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10 Things Nobody Tells You About Google AdWords

GA9-29While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform - or is it?

1. Google AdWords is no longer working as it did. Marketers from all over the world have been noticing that conversion tracking on AdWords is becoming increasingly more difficult. The fact that it is a global phenomenon is as unique and significant as the reason why. During the last couple of months, social media has finally interrupted the decision making process and significantly impacted the trackable AdWords conversion rate.

100+ Google SEO Success Factors Ranked [Infographic]

gmail hacks and tricks to boost productivity

Search engine optimization is tough, and it keeps getting more complex every day.

Whereas Google used to only rely on keywords, their algorithms now factor in a range of elements, making it harder to game the system - but also more difficult for brands to ensure they're covering all the possible angles to maximize their search performance.

11 Reasons You Don't Get Any Traffic from Google [Infographic]

11 reasons you dont get any traffic from google

Knowing exactly why your site isn't performing well in Google can be challenging.

Has it been given a Google penalty? Are there back-end technical issues? Is it hard to navigate - or possibly, could it be set to not even appear in Google's index?

37 SEO Experts Those in the Know Follow

SEO10-7Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.

I've been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?

40 SEO Mistakes That Will Screw Up Your Google Rankings [Infographic]

40 seo mistakes that will screw up your google rankings

SEO is a highly technical, and ever-changing field. Staying across all the key best practices requires time and effort, and locating and actioning all the various potential elements necessitates technical skill.

But that said, the basic pillars of SEO are fairly simple, details and elements that anyone can research and apply.

7 Things You Need to Know About SEO to Remain Relevant in 2015

5-22SEOKeeping up with the ever-evolving SEO industry can seem like a pain, but it’s a requirement for anyone that wants to stay relevant in this digital age.

If you ignore these concepts, you risk finding yourself plagued with penalties and poor rankings. And when your business relies on search traffic, these negative effects can have catastrophic consequences.

8 Google Analytics Mistakes to Avoid [Infographic]

8 google analytics mistakes to avoid

Are you using Google Analytics to its full potential?

When used correctly Google Analytics can provide you with a wealth of information - for example, it can show you what marketing techniques are generating traffic and conversions, which then enables you to ditch or amend those that don’t. But this is only possible when you have it setup correctly.

8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights

8 reasons why google analytics data will never match your facebook insights

Tracking the performance of your social campaigns is critical in maximizing your success. But the fact is that your Google Analytics data and your Facebook data will never match entirely.

Why is this?

The only way to accurately measure your Facebook data is through Facebook reporting itself - here are some key reporting notes on the variations between the two, why they exist, and what you need to watch for.

Alphabet/Google Q1 Fails To Reverse Ad Value Slide

alphabet google q1 fails to reverse ad value slide

Alphabet/Google announced first quarter financial results that beat Wall Street analyst estimates. But the jump in revenues hides a large problem.

From Matthew Lynley at Techcrunch

"The Google core business is, as usual, quite boringly efficient. We tend to see the same story every quarter — the value of each ad (cost-per-click) goes down while the number of ad impressions goes up, and Google makes a ton of money in the process."

Amazon Tests Ad Tool That Rivals Google, Criteo

amazon tests ad tool that rivals google criteo

Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.

Americans spend 335,000 years of their lives in Facebook’s app every month

6-26fbIn the fierce battle for our mobile attention, Facebook has almost no peer.

Google and Facebook have similar total reach among U.S. adults, between 228 and 222 million monthly users. But Facebook stands alone when you combine time spent and total reach, even if you add Google and YouTube together.

Bad News For Media Industry In KPCB Internet Report

bad news for media industry in kpcb internet report

There's no good news for media companies in the latest Internet Trends report from VC firm Kleiner Perkins Caufield & Byers as Google and Facebook share an astounding 85% of all new Internet advertising.

Last year it was 74% — an acceleration that demonstrates the competitive advantage of scale these companies have in the media sector or as Mary Meeker the report's author succinctly writes: "Big Get Bigger & Go After Other Bigs."

Branding trend: Identifying key consumer moments

mobile momentsThe Rise of Mobile Moment Advertising

Mobile ad campaigns that succeed in reaching consumers at the right moment are the latest push from companies such as Google and The New York Times. Aki Technologies President Alvaro Bravo explores the advantages and drawbacks of this technique that can help advertisers better understand their audiences and approach them at the right time.

