to keep it at a palatable duration.

A Small Business Guide to Instagram Stories [Infographic]

a small business guide to instagram stories

It's almost impossible to deny the power and rising influence of the stories format.

Originated on Snapchat, Instagram has taken the Stories option and evolved it, providing new tools and options, and introducing them to the app's 800 million+ users.

A Traveler's Guide to Using Google Maps [Infographic]

a travelers guide to using google maps

The paper map is dead.

Well, that isn’t quite true, there's still an undeniable charm, and for some, creative thrill in penning a set of dubiously proportioned directions on the back of a napkin, drawing a treasure map for your kids to go hunting with, or poring over historical maps in libraries (replete with the smell of bygone times and the tension of ever-changing borders).

An Updated Guide to Facebook Advertising Placements [Infographic]

an updated guide to facebook advertising placements

What's the best approach to ad placement on Facebook?

While Facebook claims that choosing the automatic placement option will generally give you the “lowest average cost overall”, it's still good practice to manually choose your placements, especially if you have previous data on where your campaigns performed well.

Don’t Understand SEO? A Beginners Guide to SEO Terminology [Infographic]

dont understand seo a beginners guide to seo terminology

Search Engine Optimisation (SEO) is a highly technical and complex field, which takes true, dedicated expertise to fully master. But anyone can get a handle on the basics of SEO, on what Google and other search engines are looking for, and how to optimize for it.

But in order to do that, you first need to understand the key SEO terms - your ''Hummingbird' from your 'Penguin', your 'XML' from your 'HTML', your 'black hat' from your 'white hat'. Once you've got a grasp on the key terms, you can get a better understanding of how SEO works - and then, hot to make it work for you and your business.

How to Become a LinkedIn Power User [Infographic]

how to become a linkedin power user

Some social media sites are more fun than others. If you’re hooked on Facebook, Twitter and Instagram, you’ll be forgiven for neglecting your LinkedIn profile.

There’s something very grown-up about LinkedIn that can make it unappealing to a lot of young professionals – yet in many ways, LinkedIn the most contemporary network of all.

LinkedIn's Guide to Digital Marketing Acronyms [Infographic]

linkedins guide to digital marketing acronyms

Do you know your ROI from your CTR? Your MQL from your SQL?

If any, or all, of that sounds confusing, you’re not alone – there are a heap of digital marketing acronyms and abbreviations that seem almost designed to over-complicate the process and make it appear as if the only way to achieve optimal results is to hire someone who does understand all the specific ins and outs.

Hey, wait a second…

The Advertiser's Guide to Social Media Demographics

the advertisers guide to social media demographics

Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience.

Along with this, there are different user demographics for each network - the same people aren’t on, or as active, across every social media network that's available. Some age groups are more engaged in one platform while some levels of income are more active in another.

The Advertisers' Guide to Halloween [Infographic]

the advertisers guide to halloween

When the pumpkins start to appear around town, and the cinnamon aroma spreads out in the cold air, we know America is officially in Halloween mode.

Americans are drawn to Halloween like kids are attracted to candy - almost 70% of Americans celebrate Halloween, and they collectively spent more than $8.4 billion on the event last year alone.

The Advertisers' Guide to the Holiday Shopping Season [Infographic]

the advertisers guide to the holiday shopping season

The holiday season seems to start earlier each year - but there's a good reason for that. Customers begin researching gift ideas months in advance, even though they'll only commit to purchases much later. You need to be ahead of the game to start seeing results around Black Friday when sales pick up.

Last year 150+ million Americans shopped during Thanksgiving weekend, spending $289.19 on average.

The Giant Email Marketing Statistics Guide [Infographic]

the giant email marketing statistics guide

While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

In this, we're referring to TV ads, to hard copy magazines and newspapers, direct mail - all of these options can still have a place and be effective, and should not be overlooked.

The No B.S Guide to SEO (The Right Way) in 2018 [Infographic]

4 common seo mistakes and how to fix them

Are you investing time and money into search engine optimization in 2018? Want to increase your Google rankings and generate more targeted traffic to your website?

Optimist share their simple guide to SEO success in 2018 in this infographic.

The Small Business Guide to Instagram Growth [Infographic]

the small business guide to instagram growth

With Facebook putting the squeeze on organic reach yet again, businesses are looking at alternatives to help them augment any referral traffic losses. And with Instagram on the rise, it's become a key platform - it may not suit all business types, but with 800 million users and counting, it should certainly be a consideration.

The Ultimate Guide to LinkedIn Profile Optimization

the ultimate guide to linkedin profile optimization

What if I told you that your LinkedIn profile is quite often more important than your website? Would you think I was crazy?

Here’s why I believe this - what’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you.

Your Complete Guide to Advertising on LinkedIn [Infographic]

your complete guide to advertising on linkedin

Facebook has the most advanced ad targeting options, Twitter is a popular choice, and Instagram is rising. But are you also aware of the depth of ad options available on LinkedIn?

While LinkedIn’s audience is more specific than other platforms, with a clear professional focus, the network’s always evolving, and its ad tools now provide a range of targeting and focus tools – including their recently introduced website demographics.