Millennials, that sought-after group comprising people 18-to-34 (depending on your interpretation), are the main focus of many social marketers. However, these marketers are trying to cajole reactions out of a generation that doesn’t quite have as much spending power yet. So why should we pay any attention to
You may have heard that Millennials are entitled, and that Generation Z are computer obsessed.
But have you ever considered the other ways in which these generations of people, which are so close together in age, differ?
“Wait, there’s yet another audience I have to target?”
That’ll be your reaction when I talk about how you really need to start thinking about Generation Z, the demographic born between the mid 90’s to mid 2000’s, which is fast becoming one of the most active of all consumer groups.