Can You Be Too Old For Facebook? This 113-Year-Old Was, But That Didn't Stop Her.

A10-14The truth didn’t set Anna Stoehr free on Facebook. A lie did. Well, a little white lie. 

The 113-year-old Plainview, Minn., resident recently joined Facebook in much the same way countless whippersnappers under the age of 13 do (at least the ones who aren’t already soooo totally over it, that is). Stoehr fudged her age by a few years. Technically, when she activated her account on the world’s largest social network, she was 113 years young, but she said she was 99.

Could Snapchat's Collaborations with Apple and Google Signal Something More?

could snapchats collaborations with apple and google signal something more

While Facebook continues to heap pressure on Snap Inc., the newly listed company's forging some interesting connections via partnerships with tech giants, which may point to future opportunities for the app.

Recently, when announcing the coming launch of the iPhone X, Apple’s SVP of software engineering Craig Federighi discussed the detail of their new face-tracking and image enhancement tools, and explained how they’d been working with Snapchat to develop Lenses and visual additions based on this.

Facebook, Google urge Congress to hand over internet control

aolcdnOn October 1st, the US is supposed to hand the "keys" of the internet to ICANN, and Congress is not happy about it. The mostly Republican lawmakers, led by Ted Cruz, feel that ceding control will stifle online freedom and give power to authoritarian governments. However, technology companies including Facebook, Google and Twitter penned an open letter to Congress, urging lawmakers to hand internet domain control to the international community as promised.

Facebook, Google, And Twitter’s War For App Install Ads

IA12-2An unexpected consequence of our love of apps is that now there’s just too damn many of them. The app stores are overcrowded, leaving developers desperate for a way to get their games and utilities discovered. That is why the app install ad has become the lifeblood of the mobile platform business.

Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.

Goal: Google’s digital ant learns to play soccer

Google DeepMind learns soccerFirst, it beat world champion Lee Sedol at Go; now, Google’s DeepMind has learned how to play soccer through a combination of asynchronous, reinforcement-based learning. Although it might sound negligible, the accomplishment is important because the artificially intelligent system learned how to move the digital bug and score a goal without any prior understanding of mechanics.

Google Announces AMP Stories and AMP for Gmail, Expanding Options

google announces amp stories and amp for gmail expanding options

Facebook CEO Mark Zuckerberg recently said that he believes the Stories format, originated from Snapchat, is now on its way to becoming the key way we share content on social, overtaking the current staple, the News Feed.

Google Announces Major Tech Advances at Annual I/O Event

google announces major tech advances at annual i o event

Google announced a range of significant tech advances at their annual I/O developer conference this week. And while these new developments are still in their early stages, they could have major of implications – both for user discovery and consumption habits, and consequently, for digital marketers as well.

Google Classroom gets a Chrome extension so teachers and students can open sites together

9-5gglGoogle Classroom is issuing some new features and improvements ahead of the new school year, including a new Chrome extension that lets students and teachers share websites with the whole class.

Google Classroom launched a year ago to give teachers a way to connect with students online and eschew paper assignment sheets in favor of digital homework. It’s since rolled out its Classroom apps on mobile iOS and Android devices.

Google Hangouts gets its own dedicated web app

8-17gglGoogle has introduced a new web app for its Hangouts cross-device messaging app, a full two years after the app first launched to the world.

Google Is Updating Google Trends with More Data Filters and Tools

google is updating google trends with more data filters and tools

Google Trends can be a great source of insights to help guide your content strategy and understand which subjects are gaining momentum online.

And now, Google is adding some new tricks to the Trends application, providing additional insights based on more specific search behaviors around each topic.

Google just announced a hefty move in its ad war against Facebook

6-17ggGoogle has just made a huge move to show it's not going to be out-smarted by Facebook.

Over the next few weeks, Google is bringing cross-device measurement to its DoubleClick advertising platform for the first time, the company announced in a blog post and at its DoubleClick Leadership Summit on Wednesday. DoubleClick is the huge ad server that dominates the online advertising market,with a 69% share of the sector, according to Datanyze and Alexa data.

