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Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?)

millenial gen-z marketingMillennials, that sought-after group comprising people 18-to-34 (depending on your interpretation), are the main focus of many social marketers.  However, these marketers are trying to cajole reactions out of a generation that doesn’t quite have as much spending power yet.  So why should we pay any attention to

Hot Social Media Campaigns That Are Perfect For Gen Z

hot social media campaigns that are perfect for gen z

“Wait, there’s yet another audience I have to target?”

That’ll be your reaction when I talk about how you really need to start thinking about Generation Z, the demographic born between the mid 90’s to mid 2000’s, which is fast becoming one of the most active of all consumer groups.