With more than 500 million global users, there's no denying that LinkedIn is the most powerful social network for business professionals. When used wisely, LinkedIn can be a great place to not just connect with influencers and business professionals from around the globe, but also build a loyal following for your brand.
I've been giving LinkedIn a more dedicated focus for the past two years, and within a few months of applying myself, I managed to make it to the Top Voices on LinkedIn for 2016. In addition to this, I've also gained more than 80,000+ followers, which has lead to various opportunities.
Every month, more than 5,000 Americans search Google to find out how to become Instagram famous. It's a legit career now - I'm not bashing, either, I think it's great that consumers love these channels so much that people are building entire careers on them.
It may not be the most stable option out there, but why not take advantage while it lasts?
Whistleblower and former National Security Agency (NSA) contractor Edward Snowden has finally joined Twitter — and he’s already been verified by the social network, so we know this one’s for real.
The first tweet sports a rather innocuous “Can you hear me?” message, perhaps an homage to the Verizon “test guy” commercials. And perhaps the most notable facet of Edward Snowden’s new account is that he is only following one other Twitter user — the NSA.
Online reputation in the form of Twitter followers, web traffic, and YouTube views can mean big bucks.
Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”
The debate over whether or not your company should engage in social media is long over - your target market has been posting vacation selfies on Facebook, showing off restaurant meals on Instagram, and live-tweeting about Game of Thrones episodes for years.
Over 2.3 billion people around the world use social media, so you can’t afford not to be there.
So, you’ve built a social media marketing foundation. That’s great, but let’s take things to the next level.
Today, we’re going to outline some simple, effective ways to help improve your Facebook performance to get more followers, build engagement and drive traffic to your website.
Getting your first 100 followers on Instagram is a challenge, but getting your first 1,000 is even tougher.
If you're looking to build your Instagram presence, this new infographic from Crazy Egg outlines some useful tips and tactics that both individuals and businesses have used to establish their Instagram followings.
They may not all apply to you, but they'll get you thinking either way..
For businesses, social media offers a unique way to increase brand awareness, connect with new and existing customers, and discover what’s happening in the community, the world, and in a given industry.
Twitter specifically helps provide efficient customer service in the form of 140-character, real-time responses. Twitter business pages are an integral way to build meaningful connections with your audience.
It's no surprise that there is tremendous value in a social following for businesses today, particularly with respect to those in ecommerce that can clearly measure conversion and define a return on investment within the various platforms.
After having had some great success using video advertising on Facebook with BottleKeeper, we knew that we needed to spend more time building out the other social channels, and in particular, Instagram, due to the video capabilities and the fact that the network just recently announced that it is opening the platform to outside advertising.
Happy New Year everyone.
As we head into 2018 I wanted to share, and remind you of a few tips to gain social media reach, interaction and followers.
Back in April, Instagram reported that it now has more than 700 million monthly active users, and that it’s growing faster than ever.
But many of the surrounding comments on the back of this noted that many of the profiles on Instagram are bots, artificially inflating people’s follower and Like counts for a fee, in order to boost their reputation and – in the case of ‘influencers’ – earn them money.
Q: How can I use Twitter to boost customer loyalty?
A: Long Island, N.Y.-based social marketing strategist Ted Rubin says companies should use Twitter to engage, respond and add value to their customers. “Twitter is so great,” he says, “because you can put out content rapid-fire, and you can see what people react to.” Rubin knows of what he speaks: He has 278,000 Twitter followers of his own.