Google May Not Give a F*** About Twitter, But Experts Say It Should

8-6gglTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have?

With Twitter shares at an all-time low amidst reports that the social media site has failed to win new users, the Internet is awash once again with speculation that Google may buy Twitter. 

Google Penalty for Pop-Ups Coming in 2017

interstitialsarticleGoogle has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.

Can I get a Yay?Yay.

Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content as people enter a website.


Google Provides New Ways to Enhance Your Brand's Appearance in Search

google provides new ways to enhance your brands appearance in search

Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves.

As you can see here, new options have been added which enable you to edit your info, add photos and create mini-posts (more on those here) all direct from the search listing.

Google releases findings on how to spot fake reputation builders

goo-79Online reputation in the form of Twitter followers, web traffic, and YouTube views can mean big bucks.

Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”

Google said to be developing live-streaming app

google youtube life streamingGoogle is reportedly working on a live-streaming app called YouTube Connect that would compete with Periscope and Facebook Live. The app is expected to be released in the coming months.

Google search changes will push SEO firms and social media marketers closer

A collection of well-known social network brand's placed on modern computer keyboard

Updated search algorithms for Panda, Penguin and Hummingbird have put the onus on content and social sharing.
"You need good, creative content, from all sides …it’s a collaborative game.

Google's Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out "bad searches" – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of online content.

Google Shares Spike 6% After ‘Alphabet’ Restructuring

8-13ggsharesGoogle just announced a big restructuring of the company, sending shares up about 6 percent in extended trading. After the announcement, shares of Google rose 5 percent, but have since risen even further.

As part of the restructuring, Larry page is now the new CEO of a parent company called Alphabet, while Sundar Pichai will be CEO of Google. According to a regulatory filing, Google’s business will include “search, ads, maps, apps, YouTube and Android and the related technical infrastructure.”

Google Starts Deleting Search Results in Europe After Ruling

google-europe-7-2For Google in Europe, it's time to forget. The search giant began removing search results on Thursday, following the controversial "Right to be Forgotten" ruling last month.

When searching for names using a localized search engine like Google.es or Google.co.uk, the company displays a notice at the end of the page, saying that some search results "may have been removed."

Google doesn't indicate which individual links have been removed. And the notice is displayed for most names — not just those who have actually made a request "to be forgotten."

Google takes on social again with topic-driven Spaces

google spaces social chatGoogle is having another go at social with Spaces, a social chat app focused on group sharing augmented by Google-owned YouTube, Search and Chrome. The spaces referred to are distinguished by topic rather than people with three posting types that open conveniently in the mobile app: links, photos and text.

Google tests direct-publishing feature, adds 2 new AdSense types

google lets marketers publish directly to searchMarketers and others will be able to publish directly to Google from search results with a new feature the company has been testing this year. The posts, which may include images and video, can be formatted and uploaded to Google's system through a Web-based interface. Separately, Google introduced Anchor and Vignette mobile ads for all its AdSense publishers.

Google Tests New Music Ads

gmusic8-10Google is testing “Listen Now” ads with Spotify, Rhapsody and Apple 's Beats Music, the latest in a string of new ad formats that can simplify purchases for consumers.

Search for the name of a musical artist, from “The Beatles” to “Miley Cyrus” to “Camille Saint-Saens,” and Google displays ads – grouped together under the “Listen Now” label — promoting music services, including its own Google Play.

Google's Adding New Videos of Celebrities Answering Common Questions to Search Results

googles adding new videos of celebrities answering common questions to search results

Here’s an interesting one – Google is piloting a new initiative which will display videos of various celebrities answering commonly Googled questions about them, within search results.

When you conduct a relevant search on Google (either within the app or on mobile web), you’ll get an option to view a video response from the celebrity in question, which expands out to a full-screen, vertical video when tapped.

Google's Year in Search 2017 [Infographic]

googles year in search 2017 info

It doesn't matter what you believe in, or where you're from, 2017 was a tough year, and for better or worse, Google was there quietly observing it all in the background.

Google’s 2016 Algorithm Updates: What You Need To Know [Infographic]

googles 2016 algorithm updates what you need to know infographic2016 was a busy year for Google, particularly as it relates to its algorithm - the formula used to rank the resulting Web pages from a user’s query. With nine updates over the course of twelve months, the push to deliver better search results based on user intent was at the forefront of Google’s efforts. Prioritizing the user and customizing content - from search results to personalized recommendations - goes hand-in-hand with the 2016 push for putting the customer first.

Making sense of what the updates mean for your small business website can be tricky. However, E2M Solutions have pulled together the below infographic which encapsulates each update in layman’s terms. The fully animated infographic is viewable at the bottom of the page, but for those curious to know more about each update, here's a summary of each key element.

Google’s Launched a New Data Visualization Tool, With GIFs as a Presentation Option

googles launched a new data visualization tool with gifs as a presentation option

Here’s an interesting one – Google has announced a new data visualization tool to help content creators showcase insights in a new way.

The new tool enables you to create a GIF using any data points – Google suggests you can use Google Trends data, but the actual input is manual, so you can use any data you want.

Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising

gg7-18In the court of Internet advertising, sometimes it’s hard to be the king.

Google’s Sundar Pichai: Here’s how we’re taking apart Google+ and rethinking it

3-2GGFollowing confirmation of a shakeup at Google+, Sundar Pichai said today the company was also splitting the social networking service into two pieces.

In an interview on stage at Mobile World Congress in Barcelona, Pichai, senior vice president for products at Google, said the company had viewed Google+ as having two main components: a stream of activity and a social layer.

How Google Ranks Websites: The Ranking Factors You Need to Know [Infographic]

how google ranks websites the ranking factors you need to know

Are you trying to figure out how Google decides where to rank your website? Want to know the ranking factors you need to consider when working on your SEO?

The key factors are ranked on a sliding scale, from outright myth through to concrete evidence direct from Google themselves.

How Long Does it Take to Rank in Google? [Infographic]

how long does it take to rank in google

How long does it take to rank on Google?

Ahrefs conducted a study which looked at the common time frames you need to consider when seeking to boost your SEO ranking.

Unfortunately, their insights, as outlined in the below infographic from The Website Group, don't reveal any shortcuts (because there aren't any), but they do outline exactly what it takes to get pages to rank in the top ten results.

How to 3X AdWords Conversion Rates Without Touching AdWords

how to 3x adwords conversion rates without touching adwords

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100.

Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen?

How to Optimize Your Google My Business Listing [Infographic]

how to optimize your google my business listing

Your Google My Business listing can be a key component of your SEO strategy.

The details you list on your business profile can be shown alongside search results, helping you occupy more SERP real estate and enabling you to immediately communicate your hours of operation, contact details, website new offers, etc.

Is Google bringing trending topics to mobile search?

google trending topicsGoogle appears to be testing a feature in mobile search that displays the most popular search topics of the moment in a drop-down box when a letter is typed into the search bar. The company has not yet commented on the feature.

Mobile video ads get a lift from Apple, Google

mobile video autoplayGoogle and Apple have both updated their browsers to enable mobile video ads to autoplay with the sound off. "This could be a big deal for web video," JW Player's Jeroen Wijering said.

Non-HTTPS Website Owners Have an Unpleasant Surprise Coming in October

non https website owners have an unpleasant surprise coming in october

If you own a website that hasn't yet been converted over to HTTPS, Google has an unpleasant surprise coming for you in October.

Starting October 2017, Chrome (version 62) will show a “Not secure” warning when users enter text in a form on an HTTP page or when they view any non-HTTPS page in Incognito mode. The alert will appear to the left of Chrome's address bar, as shown below.

OK Google: How to Optimize Your Business for Google Voice

11 reasons you dont get any traffic from google

Voice searches of all types have been growing rapidly over the last few years. Siri, Google, and Alexa are all well known for their advanced voice search capabilities, and as each year goes by, the algorithms behind each get increasingly better at finding the answers you’re looking for and displaying them, or even reading the results back to you.

Oracle Is Funding a New Anti-Google Group

The Google Transparency ProjectWill anyone else admit they’re paying?  Groups with words like “transparency” in their name are typically very open about how they operate. That’s why the “Campaign for Accountability,” a non-profit hatched in Washington this spring, is such a mystery: the group refuses to say who pays for its activities.

Recover Sooner From Google Penalties By Avoiding These 5 Mistakes

google7-16Starting and successfully growing a business today requires a strong online presence, most importantly a website that attracts new customers and keeps existing ones coming back. But if Google doesn’t find value in your website or discovers a violation of its Webmaster Guidelines, your website can be removed from the view of customers by the dreaded Google penalty.

Manual action penalties can be found by visiting Google Webmaster Tools. Any violations of Google’s Webmaster Guidelines must be corrected, followed by a request for reconsideration.

The Google Apocalypse is Coming - Are You Ready?

Getting a penalty from Google can mean lower search engine rankings, your site's removal from its search index--even the death of your business. As Google continues to step up its war on spammy, over-optimized links, businesses must be more vigilant than ever in protecting their link profiles.

The search giant readily admits links will become devalued over time as Google finds other ways of gauging the relevance and popularity of a webpage. However, links are still very much an indicator of how high a page should rank today. Google has its hands full trying to sort out the good links from the bad and some webmasters will inevitably be caught in the crossfire.

These Are the 10 Most Expensive Google Keywords

these are the 10 most expensive google keywords

We all know that it's ridiculously expensive to live in San Francisco. Why? Because it's an amazing place to live.

Well, it can also be staggeringly expensive if you want to target certain keywords using AdWords, Google's pay-per-click (PPC) advertising platform.

Tweets of the Week: U.S. Open and Star Wars Lead the Way

9-4twittThis week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise.

Twitter had a packed social calendar this week: it started with conversations around the 2015 U.S. Open Tennis Championships, it then rolled into chatter about McDonald's #AllDayBreakfast plan, and ended with lots of tweeting around the eagerly awaited movie Star Wars: Episode VII - The Force Awakens.

What Does Ello Mean for Paid Social Advertising?

E10-16Will Ello's closed, data-protected model mean changes for the social advertising landscape?

Here's the great question among marketers these days: What happens when paid social media is the only way to reliably reach your prospects? What does this mean for consumers, and what does this mean for advertisers?

What You Need to Know About Google's Recent 'Phantom' Update

6-13GoogOn April 21, Google unleashed its mobile-friendly update on the online world. However, most businesses and entrepreneurs were in the loop and had sufficient time to react and take appropriate measures.

More recently, there have been rumors flying about a new "phantom" algorithm update, which was presumably applied towards the end of April or the beginning of May. As it turns out, if you've been noticing changes to your -- or anyone else's -- search rankings as of late, you aren't out to lunch.

Whatever happened to Google+? ‘We’re working on it,’ Sundar Pichai says

5-28GPToday at the Google I/O developer conference in San Francisco, Googlers said nothing about its social network, Google+. There are no conference sessions about Google+, either. The same thing happened at last year’s Google I/O.

The social network has undergone a few changes in the past few months. Google quietly removed the Google+ Shared Collections feature, and Google+ has essentially been divided into separate products, Photos and Streams. But you can still access it, of course.

WhatsApp Finally Comes To The Web

1-29WAWhatsApp didn’t get to be the world’s biggest mobile messaging app by following the crowd, but once in a while it has to mirror some of the features of its rivals. The Facebook-owned company announced today that it was bringing its service to web browsers with a plugin for Google’s popular Chrome browser. It means WhatsApp users can carry on chats seamlessly from their phones or their desktops for the very first time.

Why Google Places Is Now Google My Business

Google-7-3Since the introduction of the Google Hummingbird Algorithm, I am not surprised to hear that Google has combined Google Places with Google+ Local and rebranded it as “Google My Business”.

This new upgrade, introduced to localised businesses using both Google+ local and Google Places, offers a more streamlined approach with a new dashboard. This significant change from Google shows that they understand the importance for businesses with a high street store or office to be found online. Their play on words, taking the common phrase “lets Google that” and creating a new term for their dashboard makes it even more specific for small businesses when using Google My Business.

Why Google Wants to Build its Own Ad-Blocker [Infographic]

why google wants to build its own ad blocker

Google's planning to build its own ad blocker for their popular web browser Chrome. Google has confirmed that this feature will be available in Chrome as a built-in feature from next year onwards.

The news seems controversial - a leader in the online ad space making their own tool to block adverts - but the reality is that there are many reasons why Google would want to create their own ad blocking tool.